Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does NBA work with influencers?

Accepted Answer

Yes, NBA works with influencers, and on this page you can see some of the most recent 26 collaborators who have collaborated with NBA on Instagram. These partnerships help NBA build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are NBA ambassadors or sponsored creators?

Accepted Answer

Recent NBA ambassadors and sponsored creators include @cortis, @lethalshooter, @tphillss, @nicbatum88, @gary.payton.20, @rademita, @jaytatum0, @letsmunchh, @johnnellis, @justriadh. These influencers have posted branded content for NBA in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote NBA.

Question 4

What is NBA's marketing strategy?

Accepted Answer

NBA's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 26+ collaborations on this page, 31% are with mid-sized creators (100k-500k followers), and 62% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly male (67.5%). This approach allows NBA to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
NBA
NBA

1. CORTIS

2. NBA Shooting Coach ( Chris Matthews )

3. Trey Phills

Check influencers' sponsored content

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