Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Paytm work with influencers?

Accepted Answer

Yes, Paytm works with influencers, and on this page you can see some of the most recent 32 collaborators who have collaborated with Paytm on Instagram. These partnerships help Paytm build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Paytm ambassadors or sponsored creators?

Accepted Answer

Recent Paytm ambassadors and sponsored creators include @aadu_mayy, @iqlipse_nova, @sakshikeshwani_, @nayab.midha, @bestadspage, @moulya_offl, @stutiimishraa, @arjyou_, @_gurnoormanchanda__, @vaibhavandshweta. These influencers have posted branded content for Paytm in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Paytm.

Question 4

What is Paytm's marketing strategy?

Accepted Answer

Paytm's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 32+ collaborations on this page, 69% are with micro-influencers (10k-100k followers), and 22% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly male (64.1%). This approach allows Paytm to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Paytm
Paytm

1. Aadu & Mayy

2. Deepanshu Raj

3. Sakshi Keshwani

Check influencers' sponsored content

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