Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does SHEIN work with influencers?

Accepted Answer

Yes, SHEIN works with influencers, and on this page you can see some of the most recent 32 collaborators who have collaborated with SHEIN on YouTube. These partnerships help SHEIN build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are SHEIN ambassadors or sponsored creators?

Accepted Answer

Recent SHEIN ambassadors and sponsored creators include @canaljaneuchoa3450, @tonidaleyofficial, @ClaudiaIvory, @alestilodeale, @YesiYesHogar, @LifeWithLoise, @maquiscamargo, @paolalopez_26, @thejessnichole, @inthecart. These influencers have posted branded content for SHEIN in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote SHEIN.

Question 4

What is SHEIN's marketing strategy?

Accepted Answer

SHEIN's marketing strategy includes influencer partnerships, particularly on YouTube. Based on a sample of 32+ collaborations on this page, 59% are with micro-influencers (10k-100k followers), and 28% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (81.2%). This approach allows SHEIN to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
SHEIN
SHEIN

1. Canal Jane Uchôa

2. Toni Daley

3. Claudia Ivory

Check influencers' sponsored content

Frequently asked questions

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