Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Skims work with influencers?

Accepted Answer

Yes, Skims works with influencers, and on this page you can see some of the most recent 36 collaborators who have collaborated with Skims on TikTok. These partnerships help Skims build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices. Looking for similar creators? See how to find lingerie influencers.

Question 3

What is Skims's marketing strategy?

Accepted Answer

Skims's marketing strategy includes influencer partnerships, particularly on TikTok. Based on a sample of 36+ collaborations on this page, 33% are with micro-influencers (10k-100k followers), 42% are with mid-sized creators (100k-500k followers), and 22% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (76.4%). This approach allows Skims to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations. Dive deeper here: Skims's influencer marketing strategy.

Find influencers who have collaborated with
Skims
Skims

1. 🫧GiniGlow✨

2. ♱ RAVE ♱

3. Melody Miles

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Frequently asked questions

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