Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Soft Intention work with influencers?

Accepted Answer

Yes, Soft Intention works with influencers, and on this page you can see some of the most recent 34 collaborators who have collaborated with Soft Intention across platforms including TikTok, Instagram. These partnerships help Soft Intention build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

What is Soft Intention's marketing strategy?

Accepted Answer

Soft Intention's marketing strategy includes influencer partnerships, particularly on TikTok and Instagram. Based on a sample of 34+ collaborations on this page, 26% are with nano creators (under 10k followers), and 56% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly female (63.8%). This approach allows Soft Intention to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Soft Intention
Soft Intention

1. sarah_sc_over50

2. Nalie and Jose🇻🇮🇱🇨

3. Jerrica l TTS Finds l Mama4🥉

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