Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Supergoop work with influencers?

Accepted Answer

Yes, Supergoop works with influencers, and on this page you can see some of the most recent 42 collaborators who have collaborated with Supergoop across platforms including Instagram, TikTok. These partnerships help Supergoop build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Supergoop ambassadors or sponsored creators?

Accepted Answer

Recent Supergoop ambassadors and sponsored creators include @laylaelenik, @kayla.ryan1, @lindsforthegirls, @ladycarolinewiley, @get_glam_with_sadaf, @carejohnston, @fabianfnoriega, @trendmood1, @lifewithcina, @dananageeb. These influencers have posted branded content for Supergoop in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Supergoop.

Question 4

What is Supergoop's marketing strategy?

Accepted Answer

Supergoop's marketing strategy includes influencer partnerships, particularly on Instagram and TikTok. Based on a sample of 42+ collaborations on this page, 62% are with mid-sized creators (100k-500k followers), and 19% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (70.5%). This approach allows Supergoop to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Supergoop
Supergoop

1. ℒ𝒶𝓎𝓁𝒶 ℰ𝓁𝑒𝓃𝒾

2. Kayla Ryan

3. Martarodrigz ᵕ̈

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