Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does The Knot work with influencers?

Accepted Answer

Yes, The Knot works with influencers, and on this page you can see some of the most recent 32 collaborators who have collaborated with The Knot on Instagram. These partnerships help The Knot build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are The Knot ambassadors or sponsored creators?

Accepted Answer

Recent The Knot ambassadors and sponsored creators include @lifeoflesia, @sammysamslife, @plusoneplanningllc, @tashamarieball, @synclairewarren, @itsashleyreuben, @ewebzz, @jordyyhard, @eliseseats_, @dailydoseofdani.w. These influencers have posted branded content for The Knot in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote The Knot.

Question 4

What is The Knot's marketing strategy?

Accepted Answer

The Knot's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 32+ collaborations on this page, 16% are with nano creators (under 10k followers), 34% are with micro-influencers (10k-100k followers), 22% are with mid-sized creators (100k-500k followers), and 28% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (78.1%). This approach allows The Knot to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
The Knot
The Knot

1. Arlesia McGowan

2. SAMANTHA💞

3. Meredith | Wisconsin Wedding Planner

Check influencers' sponsored content

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