Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does The Rugs work with influencers?

Accepted Answer

Yes, The Rugs works with influencers, and on this page you can see some of the most recent 36 collaborators who have collaborated with The Rugs on Instagram. These partnerships help The Rugs build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are The Rugs ambassadors or sponsored creators?

Accepted Answer

Recent The Rugs ambassadors and sponsored creators include @made_it_our_home, @rebecca_anchorban_house, @themonicaway, @life.with.madison.evie, @readbysophie_, @loushomelife, @the_welham, @homewithlucyk, @our_home_65, @lifebytheparsons. These influencers have posted branded content for The Rugs in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote The Rugs.

Question 4

What is The Rugs's marketing strategy?

Accepted Answer

The Rugs's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 36+ collaborations on this page, 44% are with micro-influencers (10k-100k followers), and 56% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (88.6%). This approach allows The Rugs to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
The Rugs
The Rugs

1. Laura 🤍

2. Rebecca

3. Monica Marriott-Mills | Luxury, Bridal, Preloved & Slow Fashion

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

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