Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does The Verge work with influencers?

Accepted Answer

Yes, The Verge works with influencers, and on this page you can see some of the most recent 21 collaborators who have collaborated with The Verge on YouTube. These partnerships help The Verge build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are The Verge ambassadors or sponsored creators?

Accepted Answer

Recent The Verge ambassadors and sponsored creators include @mreflow, @TheVerge, @gameranxTV, @BellularNews, @Waveform, @DawidDoesTechStuff, @yurucom, @UFDTech, @YongYea, @MooresLawIsDead. These influencers have posted branded content for The Verge in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote The Verge.

Question 4

What is The Verge's marketing strategy?

Accepted Answer

The Verge's marketing strategy includes influencer partnerships, particularly on YouTube. Based on a sample of 21+ collaborations on this page, 38% are with mid-sized creators (100k-500k followers), and 57% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly male (85.2%). This approach allows The Verge to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

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The Verge
The Verge

1. Matt Wolfe

2. The Verge

3. gameranx

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Toronto, CA

Tallinn, EE

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