Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Varsity Spirit work with influencers?

Accepted Answer

Yes, Varsity Spirit works with influencers, and on this page you can see some of the most recent 19 collaborators who have collaborated with Varsity Spirit on Instagram. These partnerships help Varsity Spirit build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Varsity Spirit ambassadors or sponsored creators?

Accepted Answer

Recent Varsity Spirit ambassadors and sponsored creators include @universitycheerforce, @materdeicheerleading, @gianina, @usa_cheer, @brooklynhbenson, @rubyhardin_, @ssx_sharks, @janicerubbo, @ca_panthers_babs, @ej.brown14. These influencers have posted branded content for Varsity Spirit in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Varsity Spirit.

Question 4

What is Varsity Spirit's marketing strategy?

Accepted Answer

Varsity Spirit's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 19+ collaborations on this page, 21% are with nano creators (under 10k followers), 58% are with micro-influencers (10k-100k followers), and 16% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (72.8%). This approach allows Varsity Spirit to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations. Dive deeper here: Varsity Spirit's influencer marketing strategy.

Find influencers who have collaborated with
Varsity Spirit
Varsity Spirit

1. Univ Cheer Force

2. Mater Dei Cheerleading ❤️🦁

3. GiaNina Paolantonio

Check influencers' sponsored content

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