Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Zwift work with influencers?

Accepted Answer

Yes, Zwift works with influencers, and on this page you can see some of the most recent 17 collaborators who have collaborated with Zwift on Instagram. These partnerships help Zwift build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Zwift ambassadors or sponsored creators?

Accepted Answer

Recent Zwift ambassadors and sponsored creators include @carokoee, @seanconwayadventure, @fabian__sommer, @muzcali, @karloskarolsen, @daaaanjj, @cakesncycles, @my_cycling_lifestyle, @gregoshea, @dersteira. These influencers have posted branded content for Zwift in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Zwift.

Question 4

What is Zwift's marketing strategy?

Accepted Answer

Zwift's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 17+ collaborations on this page, 18% are with nano creators (under 10k followers), and 65% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly male (69.6%). This approach allows Zwift to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Zwift
Zwift

1. Lea Carolin

2. Sean Conway - 70.3 & 140.6 Coaching

3. Fabian Sommer

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