15 Influencer Marketing Examples in the Japanese Market
1. @wahchanchan0509 X Canva
わーちゃん一家 promoted Canva 36 times on Instagram between March 2024 and January 2026. In total, those 36 posts generated 107.5M views, with a 4.3% engagement rate, and $3.5M EMV. The posts highlight using design tools to document & manage family/childhood milestones.
八木莉可子 promoted Dior 62 times on Instagram between March 2024 and January 2026. In total, those 62 posts generated 478.5K views, with a 2.6% engagement rate, and $139.2k EMV. The collaboration showcases the 2026 Spring/Summer collection at House of Dior Ginza.
むくぞ〜 🦥🍃 promoted しまむら 14 times on Instagram between September 2024 and December 2025. The posts had a 3.4% engagement rate, and $11.7k EMV. The collaboration showcases affordable, versatile, and stylish everyday kids' apparel.
八木莉可子 promoted FamilyMart Japan 10 times on Instagram between March 2024 and November 2025. In total, those 10 posts generated 1.4M views, with a 2.6% engagement rate, and $48.8k EMV. The collaboration showcases new FamilyMart products like chocolate and white bread.
なえなの promoted over print 21 times on Instagram between June 2023 and November 2025. The posts had a 2.0% engagement rate, and $49.9k EMV. The collaboration showcases trendy streetwear, including new apparel and unique, custom designs.
むくぞ〜 🦥🍃 promoted House Of Lilith 15 times on Instagram between June 2023 and May 2025. The posts had a 3.4% engagement rate, and $4.5k EMV. The posts highlight stylish and comfortable children's apparel for everyday wear and activities.
CUTIE STREET promoted Disney Studio Japan 10 times on Instagram in March 2025. In total, those 10 posts generated 787.0K views, with a 2.2% engagement rate, and $47.1k EMV. The collaboration showcases influencers styled as Snow White with apple motifs.
前田敦子/Atsuko Maeda promoted SK-II Japan 11 times on Instagram between August 2021 and February 2025. In total, those 11 posts generated 11.9M views, with a 14.5% engagement rate, and $365.9k EMV. The posts highlight luxury skincare, focusing on anti-aging, hydration, and gifting occasions.
野呂佳代 Kayo Noro promoted Avail 11 times on Instagram between November 2023 and January 2025. The posts had a 6.9% engagement rate, and $11.4k EMV. The collaboration showcases trendy plus-size clothing, including dresses and knitwear.
JO1 promoted YSL Beauty 19 times on Instagram between December 2020 and February 2023. The posts had a 6.0% engagement rate, and $102.8k EMV. The posts highlight the "LIBRE" fragrance and related event.
八木莉可子 promoted Dior Beauty 7 times on Instagram between February 2024 and January 2026. The posts had a 2.6% engagement rate, and $11k EMV. The collaboration showcases new lip products and fragrances with a "candy shop" theme.
前田敦子/Atsuko Maeda promoted LONGCHAMP 5 times on Instagram between September 2024 and January 2026. The posts had a 14.5% engagement rate, and $3.8k EMV. The collaboration showcases everyday usability, Parisian style, and sustainable initiatives.
𝙕𝙪𝙩𝙩𝙞 𝙈𝙖𝙩𝙩𝙞𝙖 promoted VT COSMETICS Japan 6 times on Instagram between April 2024 and November 2025. In total, those 6 posts generated 8.2M views, with a 2.6% engagement rate, and $267.1k EMV. The posts highlight Korean trips and transformations using beauty products.
𝙕𝙪𝙩𝙩𝙞 𝙈𝙖𝙩𝙩𝙞𝙖 promoted YSL Beauty 5 times on Instagram between June 2023 and November 2025. In total, those 5 posts generated 146.8K views, with a 2.6% engagement rate, and $7.5k EMV. The posts highlight YSL Beauty holiday gift ideas and the Love Shine lip collection.
CUTIE STREET promoted GRL 5 times on Instagram between October 2025 and November 2025. The posts had a 2.2% engagement rate, and $8.8k EMV. The collaboration showcases winter fashion looks worn by cute influencers.
![Instagram post by @wahchanchan0509 for Canva. Caption reads: [...] と一緒に作ってみました！もう離乳食、子どもの成長は早いです。
@canvajapan....](https://images.od.modash.io/07385a623c969b1c7e1ddb575d1bf2b1873be09b)
![Instagram post by @wahchanchan0509 for Canva. Caption reads: [...] す。この家の思い出にや周辺での出会いに感謝しつつ引越します。
@canvajapan....](https://images.od.modash.io/3367dc3646299667bb7a57bf1ff2ecf1b5eb580a)
![Instagram post by @wahchanchan0509 for Canva. Caption reads: [...] り、朝のルーティンに朝ごはんの準備というのも追加しています。
@canvajapan....](https://images.od.modash.io/88c9a824b2dc264b9681c9bf174d66a457223cac)
![Instagram post by @rikakoyagi_official for Dior. Caption reads: [...] of Dior Ginzaを訪ねさせていただきました。
メゾンのヘリテージにオ....](https://images.od.modash.io/d3327fbd6d9963dc124921d1d9ffa262f82dab59)
![Instagram post by @rikakoyagi_official for Dior. Caption reads: [...] shoes, and ring are from @dior....](https://images.od.modash.io/07409cef795232644879631b3e0a96c329825350)
![Instagram post by @__mukboy__ for しまむら. Caption reads: 🍃
今からでも取り入れられる春のアイテムができました🌼🍃
着 [...].](https://images.od.modash.io/3355849a0499f42353bc3b313c5eeb820589d1fb)
![Instagram post by @__mukboy__ for しまむら. Caption reads: 🍃
しまむら(@grshimamura )× Champion [...].](https://images.od.modash.io/aac58d739e9aa302635ccc54173208e24f41a24a)
![Instagram post by @__mukboy__ for しまむら. Caption reads: 🍃
9月23日販売のしまむら様とのコラボ商品の受注生産販売が決定 [...].](https://images.od.modash.io/a66c0454130a7c1740bbb06f3d3ea2d3025a3e04)
![Instagram post by @naenano0114 for over print. Caption reads: [...] では、コラボ以外のイケイケな新商品も発売されるよう✊🏻
#overprint....](https://images.od.modash.io/818f9182b5b3c82aacdfa86b261f0b0a9aa82ffc)
![Instagram post by @naenano0114 for over print. Caption reads: [...] に載ってないカラーも
いっぱいあるから見にいってみて💨
#overprint....](https://images.od.modash.io/37fba36bca13f6dd90b4c3c4750708ec8414a83e)
![Instagram post by @norokayotokyo for Avail. Caption reads: [...]
#アベイル
#avail
#すたいるぽちゃ
#スタポチャ
#プラスサイズ.](https://images.od.modash.io/3b69f9db99d834ba9e57d9be2a9d6d85063ea3e4)
![Instagram post by @norokayotokyo for Avail. Caption reads: [...]
#アベイル
#avail
#すたいるぽちゃ
#スタポチャ
#プラスサイズ.](https://images.od.modash.io/4c497a88ceb359f309e30bbe724828b6eefdef88)
![Instagram post by @norokayotokyo for Avail. Caption reads: [...]
#avail
#すたいるぽちゃ.](https://images.od.modash.io/c70f70aa9c3effe0ab349b9d5835dda78ada73b0)
![Instagram post by @atsuko_maeda_official for LONGCHAMP. Caption reads: [...]....](https://images.od.modash.io/a38c34f76de4617158625c7648fd70bf1b22e9b4)
![Instagram post by @atsuko_maeda_official for LONGCHAMP. Caption reads: [...] #ロンシャン #LongchampXConstantin [...].](https://images.od.modash.io/3d9640f392cc382be06034b9ff1affee6b24a09c)
![Instagram post by @atsuko_maeda_official for LONGCHAMP. Caption reads: [...] GREEN!」の世界観でいっぱいのとても素晴らしい @longchamp....](https://images.od.modash.io/ef9af5021e992b8a1fa90c01edefc4b786007298)
![Instagram post by @zuttijapanese for YSL Beauty. Caption reads: YSLノエルをクリスマスギフトに✨
@yslbeauty
#PR [...].](https://images.od.modash.io/dc4bebeb6b6d62595b157cd4c7fa143ec86da109)
![Instagram post by @zuttijapanese for YSL Beauty. Caption reads: [...]....](https://images.od.modash.io/1fb1787816b4754d93e40b58459520e581b9196b)
![Instagram post by @cutie_street_ for GRL. Caption reads: ✨🪞GRL x 川本笑瑠🪞✨
#GRL [...].](https://images.od.modash.io/ffd1b2d43ef1ede9ff146b4ea118148c14797c67)
![Instagram post by @cutie_street_ for GRL. Caption reads: ✨🪞GRL x 古澤里紗🪞✨
#GRL [...].](https://images.od.modash.io/bd1ec5d2015ed292bfa59135376f1e8d44a53b87)
![Instagram post by @cutie_street_ for GRL. Caption reads: ✨💎GRL x 増田彩乃 x 板倉可奈💎✨
#GRL [...].](https://images.od.modash.io/6cef33bc8f15c885b1dc8a16d1cdd7a3201fdaed)