15 Influencer Marketing Examples in the South African Market
1. @liesllaurie X L'Oréal Paris
Liesl Laurie-Mthombeni promoted L'Oréal Paris 60 times on Instagram between July 2023 and July 2026. In total, those 60 posts generated 12.2M views, with a 2.8% engagement rate, and $472.7k EMV.
Liesl Laurie-Mthombeni
South Africa
Broadcaster & Media Personality
💍 @drmusamthombeni
The perfect finishing touch ✨🖤 L’Oreal Paris Extensionist Telescopic Mascara A lengthening and curling mascara suitable for sensitive eyes and contact lens wearers. Love this for us! #LOrealParisZA #WorthIt
Liesl Laurie-Mthombeni
@liesllaurie
29 Jun, 26
8.3k
78
My new secret weapon for these tired eyes - Revitalift Eye Bag Instant Eraser ✨🥰 Instant smoothing and tightening effect that will help eyes look refreshed no matter what time that morning alarm starts beeping. #lorealparisza #lorealpariskincare @lorealparis
Liesl Laurie-Mthombeni
@liesllaurie
22 Jun, 26
240.3k
9.5k
126
My new secret weapon for these tired eyes - Revitalift Eye Bag Instant Eraser ✨🥰 Instant smoothing and tightening effect that will help eyes look refreshed no matter what time that morning alarm starts beeping #lorealparisza #lorealpariskincare @lorealparis
Snikiwe promoted Maybelline New York 10 times on TikTok between January 2025 and July 2026. In total, those 10 posts generated 1.6M views, with a 15.2% engagement rate, and $38.4k EMV.
Snikiwe
South Africa
capricorn 🐐
mother of the snacks 🍭
tall, dark & handsome
💌 info@snimhlongo.com
MrHowMuch promoted Hippo.co.za 29 times on YouTube between October 2025 and July 2026. In total, those 29 posts generated 3.3M views, with a 6.2% engagement rate, and $123k EMV.
MrHowMuch
South Africa
The Home of Proper Cars , Beautiful Places & Interesting Stories
From South Africa 🇿🇦 to the World 🌍
For an insurance quote from Hippo visit : MrHowMuch Plus : The ORA is back , and this time it’s back with 3 different powertrains , a normal petrol engine , a hybrid and a fully electric option. As always Hippo will help us search for low insurance premiums. “Hippo Comparative Services (Pty) Ltd is an authorised financial service provider. Terms and Conditions online. Please note that the information contained in this video does not constitute financial advice.” Follow Me On : • Instagram : www.instagram.com/realmrhowmuch • Twitter : x.com/realmrhowmuch • Tik Tok : • LinkedIn:
MrHowMuch
@mrhowmuch
06 Jul, 26
92.7k
6.6k
259
For an insurance quote from Hippo visit : MrHowMuch Plus : We are driving the VW Amarok to Lesotho via Sani Pass in search of snow. As always Hippo will help us search for low insurance premiums. “Hippo Comparative Services (Pty) Ltd is an authorised financial service provider. Terms and Conditions online. Please note that the information contained in this video does not constitute financial advice.” Follow Me On : • Instagram : www.instagram.com/realmrhowmuch • Twitter : x.com/realmrhowmuch • Tik Tok : • LinkedIn:
MrHowMuch
@mrhowmuch
30 Jun, 26
134.9k
7.9k
313
For an insurance quote from Hippo visit : MrHowMuch Plus : Toyota has finally updated the Hilux and in this special episode we drive the all new Hilux across the deserts of Namibia. As always Hippo will help us search for low insurance premiums. “Hippo Comparative Services (Pty) Ltd is an authorised financial service provider. Terms and Conditions online. Please note that the information contained in this video does not constitute financial advice.” Follow Me On : • Instagram : www.instagram.com/realmrhowmuch • Twitter : x.com/realmrhowmuch • Tik Tok : • LinkedIn:
Tsontso Zandile Ndlovu promoted SHEIN 33 times on Instagram between November 2024 and June 2026. In total, those 33 posts generated 3.9M views, with a 11.5% engagement rate, and $195.3k EMV.
Lunathi Mampofu promoted L'Oréal Paris 12 times on Instagram between September 2024 and June 2026. In total, those 12 posts generated 1.1M views, with a 2.2% engagement rate, and $36.7k EMV.
This is my skin’s new non-negotiable. Revitalift Laser Serum for firmness, radiance, and fewer wrinkles. Eye Bag Instant Eraser for bright, smooth under-eyes in minutes. Simple routine. Visible difference. @lorealparis #lorealparisza #skincare #revitaliftlaser #Ad @christtshikote
Lunathi Mampofu
@lunathimampofu
27 May, 26
1.2k
35
Work smarter, not harder - your skincare included. Tri-Peptides, Vitamin C and Hyaluronic Acid: 3 powerful actives, 1 step. Visible anti-ageing results. The Revitalift Laser Serum does what it says. Period. @lorealparis #lorealparisza #skincare #revitaliftlaser #Ad
Lunathi Mampofu
@lunathimampofu
21 Apr, 26
2.3k
27
Glowing skin is a routine, not a rush 🤍 L’Oréal Revitalift Laser serum has been doing the work. @lorealparis #revitaliftlaser #ad
Chulumanco Mbete promoted SHEIN 10 times on Instagram between April 2024 and May 2026. In total, those 10 posts generated 1.6M views, with a 3.4% engagement rate, and $58.1k EMV.
Chulumanco Mbete
South Africa
🇿🇦 | Johannesburg
📧: chumiie@midastouchrsa.com
All things beauty, hair, fashion & lifestyle.
Thick_Dudle promoted NIVEA South Africa 13 times on Instagram between February 2025 and May 2026. In total, those 13 posts generated 1.0M views, with a 2.1% engagement rate, and $46.1k EMV.
Thick_Dudle
South Africa
Good Vibes | Beauty | Body positivity ✨
📧: smangeleshabalala68@gmail.com
📍Johannesburg
Kamohelo Pule promoted NIVEA South Africa 12 times on Instagram between December 2022 and April 2026. In total, those 12 posts generated 929.3K views, with a 2.8% engagement rate, and $35.9k EMV.
Kamohelo Pule
South Africa
Artist | Actor | Influencer
Enquiries/ Bookings: Pulekamo04@gmail.com
(073) 633-2991
💜
Snikiwe Mhlongo promoted Vaseline South Africa 11 times on Instagram between November 2021 and March 2026. In total, those 11 posts generated 1.4M views, with a 2.8% engagement rate, and $56.3k EMV.
Snikiwe Mhlongo
South Africa
Tall, Dark & Handsome
Award Winning Content Creator (& Fashionista)
daniel wellington discount code: SNI30
💌 info@snimhlongo.com
Love is sweeter as a glow doll 🤭 this is how our date went with @vaselineza #VaselineSoftGlow #SoftGlowAffair
Snikiwe Mhlongo
@snimhlongo
22 Jul, 25
270.1k
12.5k
143
Get red carpet ready with me for Glamour’s Most Glamorous with a glow that speaks volumes @vaselineza . 💫 #VaselineCeraGlow #RIPThirstySkin #GlowUnlocked
Snikiwe Mhlongo
@snimhlongo
11 Dec, 24
239k
14.2k
74
a casual fit for the best season in the woooorld!! 🥹 & my summer must have? glowing, hydrated skin! that 72-hour moisture is no joke 🌞 ready to slay, all day ✨✨✨ @vaselineza #SwitchOnSummerSkin #SwitchToVaseline 💙 #vaselineza
Muzi Sambo promoted Naked Insurance 18 times on YouTube between September 2023 and March 2026. In total, those 18 posts generated 2.4M views, with a 6.1% engagement rate, and $87.8k EMV.
Muzi Sambo
South Africa
🇿🇦THIS IS A SOUTH AFRICAN CAR REVIEW PLATFORM. MAKE SURE YOU SUBSCRIBE FOR MORE CAR CONTENT IN A MZANSI CONTEXT.🇿🇦
Email: sambo95m@gmail.com
Primo Baloyi promoted Vodacom South Africa 13 times on Instagram between August 2024 and February 2026. In total, those 13 posts generated 2.4M views, with a 3.2% engagement rate, and $95.9k EMV.
Primo Baloyi
South Africa
The People’s Choice
🇿🇦
Comedian Actor Modela Whateva.
Email: info@9teen.co.za
The @vodacom Experience is always Extraordinary even when the boys don’t win ☠️🖤 visit redrewards.co.za for a chance to see @orlandopirates take on their Rivals in next Soweto Derby #ExtraYourValue #OnceAlways
Primo Baloyi
@primo9teen
20 Feb, 26
19.8k
53
An Extraordinary Experience in the RED VIP Suite even when the boys don’t have the best day in the office ❤️🖤 Visit RedRewards.co.za for a chance to WIN a pair of tickets to The Soweto Derby @vodacom #extrayourvalue #onceandalways☠️
Zanele Mvelase promoted Seven Colours Grill Seasoning 32 times on Instagram between May 2023 and February 2026. In total, those 32 posts generated 2.6M views, with a 2.5% engagement rate, and $100.1k EMV.
Zanele Mvelase
South Africa
🇿🇦Food Content creator
📧zeethecook@yahoo.com
🏆Award Winner:Women in Hospitality 2022
🏆Food influencer of the year 2023
@sevencoloursgrill Ambassador
Zintle Mofokeng promoted Coca-Cola South Africa 14 times on Instagram between September 2024 and January 2026. In total, those 14 posts generated 3.6M views, with a 7.5% engagement rate, and $130.4k EMV.
Once again, @cocacolaza is bringing us an ONLY COKE CAN DO EXPERIENCE! 🥤✨ How close will you get? 👀 The Orginal FIFA World Cup™️ Trophy is making its way to South Africa, and you’re invited to be part of this unforgettable moment. 🎟️ Get your FREE ticket now! 📍 31 Jan – JHB 📍 1 Feb – CPT Don’t miss your chance to get a once-in-a-lifetime photo op with the FIFA World Cup™️ Trophy 🏆 #cocacolagetsyoucloser #realmagic #fifaworldcup
Zintle Mofokeng
@_zintlezee_
02 Jul, 25
158.2k
10.7k
305
Closing off the #shareacoke chapter with a great collaboration from @rich_mnisi and @cocacolaza 🔥🥤❤️ Serving looks and sharing moments. A Coke in hand, some Rich Mnisi fits 👗 it doesn’t get more iconic than this #realmagic #richmnisi
Zintle Mofokeng
@_zintlezee_
21 Jun, 25
211.4k
15.6k
146
Surprised my squad with a can of Coke that perfectly sums up our bond❤️🥹 because nothing hits harder than a can that speaks our love language.🥤 #shareacoke #realmagic
Natasha Vermaak promoted Kérastase 10 times on Instagram between April 2025 and December 2025. In total, those 10 posts generated 3.1M views, with a 2.7% engagement rate, and $98.3k EMV.
Natasha Vermaak
South Africa
I'm a mom.🥹💕
Founder and owner of @nataliajefferys.✨
Host & Presenter.
Miss South Africa 2023.
@volvocarsa Ambassador.
4 days of absolute joy but also frizz free hair😉 @kerastase_official It was all about Gloss Absolu- we love her!✨ May your hair be as glossy, fabulous and shining as the K-Krew! #KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
09 Dec, 25
1.4M
19.6k
54
Nothing more iconic than celebrating the Gloss Absolu range with the @kerastase_official krew in Cape Town summer.✨🧡☀️ 4 days of no frizz hair & what I'll need heading into South African summer. May your hair, summer, and holiday be just as memorable as this day.🥰 #KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
30 Oct, 25
109.9k
2k
35
Frizzy hair gals come to the front. We have a new line made specially for us. My hair is prone to going frizzy, I'm currently giving @kerastase_official Glos Absolu a go and 4 days, no frizz is an actual dream!✨🧡☀️ #KerastaseKlub #Kerastase_ZA #GlossAbsolu #GlossandGlaze #Ad
YW promoted Coca-Cola South Africa 18 times on Instagram between May 2024 and July 2025. In total, those 18 posts generated 6.9M views, with a 3.1% engagement rate, and $237.6k EMV.
Just when I was about to have a fashion flop, @cocacolaza x @rich_mnisi came through like style superheros... saved and slaying! 🥤✨ The end of an epic #ShareaCoke chapter with a dope collaboration 🔥💋👗 #RealMagic #RICHMNISI”
YW
@yanda.woods
28 Jun, 25
639.6k
40.1k
116
Self-care days are sacred, but it’s the laughs and love from my beauty squad that make them extra special. This time, I surprised them with a magical little thank you, personalized just for them. 💖✨ #ShareACoke #RealMagic Hair and Makeup: @thesanhair
YW
@yanda.woods
16 Jun, 25
673k
36.2k
34
Sometimes, the most important thing in life is nurturing the friendships that never waver. My wifey needed some extra love, and @cocacolaza said “don’t leave me behind!” So here’s to us, my wifey — till the wheels fall off. 💕 To create the best memories with your faves, click the link in my bio and try out the memory maker digital experience #ShareACoke #RealMagic hair & makeup: @thesanhair
![TikTok post by @snimhlongo for Maybelline New York. Caption reads: [...] doesn't playyy honey! @Maybelline New York....](https://images.od.modash.io/057a0172bae5c33ab0ccecb744ccc64562bf8755)
![TikTok post by @snimhlongo for Maybelline New York. Caption reads: [...] step to the front bc @Maybelline New York....](https://images.od.modash.io/6747da918b0364713c702e60c9bf903bf664e45d)
![TikTok post by @snimhlongo for Maybelline New York. Caption reads: [...] with all the newness @Maybelline New York....](https://images.od.modash.io/aa4a8b5f4c9bd41139ae6de86c881b2f7ca57a4e)
![Instagram post by @plight_alwayzee for SHEIN. Caption reads: 😂 SHEIN Fit Check Challenge! Search [...].](https://images.od.modash.io/60b6192faeb1a7f0dfcd69f019c6ed1b5509f869)
![Instagram post by @plight_alwayzee for SHEIN. Caption reads: SHEIN Fit Check Challenge! Search [...].](https://images.od.modash.io/d3ed3e84c471e715ec328b30e04d27530825a15d)
![Instagram post by @chumiie_ for SHEIN. Caption reads: [...] fave? 🤎🍂 or ⚪️🖤 or 🥑🩵 SHEIN Fit Check....](https://images.od.modash.io/728bd6edd72caba7a74836507ffeb6ce1d095064)
![Instagram post by @chumiie_ for SHEIN. Caption reads: [...] 🆔 198255799 🔗 🥳Download the SHEIN App to....](https://images.od.modash.io/59b0d09ef1b367ccd5d1cab1e411bbb8070ab48e)
![Instagram post by @chumiie_ for SHEIN. Caption reads: [...] to shop my trendies picks on SHEIN! 🔥....](https://images.od.modash.io/08a783278169321b497c4af4b0b8302d9f7bb1a5)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] #MothersDay2026 @niveasouthafrica.](https://images.od.modash.io/73fbe1a4d069b77d21822ee0ecafd0b5ba68bf14)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] craving this season? @niveasouthafrica....](https://images.od.modash.io/3f16e2a764836c992adbc040751560322a261bb7)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] yours with NIVEA 💙 @niveasouthafrica....](https://images.od.modash.io/fa52e657e2c0103a9b7b9fbcf4eeb62e13cdc3d3)
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] of skin/bodycare! My @niveasouthafrica glow....](https://images.od.modash.io/9c1357cf243f9856a1948d0711ed805b18540753)
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] the go”! Not only do my @niveasouthafrica....](https://images.od.modash.io/1f4664a91ac095e69669ca7c9472b137eebb4e09)
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] my day at AINAJ with my @niveasouthafrica....](https://images.od.modash.io/ed5a5f465e889ad170131f906d02e2b6ccb53dd5)
![Instagram post by @zee_thecook for Seven Colours Grill Seasoning. Caption reads: [...] 1 Tbsp (15 ml) Seven Colours Grill....](https://images.od.modash.io/f22799b4bd88ddcda29024e8c9b599410db74e2b)
![Instagram post by @zee_thecook for Seven Colours Grill Seasoning. Caption reads: [...] spiced with Seven Colours Grill Seasoning™️.....](https://images.od.modash.io/ece2dd389a41caf4ec591b7ab123636efaab7549)
