Weāre putting the people behind the worldās best creator programs on stage.
Return on Influence is a free one-day virtual festival dedicated to influencer marketing.
Leave with ideas you can use today and build on as your program grows.
Meet the speakers
Spend the day with the brands, creators, and marketing leaders behind some of the world's best influencer programs. Expect practical sessions, candid conversations, and real-world case studies. More speakers to be announced soon.
Like any good festival, weāve got stages. Unlike any good festival, thereās no mud. Pick your favorite, or stick around with us all day.
Where influencer fits
10:10am ā 11:35am
Strategy and the wider marketing mix.
- Where influencer marketing sits in the mix - How CMOs/founders think about influencer marketing - When and why brands shift spend into creators
How brands do influencer marketing
11:45am ā 13:35pm
The tactics & systems to make your program run
- How teams run their programs day-to-day - Campaign structure, workflows, and processes - Mistakes that led to great campaigns
The feed
14:05pm ā 15:30pm
Creator perspective and getting it right in the feed
- What creators look for in brands - What makes collaborations successful or fail - Why disclosing sponsored posts is important
Future of influence
15:35pm ā 17:00pm
Scaling and long- term growth
- What it takes to scale from 5-5000 creators - Moving from channel to part of the brand system - Creators as long-term assets, not activations - How influencer marketing connects to community and brand equity
Agenda
Every session breaks down how modern teams are structuring, measuring, and scaling influencer and creator programs ā with frameworks you can apply immediately.
We Bought Into Creators. Now What? 3 Organizational Changes Brands Need to Make
Creators have been validated as more than a tactic. But has the way brands work with them actually changed? Tyler Vaught looks at what comes next: what real co-creation looks like, why creators are becoming a new earned media layer, and the people and skills brands need to make new technology genuinely useful.
Tyler Vaught
Stage:
Where influencer fits
Ask the CMO: Marketing Leaders' Takes on Influencer Marketing
What makes a CMO put more money into influencer marketing? Meredith (SVP of markets at goodwipes) and Lucy (CMO at Hormbles Chormbles) compare how they think about creators alongside the rest of the marketing mix, what signals tell them a program is working, and what would make them invest more.
Meredith Diehn
Lucy Hormbles
Stage:
Where influencer fits
Creators in Social
- Josh Rangel (Ogilvy): āUsing Authentic Creatorsā Isnāt a Strategy: Briefing by idea, not specifics - Zaria Parvez (DoorDash): The Right Creator for the Right Moment - Elfried Samba (Butterfly Effect): Community Architecture: How to Mean Everything to the Right 1%
Josh Rangel
Zaria Parvez
Elfried Samba
Stage:
How Brands Do Influencer Marketing
The Missing Part of Influencer ROI (feat. Creator 321maxx)
What if one of the biggest drivers of influencer ROI isnāt another metric, but the relationship behind the collaboration? Georgia Humphries shows what Stanley 1913 learned from running similar creator events with and without direct brand relationships, and how stronger connections translated into more organic content, reach and advocacy.
Georgia Humphries
Max
Stage:
How Brands Do Influencer Marketing
Small but Mighty: How to Run Influencer as a Small Team
Running things solo? Maybe you're a team of two? You're not alone. You donāt need a huge team to run an ambitious influencer program. That's why from influencer marketers who have worked at brands like Moroccanoil & Bubble are sharing the real challenges small teams face and the practical ways theyāve overcome them.
Sari Miller
Cadence
Larisa Premk
Stage:
How Brands Do Influencer Marketing
The Co-Brief: How to Write Creator Briefs With a Partner Brand (goodwipes x OLIPOP)
Briefing one creator for one brand is hard enough. What happens when two brands need to speak with one voice? Using goodwipes x OLIPOP as the example, Tess Allen shows how to co-write a creator brief, align two brand voices and still leave enough freedom for creators to make the work their own.
Tess Allen
Stage:
How Brands Do Influencer Marketing
Strategies BURGA Uses to Reach New Audiences & Enter Close-Knit Communities
How do you reach a new audience without feeling like a brand that just showed up? Martyna KasmauskaitÄ shares three ways BURGA is entering close-knit communities: bringing creators into product creation, using Substack in its influencer strategy, and building community-focused events around creators and their audiences.
Martyna KasmauskaitÄ
Stage:
Feed
One Creator, Three Campaigns: How to Build a Partnership That Lasts (feat. Adorea Rhodes)
What happens when you find a creator who just gets the brief? Enara Roy is joined by nail artist Adorea, who sheās worked with across three very different campaigns, including collaborations for brands like Hello Kitty. Theyāll unpack the work from both sides, sharing how the ideas came together, what makes a creator want to work with a brand again, and how one collaboration can turn into a long-term creative partnership. And yes, expect some serious nail art.
Enara Roy
Adoreaxo
Stage:
Feed
Is This Legal?
Isn't everyone doing it? See if you can get these quickfire questions right, before joining Brittany to learn more about the legal side of creator campaigns.
Brittany Ratelle
Stage:
Feed
The Legal Side of Creator Campaigns: 5 Mistakes Brands Make (And How to Avoid Them)
Creator campaigns move fast. Legal mistakes can move even faster. Creator attorney Brittany Ratelle breaks down five common mistakes brands make in creator campaigns and the practical steps marketers can take to avoid them.
Brittany Ratelle
Stage:
Future of Influence
The 50 to 5,000 Creator Challenge
Can you imagine scaling from 50 creators to 5,000? Jennifer Quigley-Jones (PMG & Global Influencer Council) explores what changes as creator programs grow: what can be systemized, what still needs human judgment, and how brands can scale without sacrificing creativity, relevance and real relationships.
Jennifer Quigley-Jones
Stage:
Future of Influence
How Adobe Uses Creator Tiers to Scale With Intention
More creators doesnāt automatically mean more impact. Leah Walker breaks down how Adobe uses different creator tiers for different jobs, from conversion to education and awareness, and how to grow a creator program without losing the quality and intentionality that made it work in the first place.
Leah Walker
Stage:
Future of Influence
Building for International Scale
What does it actually take to turn a creator program into a global one? Maya Shaff shares how ÅURA is building for international scale, and the systems, testing and decisions needed to grow without simply copy-pasting the same playbook everywhere.
Maya Shaff
Stage:
Future of Influence
Ask the Council
The all-wise Global Influencer Council answer your questions from their sessions.
Jennifer Quigley-Jones
Leah Walker
Maya Shaff
Our events look like this
Get front row seats to some of the most entertaining influencer content on the internet
Return on Influence Festival '26 is a free, one-day virtual festival dedicated to influencer marketing, hosted by Modash.
We're putting the people behind the world's best creator programs on stage, so you can leave with practical ideas to use today and build on as your program grows.
Who is the festival for?
Return on Influence Festival '26 is for those looking to manage, grow or understand influencer marketing as a channel. Whether you're a team of one, part of a larger creator marketing team, or work with creators more generally in social, brand, or content marketing, you'll find practical sessions designed for you.
Expect sessions ranging from those dedicated to CMOs, founders, and marketing leaders looking to understand how to manage influencer programs strategically, all the way to tactical sessions for teams of one running influencer programs day-to-day.
How much does it cost?
The festival is completely free to attend.
When is the festival?
Return on Influence Festival '26 takes place on October 21, 2026, from 10am - 5pm ET. Tuning in from other timezones?
šŗšø 7am - 2pm PT
š¬š§ 3pm -10pm UK
šŖšŗ 4pm - 11pm CET
How do I register/join?
Simply register using the form on this page. Once you're registered, we'll send everything you need to join the festival before the event - including updates on new lineup additions and the full agenda once released.
The festival runs entirely in your browser, so you donāt need to download or install anything. We'll send you a link before the event, and you can join with a single click.
Can I attend only certain sessions? How is the day split?
Absolutely. The festival runs throughout the day, but you're welcome to join whichever sessions interest you most by using the same link.
The day is split into four stages: Where influencer fits, How brands do influencer marketing, The feed and Future of influence.
Each stage has a different theme and the sessions taking place during that time will be relevant to it.
More details about the stages can be found under āFour stages to learnā on this page.
Weāll also publish the full agenda ahead of the event so you can plan your day.
Will sessions be recorded?
Yes. All registered attendees will receive access to the recording after the festival.
Is this another webinar?
No. Return on Influence Festival '26 is designed to feel like a festival rather than a traditional virtual conference. It includes front-row seats to creator content, interactive formats, and high production value throughout the day. The creator economy is fun - we want our festival to reflect that!
Will there be networking?
Yes. Chat live with other attendees, ask questions during sessions, and join conversations throughout the day.
When will the full agenda be available?
The full agenda will be published in early October, with additional speakers announced over the coming weeks.
I'm a member of the press. Who should I contact?
Please contact Jack Eaton at jack@modash.io for press inquiries, interview requests, or media assets.
I want to sponsor the event. Who do I contact?
Weāre not accepting sponsorship for this event. However, weāre always open to collaborations that will make our events more useful for attendees. Contact jack@modash.io if you have an idea you want to discuss.
I have another question.
Get in touch with jack@modash.io and we'll be happy to help.
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