Influencer marketing changes fast, and keeping up with platform updates and what other brands are testing takes time you probably don't have. A good newsletter does that work for you.

We only included newsletters that are still publishing and free to read, then picked the ones most useful for brand-side influencer marketers. Some focus on tactics you can use in your next campaign, others are industry news roundups. Each entry starts with how often it lands and what it costs, so you can decide quickly what's worth your inbox. There's a comparison table right below if you just want the shortlist.

Prefer listening? See our list of influencer marketing podcasts.

All 10 newsletters at a glance

1. Return on Influence by Modash

Subscribe here: Return on Influence

Frequency: Weekly | Cost: Free

In Return on Influence, you won't get news roundups and fluffy blog posts about the benefits of influencer marketing.

Instead, you'll get actionable tips and real examples (from actual influencer marketers like you) to help you do better creator partnerships.

It's designed to give you the 80/20 of the best written content that Modash are producing on their blog.

Here's a recent example. This edition summarizes a survey on influencer outreach, where 51 pro influencer marketers shared how they reach out to recruit creators.

It's entirely free, with no paid version.

Subscribe here (and confirm your email!) to get the next one in your inbox.

2. Net Influencer – Influence Weekly

Subscribe here: Net Influencer

Frequency: Weekly | Cost: Free

Influence Weekly is a newsletter by Net Influencer – a dedicated publication offering deep insights into the creator and influencer marketing landscape.

The newsletter provides exclusive insights from influential figures and experts in the field, offering a unique perspective on the ever-evolving landscape of influencer marketing.

You can expect a curated compilation of all that’s happening in influencer marketing. But Influence Weekly is not just a roundup; it's a comprehensive source for breaking industry news. You get access to the latest developments and emerging trends that can shape your marketing strategies.

It’s also completely free (“free forever”, according to Net Influencer). Here's an example edition of Influence Weekly:

3. CreatorIQ – How to Build Brands and Influence People

Subscribe here: How to Build Brands and Influence People

Frequency: Weekly | Cost: Free

CreatorIQ's weekly newsletter, How to Build Brands and Influence People, is a powerhouse of information for marketers aiming to navigate the landscape of creator marketing.

One of the standout features of this newsletter is the inclusion of exclusive brand metrics. You’ll receive valuable data that gives you a competitive edge in understanding and optimizing your influencer marketing strategies.

The newsletter also includes data-backed takes on the latest trends in influencer marketing. The newsletter is now a weekly dispatch from Alex Rawitz at CreatorIQ, with a take on the creator marketing stories that matter that week. Here's an example from an earlier edition:

Staying committed to keeping subscribers in the loop, the newsletter also includes updates from CreatorIQ's product and events teams. It’s a free weekly newsletter to help you navigate the influencer marketing industry with strategic intelligence.

4. Traackr – Traackr newsletter

Subscribe here: Traackr newsletter

Frequency: Periodic (Traackr doesn't publish a schedule) | Cost: Free

Traackr's newsletter (previously called Matters of Influence) sends creator marketing insights and benchmarks straight to your inbox, along with a curated collection of resources and news articles.

You can expect a fresh mix of insights and resources carefully curated to help you remain updated on all things relevant to influencer and creator marketing. Whether you're a seasoned professional or just dipping your toes into the influencer pool, Matters of Influence brings you valuable content to elevate your game.

Becoming a subscriber ensures you stay in the loop with all the major content and industry insights. Traackr's team scours the influencer marketing landscape to provide you with a concise yet comprehensive overview, saving you time and effort in staying informed.

Check out this edition of Traackr’s newsletter about whether influencers and social platforms affect how people consume content, buy products, and connect with brands.

5. Cure Media – Inside The Creator Economy

Subscribe here: Inside The Creator Economy

Frequency: Weekly | Cost: Free

Inside The Creator Economy is Cure Media's weekly Substack newsletter, with an insider look at creator trends, social media culture, and the stories behind recent campaigns and creators.

The newsletter is packed with curated content that gives you a comprehensive view of influencer marketing. From headline news to industry trends, Influencer Marketing Insights ensures you're always in the loop.

Cure Media also runs a podcast, so expect the newsletter to point you to new episodes too.

6. Ad Age – Influencer Marketing Today

Subscribe here: Influencer Marketing Today

Frequency: Weekly | Cost: Free (sign-up required)

Influencer Marketing Today is Ad Age's weekly newsletter on how brands and marketers work with creators, and how the creator economy is changing ad buying.

The newsletter gives you a curated rundown of brands and marketers collaborating with influencers every week. Stay in the loop on how the creator economy is evolving and transforming the advertising marketplace. This newsletter is your go-to resource for witnessing the dynamic shifts in influencer marketing strategies and staying ahead of the game.

7. Lindsey Gamble – Lindsey Gamble's Newsletter

Subscribe here: Lindsey Gamble's Newsletter

Frequency: Roughly every two weeks | Cost: Free

Lindsey Gamble's Newsletter covers creator economy news, social media platform updates, and influencer marketing trends, with his own analysis of what each change means for brands and creators.

It's a good pick if you want to understand where platforms are heading before it hits your campaigns. Recent editions covered Best Buy moving onto TikTok Shop, Chipotle working with 100 creators on its “Behind the Foil” campaign, and LinkedIn launching a creator marketplace.

Browse past editions to get a feel for it before you subscribe.

8. The Shelf – Tactical Tips

Subscribe here: Tactical Tips

Frequency: Tactical tips every other week, plus industry news every Friday | Cost: Free

Tactical Tips by The Shelf is a newsletter that aims to decode influencer marketing for its subscribers.

The newsletter is a carefully crafted guide designed to decode the intricacies of influencer marketing. You’ll get influencer marketing tips and tricks every other week and, additionally, receive a weekly dose of industry news every Friday to ensure you're up-to-date with the latest happenings.

By subscribing, you're not just receiving tips; you're joining a thriving community of over 20,000 influencer marketing enthusiasts.

Sorilbran Stone, Head of Content Marketing at The Shelf, writes the newsletter. Have a sneak-peak at the Tactical Tips below:

9. Statusphere – C2C Marketing Newsletter

Subscribe here: C2C Marketing Newsletter

Frequency: Monthly | Cost: Free

Statusphere's C2C Marketing Newsletter is a guide to turning your customers into your most powerful marketing channel.

The newsletter provides strategies, insights, and practical tips to help your consumers become not just buyers but enthusiastic promoters of your brand. The C2C Marketing Newsletter goes beyond generic advice and shows you how to create genuine connections with your audience.

C2C Marketing Newsletter is a monthly newsletter written by Kristen Wiley, CEO of Statusphere. It gives you access to the most up-to-date influencer marketing resources, provides insights on how other brands use influencer marketing to drive sales, and shares the latest social media news and updates and how they'll affect your brand.

Here's a snippet from an earlier edition of the C2C Marketing Newsletter, which covered TikTok's ecommerce push, rising TikTok influencers, and the month's major marketing headlines.

10. Creator.co – Drive Growth with Creators

Subscribe here: Drive Growth with Creators

Frequency: Biweekly | Cost: Free (LinkedIn newsletter)

Drive Growth with Creators by Creator.co is an excellent resource for staying on top of industry news, gaining expert insights, and receiving actionable advice to elevate your influencer marketing game.

In addition to the latest industry news, Drive Growth with Creators offers tips and tricks to help you optimize your influencer marketing campaigns. This biweekly newsletter covers all the bases, from finding the right influencers to measuring your ROI. It provides social media trends, brand metrics and strategies, and influencer marketing techniques.

By subscribing, you're joining a community of forward-thinking marketers committed to excellence in influencer marketing. Have a quick look at the latest edition of the newsletter, which includes ways to find the perfect TikTok influencers and the latest social media trends.