You now have even more control when searching for creators in Modash. When you apply an audience filter, you can now decide exactly what percentage of the audience must match your filter.
That means every influencer that appears in the search speaks directly to your target audience. Magic.
It’s now easy to search for influencers based on the target audience’s city. In countries like Germany, an influencer’s audience can easily span 3-5 cities in a near equal split. This made it difficult to find those with dense audiences in any one city.
Reach your audience, anywhere:
If you’re marketing to small towns, creators have no chance to make up a large audience there. For example, in a city the size of Liepaja, Latvia (60,000 inhabitants), it was nearly impossible to find targeted creators.
Now you can find creators who reach those small cities.
Finding niche creators can be tricky. It’s not always obvious that someone’s audience follows them on Instagram because they love their indie rap music. Or maybe they follow a Tiktokker because they are a super fan of their artistry. Using Audience interest data, we can get a little closer to understanding what audiences love.
Reach audiences interested in topics that matter to you.
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