What's New In Modash - Product Update Recap Q1, 2023

2023, in the Chinese Zodiac, is the year of the Rabbit. If you’ve ever spent any time with rabbits, you know that these little dudes are quick but thoughtful creatures. Not dissimilar to the approach we’re taking to our roadmap this year.

We’re building fast, but also doing it with extra thought.

So, here’s everything we shipped in Q1, 2023.

Updates in Discovery

New filters

Two new filters are here to help you narrow down creators to find the ones that are a fit for your brand or campaigns.

Creator Age filter: Some products or services benefit from creators who fit into specific age ranges. With this new filter, you can select as many age ranges as you need.
Past Partnership: This filter helps you find (or exclude) creators who have worked with specific brands. You can a) Find creators to work with by selecting a brand or brands that your ideal creators may have already worked with. Your search results will show those creators.Or b) Find creators to exclude: Select a brand or brands who are your competition. Your search results show a list of creators who worked with your competitors in the past. Hide them from appearing in your search ever again!

More accurate contact details

We removed all old or unused emails from our database so that creator contact details are more accurate than ever.

Mo’Tip: Use the filter Contact information and select has email – this will show influencers whose email addresses are available in Modash. It makes outreach much easier!

Added new ranges in the Follower filter.

Per your request, we added new ranges to the Follower filter for Instagram.

Support for YouTube Handles

Some background. Previously, YouTube channels were identified in Modash through the Channel Name, Channel URLs, or the full name.

Now, similar to Instagram and TikTok, you can find YouTube creators by using the channel name or the handle.

You can find a channel’s handle on YouTube either by:

Looking at the URL e.g. https://www.youtube.com/tseries
Next to the subscriber count

Pop the handle into Modash YouTube Discovery & bob’s your uncle!

Handles work across Modash including: Search Results, Profiles, Reports & Lists. (Monitoring is in the works!)

Updates to Profiles

Blink and you won't miss the changes happening to Creator Profiles. In an effort to help you make better decisions quicker, we’ve started reimagining what Creator Profile could look like, and the kind of information you need from them.

New look

The new profile overview has been redesigned so you have key info about a creator right at the top.

✉️ Quickly confirm there’s an available email.
📌 See creator’s location.
🎭 Check follower count, engagement rate & get some audience details.
🙈 Easily Hide profiles that aren’t a fit.

New benchmark data

Benchmark data helps you make better decisions because you’re able to understand how a creator compares to the average.

Engagement Rate Distribution - Helps you understand how a creator’s engagement compares to other creators of similar size. Available for Instagram, YouTube, & TikTok.
Fake Follower Histogram - Since everyone has fake followers, this graph shows you what “normal” looks like and how the creator compares. Available for Instagram only.
Audience Reachability - Answers the question: How many accounts do followers of this creator follow? The fewer accounts they follow, the easier it’ll be to reach them. Available for Instagram & TikTok.

 
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Looking Back: Modash Updates in Q1, 2023