15 Influencer Marketing Examples in the South African Market
1. @primo9teen X Coca-Cola South Africa
Primo Baloyi promoted Coca-Cola South Africa 3 times on Instagram between March 2024 and January 2026. In total, those 3 posts generated 202.6K views with a 6.0% engagement rate. EMV: $2.4K. The posts highlight access to the FIFA World Cup Trophy tour.
Primo Baloyi
South Africa
The People’s Choice
🇿🇦
Comedian Actor Modela Whateva.
Email: info@9teen.co.za
If you’ve ever wanted to be in the room with football history… this is it.
The FIFA World Cup™️ Trophy Tour is coming and @cocacolaza is giving us access.
No catch. No cost. Just sign up.
Johannesburg – 31 Jan 2026
Cape Town – 1 Feb 2026
How close will you get?
#CocaColaGetsYouCloser #RealMagic #FIFAWorldCup
Primo Baloyi
@primo9teen
17 Jan, 26
134.9k
4.8k
12
Mzaaa, are you ready? It’s official, the original FIFA World Cup™️ Trophy is making its way to South Africa, how close will you get?? Sign up to get your FREE ticket - link on the @cocacolaza bio #CocaColaGetsYouCloser #RealMagic #FIFAWorldCup
Primo Baloyi
@primo9teen
05 Mar, 24
14.6k
176
Actor , director, sound guy! 🎬 Embracing my inner one-man movie army with @cocacolaza #Y3000. Who needs a team when you’ve got skills? Grab a can and scan for a limited edition chance to rewrite your next level self now! #CocaColaCreations #RealMagic
Zintle Mofokeng promoted Coca-Cola South Africa 14 times on Instagram between September 2024 and January 2026. In total, those 14 posts generated 3.6M views with a 8.3% engagement rate. EMV: $22.0K. The collaboration showcases experiences and personalized Coke cans connecting with FIFA and fashion.
Once again, @cocacolaza is bringing us an ONLY COKE CAN DO EXPERIENCE! 🥤✨
How close will you get? 👀 The Orginal FIFA World Cup™️ Trophy is making its way to South Africa, and you’re invited to be part of this unforgettable moment.
🎟️ Get your FREE ticket now!
📍 31 Jan – JHB 📍 1 Feb – CPT
Don’t miss your chance to get a once-in-a-lifetime photo op with the FIFA World Cup™️ Trophy 🏆
#cocacolagetsyoucloser #realmagic #fifaworldcup
Zintle Mofokeng
@_zintlezee_
02 Jul, 25
155.4k
10.7k
305
Closing off the #shareacoke chapter with a great collaboration from @rich_mnisi and @cocacolaza 🔥🥤❤️
Serving looks and sharing moments. A Coke in hand, some Rich Mnisi fits 👗 it doesn’t get more iconic than this #realmagic #richmnisi
Zintle Mofokeng
@_zintlezee_
21 Jun, 25
211.4k
15.6k
146
Surprised my squad with a can of Coke that perfectly sums up our bond❤️🥹 because nothing hits harder than a can that speaks our love language.🥤
#shareacoke #realmagic
Kamohelo Pule promoted Coca-Cola South Africa 4 times on Instagram between June 2025 and January 2026. In total, those 4 posts generated 364.5K views with a 2.9% engagement rate. EMV: $2.7K. The posts highlight experiences, fashion, and fun moments made possible through Coca-Cola.
Kamohelo Pule
South Africa
Mail: Pulekamo04@gmail.com
23(Chipi) OUT NOW
Bookings: +27 61 133 9232 | +27 81 045 1394
💋
Yall let’s go see The Orginal FIFA World Cup™️ live baes!
Run to @cocacolaza’s official page NOW and sign up for the tickets for free!!😍
#CocaColaGetsYouCloser #RealMagic #fifaworldcup
Kamohelo Pule
@kamo_ww
02 Jul, 25
98.1k
7.1k
120
You know it’s magic when two iconic brands come together! We’re ending off the @cocacolaza #ShareaCoke chapter with some fire pieces from @rich_mnisi...
Here’s how I matched my fits, what do you think?! 😍🔥 #RealMagic #RICHMNISI
Kamohelo Pule
@kamo_ww
21 Jun, 25
133.9k
7.7k
72
He made me wash his car the last time, so brought my FAVE DRIVER to work today!! He didn’t come alone though? We got to share a moment with @cocacolaza and create #RealMagic
Also did coke really just hype the set up?🤔😍
Shoutout to the A-team 📸.
Create your own memory with coke today, link in my bio.!!! Don’t forget to tag me so I see☺️😍
#ShareACoke
Kamohelo Pule promoted NIVEA South Africa 11 times on Instagram between December 2022 and January 2026. In total, those 11 posts generated 814.7K views with a 2.9% engagement rate. EMV: $7.2K. The collaboration showcases glowing, protected skin using lotions for radiance and beauty on the go.
Kamohelo Pule
South Africa
Mail: Pulekamo04@gmail.com
23(Chipi) OUT NOW
Bookings: +27 61 133 9232 | +27 81 045 1394
💋
Thando Comedy promoted Odoo 6 times on YouTube between May 2025 and January 2026. In total, those 6 posts generated 1.4M views with a 4.2% engagement rate. EMV: $46.6K. The posts highlight using accounting software for small business management.
Luyanda Nkosi promoted Garnier South Africa 9 times on Instagram between August 2024 and January 2026. In total, those 9 posts generated 2.2M views with a 2.5% engagement rate. EMV: $7.7K. The collaboration showcases achieving brighter, glowing skin with Vitamin C serum.
Bright days start with @garnier_sa Vitamin C serum☺️
Me & my bestie chasing brighter skin with the
Garnier Vit C Day Serum every morning 🍊
3.5% Vitamin C + Niacinamide = glow unlocked
#garnierza #garnierskin #morethan100xstronger
Luyanda Nkosi
@luyanda_dando
13 Dec, 25
44.2k
869
26
Glow so good, people will think you slept 10 hours 😌 My skin said hydrated, bouncy, bright — all thanks to the Garnier Vitamin C Serum.
If you want that instant glow too, it’s on @takealot
garnierza #garniersuperuv #garnierskin #spf #GarnierPartner
Luyanda Nkosi
@luyanda_dando
14 Nov, 25
63.1k
2.8k
41
Started the day with Garnier, ended it dancing at the Dark & Lovely Hair Festival 💅🏽✨ The vibes? Immaculate. The people? Gorgeous. The energy? 10/10. Thank you @garnier_sa #garnierza #garnierskin #morethan100Xstronger #GarnierPartner #SkincareMyths #SkincareFacts
Ntombi Mbele promoted Fashion Nova 9 times on Instagram between April 2024 and January 2026. In total, those 9 posts generated 27.9K views with a 4.6% engagement rate. EMV: $9.6K. The posts highlight chic Fashion Nova dresses for various occasions.
Ntombi Mbele
South Africa
Making everyday glam effortless
📍 Gauteng, South Africa
📧 Ntombimbele97@gmail.com
🌹 @luxury.interiors__ @FashionNova
DYNAMITE!☄️ promoted SHEIN 3 times on Instagram between December 2025 and January 2026. In total, those 3 posts generated 405.7K views with a 4.2% engagement rate. EMV: $3.0K. The posts highlight trendy fashion finds and exclusive savings opportunities.
Eben Etzebeth promoted KWV Brandy 3 times on Instagram between October 2025 and January 2026. The posts had a 2.0% engagement rate. EMV: $1.5K. The posts highlight enjoying KWV 5 Brandy during weekends and celebratory occasions.
OVII promoted Sprite South Africa 6 times on Instagram between October 2024 and December 2025. In total, those 6 posts generated 914.6K views with a 3.9% engagement rate. EMV: $10.1K. The posts highlight enjoying Sprite as a refreshing break outdoors.
OVII
South Africa
Email 📧 for booking/ enquiries dyonasebathandwa@gmail.com
TUMI LINKS promoted Portia M Skin 3 times on Instagram between March 2025 and December 2025. In total, those 3 posts generated 21.4K views with a 2.2% engagement rate. EMV: $39. The posts highlight everyday skincare routines for glowing, protected skin.
TUMI LINKS
South Africa
Woman of God | Mom | Pastry Chef | Beauty
👩🏻🍳 @bakery_deck 🍰🍩🇿🇦
Tiktok @tumi_linx
📧 tumilinxy@gmail.com
Daniel Wellington Discount Code: Tumi20
Liesl Laurie-Mthombeni promoted L'Oréal Paris 42 times on Instagram between March 2024 and December 2025. In total, those 42 posts generated 8.9M views with a 4.1% engagement rate. EMV: $80.2K. The posts highlight @liesllaurie's top L'Oreal Paris beauty product picks of 2025.
Top 5 for 2025 with @lorealparis
What a magical year it has been and these cuties definitely carried me through it. Which one is your fav? 🧖🏽♀️🤍
* Infaillible 3-second setting mist
* Plump Ambition Hyaluron Lip oil - Shade 510
* Elvive Extraordinary Oil Enhancer Serum
* Revitalift Filler Hyaluronic Acid Serum
* Revitalift Filler Hyaluronic Acid Night Cream
#LOrealParisZA #WorthIt
Liesl Laurie-Mthombeni
@liesllaurie
15 Dec, 25
131.5k
2.5k
74
2025 has been an amazing year. A year filled with my fav memories and of course my fav glam looks… Here’s breakdown my Top 5 products for 2025 with my faves @lorealparis 🎄❤️
#LOrealParisZA #WorthIt
Liesl Laurie-Mthombeni
@liesllaurie
09 Oct, 25
378.2k
11k
88
Still not over this night 🥺🤍
#LEDEFILELOREALPARIS was a spectacular showcase of womanhood and I am so happy I got to be a part of it! #LOrealParisZA #WorthIt
Nthabiseng Petlane promoted NIVEA South Africa 3 times on Instagram between October 2025 and December 2025. In total, those 3 posts generated 115.3K views with a 3.6% engagement rate. EMV: $161. The posts highlight gentle, effective makeup removal and radiant skin using serum-infused micellar water.
Other micellar waters might strip your skin, but Nivea’s 5% serum-infused micellar water with Vitamin C and E does the exact opposite. It redefines being bare!
💙 Drop a blue heart if you’ve switched to the 5% serum micellar.
#NIVEA #NIVEAMicellar #cleansing #switch #Ad
📹: @_glory_monare_
Nthabiseng Petlane
@nthabiseng_petlane
19 Nov, 25
11.1k
7
I’ve stopped chasing the hype and started choosing what truly works. The NIVEA Micellar Brightening Water not only removes 100% of makeup and SPF — it leaves my skin radiant, thanks to 5% serum-infused Vitamin C & E.
Because real glow isn’t what you add — it’s what you leave behind and that’s why 9/10 women have switched. So should you! #NIVEA #NIVEAIsForSkin #NIVEAMicellar #Ad #Sponsored
Vanessa Padi promoted Garnier South Africa 3 times on Instagram between June 2023 and December 2025. In total, those 3 posts generated 194.7K views with a 2.6% engagement rate. EMV: $1.4K. The collaboration showcases sun protection and hair nourishment for summer and winter.
Vanessa Padi
South Africa
Creative
📧: vanessapadi@midastouchrsa.com
NO FACEBOOK ACC
Meet my right hand woman this summer - the @garnier_sa ✨ Super UV Invisible Serum Sunscreen, packed with vitamins C and SPF 50 for ultra protection. #garnierza #garniersuperuv #garnierskin #spf #GarnierPartner
Vanessa Padi
@vanessa.padi
15 Nov, 25
120.2k
3.5k
98
Most of us apply sunscreen in the morning, but forget to reapply — and that’s where the @garnier_sa Super UV Mist comes in!
It’s invisible, hydrating, and fits right into your day — even over makeup 🫦
💛 GIVEAWAY ALERT!
Stand a chance to win a @garnier_sa Super UV Mist hamper!
Here’s how:
1. Follow me & @garnier_sa
2. Tell us how you stay protected from UV rays
3. Tag a friend who needs to recharge their SPF too!
#GarnierSuperUVMist #SPFRecharge
Vanessa Padi
@vanessa.padi
13 Jun, 23
6k
126
Food for hair? Sign me up 🤩
The new @garnier_sa banana hair food range has been the yummiest treat for my hair, it’s perfect for restoring nourishment this winter. The vegan, silicone-free formula ensures a healthy, voluminous finish #garniersa #garnierhangryhair
Natasha Vermaak promoted Kérastase 10 times on Instagram between April 2025 and December 2025. In total, those 10 posts generated 3.1M views with a 12.0% engagement rate. EMV: $4.9K. The posts highlight frizz-free, glossy hair using the Gloss Absolu range for South African summer.
Natasha Vermaak
South Africa
Founder and owner of @nataliajefferys.✨
Host & Presenter.
Miss South Africa 2023.
@volvocarsa Ambassador.
4 days of absolute joy but also frizz free hair😉 @kerastase_official It was all about Gloss Absolu- we love her!✨ May your hair be as glossy, fabulous and shining as the K-Krew!
#KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
09 Dec, 25
1.4M
19.6k
54
Nothing more iconic than celebrating the Gloss Absolu range with the @kerastase_official krew in Cape Town summer.✨🧡☀️
4 days of no frizz hair & what I'll need heading into South African summer. May your hair, summer, and holiday be just as memorable as this day.🥰
#KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
30 Oct, 25
106.6k
2k
35
Frizzy hair gals come to the front. We have a new line made specially for us. My hair is prone to going frizzy, I'm currently giving @kerastase_official Glos Absolu a go and 4 days, no frizz is an actual dream!✨🧡☀️
#KerastaseKlub
#Kerastase_ZA
#GlossAbsolu
#GlossandGlaze
#Ad
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] the go”! Not only do my @niveasouthafrica....](https://images.od.modash.io/1f4664a91ac095e69669ca7c9472b137eebb4e09)
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] my day at AINAJ with my @niveasouthafrica....](https://images.od.modash.io/ed5a5f465e889ad170131f906d02e2b6ccb53dd5)
![Instagram post by @kamo_ww for NIVEA South Africa. Caption reads: [...] spend my Sunday with my @niveasouthafrica....](https://images.od.modash.io/f7e804d0f8510bd0c53fb64cf26c4133c410ea19)
![YouTube post by @ThandoComedy for Odoo. Caption reads: To get started with Odoo use the link [...].](https://images.od.modash.io/3592a615d203cceab75e9178eed3771ad699b0da)
![Instagram post by @ntombi__mbele for Fashion Nova. Caption reads: [...] tones, hard presence 🤎 @FashionNova
🔎....](https://images.od.modash.io/7414e2f042f26986b11118089d088f11bcb49d17)
![Instagram post by @dancing_with_busisiwe for SHEIN. Caption reads: [...] ?😍😍😍
Simply download SHEIN App to search....](https://images.od.modash.io/9d43bd71b6f89991e092ba65ce14f67825b563eb)
![Instagram post by @dancing_with_busisiwe for SHEIN. Caption reads: [...] ?😍😍😍😍
✨Simply download SHEIN App and....](https://images.od.modash.io/81e935df95d6ecccb3ed91f625ae9fb7c1b331a8)
![Instagram post by @dancing_with_busisiwe for SHEIN. Caption reads: [...] @our_kulture_
outfit: @sheinofficial....](https://images.od.modash.io/b0c0116e43d96b6de554ef89d652a76b2f6c2d48)
![Instagram post by @ebenetzebeth4 for KWV Brandy. Caption reads: [...] drink responsibly.
#KWV5 #KWVBrandy....](https://images.od.modash.io/e8429bd39accb609a244fff6d3f55fa29d25d437)
![Instagram post by @ebenetzebeth4 for KWV Brandy. Caption reads: [...] drink responsibly.
#KWV5 #KWVBrandy....](https://images.od.modash.io/e1128ad2d96352ad3cdc5c7f27213c38f486b44f)
![Instagram post by @ebenetzebeth4 for KWV Brandy. Caption reads: [...] drink responsibly.
#KWV5 #KWVBrandy....](https://images.od.modash.io/8da880852ef8624f6e4929f9d5bddd2342739836)
![Instagram post by @tumilinx for Portia M Skin. Caption reads: [...] #portiamskincare
Purchase here [...].](https://images.od.modash.io/5925c84bf6aa10ef4743094c49fad4592a05cb18)
![Instagram post by @tumilinx for Portia M Skin. Caption reads: [...]
sharetheglow #portiamskincare
Purchase....](https://images.od.modash.io/89a1cd4ba4d46748ce5a66802c0de20ee9ee90d3)
![Instagram post by @tumilinx for Portia M Skin. Caption reads: [...] @picknpay
#sharetheglow #portiamskincare....](https://images.od.modash.io/6301fb2a8f5a547863d70604492cfdbb44c3de12)
![Instagram post by @nthabiseng_petlane for NIVEA South Africa. Caption reads: [...] #shakeupyourstandard @niveasouthafrica.](https://images.od.modash.io/605bdf61a563c3b592724fab71ec78a0de86a672)
