15 Influencer Marketing Examples in the South African Market
1. @sweet_guluva X Dove Men+Care South Africa
Akhonamathemba Zwane promoted Dove Men+Care South Africa 12 times on Instagram between May 2025 and March 2026. In total, those 12 posts generated 4.0M views, with a 3.8% engagement rate, and $138.7k EMV. The posts highlight a FIFA World Cup 2026 ticket giveaway with deodorant purchase.
Akhonamathemba Zwane
South Africa
• Actor / Musician 🎭🎤
• Award Winning Nkabi Jackson🔥🏌️
• @bigbromzansi Season 5 Umlilo, Winner🥳
• Enquiries: bookings@sweetguluva.co.za💼
Trying to get some side gigs so I can make it to a once in a lifetime trip but at what cost! You don’t have to be like me because @dovemencare_za has an opportunity for you, go check out their pinned posts and see their current competition and you could catch flights without stressing. #ChampionsOfCare #DoveMenPartner @dovemencare_za #fyp #sweetguluva
Akhonamathemba Zwane
@sweet_guluva
11 Mar, 26
733.5k
2k
217
Score BIG with @dovesouthafrica and @dovemencare_za You could WIN 1 of 10 double tickets to the FIFA World Cup 2026™ - the moment the group chat has been waiting for 🤙 Entry is simple: ⚽ Purchase any 2 Dove or Dove Men+Care deodorants (aerosol or roll-on) ⚽ WhatsApp 060 083 3073 ⚽ Follow the easy steps T&Cs apply. Keep your till slip. Competition ends 31 March 2026. #DoveMenCare #DoveSouthAfrica
Akhonamathemba Zwane
@sweet_guluva
11 Dec, 25
379.3k
20k
731
Sweet Kolisi vs Springbok jacuzzi. 😂 @sweet_guluva has been on a winning streak all year… until now. Ice bath 1 - @SweetGuluva 0. 🧊 #DoveMenCare #ChampionsOfCare
2. @juicyjay_official X Dove Men+Care South Africa
Siyamthanda Jwacu promoted Dove Men+Care South Africa 22 times on Instagram between September 2023 and March 2026. In total, those 22 posts generated 3.1M views, with a 2.2% engagement rate, and $109.3k EMV. The posts highlight men's self-care, family responsibilities, and mental well-being.
Landlord came knocking and that’s when I asked myself, at what cost? Don’t be like me there are opportunities out there for you especially if you go to the @dovemencare_za pinned posts to check out what they might have in store for you. #ChampionsOfCare #DoveMenPartner @dovemencare_za
Siyamthanda Jwacu
@juicyjay_official
10 Oct, 25
129k
4.5k
153
I am proud to be part of a movement with @dovemencare_Za that says it’s okay for men to care about themselves, their families, and their mental health. Let’s keep talking. #ExtraEffortMeetsExtraCare #DoveMenCare #championsofcare
Siyamthanda Jwacu
@juicyjay_official
04 Sep, 25
141.6k
6.4k
321
Apparently, I am my family’s official emergency contact… after seeing this, they might need to add a Plan B. Thankfully, @dovemencare_za keeps me looking sharp and feeling unstoppable even when my moves are questionable!😂 #ExtraEffortMeetsExtraCare #DoveMenCare #championsofcare
Siyamthanda Jwacu promoted Castle Lite SA 19 times on Instagram between December 2023 and March 2026. In total, those 19 posts generated 1.3M views, with a 2.2% engagement rate, and $57.9k EMV. The posts highlight enjoying sports events and social gatherings with chilled beverages.
Finally! The Liv golf ⛳️ is in South Africa 🇿🇦 and it’s an absolute spectacle to witness and you already know I am always where the vibes are and Castle Lite takes centre stage 🕺🏾💃🏽🙌🏽 #castlelitexlivgolf #nothinghitslikeextracold
Siyamthanda Jwacu
@juicyjay_official
02 Jan, 26
116.4k
8.9k
129
You are definitely going to always have a good feeling vibe at the SA20 cricket 🏏 games with vibes being Liten Up with Castle Lite 🍻 #NothingHitsLikeExtraCold
Siyamthanda Jwacu
@juicyjay_official
20 Nov, 25
130.5k
11k
141
[...] @picknpayasap @castlelitesa *Valid until 30 November [...]
Liesl Laurie-Mthombeni promoted L'Oréal Paris 59 times on Instagram between July 2023 and March 2026. In total, those 59 posts generated 10.8M views, with a 2.7% engagement rate, and $435.6k EMV. The posts highlight a serum launch and radiant skin through scientific elegance.
Liesl Laurie-Mthombeni
South Africa
Broadcaster & Media Personality
💍 @drmusamthombeni
A night out with @lorealparis 🤍🎀 What a treat seeing all the girlies and getting to know the brand new Glycolic Bright Anti-Dark Spot Serum now with Melasyl - I’m ready to experience all the radiance and perfectly glowing skin this winter season 🩷 #LOrealParisZA #MeetMelasyl
Liesl Laurie-Mthombeni
@liesllaurie
13 Mar, 26
2k
90
The perfect girly night 🎀🩷 Scientific elegance was the name of the game as we got to #MeetMelasyl So insightful, so special - thank you family @lorealparis #LOrealParisZA
Liesl Laurie-Mthombeni
@liesllaurie
13 Feb, 26
8.4k
132
2 days in Paris with @lorealparis 🖤💄🇫🇷 Sooo much to do, sooo little time… #WorthIt #PioneeringScience #LorealParisZA
Grace Motswana promoted La Roche-Posay International 14 times on Instagram between September 2024 and March 2026. In total, those 14 posts generated 2.2M views, with a 2.0% engagement rate, and $74.9k EMV. The collaboration showcases simple skincare routines, sun protection, and science-backed products.
Adult skin needs maintenance, not miracles. My routine stays simple, but the real star? Effaclar A.Z. Gel Cream by @larocheposay helping smooth texture, reduce imperfections, and keep my skin looking balanced. Consistency > quick fixes.
Grace Motswana
@gracemotswana
30 Sep, 25
1.7k
41
Step out, glow up, but never skip protection. 3 fingers of @larocheposay Anthelios UVMune 400 SPF 50+ = daily skin armor. Flawless makeup starts with sunscreen. #AD #larocheposaysa #larocheposay #Anthelios #1 Application2Fingers3TimesADay #SunCare
Grace Motswana
@gracemotswana
14 Jul, 25
261.9k
5.4k
40
Celebrating 50 years of skin care excellence with @larocheposay 💙 It’s no secret that the Mela B3 range has my heart backed by science, over 10 years of research and experts @drtpzulu_dermatologist, because my skin deserves nothing but the best!💜 #LaRochePosay50 #MelaB3 #50yearsofLRP
Thick_Dudle promoted NIVEA South Africa 11 times on Instagram between February 2025 and March 2026. In total, those 11 posts generated 1.0M views, with a 4.4% engagement rate, and $41.4k EMV. The collaboration showcases a skincare routine for glowing, protected skin during daily life and special events.
Thick_Dudle
South Africa
Good Vibes | Beauty | Body positivity ✨
📧: smangeleshabalala68@gmail.com
📍Johannesburg
Primo Baloyi promoted Vodacom South Africa 16 times on Instagram between August 2024 and March 2026. In total, those 16 posts generated 2.6M views, with a 4.0% engagement rate, and $112.7k EMV. The posts highlight soccer fandom, rivalries, and winning VIP experiences with data bundles.
Primo Baloyi
South Africa
The People’s Choice
🇿🇦
Comedian Actor Modela Whateva.
Email: info@9teen.co.za
3 Goals 3 Points Live From The @vodacom RED VIP Suite with your faves @orlandopirates ☠️ Amakhosi tears will be fuelling the #VodacomTsamaya Plane ✈️ as it Prepares To Fly You & Both Teams Somewhere Special. Buy your R49 (10GB*) data bundle exclusively on VodaPay, enter and you could win a chance to be in the preseason camp with your team. Buy Now: #OnceAlways
The @vodacom Experience is always Extraordinary even when the boys don’t win ☠️🖤 visit redrewards.co.za for a chance to see @orlandopirates take on their Rivals in next Soweto Derby #ExtraYourValue #OnceAlways
Natasha Vermaak promoted Volvo Car South Africa 12 times on Instagram between October 2024 and February 2026. In total, those 12 posts generated 219.1K views, with a 4.0% engagement rate, and $15.6k EMV. The posts highlight a stylish, safe, and electric car fitting motherhood and a busy lifestyle.
Natasha Vermaak
South Africa
I'm a mom.🥹💕
Founder and owner of @nataliajefferys.✨
Host & Presenter.
Miss South Africa 2023.
@volvocarsa Ambassador.
The next chapter I get to step into with @volvocarsa. From chasing life-long dreams, becoming a wife and now a mother My EC40 feels like it was designed for exactly that. Fully electric. Effortlessly luxe. And built around something that matters deeply to me now, safety that never compromises. Quiet power. Clean lines. Thoughtful details. A car that holds space for who I’ve been… and who I’m becoming. 🤍 #VolvoCarsSA #VolvoEC40 #Volvo
Natasha Vermaak
@natasha_joubert
05 Nov, 25
6.2k
38
Always on the move with @volvocarsa. I still have a few more travels (about 8 flights😅) for this year, before no more travel! But wherever I am, you can be sure you'll catch me in a Volvo.😎🩶 #VolvoCarsSA #EC40
Natasha Vermaak
@natasha_joubert
08 Sep, 25
11.3k
89
This September, while others look back we look into the future with some of my fellow @volvocarsa ambassadors as we journey with Volvo in South Africa.🖤 It's my 3rd year with Volvo and to see how it's evolved and grown truly makes me so proud to be a part of this family! In the fully electric EX90, we show how innovation and safety has always been stylish and powers the heritage of Volvo.✨ Here's to many more years of stylish driving!
Ntombi Mbele promoted Fashion Nova 11 times on Instagram between April 2024 and February 2026. In total, those 11 posts generated 27.9K views, with a 3.0% engagement rate, and $10.4k EMV. Their content features fashionable mini dresses in feminine styles.
Ntombi Mbele
South Africa
Making everyday glam effortless
📍 Gauteng, South Africa
📧 Ntombimbele97@gmail.com
🌹 @luxury.interiors__ @FashionNova
Tsontso Zandile Ndlovu promoted SHEIN 28 times on Instagram between August 2024 and February 2026. In total, those 28 posts generated 3.0M views, with a 12.5% engagement rate, and $140.7k EMV. The posts highlight affordable SHEIN dresses and outfits with style IDs and discounts.
Muzi Sambo promoted Naked Insurance 17 times on YouTube between September 2023 and January 2026. In total, those 17 posts generated 2.4M views, with a 7.9% engagement rate, and $84.7k EMV. The posts highlight quick and easy online car insurance quotes.
Muzi Sambo
South Africa
🇿🇦THIS IS A SOUTH AFRICAN CAR REVIEW PLATFORM. MAKE SURE YOU SUBSCRIBE FOR MORE CAR CONTENT IN A MZANSI CONTEXT.🇿🇦
Email: sambo95m@gmail.com
Zintle Mofokeng promoted Coca-Cola South Africa 14 times on Instagram between September 2024 and January 2026. In total, those 14 posts generated 3.6M views, with a 7.7% engagement rate, and $130.1k EMV. The collaboration showcases Coke connecting people to experiences and personalized cans.
Once again, @cocacolaza is bringing us an ONLY COKE CAN DO EXPERIENCE! 🥤✨ How close will you get? 👀 The Orginal FIFA World Cup™️ Trophy is making its way to South Africa, and you’re invited to be part of this unforgettable moment. 🎟️ Get your FREE ticket now! 📍 31 Jan – JHB 📍 1 Feb – CPT Don’t miss your chance to get a once-in-a-lifetime photo op with the FIFA World Cup™️ Trophy 🏆 #cocacolagetsyoucloser #realmagic #fifaworldcup
Zintle Mofokeng
@_zintlezee_
02 Jul, 25
158.2k
10.7k
305
Closing off the #shareacoke chapter with a great collaboration from @rich_mnisi and @cocacolaza 🔥🥤❤️ Serving looks and sharing moments. A Coke in hand, some Rich Mnisi fits 👗 it doesn’t get more iconic than this #realmagic #richmnisi
Zintle Mofokeng
@_zintlezee_
21 Jun, 25
211.4k
15.6k
146
Surprised my squad with a can of Coke that perfectly sums up our bond❤️🥹 because nothing hits harder than a can that speaks our love language.🥤 #shareacoke #realmagic
Exotic cars of South Africa promoted ADW South Africa 15 times on Instagram between October 2024 and December 2025. In total, those 15 posts generated 469.4K views, with a 2.6% engagement rate, and $15.6k EMV. The collaboration showcases luxury cars, including BMW and Porsche models, available in South Africa.
Happy Holidays and Merry Christmas! • #adw #xmas #merrychristmas #porsche911
Exotic cars of South Africa
@sa_exotics
17 Dec, 25
2021 BMW M3 Competition M Drive • 34 000KM • Extras include: Clear Matte PPF Colour match Bumpers BMW CS Grills BMW Laser lights Heads-up Display Wireless Charging Heated Seats Carbon Fiber Interior Pack Smash & Grab Window Film • Contact us via DM or call sales on 072 895 5734 • #bmwm3 #m3 #m3competition #bmw #mpower #sale #adw #southafrica #za #durban #kwazulunatal #johannesburg #sandton #pretoria #cars #carsofinstagram
Exotic cars of South Africa
@sa_exotics
01 Dec, 25
1
///M Monday’s @adw_southafrica. BMW M5 with full PDF using @inozetek.southafrica Film. Race1! • #bmwm5 #m5 #capetown #sandton #durban #southafrica #pretoria #midrand #carssa #saexotics #saexoticsautoandrealestate
Natasha Vermaak promoted Kérastase 10 times on Instagram between April 2025 and December 2025. In total, those 10 posts generated 3.1M views, with a 4.0% engagement rate, and $98.3k EMV. The collaboration showcases achieving frizz-free, glossy hair with Gloss Absolu for the South African summer.
Natasha Vermaak
South Africa
I'm a mom.🥹💕
Founder and owner of @nataliajefferys.✨
Host & Presenter.
Miss South Africa 2023.
@volvocarsa Ambassador.
4 days of absolute joy but also frizz free hair😉 @kerastase_official It was all about Gloss Absolu- we love her!✨ May your hair be as glossy, fabulous and shining as the K-Krew! #KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
09 Dec, 25
1.4M
19.6k
54
Nothing more iconic than celebrating the Gloss Absolu range with the @kerastase_official krew in Cape Town summer.✨🧡☀️ 4 days of no frizz hair & what I'll need heading into South African summer. May your hair, summer, and holiday be just as memorable as this day.🥰 #KerastaseKlub #KerastaseZA #GlossAbsolu #KerastaseHairCare #Ad
Natasha Vermaak
@natasha_joubert
30 Oct, 25
109.5k
2k
35
Frizzy hair gals come to the front. We have a new line made specially for us. My hair is prone to going frizzy, I'm currently giving @kerastase_official Glos Absolu a go and 4 days, no frizz is an actual dream!✨🧡☀️ #KerastaseKlub #Kerastase_ZA #GlossAbsolu #GlossandGlaze #Ad
Zazi Kunene 🇿🇦 promoted Always Africa 11 times on Instagram between July 2025 and November 2025. In total, those 11 posts generated 1.7M views, with a 4.3% engagement rate, and $53.9k EMV. The collaboration showcases female empowerment, friendship, and sisterhood through music and dance.
Recreate this dance challenge, use this sound and you can stand a chance to win a bestie experience with me & my bestie! @always_sa 💜 Goodluck my loves! 💜 @lemogangtsipa 💜 #AlwaysAmbassador #Ad #Sponsored #Always #FeminineHygiene
Zazi Kunene 🇿🇦
@zazi.kunene
12 Nov, 25
21.1k
52
Sooo.. 🥹 My new song titled “ThroughThickAndThin” drops on all streaming platforms this Friday, 14 November! This one is extra special because it’s brought to you by @alwayssouthafrica a brand that celebrates strength, confidence, and showing up as your full self. 💜 This song is a celebration of friendship and sisterhood the laughter, the love, the moments that remind us we’re never alone. It’s about women uplifting women, standing side by side, and embracing the joy that comes with togetherness. I’ll be stitching your videos too, so tag me when you join in! 💜 #AlwaysAmbassador #Ad #Sponsored #NewSound #Trendingsound #AlwaysMaxiSlim #FeminineHygiene #ThroughThickandThin
Zazi Kunene 🇿🇦
@zazi.kunene
10 Nov, 25
509.3k
3
Girl chats, banter, and real talk, the Through Thick & Thin shoot was the ultimate sisterhood experience! 💜✨ Catch all the moments and magic in the Through Thick & Thin Series on @alwayssouthafrica’s TikTok page. 💫 #AlwaysAmbassador #Ad #Sponsored #Always #AlwaysMaxiSlim #FeminineHygiene #ThroughThickAndThin
![Instagram post by @juicyjay_official for Castle Lite SA. Caption reads: [...] @picknpayasap @castlelitesa *Valid until 30....](https://images.od.modash.io/91c70196bae5dd3800f222b3a4a12830abfa0ef8)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] yours with NIVEA 💙 @niveasouthafrica....](https://images.od.modash.io/fa52e657e2c0103a9b7b9fbcf4eeb62e13cdc3d3)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] sisterhood. Thank you @niveasouthafrica for....](https://images.od.modash.io/43f2274f307da02c5c7e7afe91e738d2fb9852c4)
![Instagram post by @thick_dudle for NIVEA South Africa. Caption reads: [...] #SunProtection @niveasouthafrica.](https://images.od.modash.io/80b4d5a7c036b52e3b245cc416d8c31f5d3de4a5)
![Instagram post by @ntombi__mbele for Fashion Nova. Caption reads: [...] tones, hard presence 🤎 @FashionNova 🔎....](https://images.od.modash.io/7414e2f042f26986b11118089d088f11bcb49d17)
![Instagram post by @plight_alwayzee for SHEIN. Caption reads: [...] day .❤️ Dress ID : 58993975 SHEIN Fit Check....](https://images.od.modash.io/9b85ad0dc1e6042192cd9ee5c0a5b9f115438a93)
![Instagram post by @plight_alwayzee for SHEIN. Caption reads: [...] 44996586 Skirt : 🆔 32833118 SHEIN Fit Check....](https://images.od.modash.io/28a23182299a0d726cde8fd139e7fb6a248060b1)
