Instagram Engagement Rate Calculator
Check any Instagram creator's engagement rate, average likes, comments, and post-level performance. Free, with no sign-up needed.
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Modash can help you find Instagram creators, analyze their profile data, and manage outreach in one place. Kostenlos ausprobieren!
Try it on a popular profile
Click any creator to load their engagement rate, or type a username into the search above.
Median engagement rate on Instagram
Median across 84M+ Instagram profiles in the Modash database.
Want creator data programmatically? Check out our API.
Use Modash to analyze creators & their audiences
Inside Modash, you get a complete analysis of any Instagram influencer, including engagement rates, fake followers, growth rate, audience demographics, and much more.
What's a good engagement rate on Instagram?
Engagement rate drops sharply once an account grows past a few thousand followers, then flattens out and ticks back up on the biggest profiles. A 3% rate on a 4K account is ordinary; the same 3% on a 500K account would be exceptional. This benchmark, built from 84M+ influencer profiles in the Modash database, shows what typical, low, and strong engagement looks like at each creator tier, so you can put the number in context. Above 6% is excellent under 5K followers; for mid-sized and larger creators, anything above 1% is usually solid.
How we calculate engagement rate
To determine a creator's engagement rate, take the median number of likes across all their posts on a profile, divide by the total number of followers, then multiply by 100. Using this formula, you get the overall engagement across a creator's profile. Modash uses the last two months of content, and the median rather than the mean, so one viral post can't drag the whole figure up.
Engagement rate =
Median likes per post
Total followers
× 100
Last 2 months · Recent posts analyzed
117,000
Median likes
39M
Followers
0.3%
Engagement rate
What affects an Instagram engagement rate
Two creators with identical follower counts can post very different engagement rates. Here's what usually explains the gap.
Audience size
Engagement falls as accounts grow. Bigger audiences are less closely connected to the creator, so compare any rate against creators of a similar size rather than in isolation.
Content format
Reels, carousels, and static posts all engage differently. A profile average hides that, so check which format is actually driving the rate before you brief a creator.
Fake followers
Fake followers sit in the denominator without ever engaging, which pulls the rate down. Bought comments do the opposite and push it up artificially.
From finding creators to paying them, Modash handles it all
Vet creators before you reach out. Check engagement rate, fake followers, and audience quality, filter 380M+ profiles by location, age, and gender, then use lookalikes to find more.
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Keep every partnership organized in one place. Track each creator's status, store contracts and briefs, add notes, and send emails from one inbox without spreadsheets.
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Once creators go live, Modash tracks views, engagement, link clicks, and code redemptions automatically. Then pay them in 36 currencies across 180+ countries from the same workflow.
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An influencer marketing platform built to scale with you
When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:
Find influencers
Search & filter 380M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Analyze profiles
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Send emails
Reach out and keep every conversation in one place. Send emails from Modash, track replies, and see where each creator conversation stands.
Manage relationships
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Collect content
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Measure results
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
"It finds more creators, with better audience data, and it's easier to use."
"I tested every influencer discovery tool I could find before buying Modash at FARFETCH to find fashion influencers. Compared to alternatives, it finds more creators, with better audience data, and it's easier to use. When I started at BLAST, the first thing I did was bring Modash across!"
Ben Williams
Senior Influencer Manager
Checking engagement rates is just the beginning
Modash helps you vet creators, find the right ones, and run campaigns end to end.