Check any Instagram creator's fake follower rate, audience demographics, and more. Free, with no sign-up needed.
Modash can help you find Instagram creators, analyze their profile data, and manage outreach in one place. Try it for free!
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This is a free, limited version of Modash's influencer vetting tool. Get full creator analysis inside Modash, including fake followers, audience quality, engagement, locations, and past sponsors.
Fake follower rates climb with audience size. Bigger accounts attract more bot activity whether or not the creator bought followers, so a 20% rate means something very different on a 3K account than on a 2M one. This benchmark shows what's typical at each creator tier, so you can put the number in context. A high rate isn't an automatic no. Look at how many real followers remain and how well they match your target audience.
Modash analyzes a sample of a creator's followers and sorts each account into one of five types: real people, mass followers, influencers, suspicious accounts, and bots. The fake follower rate is the combined share of the last two. Mass followers are counted separately — they are real people, but they follow tens of thousands of accounts, so they rarely deliver much for a campaign.
Fake followers =
Suspicious accounts
+
Bot accounts
10,000 followers analyzed
7.77%
Suspicious
17.85%
Bots
25.62%
Estimated fake followers
Open a few of their followers. Fake accounts tend to have no profile image, a gibberish username, a missing bio, and few or no posts of real people.

Fake followers don't engage, so engagement often sits below what the follower count suggests. Around 1–3% is normal on Instagram. Repetitive generic comments are another tell.

Bought followers arrive all at once, a sharp spike followed by a flat stretch. Genuine accounts grow more steadily, even when a viral moment speeds things up.

Vet creators before you reach out. Check fake follower rate, audience type, and engagement, filter 380M+ profiles by location, age, and gender, then use lookalikes to find more.
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Keep every partnership organized in one place. Track each creator's status, store contracts and briefs, add notes, and send emails from one inbox without spreadsheets.
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Once creators go live, Modash tracks views, engagement, link clicks, and code redemptions automatically. Then pay them in 36 currencies across 180+ countries from the same workflow.
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When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:
Search & filter 380M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Reach out and keep every conversation in one place. Send emails from Modash, track replies, and see where each creator conversation stands.
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
"We're working with hundreds of influencers globally."
"Modash is our go-to for verifying Instagram influencers' accounts at scale."
Mykhailo
Global Head of Marketing Partnerships

Modash helps you vet creators, find the right ones, and run campaigns end to end.