1
Cristiano Ronaldo
@cristiano
- Followers
- 679.8M
- Engagement
- 0.98%
- Average likes
- 6.7M
Top 100 Instagram Influencers
The 100 most-followed creators on Instagram, ranked by follower count – with engagement, average likes and where each audience is based
Click any column heading to sort the list by that metric.
2
Leo Messi
@leomessi
- Followers
- 517.6M
- Engagement
- 1.06%
- Average likes
- 5.5M
3
Selena Gomez
@selenagomez
- Followers
- 402.3M
- Engagement
- 0.52%
- Average likes
- 2.1M
4
Kylie
@kyliejenner
- Followers
- 381.2M
- Engagement
- 0.41%
- Average likes
- 1.6M
5
Dwayne Johnson
@therock
- Followers
- 380.2M
- Engagement
- 0.03%
- Average likes
- 112K
6
Ariana Grande
@arianagrande
- Followers
- 362.2M
- Engagement
- 0.35%
- Average likes
- 1.3M
7
Kim Kardashian
@kimkardashian
- Followers
- 343.7M
- Engagement
- 0.23%
- Average likes
- 777.4K
8
Beyoncé
@beyonce
- Followers
- 298.5M
- Engagement
- 0.51%
- Average likes
- 1.5M
9
Khloé Kardashian
@khloekardashian
- Followers
- 291.2M
- Engagement
- 0.01%
- Average likes
- 40.6K
10
Justin Bieber
@lilbieber
- Followers
- 285.8M
- Engagement
- 0.41%
- Average likes
- 1.2M
11
Kendall
@kendalljenner
- Followers
- 277.6M
- Engagement
- 0.49%
- Average likes
- 1.4M
12
Taylor Swift
@taylorswift
- Followers
- 272.3M
- Engagement
- 1.81%
- Average likes
- 4.9M
13
Virat Kohli
@virat.kohli
- Followers
- 270.9M
- Engagement
- 1.96%
- Average likes
- 5.3M
14
Neymar Jr
@neymarjr
- Followers
- 241.1M
- Engagement
- 1.55%
- Average likes
- 3.7M
15
Jennifer Lopez
@jlo
- Followers
- 239.7M
- Engagement
- 0.1%
- Average likes
- 249.9K
Want creator data programmatically? Check out the Modash API.
How we calculate this ranking
Ranked by followers
Creators are ordered by total follower count on Instagram. Click any column header to re-sort by engagement rate, average likes, or top audience country.
Engagement rate
Calculated from interactions on a creator's recent Instagram posts (likes + comments), relative to their audience size. Uses a recent-content window to reflect current performance.
Average likes
The typical likes per post based on a creator's recent content. Designed to show what a creator usually gets, not a one-off viral spike that skews averages.
Top audience country
The single country with the largest share of the creator's audience. Helpful for spotting creators whose audience actually matches the market you're selling into.
The top 100 is just
the start
This leaderboard is a limited view of Modash. Inside, you can search 380M+ creators, check who their audience really is, and run campaigns end-to-end – without spreadsheets.