Comment savoir si vous parlez aux bons influenceurs ? You take a closer look at who theyâre talking to.
Influencer analysis tools remove the guesswork by giving you an in-depth understanding of the audiences of your most impactful partnerships. With the right influencer analysis tool, youâll have all the data you need to make needle-moving partnership decisions and reach potential customers â instead of a horde of fake followers.
Without further ado, let's dive into my top recommendations...
1. Modash

đ„ Best for: Influencer analysis & campaign management for brands using Shopify
đ€ What is it: Modash is an end-to-end influencer marketing platform for Shopify stores. Use Modash to find and outreach influencers, track their content, monitor results, and handle payments. Save time on repetitive, labor-intensive tasks like creating affiliate links and ordering influencer products using our market-leading Shopify integration.
đ Essai gratuit : Oui, 14 jours, avec des limites d'utilisation.
đ” Prix : Les forfaits payants commencent Ă 199 $/mois (facturation annuelle) ou 299 $/mois (facturation mensuelle). đ Forfaits et tarifs Modash
đ± Plateformes : Instagram, YouTube, TikTok
â Influencer analysis features:
Modash lets you find, analyze, and vet influencer profiles, giving you a detailed audience and performance analysis for 350M+ influencer profiles on Instagram, YouTube, and TikTok â even before you've spent time on reaching out.

You can review a specific profile, or run a search within the discovery tool. You can search using criteria like average views, minimum engagement rate, location, audience location, niches, and/or use a natural language search with AI.
Then, you can analyze profiles through metrics likeâŠ
- Faux abonnés
- Taux d'engagement
- Vues moyennes
- Audience locations & languages
- Ăge et sexe de l'audience
- Paid post performance (how their sponsored posts perform vs. regular posts)
⊠et plus encore.
Modash parcourt les profils disponibles publiquement pour obtenir des données sur chaque créateur sur Terre avec plus de 1 000 abonnés. That gives you vastly more options than you'll find on marketplace-model tools with smaller vetted, opt-in influencer communities.
Importantly, you don't need to reach out and ask influencers to authenticate (or do anything at all). The data is readily available in a few clicks for all public profiles â including fake follower analysis so you can quickly weed out influencers whose audiences contain suspiciously high proportions of bots đ€

De plus, vous pouvez voir une chronologie de toutes les marques avec lesquelles les créateurs ont récemment collaboré :

And you can use Advanced Data to separate performance by content type (e.g. Shorts vs. long-form on YouTube).
Il peut parfois ĂȘtre difficile de dĂ©terminer au premier coup d'Ćil pourquoi un influenceur a du succĂšs.
- Sont-ils des "one-hit wonder" avec quelques publications virales, ou produisent-ils constamment un contenu de qualité ?
- Leur taux d'engagement / nombre de vues est-il dĂ» aux Reels / Shorts, ou Ă d'autres types de contenu ?
Dans Modash, Advanced Data vise à répondre à ces questions. Cela ressemble à ceci :

Vous pouvez décomposer les types de contenu (par ex. publications vs Reels sur Instagram, Shorts vs vidéos sur YouTube), voir l'activité (publications par jour) et obtenir des analyses d'engagement plus détaillées (par exemple, nombre de likes et commentaires minimum/maximum/moyen/médian).
đ Other key features:
- Influencer outreach: Find email addresses and email influencers directly from Modash, in bulk, using templates & variables.
- Campaign tracking: Keep track of all your live influencer content and metrics (without requiring the influencer to authenticate. Yep, even Stories!)
- Shopify integration: Integrate Modash with Shopify to create and track promo code redemptions, and to ship products to influencers faster.
- Influencer relationship management: Get the context (data, email conversations, notes from your colleagues etc.) you need to build more meaningful influencer relationships.
đ€ UtilisĂ© par : Birkenstock, Bonprix, Victoriaâs Secret, Mont Blanc, Sennheiser
âš Note : â 4,9/5 (Capterra), â 5/5 (Shopify App Store), â 4,9/5 (G2)
đŁ Testimonial: âUsing Modash, weâve been able to contract 70+ influencers and 500+ nano influencers â and we plan to scale internationally! We start every campaign by using the influencer discovery tools, and Modash also makes it quick to see the metrics we care about & how their content performs.â â AlĂz Sipkai, Influencer Marketing Manager at BioTechUSA
2. Upfluence

đ„ Best for: Range of integrations
đ€ What is it: Upfluence is an all-round affiliate and influencer marketing platform that integrates with tools like Amazon, Klaviyo, and Shopify, making it a popular choice among ecommerce brands.
đ Essai gratuit : Oui
đ” Price: The Upfluence website contains zero pricing information, but G2 lists one pricing edition at $478 per month.
đ± Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs
â Influencer analysis features:
Upfluence gives you access to performance metrics on a wide range of platforms. Though their database is smaller than other influencer analysis tools with just 9+ million influencer profiles, Upfluenceâs keyword search functionality allows you to rank the importance of keywords to get some pretty precise results.
Metrics-wise, youâll get insight into engagement rates, comments, likes, views, and more. Analyze influencer audiences by basic demographics like age, gender, and location, as well as checking for authentic followers. La fonctionnalitĂ© de commerce social vous permet de voir les influenceurs en temps rĂ©el lorsqu'ils visitent votre site.
Upfluence also offers a free Chrome plugin that you can use to analyze profiles right from your browser.
đ Other key features: Streamline influencer marketing through Upfluenceâs creator marketplace, allowing you to automate influencer recruitment based on audience targets and filters. Integrate with a wide range of third-party platforms, including ecommerce tools like Adobe Commerce, BigCommerce, and Shopify.
đ€ UtilisĂ© par : Benefit, HelloFresh, Revolut
âš Note : â 4,6/5 (G2), â 4,2/5 (Trustpilot), â 4,3/5 (Capterra)
đŁ TĂ©moignage : « Upfluence a facilitĂ© le suivi des ventes, lâorganisation et la gestion de nos influenceurs. » â Megan Cody, Directrice du marketing de marque & crĂ©ation, Branded
đ€ Pour aller plus loin : 10 alternatives Ă Upfluence pour un marketing dâinfluence rentable
3. HypeAuditor

đ„ Best for: Analyzing influencers on Twitch and X/Twitter
đ€ What is it: HypeAuditor is an all-in-one influencer marketing solution. Unlike many similar tools, it allows brands to find influencers on Twitch and X/Twitter as well as the âusualâ platforms â Instagram, TikTok, and YouTube. HypeAuditor also supports influencer outreach, campaign tracking, and payments.
đ Essai gratuit : Oui
đ” Price: HypeAuditor doesnât share pricing information â although G2 says itâs 31% more expensive than the average mid-market influencer marketing platform.
đ± Platforms: Instagram, TikTok, Twitch, X/Twitter, YouTube
â Influencer analysis features:
HypeAuditor vous aide à trouver les meilleurs influenceurs en classant le nombre d'abonnés engagés et authentiques. Select from a list of the top 1,000 influencers to cover various niches or break your list down into categories. Their database includes over 207.2M influencers and features more than 35 metrics for vetting influencers.
The platformâs analytics tools offer data on audience demographics including age, location, gender, language and ethnicity. Le revenu annuel des mĂ©nages, le niveau d'Ă©ducation et le statut marital sont Ă©galement disponibles pour les analyses Instagram.
Its fraud detection feature is worth mentioning as it looks for suspiciously fast follower growth and bot-generated comments to understand the quality of the influencerâs audience.
đ Other key features: Use the built-in media monitoring features to track brand mentions, competitor activity, UGC campaigns, and the latest trends from a single platform. Analyze your competitorsâ influencer activities â including campaign budgets, performance, and which influencers they collaborated with.
đ€ UtilisĂ© par : Dior, H&M, Philips
âš Note : â 4,6/5 (G2), â 4,3/5 (Product Hunt), â 4,8/5 (Capterra)
đŁ Testimonial: âUsing HypeAuditor, weâve been able to expand our influencer marketing strategy, build relationships with proven influencers, and save time on reporting.â â Flora Macher, Influencer Relations Manager, Moon Magic
đ€ Further reading: 12 HypeAuditor Alternatives For Better Influencer Marketing
4. BuzzSumo

đ„ Best for: Analyzing influential journalists in your niche
đ€ What is it: BuzzSumo is primarily a media monitoring tool. So whyâs it in this article? Because it also features tools to identify and analyze certain types of influencers. Plus itâs a fantastic place for campaign and content inspiration.
đ Essai gratuit : Oui
đ” Price: Paid plans range from $199 â $999 per month.
đ± Platforms: Instagram, X/Twitter, YouTube
â Influencer analysis features:
BuzzSumo offers a couple different influencer analysis tools.
For starters, you can browse journalist profiles to discover an authorâs most-shared articles, tweets, and the topics they commonly post about. Or you can compare engagement rates for up to 10 influencer Facebook pages.
However, as itâs not a dedicated influencer marketing platform, BuzzSumo is lacking a few key influencer analysis features. For instance, thereâs no fake follower checker, and only limited access to audience and performance metrics.
đ Other key features: BuzzSumo is a great tool for showing whatâs popular on social media, which is helpful for seeing what worked for your competitors. Vous pouvez Ă©galement rechercher par sujet pour trouver le contenu le plus partagĂ©.
đ€ Used by: BuzzFeed, Expedia, HubSpot
âš Review score: â 4.5/5 (Capterra), â 4.5/5 (G2), â 9.1/10 (TrustRadius)
đŁ Testimonial: âI can search for terms/phrases and quickly identify content thatâs performing well in a niche or with an audience.â â Rand Fishkin, Founder & CEO of SparkToro
5. Sprout Social Influencer Marketing (FKA Tagger)

đ„ IdĂ©al pour : Le marketing dâinfluence pour les utilisateurs existants de Sprout Social
đ€ What is it: Sprout Social isnât just one of the biggest names in social media management and analytics â it also has a dedicated influencer marketing solution, having acquired the platform previously known as Tagger. Sprout Social Influencer Marketing does everything from influencer search and outreach to campaign reporting and payments.
đ Essai gratuit : Non
đ” Prix : Pour info, Sprout Social Influencer Marketing est un produit autonome ; vous nâavez donc pas besoin dâun compte Sprout Social classique pour vous inscrire. No idea how much it costs, though, because Sprout doesnât share pricing information for its influencer marketing solution.
đ± Platforms: Facebook, Instagram, Snapchat, TikTok, Twitch, X/Twitter, YouTube
â Influencer analysis features:
Sprout aggregates all available influencer data for the above seven social platforms through APIs. You can also add Pinterest, Twitch, and blog posts to an influencerâs profile â just be aware that data wonât be pulled in automatically due to lack of API access.
The platform helps you discover and connect with influencers and audiences from a database of more than 6M creator profiles. Use its AI functionality to search for influencers based on what's in their content. That's useful for tricky niches that are hard to identify using hashtags and such â although it's worth noting that you can't layer filters on top to narrow the results.
You can also look at your competitionâs audience to find demographics and make informed decisions about who you should be targeting.
đ Other key features: Sproutâs influencer management system allows you to start campaigns, connect with influencers, manage conversations, create proposals, manage contracts and analyze your posts â including Stories â to see which campaigns worked and which didnât.
đ€ UtilisĂ© par : KISS, Trello
âš Note : â 4,3/5 (G2)
đŁ TĂ©moignage : « DĂ©couvrir comment les influenceurs utilisent Trello et quels influenceurs lâutilisent a guidĂ© notre campagne. » â Brian Cervino, Product Marketing Manager chez Trello
6. GRIN

đ„ Best for: Free influencer analysis via Chrome extension
đ€ What is it: Whereas some influencer marketing platforms focus on a specific niche (like how Modash is aimed at Shopify stores), GRIN works with brands of any size, in any niche, and with any level of influencer program maturity. Itâs an end-to-end tool capable of handling everything from influencer search to campaign management to payments.
đ Essai gratuit : Non
đ” Price: While GRIN doesnât share pricing information, Capterra quotes a starting price of $999+/month.
đ± Platforms: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X/Twitter, YouTube
â Influencer analysis features:
With GRIN, you can dive into an influencerâs engagement metrics â including post likes, comments, shared content, and shared hashtags â and performance data like link clicks, subscriptions, and web traffic.
Even if you donât have the budget for a paid plan, you can install the free GRIN Chrome extension to analyze accounts on Instagram, TikTok, YouTube, and Pinterest across a range of metrics, including:
- Taux dâengagement
- Likes per post
- Comments per post
- Video views per post
- Likes-to-comments ratio
đ Other key features: Search from 190+ million influencers across Instagram, TikTok, and YouTube. GRIN offers hashtag monitoring and mentions, as well as a landing page for influencer applications, where you can send out a link to people youâre interested in working with.
đ€ UtilisĂ© par : ColourPop, Skims, Vera Bradley
âš Note : â 4,5/5 (G2), â 4,7/5 (Capterra), â 6,2/10 (TrustPilot)
đŁ TĂ©moignage : « GRIN mâa permis dâautomatiser des processus, me faisant gagner du temps et de lâargent, et de faire Ă©voluer mes programmes dâinfluenceurs. » â Lydia Lee, Affiliates and Ambassadors chez Nutpods
đ€ Pour aller plus loin : 12 alternatives Ă GRIN pour un marketing dâinfluence et une dĂ©couverte amĂ©liorĂ©s
7. Buzzoole

đ„ Best for: Standalone influencer marketing performance reports
đ€ What is it: Buzzoole features tools for influencer discovery, recruitment, campaign management, and content tracking. As well as its self-serve functionality, the platform offers agency services and one-off strategic reports to better understand the performance of creators, campaigns, and competitors.
đ Essai gratuit : Non
đ” Price: On request
đ± Platforms: Facebook, Instagram, TikTok, X/Twitter, YouTube
â Influencer analysis features:
Arguably Buzzooleâs most interesting feature is âCheck Upâ, whereby customers can request in-depth analysis on various elements of their influencer marketing activity. For instance, its Creator Insight report analyzes and verifies the performance of one or more influencers and shares the results via email.
The platformâs regular influencer analysis reports show reach, likes, comments and shares, displaying the data in the form of an interactive graph. For TikTok influencers, thereâs a smart feature that lets you analyze the nationality, age, gender, and interests of followers. You can also see which brands an influencer has worked with and when theyâve had content rejected.
Itâs also worth noting that Buzzoole separates paid and earned reach, making it easy to understand whether an influencer is a good fit for organic or sponsored content campaigns.
đ Other key features: Conduct unlimited searches among 2+ million profiles and 770 million of contents using more than 20 filters. Create unlimited influencer lists that can be shared in just a few clicks.
đ€ Used by: Bayer, Decathlon, Swatch
âš Review score: â 4.1/5 (G2)
đŁ Testimonial: âVery convenient and full of data and ROI information.â â Verified reviewer
8. Heepsy

đ„ Best for: Free influencer discovery and analysis tools
đ€ What is it: Heepsy focuses on one core element of the influencer marketing process: search and recruitment. So you canât use it to manage campaigns, track content, or pay influencers â but you can analyze influencer profiles across Instagram, TikTok, Twitch, and YouTube.
đ Essai gratuit : Non
đ” Price: Heepsy offers limited influencer search and analysis tools free of charge. Paid plans range from $89 â $369+ per month.
đ± Platforms: Instagram, TikTok, Twitch, YouTube
â Influencer analysis features:
As well as a standard fake follower checker, Heepsy awards influencers an audience quality score out of 100 based on spikes in follower growth, audience engagement patterns, and signs of fake or inactive followers. Plus you can view their audienceâs top locations, languages, age, gender, and interests.
Heepsy is a little more limited on post performance metrics, but it does include some useful data â like the influencer's average weekly posting frequency and the length of time since their most recent post.
đ Other key features: Heepsy offers access to 11M+ influencers with more than 5K followers. Influencer lists can be organized, making it easy to export data to automate influencer outreach.
đ€ UtilisĂ© par : Birchbox, Carlâs Jr, Uber Eats
âš Note : â 4,5/5 (Capterra), â 4,9/5 (ProductHunt), â 4,5/5 (G2)
đŁ Testimonial: âI really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.â â Olivia S, small business user
đ€ Pour aller plus loin : 10 meilleures alternatives Ă Heepsy pour le marketing dâinfluence
9. Aspire

đ„ Best for: Access to an opt-in creator marketplace
đ€ What is it: Aspire supports everything from influencer search to campaign and content management to reporting and analytics. It also has some helpful solutions for brands that lack the expertise and/or in-house resources to run their own influencer programs.
đ Essai gratuit : Non
đ” Price: Aspire doesnât share pricing information, but Capterra lists a starting price of $2,499 per month. This might not be totally accurate â Iâve heard of Aspire pricing from ~$1,800 â $4,500 per month â but itâs safe to say the platform is too expensive for a lot of brands.
đ± Platforms: Facebook, Instagram, Pinterest, TikTok, YouTube
â Influencer analysis features:
Once youâve inputted your desired search filters, Aspire lets you analyze the curated list of relevant influencers to make sure theyâre a good fit for your brand and campaign.
Get a quick summary of their recent content, sponsored content, used hashtags, locations, and follower count â plus an engagement rate comparison vs other influencers with similar numbers of followers. Youâll also find a breakdown of key audience data, including:
- Audience authenticity
- Top country and state
- Age range
- Genre
- Centres dâintĂ©rĂȘt
For more in-depth insights, Aspireâs Analyze screen features additional data points like month-on-month follower growth rate, average impressions per post, and comment sentiment.
đ Other key features: Browse Aspireâs network of 170+ million influencers. Streamline influencer recruitment by inviting pitches from 1+ million influencers in the Aspire creator marketplace. Or outsource influencer marketing completely with Aspireâs full service agency solutions.
đ€ UtilisĂ© par : Dyson, HelloFresh, Walmart
âš Note : â 4,5/5 (Capterra), â 4,5/5 (G2)
đŁ Testimonial: âWe have used many of the influencer platforms that are on the market, and Aspire has suited our needs better than most.â â Anna Barker, Director of Growth Marketing at HexClad
đ€ Further reading: 10 Aspire.io Alternatives For Better Influencer Marketing
10. MightyScout

đ„ Best for: Affordable influencer management and analytics
đ€ What is it: MightyScout isnât quite an all-in-one influencer marketing platform. But it does most of the stuff you need, from influencer search and outreach to gifting and influencer analytics. And itâs reasonably priced compared to bigger tools like Aspire and GRIN.
đ Essai gratuit : Oui
đ” Price: Paid plans range from $99 â $749 per month
đ± Plateformes : Instagram, TikTok, YouTube
â Influencer analysis features:
MightyScout helps brands analyze potential influencer partners with instant-access data â so thereâs no need to wait days for an influencer to approve your request or share screenshots with you.
The platformâs audience insights include all the essentials, like top countries, top cities, gender split, and age range. Performance metrics cover impressions, reach, saves, shares, actions taken, link clicks, sales, CPM, media value, and more.
đ Other key features: Automatically capture live influencer stories, Reels, posts, TikToks, and YouTube videos. Integrate with Shopify or WooCommerce to measure campaign ROI via discount code tracking.
đ€ Used by: Craft, LancĂŽme, WHOOP
âš Review score: â 4.7/5 (Capterra)
đŁ Testimonial: âIt would take 10 people to do the work if we didnât have MightyScout. I would have quit my job if we hadnât gotten this tool.â â Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad
Features to look for in influencer analysis software
I researched literally dozens of influencer analysis tools while putting this list together, which helped me identify the following key features to prioritize:
- Instant data access: Save time by choosing a platform that lets you analyze an influencerâs audience and performance data without forcing you to reach out first and request screenshots.
- Audience and performance data: Your chosen tool should let you access audience data â like location, gender, and language â alongside performance data such as average views, average comments, and follower growth rate. Look out for paid vs organic metrics to see how an influencerâs sponsored content campaigns perform.
- Data segmentation: Break down key metrics â like engagement rate and average views â by content type. So, for instance, you can compare an influencerâs performance with short-form content like YouTube Shorts vs long-form options like dedicated YouTube videos.
- Past collaborations: Some influencer analysis platforms let you browse an influencerâs previous brand collabs â so you can see who they worked with, what they posted, and how it performed.
- Fake follower analysis: Instantly identify whether an influencer has a higher-than-average proportion of fake followers, allowing you to choose influencer partners with confidence.
Youâre gonna need to do all that stuff somehow. If you can combine all those features in a single platform, itâll save you time and money.
Level up your influencer analysis with Modash
There are plenty of high-quality influencer analysis tools. But Modash clearly stands out thanks to our:
- Extensive database of previous influencer<>brand collaborations
- In-depth influencer audience and performance data, including engagement rates, fake followers, and paid vs organic performance
- Ability to segment performance by content type to see what an influencer is best at
And donât forget our huge network of 350+ million influencers, our best-in-class Shopify integration, or our automated content tracking. And thatâs just for starters.
Testez gratuitement Modash et constatez-le par vous-mĂȘme !
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