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Better influencer marketing

8 Hypeauditor Alternatives For Better Influencer Marketing

Better influencer marketing
8 min
read
March 23, 2022

So you’re looking for an influencer marketing tool. You’ve tried (or at least considered) Hypeauditor, and you want to see what else is out there.

There are several other platforms which have various advantages and use cases. A bigger influencer database, coverage of different channels, different features, different price points.

Here you’ll find 8, with an overview of their features, prices, and best use cases to find the perfect solution for your influencer marketing work.

Here are the 8 best Hypeauditor alternatives:

  1. Modash
  2. #paid
  3. Traackr
  4. Pitchbox
  5. Tribe Dynamics
  6. Upfluence
  7. Followerwonk
  8. Dovetale

Keep scrolling to get the details, and get the key differences of these tools vs. Hypeauditor.

Hypeauditor drawbacks: common reasons to find an alternative

Hypeauditor has some strengths, no doubt. It’s an accessible self-serve tool that has useful information about millions of influencers, plus industry insights. That said, it does have limitations which mean it isn’t a good fit for a lot of marketers. Hence why you’re reading this article, right?

Their influencer database is limited

They advertise a database of only ‘22M+’ creators in total. Once you narrow down to your desired platform, add filters for countries/cities/interests, you simply won’t find enough good quality partners to scale up properly. If you strive to have influencers globally, Hypeauditor’s relatively small database might not have strong coverage in important regions.  

Pricing is high

At their entry price of $399, most useful features like auto campaign tracking and advanced search filters are unavailable. Upgrading costs $698+ per month, and that is simply cost-prohibitive for most small teams starting out with influencer marketing.

Some metrics are more confusing than helpful

Hypeauditor display metrics & data points that simply don’t work, and cause confusion, despite their intention to be helpful.

The best example of this is value metrics. Things like ‘Est. price per post’, or ‘Est. cost per engagement’. On the surface that may seem useful. In reality though, there are far too many factors involved here to simplify pricing. The same influencer might quote you $100 per post, then promote another brand for free the next day if it aligns better with their goals.

8 Alternatives to Hypeauditor for influencer marketing

1. Modash

Best for: B2C e-commerce & SaaS companies who need to find, analyze, and monitor influencers at any scale.

Free trial: 14 days without restrictions. Try for free.

Starting price: $99/month

Features & reasons to use Modash

Modash is an influencer marketing platform for discovering, analyzing, and monitoring influencers. Its database contains every creator on earth for Instagram, TikTok, and YouTube, which means over 200M+ profiles.

You can search & filter creators based on their profiles, including follower ranges, languages, engagement rate, hashtags, bio keywords, and more.

Or, you can also search based on the influencer’s audience. Locations, language, interests, demographics and more. You can even control what percentage of the audience needs to match your filter. For example, you might want to search for profiles that have a minimum of 20% followers in a particular city:

Next, you can analyze influencer profiles so you can decide if they’re a good fit for your brand. Rich data is available, including follower growth, checking for fake followers, audience data, brand affinity, recent posts, and more.

Modash also includes an influencer monitoring feature, which removes the need to manually check & screenshot partner content. You can track influencer content & collect it automatically, and get performance overviews at a glance. That makes it easier to see what’s working to replicate your wins, plus make reports or repurpose the content.

Modash vs Hypeauditor

Here’s some key differences between Modash & Hypeauditor at a glance.

1. Modash has a much lower entry price. It also includes all of the features, including campaign monitoring & advanced filtering, in every plan. Starting from $99 per month. In contrast, Hypeauditor’s higher entry price of $399 still doesn’t include many features like advanced filtering.

2. Modash lists 200M+ creators vs. Hypeauditor’s 22M+. An influencer marketer using Modash to find partners will find a lot more opportunities and untapped potential vs. someone using Hypeauditor.

3. Modash has a full-access free trial. It allows you to properly experience the tool for 14 days without restrictions. Hypeauditor offers a very limited free trial without access to most advanced features.

4. Hypeauditor has some additional features. They include: built-in influencer outreach, additional campaign monitoring features available (on higher pricing tiers), and market analysis & trends data.

Pricing

Modash pricing is based on monthly usage. Plans start from $99/month (paid annually), or $109/month (paid monthly). View pricing here, or sign up for a free trial (no credit card needed).

2. #paid

Best for: Brands that run paid ads via influencers, and only require a very small database of creators

Free trial: Unavailable. Contact the team.

Starting price: $499/month (6-month min. commitment & $2.5k min. campaign spend)

Features

#paid offers features to connect with creators, communicate with them in-app, and track your influencer campaign ROI. 

The platform also facilitates running paid ad campaigns through creator profiles for increased reach.

#paid’s ‘Handraise’ platform lets you write a brief, and match with creator profiles that are pre-vetted with cost information at the ready. This has pros and cons, but it is inherently unscalable.

It’s nice to be matched with influencers to save time on searching, and to have pricing information up front. There’s some major drawbacks to consider too though. Their database only contains around 20,000 creators. Once you narrow down to a platform, then a country or city, then filter by interests & demographics… there aren’t going to be many creators left for you to choose from.

In addition, the only people you’ll find are proactively looking for brand collaborations, and therefore probably already have several other brand partnerships before yours. Lastly, you’ll miss out on untapped talent. Those creators who have a highly engaged audience & create great content, but aren’t proactively looking for brand partnerships, and haven’t yet monetized their audience.

#paid vs Hypeauditor

  • Hypeauditor has a lower starting price, and a smaller commitment
  • #paid has a creator matching system, while Hypeauditor has an influencer discovery feature
  • Both tools have a limited database of influencers available, but Hypeauditor’s is larger, with less vetting

Pricing

#paid pricing ranges from $499/month to $1,999/month. Advanced audience demographics like brand affinity are only available from $999+.

Unlimited team seats are available on all plans.

3. Traackr

Best for: Enterprise influencer management for large beauty brands

Free trial: Unavailable. Contact the team.

Starting price: Unknown.

Features

Traackr offers a suite of influencer marketing features for discovery, vetting, relationship management, and more.

The platform also assists with measuring influencer marketing ROI by providing features for tracking clicks & conversions for each influencer. Commission payments can also be made within the platform.

Traaackr clearly invests a lot into customer support & success, and have a lot of experience with beauty brands. If you’re a large-scale beauty D2C brand, Traackr is likely to be a good fit.

There’s one major limitation with Traackr (other than pricing & contract lengths) and it’s the same one that we saw with #paid. Their limited influencer discovery database. Once again, user reviews on G2 & Capterra comment on problems with finding enough partners, especially on a local level. They also lack an influencer lookalike tool. 

Traackr vs Hypeauditor

  • Hypeauditor has a lower starting price & smaller commitment
  • Traaackr’s features & support cater better to large beauty brands
  • Traaackr has features for creating tracking links, customizing affiliate agreements, and paying affiliate commissions directly from the platform

Pricing

Pricing information for Traaackr is not available. Contact their team for a demo / quote.

4.  Pitchbox

Best for: Influencer outreach for blogs

Free trial: Available upon request. Contact the team.

Starting price: Unknown

Features

Pitchbox is an outreach tool that covers two primary use cases: reaching influencers, and link building (for SEO). While it isn’t a complete replacement for everything that Hypeauditor offers, if you just need outreach features (without paying more for the full toolkit), it could be a worthwhile option to consider.

Pitchbox can help you achieve high-scale outreach by creating templates, automating follow-ups, creating separate roles for team members, finding website contact details, and more.

The platform includes data & insights to report on team activity & progress, including white label options for any agencies doing influencer outreach on behalf of clients.

Pitchbox vs Hypeauditor

  • Pitchbox is specifically for influencer outreach, and doesn’t cover other influencer marketing features like campaign monitoring
  • Pitchbox focuses on blog influencers, rather than social influencers
  • Pitchbox also has a big focus (& relevant integrations) for SEO / link building, rather than exclusively focusing on influencer marketing

Pricing

Pricing information for Pitchbox is not available. Contact their team for a demo / quote.

5. Tribe Dynamics

Best for: Influencer data, trends, and benchmarks for large fashion & lifestyle brands

Free trial: Available upon request. Contact the team.

Starting price: $25k/year

Features

TribeDynamics offers features for a range of use cases, but it specializes primarily on influencer data & analytics. The platform includes in-depth industry data, including tools for benchmarking your brand against competitors in terms of mentions, market share over time, and more.

Their focus lies with large beauty, fashion, and lifestyle brands. If that’s you, it could be a good fit. If not, you’re likely to find their influencer discovery database limited, and their insights / industry benchmarks less relevant.

As a platform focused on larger campaigns, it could also be complicated & unnecessarily expensive for small to medium businesses to use.

Tribe Dynamics vs Hypeauditor

  • Tribe Dynamics has a higher price, and a longer minimum commitment
  • Tribe Dynamics has a 30-day free trial available upon request, while Hypeauditor’s trial is relatively limited
  • Tribe Dynamics can offer additional competitive data, such as benchmarks against your key competitor performance in key markets
  • Hypeauditor has built-in influencer outreach, while Tribe Dynamics does not

Pricing

Pricing packages for Tribe Dynamics start at $25k/yr, up to $65kyr depending on the number of partners you’ll work with, and the features included. Extra add-ons are available for a higher fee such as additional competitor reports, and industry insights.

6. Upfluence

Best for: Brands with a large budget looking for hands-off influencer marketing with agency support

Free trial: Unavailable. Contact the team.

Starting price: Unknown.

Features

The first thing to understand about Upfluence is that it uses a hybrid agency/platform model. So, while it has a software platform built-in like Hypeauditor, it comes with agency services bolted on too. As a customer, that means:

  • A hands-off approach (at a higher price)
  • Influencer relationships are with the agency, not with you directly
  • As a result of that, it’s harder to switch tactics/platforms in the future

Upfluence has a comprehensive feature set for influencer marketing, including influencer discovery, outreach, campaign monitoring, audience analysis, and product seeding.

One important drawback to be aware of is the size of their influencer database. Like with #paid and some other tools in this list, adding ‘vetted’ influencers inherently means that the database is much smaller and less scalable. If you read negative reviews on G2, you’ll see several comments like this one commenting on the lack of creators available.

Upfluence vs Hypeauditor

  • Upfluence uses a hybrid agency/platform model
  • Upfluence has a higher starting cost, and a longer initial commitment
  • Upfluence has built-in tools that Hypeauditor does not, e.g.affiliate programs, influencer payments, and product seeding

Pricing

Pricing information for Upfluence is not available. Contact their team for a demo / quote.

7. Followerwonk

Best for: Low-budget influencer discovery & analysis for Twitter

Free trial: Free version available.

Starting price: Free version available. Paid plans from $29/month.

Features

Followerwonk is a tool originally built by Moz that can be used for finding & researching creator profiles on Twitter. It hasn’t got quite as deep insights as you can find on other platforms, but it’s low-cost, and could provide some entry-level insights into the world of Twitter influencers.

You can search Twitter bios for keywords, and use filters like min/max follower counts or Tweets, and locations to find Twitter influencers in your space.

It has other features too that are focused on growing your own Twitter following, but aren’t too relevant for influencer marketing.

Overall, it’s a basic tool which enables low-cost Twitter influencer discovery and research.

Followerwonk vs Hypeauditor

  • Followerwonk is only for Twitter; Hypeauditor covers more platforms
  • Followerwonk is cheaper & has a permanently free version
  • Hypeauditor has significantly more filtering & analysis features available for discovery

Pricing

Followerwonk has a limited free version available. Paid plans start from $29/month. Premium plans enable analyzing accounts with a higher follower count, exporting of data, additional analyses per day, and more.

8. Dovetale

Best for: Small Shopify stores to receive inbound influencer/affiliate enquiries

Free trial: Free version available.

Starting price: Free version available. Paid plans from $19/month.

Features

Dovetale is all about setting up to receive inbound interest in a partner program. It helps you to create a landing page, receive applications, review them, and kick off partnerships.

It’s fully focused on Shopify store owners, and has built-in features to create affiliate programs, do product seeding / gifting, and send payments all through the platform.

It’s worth noting that Dovetale is not a comprehensive influencer marketing platform, and it isn’t used for searching/filtering new influencers, analyzing their audiences, and monitoring ongoing campaigns. That said, if you already have people enquiring about partnering with your Shopify brand, it’s a fast & low-cost way to get started

Dovetale vs Hypeauditor

  • Dovetale is for receiving inbound interest, not for proactively discovering new influencers
  • Dovetale has a much lower starting price
  • Dovetale includes features for affiliate program management & payment
  • Hypeauditor has a bunch of extra features e.g. discovery, analysis, outreach, monitoring

Pricing

Dovetale has a limited free version available. Paid plans start from $29/month. Upgrading to $49/month lets you track affiliate sales, and pay affiliates without additional fees.

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