So you’re looking for an influencer marketing tool. You’ve tried (or at least considered) Hypeauditor, and you want to see what else is out there.

There are several other platforms which have various advantages and use cases. A bigger influencer database, coverage of different channels, different features, different price points.

Here you’ll find 12, with an overview of their features, prices, and best use cases to find the perfect solution for your influencer marketing work.

Here are the 12 best Hypeauditor alternatives:

1. Modash
2. #paid
3. Traackr
4. Pitchbox
5. CreatorIQ
6. Upfluence
7. Followerwonk
8. Dovetale
9. GameInfluencer
10. SproutSocial
11. Storyclash
12. Grin

Keep scrolling to get the details, and get the key differences of these tools vs. Hypeauditor.

Hypeauditor drawbacks: common reasons to find an alternative

Hypeauditor has some strengths, no doubt. It’s an accessible self-serve tool that has useful information about millions of influencers, plus industry insights. That said, it does have limitations which mean it isn’t a good fit for a lot of marketers. Hence why you’re reading this article, right?

Pricing is high

At their entry price of $399, most useful features like auto campaign tracking and advanced search filters are unavailable. Upgrading costs $698+ per month, and that is simply cost-prohibitive for most small teams starting out with influencer marketing.

Some metrics are more confusing than helpful

Hypeauditor display metrics & data points that simply don’t work, and cause confusion, despite their intention to be helpful.

The best example of this is value metrics. Things like ‘Est. price per post’, or ‘Est. cost per engagement’. On the surface that may seem useful. In reality though, there are far too many factors involved here to simplify pricing. The same influencer might quote you $100 per post, then promote another brand for free the next day if it aligns better with their goals.

12 Alternatives to Hypeauditor for influencer marketing

1. Modash

Best for: B2C e-commerce & SaaS companies who need to find, analyze, and monitor influencers at any scale.

Free trial: 14 days. Try for free.

Starting price: from $299/month (paid monthly) or $199/month (paid annually).

Features & reasons to use Modash

Modash is an influencer marketing platform for discovering, analyzing, and monitoring influencers. Its database contains every creator on earth for Instagram, TikTok, and YouTube, which means 250M+ profiles.

You can search & filter creators based on their profiles, including follower ranges, languages, engagement rate, hashtags, bio keywords, and more.

Or, you can also search based on the influencer’s audience. Locations, language, interests, demographics and more. You can even control what percentage of the audience needs to match your filter. For example, you might want to search for profiles that have a minimum of 20% followers in a particular city:

Next, you can analyze influencer profiles so you can decide if they’re a good fit for your brand. Rich data is available, including follower growth, checking for fake followers, audience data, brand affinity, recent posts, and more.

Modash also includes an influencer tracking feature, which removes the need to manually check & screenshot partner content. You can track influencer content & collect it automatically, and get performance overviews at a glance. That makes it easier to see what’s working to replicate your wins, plus make reports or repurpose the content.

Modash vs Hypeauditor

Here’s some key differences between Modash & Hypeauditor at a glance. See also: Modash vs. Hypeauditor.

1. Modash has a much lower entry price. Hypeauditor’s higher entry price of $399 doesn’t include many features like advanced filtering.

2. Modash lists 250M+ creators vs. Hypeauditor’s 170M. A brand using Modash to find partners will find a lot more opportunities and untapped potential vs. someone using Hypeauditor.

3. Modash has a full-access free trial. It allows you to properly experience the tool for 14 days without restrictions. Hypeauditor offers a very limited free trial without access to most advanced features.

4. Hypeauditor has some additional features. They include: built-in influencer outreach, additional campaign monitoring features available (on higher pricing tiers), and market analysis & trends data.

Pricing

Modash pricing is based on monthly usage. Plans start from $299/month (paid monthly) or $199/month (paid annually). View pricing here, or sign up for a free trial (no credit card needed).

2. #paid

Best for: Brands that run paid ads via influencers, and only require a very small database of creators

Free trial: No

Starting price: Unknown

Features

#paid offers features to connect with creators, communicate with them in-app, and track your influencer campaign ROI. 

The platform also facilitates running paid ad campaigns through creator profiles for increased reach.

#paid’s ‘Handraise’ platform lets you write a brief, and match with creator profiles that are pre-vetted with cost information at the ready. This has pros and cons, but it is inherently unscalable.

It’s nice to be matched with influencers to save time on searching, and to have pricing information up front. There’s some major drawbacks to consider too though. Their database only contains around 20,000 creators. Once you narrow down to a platform, then a country or city, then filter by interests & demographics… there aren’t going to be many creators left for you to choose from.

In addition, the only people you’ll find are proactively looking for brand collaborations, and therefore probably already have several other brand partnerships before yours. Lastly, you’ll miss out on untapped talent. Those creators who have a highly engaged audience & create great content, but aren’t proactively looking for brand partnerships, and haven’t yet monetized their audience.

#paid vs Hypeauditor

• #paid has a creator matching system, while Hypeauditor has an influencer discovery feature
• Both tools have a limited database of influencers available, but Hypeauditor’s is larger, with less vetting

Pricing

#paid pricing isn't available in its website. Contact their team for a quote.

3. Traackr

Best for: Enterprise influencer management for large beauty brands

Free trial: Yes

Starting price: Starts from $20,000/year

Features

Traackr is an influencer marketing platform that helps brands discover, manage, and analyze influencer relationships and campaigns by providing insights into influencer performance, audience demographics, and social engagement.

Traackr clearly invests a lot into customer support & success, and have a lot of experience with beauty brands. If you’re a large-scale beauty D2C brand, Traackr is likely to be a good fit.

An interesting feature of Traackr is its Shopify integration, which simplifies influencer product seeding. Marketers can choose products from their store to add to campaigns and invite creators through Traackr. Creators can then select their preferred items and place orders via Shopify, while marketers monitor the order status in Traackr, which makes the entire process more efficient.

Traackr vs Hypeauditor

• Traackr’s features & support cater better to large beauty brands
• Traackr has features for creating tracking links, customizing affiliate agreements, and paying affiliate commissions directly from the platform

Pricing

Traackr's pricing starts from $20,000 per year. This plan comes with search and discovery, creator management, campaign execution, and reporting features.

4.  Pitchbox

Best for: Influencer outreach for blogs

Free trial: Yes

Starting price: $195/month

Features

Pitchbox is an outreach tool and link-building platform that allows users to discover prospects, automatepersonalized outreach, and manage relationships to improve content promotionand backlink acquisition.

Pitchbox can help you achieve high-scale outreach bycreating templates, automating follow-ups, creating separate roles for teammembers, finding website contact details, and more.

The platform includes data & insights to report on teamactivity & progress, including white label options for any agencies doinginfluencer outreach on behalf of clients.

Pitchbox vs Hypeauditor

• Pitchbox is specifically for influencer outreach, and doesn’t cover other influencer marketing features like campaign monitoring
• Pitchbox focuses on blog influencers, rather than social influencers
• Pitchbox has its link-building CRM, which centralizes all opportunity data in one hub—integrating emails, communications, tasks, notes, prospect details, and team actions to manage outreach campaigns efficiently

Pricing

Pitchbox starts from $195/month for 2 email accounts and 2,000 outreach emails.

5. CreatorIQ

Best for: Influencer data, trends, and benchmarks for large fashion & lifestyle brands

Free trial: Yes

Starting price: On request

Features

CreatorIQ is an influencer marketing platform that helps brands manage and scale influencer campaigns, offering tools for discovering influencers, benchmarking competitors, and tracking performance.

Their focus lies with large beauty, fashion, and lifestyle brands. If that’s you, it could be a good fit.

As a platform focused on larger campaigns, it could also be complicated & unnecessarily expensive for small to medium businesses to use.

CreatorIQ vs Hypeauditor

• CreatorIQ can offer additional competitive data, such as benchmarks against your key competitor performance in key markets
• Hypeauditor has built-in influencer outreach, while CreatorIQ doesn't
• CreatorIQ also features integrated payment management, allowing you to easily track payouts, assess campaign effectiveness, and view historical payment records for each creator

Pricing

Pricing information for CreatorIQ isn't available. Contact their team for a demo / quote.

6. Upfluence

Best for: Brands with a large budget looking for hands-off influencer marketing with agency support

Free trial: No

Starting price: On request

Features

Upfluence is an influencer marketing platform that helps brands identify, engage, and manage influencers through its database and tools.

Upfluence also offers advanced search filters to help brands find influencers based on specific criteria like audience demographics and engagement rates.

Additionally, its platform allows businesses to manage influencer relationships, track campaign performance, and integrate with eCommerce platforms for seamless collaboration.

Upfluence vs Hypeauditor

See a more in-depth comparison: HypeAuditor vs Upfluence.

• Upfluence has built-in tools that Hypeauditor does not, e.g.affiliate programs, influencer payments, and product seeding

Pricing

Pricing information for Upfluence isn't available. Contact their team for a demo / quote.

7. Followerwonk

Best for: Low-budget influencer discovery & analysis for Twitter

Free trial: No

Starting price: Unknown

Features

Followerwonk is a Twitter analytics tool that helps users analyze and optimize their social media presence by exploring follower demographics, tracking follower growth, and identifying key influencers.

Using Followerwonk, you can search Twitter bios for keywords, and use filters like min/max follower counts or Tweets, and locations to find Twitter influencers in your space.

It has other features too that are focused on growing your own Twitter following, but aren’t too relevant for influencer marketing.

Overall, it’s a basic tool which enables low-cost Twitter influencer discovery and research.

Followerwonk vs Hypeauditor

• Followerwonk has intelligent publishing to 6 platforms which are Twitter, Mastodon, Facebook, Instagram, LinkedIn and Pinterest
• Hypeauditor has significantly more filtering & analysis features available for discovery

Pricing

Pricing information for Followerwonk isn't available. Get in touch with their team for a demo / quote.

8. Dovetale

Best for: Small Shopify stores to receive inbound influencer/affiliate enquiries

Free trial: No

Starting price: On request

Features

Dovetale is an influencer marketing and collaboration platform that enables brands to discover, recruit, and manage influencers, while also tracking campaign performance.

It’s fully focused on Shopify store owners, and has built-in features to create affiliate programs, do product seeding / gifting, and send payments all through the platform.

Dovetale isn't a comprehensive influencer marketing platform, and it isn’t used for searching/filtering new influencers, analyzing their audiences, and monitoring ongoing campaigns. That said, if you already have people enquiring about partnering with your Shopify brand, it’s a fast & low-cost way to get started

Dovetale vs Hypeauditor

• Dovetale emphasizes eCommerce integration and managing affiliate programs, while HypeAuditor focuses more on influencer marketing analytics
• Dovetale includes features for affiliate program management & payment
• Hypeauditor has a bunch of extra features e.g. discovery, analysis, outreach, monitoring

Pricing

Using Dovetale is achieved through Shopify Collabs, which is free for creators. Creators must create a login for Shopify Collabs to participate. When creators generate sales, their commission payments are subject to an additional 2.9% processing fee.

9. Gameinfluencer

Best for: Game publishers looking for a platform/SaaS hybrid

Free trial: No

Starting price: On request

Features

GameInfluencer is an influencer marketing platform specializing in connecting gaming brands with content creators, helping companies promote games through influencers on platforms like YouTube and Twitch. It offers campaign management, influencer discovery, and performance tracking tailored specifically to the gaming industry.

They have 3.1M+ content creators in their database and 200+ clients with unique campaigns.

GameInfluencer vs Hypeauditor

• Hypeauditor boasts a much larger influencer database of 50M+, versus 3.1M+.
• GameInfluencer is one of the leading Twitch influencer marketing platforms.
• GameInfluencer emphasizes YouTube and Twitch, whereas HypeAuditor analyzes influencers across multiple social media platforms.

Pricing

Pricing information for GameInfluencer isn't available. Get in touch with their team for a demo / quote.

10. Sprout Social

Best for: Social media management & social listening for small brands/agencies

Free trial: Yes, 30 days

Starting price: $249/seat/month

Features

Sprout Social is a social media management platform that helps businesses streamline their social media presence by offering tools for scheduling posts, monitoring engagement, and analyzing performance across multiple platforms.

Sprout Social's social listening tools allow brands to track and analyze conversations across social platforms, helping them understand audience sentiment, identify trends, and monitor brand mentions to improve engagement and strategy.

Sprout Social also has influencer management features to help brands find authentic creators, manage entire campaigns, and measure success with detailed analytics.

Sprout Social vs Hypeauditor

• Hypeauditor offers many more useful influencer marketing tools, like fraud detection, and influencer discovery
• Both platforms offer social listening capabilities

Pricing

Sprout Social pricing starts from $249/month (billed monthly) or $199/month (billed annually).

11. Storyclash

Best for: Direct-to-Consumer (DTC) brands, influencer marketing managers, and agencies aiming to discover, track, and manage influencer collaborations across platforms

Free trial: No

Starting price: Custom pricing

Features

Storyclash is an AI-powered influencer marketing solution with discovery access to over120 million creators, which is massive.

Its influencer discovery and search feature allows brands to find influencers on Instagram, TikTok, and other social media platforms using a variety of filters such as location, audience size, gender, and engagement rates.

Storyclash features a smart image search, allowing you to use a reference image to find look-alike creators, as well as a smart product URL search, where you can copy and paste a product URL from your online shop to discover influencers suited to promoting that specific product.

Storyclash vs Hypeauditor

• Hypeauditor’s audience data is much more in-depth
• Hypeauditor offers slightly more in-depth search capabilities

See also: Storyclash alternatives

Pricing

Storyclash pricing isn't available on the website.

12. Grin

Best for: End-to-end influencer marketing for large eCommerce businesses 

Free trial: No

Starting price: On request

Features

Grin is an influencer marketing platform designed to help eCommerce brands manage influencer relationships, campaigns, and product gifting programs. It offers tools for discovering influencers, automating outreach, managing contracts, and tracking campaign performance, all while integrating with eCommerce platforms for seamless collaboration.

Grin takes your registered customers and creates a list of potential influencers and their stats, in other words, people who have bought your products before and have good things to say about them.

Other features include influencer relationship management and social listening. Grin’s reporting and analytics give you plenty of performance data to track ROI, most sales, and more to let you see who is worth working with again.

One of Grin's newest features is the ‘Lookalikes’ filters in its creator search tool for Instagram. This helps brands expand their influencer roster by finding creators who align with successful profiles.

• Creator lookalikes: Find creators with similar content styles and interests
• Audience lookalikes: Discover creators whose audiences share similar demographics, behaviors, and interests

Grin vs Hypeauditor

• 100M+ database vs Hypeauditor’s 50M+
• Both tools are fairly expensive and don't have transparent pricing
• Grin has more tools overall, including product seeding & creator payments

See also: Grin alternatives.

Pricing

Pricing information for Grin isn't available. Get in touch with their team for a demo / quote.