Given that you’ve landed on this article, you presumably fall into one of two categories:

1. You like the sound of HypeAuditor, but you want to see what else is out there
2. You’re an unhappy HypeAuditor customer looking for a change

Either way, you’re in the right place, because I’ve assessed literally dozens of HypeAuditor alternatives to bring you this definitive list – complete with use cases, review scores, pricing, and how each platform compares to HypeAuditor.

Why consider HypeAuditor alternatives?

HypeAuditor has its strengths, no doubt. It’s an accessible self-serve tool that has useful information about millions of influencers, plus industry insights. That said, no influencer marketing platform is perfect for every type of brand, industry, and audience. Hence why you’re reading this article, right?

Here are my main issues with HypeAuditor:

• Lack of entry-level functionality: HypeAuditor doesn’t actually publish pricing information anymore (although, if you’re feeling sneaky, you can take a look at their most recent public pricing courtesy of the Wayback Machine 😈). As far as I can tell, their entry-level plan still costs $399/month and excludes a lot of essential features, like automated content tracking and advanced search filters.

• Limited content tracking: Not only is auto-tracking not available on HypeAuditor’s starter plan, but even when you upgrade to the premium version, it doesn’t track Instagram Stories. So you’ll have to capture them manually – provided they don’t vanish before you see them 🤦‍♀️

• Low coverage in some niches: While HypeAuditor’s database contains a very respectable 206.8+ million influencer profiles, I’ve seen reports that it struggles in some niches (like business and gaming).

• Confusing metrics: Some of HypeAuditor’s metrics and data points are confusing at best, broken at worst. Take value metrics like “estimated price per post” and “estimated cost per engagement”. Fact is, there are far too many factors involved to give an accurate figure. The same influencer might quote you $100 per post today, then promote someone else for free tomorrow because the brand aligns better with their goals. That’s influencer marketing, babyyyyy.

• No self-serve free trial: A minor point, but you can’t sign up for HypeAuditor’s free trial yourself – you have to speak to their sales team first. Which makes for a less convenient path to purchase.

If any of the above concerns you, fear not, because here are the best HypeAuditor alternatives…

1. Modash

🥇 Best for: End-to-end influencer marketing for Shopify stores

🤔 What is it: Modash is a one-stop shop for Shopify influencer marketing, spanning influencer search, outreach, campaign tracking, payments, and more. Connect your Shopify store to Modash to create promo codes, streamline influencer product orders, and track clicks, redemptions, and campaign revenue.

🤼‍♂️ Modash vs HypeAuditor:

• Shopify integration: HypeAuditor integrates with Magento, Shopify, and WooCommerce. Modash only does Shopify – but our Shopify integration is the best of the best. Connect your store to create promo codes, track clicks and redemptions, manage affiliate links, and simplify influencer product orders.

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• Influencer database: HypeAuditor’s database is larger than most, containing 206.8+ million accounts across Instagram, TikTok, Twitch, X/Twitter, and YouTube. Modash covers fewer platforms (Insta, TikTok, and YouTube), but our database features every public profile with 1K+ influencers. That’s over 350 million profiles – 69% more than HypeAuditor!

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• Outreach personalization: Both platforms allow you to personalize influencer outreach with full names, user names, profile links, and more. But Modash goes several steps further by giving at-a-glance access to social handles, previous collaborations, follower growth rate, custom notes, and more, right there in your inbox.

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• Campaign tracking: HypeAuditor’s entry-level plan doesn’t include automated influencer content tracking, and the platform can’t capture live Instagram Stories at all. Whereas Modash tracks all influencer content – yep, even Stories – on Instagram, TikTok, and YouTube, even if the influencer forgets to add the right tags or disclosures.

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• Influencer payments: HypeAuditor offers influencer payment functionality, but only through PayPal – so your creators get charged fees and your finance team has to handle invoices for each individual influencer. With Modash influencer payments, you only pay one invoice (to us), and we pay all your influencers, on time and in their local currency.

💵 Price: Modash offers a 14-day free trial. Paid plans start at $199/month (paid annually) or $299/month (paid monthly). 👉 Modash Plans and Pricing

🤝 Used by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Modash is unmatched. Its huge data pool lets us quickly find thousands of creators with the right audience.” – Maris Niilus, Influencer Campaign Specialist at Trendhim

2. #paid

🥇 Best for: Influencer lifestyle-themed collabs

🤔 What is it: #paid is an opt-in influencer marketing network, so it only features vetted influencers who’ve applied to be listed. Beyond all the regular influencer recruitment and measurement tools, it has an interesting search feature that connects brands with influencers based on lifestyle events.

🤼‍♂️ #paid vs HypeAuditor:

• Lifestyle data: With #paid, you can collaborate with influencers based on lifestyle data – like an upcoming wedding, a new car purchase, or a pregnancy announcement. HypeAuditor doesn’t do this, but it does boast 35+ search filters, including influencer size, engagement rate, brand safety, audience demographics, and more.

• Influencer network: As an opt-in network, #paid only features vetted influencers who’ve applied to the platform. Up-to-date figures for the size of #paid’s influencer database are hard to come by, but I’ve found numbers ranging from 10,000 – 30,000+. Whatever the case, it’s a fraction of the size of HypeAuditor’s database of 206.8+ million influencers.

• Ecommerce integrations: HypeAuditor has native integrations with Magento, Shopify, and WooCommerce, streamlining processes like creating discount codes and affiliate links. #paid doesn’t integrate with any ecommerce platforms, which means more heavy lifting on your side.

💵 Price: #paid doesn’t offer a free trial, and you won’t find any pricing information on the #paid website – but both GetApp and TrustRadius state that prices range from $499 – $999 per month. GetApp also lists a $2,499 per month enterprise-level plan.

🤝 Used by: H&M, Johnson & Johnson, Philips

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer

3. Traackr

🥇 Best for: Enterprise B2C influencer marketing

🤔 What is it: Traackr is a full-service influencer marketing platform with tools spanning search and recruitment, campaign management, content tracking, and payments. With its lifestyle-heavy database and premium price point, it’s predominantly used by enterprise-level B2C brands.

🤼‍♂️ Traackr vs HypeAuditor:

• Influencer database: Traackr says it has 7+ million influencer profiles across 13 platforms and 50 countries. HypeAuditor, by comparison, has a database of 206.7 million influencers.

• Influencer payments: While you can pay influencers through HypeAuditor, payments have to be made through PayPal, which means a bunch of extra manual work for your team (plus fees for your creators). Meanwhile, Traackr acts as a central hub for all influencer payments across 215+ countries and currencies.

• Integrations: HypeAuditor has more integrations than Traackr. From an ecommerce perspective, it integrates with Magento, Shopify, and WooCommerce – whereas Traackr only covers Shopify.

• Usability: Complexity is a common complaint among Traackr users, whereas “ease of use” is listed on G2 as one of HypeAuditor’s biggest strengths.

💵 Price: Traackr offers four-week free trials on a case-by-case basis. Paid plans range from $32,500 – $55,000+ per year.

🤝 Used by: Lacoste, L’Oreal, Samsung

✨ Review score: ★ 4.3/5 (G2), ★ 4.6/5 (Capterra), ★ 7.7/10 (TrustRadius)

📣 Testimonial: “Traackr is our partner of choice because their tools give us the capability to take a more strategic approach when developing our influencer programs.” – Erin Kelly, Director of Integrated Communications and Influencer Engagement at Shiseido

🤓 Further reading: 11 Traackr Alternatives For Influencer Marketing (Incl. Free Trials)

4. Pitchbox

🥇 Best for: Blogger outreach

🤔 What is it: Pitchbox isn’t really an influencer marketing platform. Instead, it’s a link-building and outreach tool that allows users to discover prospects, automate outreach, and manage relationships to improve content promotion and backlink acquisition. Still, there’s plenty of crossover here, which makes Pitchbox a viable HypeAuditor alternative.

🤼‍♂️ Pitchbox vs HypeAuditor:

• End-to-end influencer marketing functionality: If you want an all-in-one influencer solution, Pitchbox ain’t it. Whereas HypeAuditor handles everything from discovery to recruitment to campaign tracking to payments.

• Blogger prospecting: HypeAuditor has a huge influencer database spanning multiple social platforms. Pitchbox doesn’t – but it does let you search for relevant bloggers using keywords and topics. So if blogs are a key element of your influencer strategy, it could be a good fit.

• AI-powered outreach: Pitchbox’s built-in AI, powered by a dataset of millions of outreach emails, helps users write emails that get more opens and replies. HypeAuditor doesn’t do this. 

💵 Price: Pitchbox offers a free trial, but doesn’t specify how long it lasts. Paid plans range from $195 – 795+ per month.

🤝 Used by: Dotdash Meredith, Freshbooks, Skyscanner

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean, @Backlinko

5. CreatorIQ

🥇 Best for: AI-driven influencer recruitment for global brands

🤔 What is it: CreatorIQ is an enterprise-grade influencer marketing solution with a smart, AI-based influencer search feature. As an end-to-end tool, it supports influencer recruitment, content tracking, payments, and more.

🤼‍♂️ CreatorIQ vs HypeAuditor:

• Influencer database: The CreatorIQ database only has around ~20 million profiles. HypeAuditor’s is more than 10X larger.

• Ecommerce integrations: CreatorIQ integrates with a bunch of third-party tools, but only with one ecommerce platform – Shopify. HypeAuditor also has native integrations with Magento and WooCommerce.

• Payment services: CreatorIQ users can offboard time-consuming influencer payment-related tasks like contracting, tax form completion, and issue resolution. HypeAuditor’s built-in payment solution is more limited, relying on customers to pay influencers through PayPal (and handle all the admin themselves).

💵 Price: CreatorIQ doesn’t publish pricing information or offer a free trial. However, Capterra quotes a price of $36,000 per year for their Basic plan.

🤝 Used by: CVS, Nestle, Unilever

✨ Review score: ★ 4.7/5 (Cuspera), ★ 4.6/5 (G2), ★ 4.4/5 (Capterra)

📣 Testimonial: “CreatorIQ is the only way we can accelerate leveraging the power of creators in a manner which is safe, sound, and that we can track properly.” – Aude Gandon, CMO at Nestle

🤓 Further reading: 10 CreatorIQ Alternatives For Better Affordability & Flexibility

6. Upfluence

🥇 Best for: Influencer marketing integrations

🤔 What is it: Upfluence is an all-round affiliate and influencer marketing platform. It’s a popular choice among ecommerce brands thanks to its native integrations with tools like Amazon, Klaviyo, and Shopify. 

🤼‍♂️ Upfluence vs HypeAuditor:

• Learning curve: Although Upfluence is generally well-reviewed, some customers complain that it’s not the most user-friendly platform – whereas G2 reviewers say ease of use is one of HypeAuditor’s best traits.

• Platform coverage: With HypeAuditor, you can search for influencers on Instagram, YouTube, TikTok, X/Twitter, and Twitch. Upfluence covers all of those platforms, plus Pinterest and WordPress.

• Database size: Upfluence lets you search from 9+ million verified influencers. So it’s tiny compared to HypeAuditor, which features 206+ million influencers.

• Integrations: Upfluence has one of the most extensive integration lists of any influencer marketing platform, covering email, payments, ecommerce, social media management and more. Ecommerce-wise, it integrates with all the same platforms as HypeAuditor, plus Amazon and BigCommerce.

💵 Price: Upfluence offers a free influencer analytics Chrome extension, but no free trial. Their website contains zero pricing information, but G2 lists one pricing edition at $478 per month.

🤝 Used by: Benefit, HelloFresh, Revolut

✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)

📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded

🤓 Further reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing

7. Fedica

🥇 Best for: Low-cost influencer search on Mastodon and X/Twitter

🤔 What is it: Fedica is predominantly a social media analytics and publishing solution. But it also offers affordable search tools to unearth brand-fit influencers on two platforms – Mastodon and X/Twitter.

🤼‍♂️ Fedica vs HypeAuditor:

• Target audience: Realistically, Fedica and HypeAuditor are swimming in totally different pools. HypeAuditor is an end-to-end influencer marketing solution with ecommerce integrations, whereas Fedica offers low-cost (but limited) influencer search tools.

• Affordable pricing: Provided you’re only looking for influencers on Mastodon and/or X/Twitter, Fedica is a great choice. It helps you identify the influencers who have the most connections with your followers – and it costs less than one-tenth of the price of HypeAuditor.

• Free functionality: Unlike HypeAuditor, Fedica offers a whole free-for-life plan. Admittedly, that plan doesn’t include any influencer marketing functionality, but at least it lets you get a feel for the platform before you buy.

💵 Price: Fedica has a free plan for social media management, but it doesn’t offer any influencer marketing functionality. Paid plans start at $15 per month, but if you want to unlock Fedica’s influencer tools, you’ll be paying $29 – $129+ per month.

🤝 Used by: Boeing, Johnson & Johnson, Visa

✨ Review score: ★ 4.4/5 (Cuspera), ★ 4.8/5 (Product Hunt), ★ 3.8/5 (Google Play)

📣 Testimonial: “A powerful and complete toolset for managing social media followers and outreach and content management.” – Tim Chambers

8. GameInfluencer.IO

🥇 Best for: Influencer marketing for gaming brands

🤔 What is it: GameInfluencer.IO is an influencer platform created by influencer marketing agency GameInfluencer that specializes in the games, web3 gaming, and creative industries.

🤼‍♂️ GameInfuencer.IO vs HypeAuditor:

• Gaming influencer database: HypeAuditor’s influencer database is way bigger than GameInfluencer.IO’s (206.8+ million vs 3.1 million). But it’s worth remembering that everyone in GI’s database is in the gaming niche – so if you’re targeting gamers, it could be the way to go.

• High-profile creator network: The GameInfluencer.IO talent portfolio includes big-name gaming influencers across 8+ social platforms, including TikTok, Twitch, and YouTube. HypeAuditor doesn’t have a creator network, just an influencer search tool.

• Campaign variety: GameInfluencer.IO focuses on performance-based campaigns (CPM, CPC, and CPI). So if brand awareness is your goal (and/or you’re not a gaming brand), you’re better off with HypeAuditor.

💵 Price: GameInfluencer.IO doesn’t offer a free trial and doesn’t publish pricing information either.

🤝 Used by: Goat Games, PONOS, Sandbox Interactive

✨ Review score: n/a (trust me, I looked, but I couldn’t find any reviews on third-party platforms)

📣 Testimonial: “Results have been great!” – PONOS

9. Sprout Social Influencer Marketing

🥇 Best for: Influencer marketing for existing Sprout Social users

🤔 What is it: Sprout Social is one of the biggest names in social media management and analytics – but did you know it also has a dedicated influencer marketing solution? Well, it does, and it supports everything from influencer search and outreach to campaign reporting and payments. (FYI, Sprout Social Influencer Marketing was formerly known as Tagger.)

‍🤼‍♂️ Sprout Social Influencer Marketing vs HypeAuditor:

• Database size: HypeAuditor has a pretty substantial influencer database including 206.8+ million profiles. Sprout Social only lists 10+ million influencer profiles.

• User interface: Sprout Social Influencer Marketing is a standalone platform. But if you’re already familiar with Sprout’s social media management tools, you’ll feel instantly at home – potentially helping you get up to speed faster than with HypeAuditor.

• Integrations: Sprout has a ton of integrations, from BI tools to help desk software to reputation and review management platforms. But unlike HypeAuditor, it doesn’t integrate with Magento (or Adobe Commerce, as it’s now known) – so if that’s a must-have, Sprout isn’t for you.

💵 Price: FYI, Sprout Social Influencer Marketing is a standalone product, so you don’t need a regular Sprout Social account to sign up. Sprout doesn’t share pricing information for its influencer marketing solution. As far as I can tell, it doesn’t offer a free trial either.

🤝 Used by: KISS, Trello

✨ Review score: ★ 4.3/5 (G2)

📣 Testimonial: “Learning how influencers are using Trello and which influencers are using it helped guide our campaign.” – Brian Cervino, Product Marketing Manager at Trello

10. Storyclash

🥇 Best for: Natural language search-enabled influencer discovery

🤔 What is it: Storyclash is an AI-powered influencer marketing solution aimed at agencies, D2C brands, and enterprises. Its tools cover influencer discovery, competitor analysis, relationship management, and analytics.

🤼‍♂️ Storyclash vs HypeAuditor:

• Natural language search: Storyclash’s AI-powered discovery tools allow you to search for influencers using natural queries (like “vegan fitness coach” or “makeup artist with tattoos”). With HypeAuditor, you’re limited to searching with filters and keywords.

• Influencer payments: Storyclash doesn’t offer any way to pay influencers directly through the platform, so you’ll have to find some other way to do it. HypeAuditor does have an influencer payments solution – although it’s still not the best option as it forces you to pay influencers through PayPal.

• Influencer database: HypeAuditor features 206.8 million influencer profiles, compared to 120+ million on Storyclash.

💵 Price: Storyclash doesn’t offer a free trial. Paid plans start at €750 per month.

🤝 Used by: ADIDAS, Ford, Vodafone

✨ Review score: ★ 4.4/5 (G2), ★ 4.8/5 (Capterra)

📣 Testimonial: “We've found hundreds of super-fit influencers and implemented campaigns.” – Zeynep Doygun, Marketing Lead at Trendyol

11. GRIN

🥇 Best for: Generalist influencer marketing

🤔 What is it: GRIN aims to be all things to all influencer marketers, serving brands in any niche and with any size/maturity of influencer program. As an end-to-end solution, it supports everything from influencer discovery to content tracking to influencer payments.

🤼‍♂️ GRIN vs HypeAuditor:

• Influencer database: GRIN and HypeAuditor both have large databases, although HypeAuditor takes a slim lead with 206.8 million influencer profiles vs 190+ million.

• Ecommerce integrations: Both platforms have integrations with Adobe Commerce, Shopify, and WooCommerce – but GRIN also integrates with BigCommerce.

• Platform coverage: You can search for influencers on the “big three” platforms – Instagram, TikTok, and YouTube – with both GRIN and HypeAuditor, but HypeAuditor also supports influencer discovery on Twitch and X/Twitter.

💵 Price: While GRIN doesn’t share pricing information, Capterra quotes a price of $999+/month. It doesn’t offer a free trial, either.

🤝 Used by: ColourPop, Skims, Vera Bradley

✨ Review score: ★ 4.5/5 (G2), ★ 4.7/5 (Capterra), ★ 6.2/10 (TrustPilot)

📣 Testimonial: “GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs.” – Lydia Lee, Affiliates and Ambassadors at Nutpods

🤓 Further reading: 12 GRIN Alternatives For Better Influencer Marketing & Discovery

So, what’s the best HypeAuditor alternative?

As you can see, HypeAuditor is hardly the only end-to-end influencer marketing platform. In fact, it’s becoming increasingly difficult to find tools that only handle one or two elements of the influencer marketing process.

But Modash stands out in a crowded market thanks to our…

• Huge influencer database, featuring 350+ million influencer profiles across Instagram, TikTok, and YouTube
• Smart influencer marketing inbox offering at-a-glance access to influencer data (like previous brand collabs, performance metrics, personalized notes, and more)
• Time-saving automated content tracking, which captures live influencer content – even Stories – without requiring influencers to sign up for anything
• Advanced native Shopify integration and built-in ecommerce tracking

Fortunately, you don’t have to take my word for it; you can see for yourself.

‍Try Modash for free – no credit card required!