Discovery

How To Check An Influencer's Previous Sponsored Posts

September 4, 2023
·
8 min
Author
Ryan Prior
Head of Marketing, Modash
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Looking for the fastest way to check which brands influencers have worked with in the past?

Here it is. Using Modash, you can check any creator’s top content & sponsored content in just a few clicks 🙂.

How to see which brands an influencer has partnered with using Modash

Modash has a database of every creator on Earth with 1k+ followers on Instagram, YouTube, and TikTok. And their followers, and their posts.

This method will work for any influencer with a public profile, 1k+ followers, and previous paid collaborations (identified by the “paid partnership” feature, or by disclosures like #ad).

Here’s the short version:

  • Go to Modash
  • Enter their @handle
  • Run the search, and open the profile
  • Scroll down

And that’s it 🙂.

It’ll look something like this. A sidebar will open, and there’s a section titled Content Overview. Choose between “Popular” or “Sponsored” tabs.

Keep scrolling to learn more, or give it a spin for free. No credit card (or sales call) needed.

Here’s the step-by-step in more detail.

1. Log into Modash & head to “Discovery”

You’ll land here by default after signing up.

First, make sure you’re on the right platform (Instagram, YouTube, or TikTok).

2. Enter the @handle of the creator you want to check

Scroll down past the filters and you’ll see a “Search by Username” box.

Type or paste the username, and click the button to search.

The result will appear below.

Note: during the free trial, you can open profile reports (which includes a ton more than just sponsored posts!) for up to 20 creators. Paid plans start from $99/month to analyze more profiles.

3. Click to open the profile report, and scroll down

When you click on the search result, a sidebar will appear.

Initially, you’ll see an audience demographics summary, and metrics like engagement rate & fake followers.

Then, when you scroll down, you’ll see a bunch more useful data:

  • Paid post performance
  • Average likes
  • Average comments
  • Audience age & gender
  • Audience countries & cities
  • Audience reachability

… And near the bottom, what you’re here for: Popular Content & Sponsored Content.

4. Click the “Sponsored” tab

Now that you’ve reached the “Content Overview” section of the sidebar, it’ll default to showing the creator’s most popular posts. Click to switch to the “Sponsored” tab.

There, you’ll find the creator’s recent paid collaborations. Some useful stuff:

  • Hovering over any post will display the brand (e.g. see @wildrefill above)
  • You can see the likes, comments, and views (for videos)
  • Clicking on any will take you to the live post in a new tab

That’s it! Sponsored posts checked. ✅

Utilizing this information for influencer selection strategy

When you’re choosing influencers, past collabs *can* be useful, but it might not always sway your decision.

The number one thing which is much more important is checking audience demographics. You wouldn’t start running Meta ads to the wrong demographics & countries, right? Creators are no different – so start there. It’s more important, generally, than past sponsors.

So when *is* this information useful?

1- It’s helpful to see how past paid posts performed. If a creator knows how to sell, their past sponsored collabs will perform 80-100%+ as well as their regular posts.

Knowing that a creator has strong paid post performance might make you try that little bit harder to recruit them. Or give you the confidence needed to pay a little more.

If a creator has enough sponsored posts to get data, Modash will display this as a data point:

2- You can use it to protect your brand image. If a creator is working with brands that have a poor reputation, you might choose to simply not associate yourself with them.

3- You might learn what type of collabs this creator is open to. For example, if you can see that they’re promoting affiliate links, they might be open to joining a commission-based revenue share model.

4- Some brands might look for exclusivity. Knowing whether or not a creator has collaborated with competitors is sometimes a requirement.

Modash does more than just check sponsored posts

If you’re recruiting influencers for a B2C brand, there’s a good chance you’ll get a ton of value from using Modash. Beyond only checking sponsored posts.

Here’s a bunch of other cool stuff you can do with it.

Find influencers with filters

Modash has data on every creator in the world with 1k+ followers across Instagram, YouTube, and TikTok. No matter who/whar you're looking for, they're in Modash. You just need to apply the right filters. The available filters include:

  • Influencer follower ranges (e.g. 10k-35k)
  • The influencer's location, gender, or main language
  • Minimum engagement rates, or minimum follower growth rates
  • Whether or not a contact email is available
  • Their audience demographics
  • Keywords (e.g. words in bio, or hashtags used)
  • and more...

Analyze creator profiles

This is what we’ve just covered above, but to recap.

Check any creator’s profile report. Either by entering the @handle directly, or by reviewing the results of your filter search. You can get data like their:

  • Fake follower count and engagement rate (incl. benchmarks vs. similar creators)
  • Audience locations, languages, age, and gender
  • Top content
  • Paid post performance (for past collabs)
  • … and more

Get influencer contact emails

If the creator has given an email publicly (in a bio, an “About” page, etc.) – Modash’s influencer email finder will get it in a couple of clicks.

Just shortlist creators during your discovery phase. Then once you have your list, unlock emails one by one, or export them all at once to .csv.

Manage relationships

Organize unlimited influencer lists, and use it like a lightweight CRM for your team. Update statuses, add notes, upload documents like briefs & contracts – all in one place. Keep your team in the loop, and on the same page – so no information slips through the cracks.

Monitor live influencer campaigns

Once you have live influencer marketing campaigns, Modash can track the content automatically. Every post (or even stories) saved to a dashboard, ready to review, repurpose, or report.

That’s a wrap

Checking sponsored posts can be a useful addition to your vetting process. Without software, it's pretty painful -- and probably not worth the manual efforts in most cases. But with Modash, it becomes a 1-2 minute job, and much more viable.

Give it a spin for free!

 
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