How do you know you’re talking to the right influencers? You take a closer look at who they’re talking to.  

Influencer analysis tools remove the guesswork by giving you an in-depth understanding of the audiences of your most impactful partnerships. With the right influencer analysis tool, you’ll have all the data you need to make needle-moving partnership decisions and reach potential customers – instead of a horde of fake followers.

Without further ado, let's dive into my top recommendations...

1. Modash

🥇 Best for: Influencer analysis & campaign management for brands using Shopify

🤔 What is it: Modash is an end-to-end influencer marketing platform for Shopify stores. Use Modash to find and outreach influencers, track their content, monitor results, and handle payments. Save time on repetitive, labor-intensive tasks like creating affiliate links and ordering influencer products using our market-leading Shopify integration.

🆓 Free trial: Yes, 14 days, with usage limits.

💵 Price: Paid plans start at $199/month (paid annually) or $299/month (paid monthly). 👉 Modash Plans and Pricing

📱 Platforms: Instagram, YouTube, TikTok

✅ Influencer analysis features:

Modash lets you find, analyze, and vet influencer profiles, giving you a detailed audience and performance analysis for 350M+ influencer profiles on Instagram, YouTube, and TikTok – even before you've spent time on reaching out.

You can review a specific profile, or run a search within the discovery tool. You can search using criteria like average views, minimum engagement rate, location, audience location, niches, and/or use a natural language search with AI.

Then, you can analyze profiles through metrics like…

• Fake followers
• Engagement rates
• Average views
• Audience locations & languages
• Audience age & gender
• Paid post performance (how their sponsored posts perform vs. regular posts)

…and more.

Modash collects public data on every creator on Earth with 1k+ followers. That gives you vastly more options than you'll find on marketplace-model tools with smaller vetted, opt-in influencer communities.

Importantly, you don't need to reach out and ask influencers to authenticate (or do anything at all). The data is readily available in a few clicks for all public profiles – including fake follower analysis so you can quickly weed out influencers whose audiences contain suspiciously high proportions of bots 🤖

Additionally, you can see a timeline of all the brands creators have recently collaborated with:

And you can use Advanced Data to separate performance by content type (e.g. Shorts vs. long-form on YouTube).

It can be sometimes difficult to tell at a glance why an influencer is successful.

• Are they a "one-hit wonder" with a couple of viral posts, or are they consistently putting out great content?
• Is their engagement rate / view count due to Reels / Shorts, or other content types?

In Modash, Advanced Data aims to answer those questions. It looks like this:

You can break down content types (i.e. Posts vs Reels on Instagram, Shorts vs. Videos on YouTube), see activity (posts per day), and more detailed engagement breakdowns (e.g. min/max/mean/median likes and comments).

👍 Other key features:

• Influencer outreach: Find email addresses and email influencers directly from Modash with our dedicated influencer marketing inbox.
• Campaign tracking: Keep track of all your live influencer content and metrics (without requiring the influencer to authenticate. Yep, even Stories!)
• Shopify integration: Integrate Modash with Shopify to create and track promo code redemptions, and to ship products to influencers faster.
• Influencer relationship management: Get the context (data, email conversations, notes from your colleagues etc.) you need to build more meaningful influencer relationships.

🤝 Used by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Using Modash, we’ve been able to contract 70+ influencers and 500+ nano influencers — and we plan to scale internationally! We start every campaign by using the influencer discovery tools, and Modash also makes it quick to see the metrics we care about & how their content performs.” – Alíz Sipkai, Influencer Marketing Manager at BioTechUSA

2. Upfluence 

🥇 Best for: Range of integrations

🤔 What is it: Upfluence is an all-round affiliate and influencer marketing platform that integrates with tools like Amazon, Klaviyo, and Shopify, making it a popular choice among ecommerce brands.

🆓 Free trial: Yes

💵 Price: The Upfluence website contains zero pricing information, but G2 lists one pricing edition at $478 per month.

📱 Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs

✅ Influencer analysis features:

Upfluence gives you access to performance metrics on a wide range of platforms. Though their database is smaller than other influencer analysis tools with just 9+ million influencer profiles, Upfluence’s keyword search functionality allows you to rank the importance of keywords to get some pretty precise results.

Metrics-wise, you’ll get insight into engagement rates, comments, likes, views, and more. Analyze influencer audiences by basic demographics like age, gender, and location, as well as checking for authentic followers. The social commerce feature lets you see influencers in real-time when they visit your site.

Upfluence also offers a free Chrome plugin that you can use to analyze profiles right from your browser. 

👍 Other key features: Streamline influencer marketing through Upfluence’s creator marketplace, allowing you to automate influencer recruitment based on audience targets and filters. Integrate with a wide range of third-party platforms, including ecommerce tools like Adobe Commerce, BigCommerce, and Shopify.

🤝 Used by: Benefit, HelloFresh, Revolut

✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)

📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded

🤓 Further reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing

3. HypeAuditor

🥇 Best for: Analyzing influencers on Twitch and X/Twitter

🤔 What is it: HypeAuditor is an all-in-one influencer marketing solution. Unlike many similar tools, it allows brands to find influencers on Twitch and X/Twitter as well as the “usual” platforms – Instagram, TikTok, and YouTube. HypeAuditor also supports influencer outreach, campaign tracking, and payments.

🆓 Free trial: Yes

💵 Price: HypeAuditor doesn’t share pricing information – although G2 says it’s 31% more expensive than the average mid-market influencer marketing platform.

📱 Platforms: Instagram, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer analysis features:

HypeAuditor helps you find top influencers by ranking the number of engaged and authentic followers. Select from a list of the top 1,000 influencers to cover various niches or break your list down into categories. Their database includes over 207.2M influencers and features more than 35 metrics for vetting influencers.

The platform’s analytics tools offer data on audience demographics including age, location, gender, language and ethnicity. Yearly household income, education level and marital status are available for Instagram analytics.

Its fraud detection feature is worth mentioning as it looks for suspiciously fast follower growth and bot-generated comments to understand the quality of the influencer’s audience.

👍 Other key features: Use the built-in media monitoring features to track brand mentions, competitor activity, UGC campaigns, and the latest trends from a single platform. Analyze your competitors’ influencer activities – including campaign budgets, performance, and which influencers they collaborated with.

🤝 Used by: Dior, H&M, Philips

✨ Review score: ★ 4.6/5 (G2), ★ 4.3/5 (Product Hunt), ★ 4.8/5 (Capterra)

📣 Testimonial: “Using HypeAuditor, we’ve been able to expand our influencer marketing strategy, build relationships with proven influencers, and save time on reporting.” – Flora Macher, Influencer Relations Manager, Moon Magic

🤓 Further reading: 12 HypeAuditor Alternatives For Better Influencer Marketing

4. BuzzSumo

🥇 Best for: Analyzing influential journalists in your niche

🤔 What is it: BuzzSumo is primarily a media monitoring tool. So why’s it in this article? Because it also features tools to identify and analyze certain types of influencers. Plus it’s a fantastic place for campaign and content inspiration.

🆓 Free trial: Yes

💵 Price: Paid plans range from $199 – $999 per month.

📱 Platforms: Instagram, X/Twitter, YouTube

✅ Influencer analysis features:

BuzzSumo offers a couple different influencer analysis tools.

For starters, you can browse journalist profiles to discover an author’s most-shared articles, tweets, and the topics they commonly post about. Or you can compare engagement rates for up to 10 influencer Facebook pages.

However, as it’s not a dedicated influencer marketing platform, BuzzSumo is lacking a few key influencer analysis features. For instance, there’s no fake follower checker, and only limited access to audience and performance metrics.

👍 Other key features: BuzzSumo is a great tool for showing what’s popular on social media, which is helpful for seeing what worked for your competitors. You can also search by topic for most shared content.

🤝 Used by: BuzzFeed, Expedia, HubSpot

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.5/5 (G2), ★ 9.1/10 (TrustRadius)

📣 Testimonial: “I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.” – Rand Fishkin, Founder & CEO of SparkToro

5. Sprout Social Influencer Marketing (FKA Tagger)

🥇 Best for: Influencer marketing for existing Sprout Social users

🤔 What is it: Sprout Social isn’t just one of the biggest names in social media management and analytics – it also has a dedicated influencer marketing solution, having acquired the platform previously known as Tagger. Sprout Social Influencer Marketing does everything from influencer search and outreach to campaign reporting and payments.

🆓 Free trial: No

💵 Price: FYI, Sprout Social Influencer Marketing is a standalone product, so you don’t need a regular Sprout Social account to sign up. No idea how much it costs, though, because Sprout doesn’t share pricing information for its influencer marketing solution.

📱 Platforms: Facebook, Instagram, Snapchat, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer analysis features:

Sprout aggregates all available influencer data for the above seven social platforms through APIs. You can also add Pinterest, Twitch, and blog posts to an influencer’s profile – just be aware that data won’t be pulled in automatically due to lack of API access.

The platform helps you discover and connect with influencers and audiences from a database of more than 6M creator profiles. Use its AI functionality to search for influencers based on what's in their content. That's useful for tricky niches that are hard to identify using hashtags and such – although it's worth noting that you can't layer filters on top to narrow the results. 

You can also look at your competition’s audience to find demographics and make informed decisions about who you should be targeting. 

👍 Other key features: Sprout’s influencer management system allows you to start campaigns, connect with influencers, manage conversations, create proposals, manage contracts and analyze your posts – including Stories – to see which campaigns worked and which didn’t.

🤝 Used by: KISS, Trello

✨ Review score: ★ 4.3/5 (G2)

📣 Testimonial: “Learning how influencers are using Trello and which influencers are using it helped guide our campaign.” – Brian Cervino, Product Marketing Manager at Trello

6. GRIN

🥇 Best for: Free influencer analysis via Chrome extension

🤔 What is it: Whereas some influencer marketing platforms focus on a specific niche (like how Modash is aimed at Shopify stores), GRIN works with brands of any size, in any niche, and with any level of influencer program maturity. It’s an end-to-end tool capable of handling everything from influencer search to campaign management to payments.

🆓 Free trial: No

💵 Price: While GRIN doesn’t share pricing information, Capterra quotes a starting price of $999+/month.

📱 Platforms: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer analysis features:

With GRIN, you can dive into an influencer’s engagement metrics – including post likes, comments, shared content, and shared hashtags – and performance data like link clicks, subscriptions, and web traffic.

Even if you don’t have the budget for a paid plan, you can install the free GRIN Chrome extension to analyze accounts on Instagram, TikTok, YouTube, and Pinterest across a range of metrics, including:

• Engagement rate
• Likes per post
• Comments per post
• Video views per post
• Likes-to-comments ratio

👍 Other key features: Search from 190+ million influencers across Instagram, TikTok, and YouTube. GRIN offers hashtag monitoring and mentions, as well as a landing page for influencer applications, where you can send out a link to people you’re interested in working with.

🤝 Used by: ColourPop, Skims, Vera Bradley

✨ Review score: ★ 4.5/5 (G2), ★ 4.7/5 (Capterra), ★ 6.2/10 (TrustPilot)

📣 Testimonial: “GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs.” – Lydia Lee, Affiliates and Ambassadors at Nutpods

🤓 Further reading: 12 GRIN Alternatives For Better Influencer Marketing & Discovery

7. Buzzoole

🥇 Best for: Standalone influencer marketing performance reports

🤔 What is it: Buzzoole features tools for influencer discovery, recruitment, campaign management, and content tracking. As well as its self-serve functionality, the platform offers agency services and one-off strategic reports to better understand the performance of creators, campaigns, and competitors.

🆓 Free trial: No

💵 Price: On request

📱 Platforms: Facebook, Instagram, TikTok, X/Twitter, YouTube

✅ Influencer analysis features:

Arguably Buzzoole’s most interesting feature is “Check Up”, whereby customers can request in-depth analysis on various elements of their influencer marketing activity. For instance, its Creator Insight report analyzes and verifies the performance of one or more influencers and shares the results via email.

The platform’s regular influencer analysis reports show reach, likes, comments and shares, displaying the data in the form of an interactive graph. For TikTok influencers, there’s a smart feature that lets you analyze the nationality, age, gender, and interests of followers. You can also see which brands an influencer has worked with and when they’ve had content rejected.

It’s also worth noting that Buzzoole separates paid and earned reach, making it easy to understand whether an influencer is a good fit for organic or sponsored content campaigns.

👍 Other key features: Conduct unlimited searches among 2+ million profiles and 770 million of contents using more than 20 filters. Create unlimited influencer lists that can be shared in just a few clicks.

🤝 Used by: Bayer, Decathlon, Swatch

✨ Review score: ★ 4.1/5 (G2)

📣 Testimonial: “Very convenient and full of data and ROI information.” – Verified reviewer

8. Heepsy

🥇 Best for: Free influencer discovery and analysis tools

🤔 What is it: Heepsy focuses on one core element of the influencer marketing process: search and recruitment. So you can’t use it to manage campaigns, track content, or pay influencers – but you can analyze influencer profiles across Instagram, TikTok, Twitch, and YouTube.

🆓 Free trial: No

💵 Price: Heepsy offers limited influencer search and analysis tools free of charge. Paid plans range from $89 – $369+ per month.

📱 Platforms: Instagram, TikTok, Twitch, YouTube

✅ Influencer analysis features:

As well as a standard fake follower checker, Heepsy awards influencers an audience quality score out of 100 based on spikes in follower growth, audience engagement patterns, and signs of fake or inactive followers. Plus you can view their audience’s top locations, languages, age, gender, and interests.

Heepsy is a little more limited on post performance metrics, but it does include some useful data – like the influencer's average weekly posting frequency and the length of time since their most recent post.

👍 Other key features: Heepsy offers access to 11M+ influencers with more than 5K followers. Influencer lists can be organized, making it easy to export data to automate influencer outreach.

🤝 Used by: Birchbox, Carl’s Jr, Uber Eats

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.9/5 (ProductHunt), ★ 4.5/5 (G2)

📣 Testimonial: “I really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.” – Olivia S, small business user

🤓 Further reading: 10 Best Heepsy Alternatives For Influencer Marketing

9. Aspire

🥇 Best for: Access to an opt-in creator marketplace

🤔 What is it: Aspire supports everything from influencer search to campaign and content management to reporting and analytics. It also has some helpful solutions for brands that lack the expertise and/or in-house resources to run their own influencer programs.

🆓 Free trial: No

💵 Price: Aspire doesn’t share pricing information, but Capterra lists a starting price of $2,499 per month. This might not be totally accurate – I’ve heard of Aspire pricing from ~$1,800 – $4,500 per month – but it’s safe to say the platform is too expensive for a lot of brands.

📱 Platforms: Facebook, Instagram, Pinterest, TikTok, YouTube

✅ Influencer analysis features:

Once you’ve inputted your desired search filters, Aspire lets you analyze the curated list of relevant influencers to make sure they’re a good fit for your brand and campaign.

Get a quick summary of their recent content, sponsored content, used hashtags, locations, and follower count – plus an engagement rate comparison vs other influencers with similar numbers of followers. You’ll also find a breakdown of key audience data, including:

• Audience authenticity
• Top country and state
• Age range
• Gender
• Interests

For more in-depth insights, Aspire’s Analyze screen features additional data points like month-on-month follower growth rate, average impressions per post, and comment sentiment.

👍 Other key features: Browse Aspire’s network of 170+ million influencers. Streamline influencer recruitment by inviting pitches from 1+ million influencers in the Aspire creator marketplace. Or outsource influencer marketing completely with Aspire’s full service agency solutions.

🤝 Used by: Dyson, HelloFresh, Walmart

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.5/5 (G2)

📣 Testimonial: “We have used many of the influencer platforms that are on the market, and Aspire has suited our needs better than most.” – Anna Barker, Director of Growth Marketing at HexClad

🤓 Further reading: 10 Aspire.io Alternatives For Better Influencer Marketing

10. MightyScout

🥇 Best for: Affordable influencer management and analytics

🤔 What is it: MightyScout isn’t quite an all-in-one influencer marketing platform. But it does most of the stuff you need, from influencer search and outreach to gifting and influencer analytics. And it’s reasonably priced compared to bigger tools like Aspire and GRIN.

🆓 Free trial: Yes

💵 Price: Paid plans range from $99 – $749 per month

📱 Platforms: Instagram, TikTok, YouTube

✅ Influencer analysis features:

MightyScout helps brands analyze potential influencer partners with instant-access data – so there’s no need to wait days for an influencer to approve your request or share screenshots with you.

The platform’s audience insights include all the essentials, like top countries, top cities, gender split, and age range. Performance metrics cover impressions, reach, saves, shares, actions taken, link clicks, sales, CPM, media value, and more.

👍 Other key features: Automatically capture live influencer stories, Reels, posts, TikToks, and YouTube videos. Integrate with Shopify or WooCommerce to measure campaign ROI via discount code tracking.

🤝 Used by: Craft, Lancôme, WHOOP

✨ Review score: ★ 4.7/5 (Capterra)

📣 Testimonial: “It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.” – Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad

Features to look for in influencer analysis software

I researched literally dozens of influencer analysis tools while putting this list together, which helped me identify the following key features to prioritize:

• Instant data access: Save time by choosing a platform that lets you analyze an influencer’s audience and performance data without forcing you to reach out first and request screenshots.

• Audience and performance data: Your chosen tool should let you access audience data – like location, gender, and language – alongside performance data such as average views, average comments, and follower growth rate. Look out for paid vs organic metrics to see how an influencer’s sponsored content campaigns perform.

• Data segmentation: Break down key metrics – like engagement rate and average views – by content type. So, for instance, you can compare an influencer’s performance with short-form content like YouTube Shorts vs long-form options like dedicated YouTube videos.

• Past collaborations: Some influencer analysis platforms let you browse an influencer’s previous brand collabs – so you can see who they worked with, what they posted, and how it performed.

• Fake follower analysis: Instantly identify whether an influencer has a higher-than-average proportion of fake followers, allowing you to choose influencer partners with confidence.

You’re gonna need to do all that stuff somehow. If you can combine all those features in a single platform, it’ll save you time and money.

Level up your influencer analysis with Modash

There are plenty of high-quality influencer analysis tools. But Modash clearly stands out thanks to our:

• Extensive database of previous influencer<>brand collaborations
• In-depth influencer audience and performance data, including engagement rates, fake followers, and paid vs organic performance
• Ability to segment performance by content type to see what an influencer is best at

And don’t forget our huge network of 350+ million influencers, our best-in-class Shopify integration, or our automated content tracking. And that’s just for starters.

See for yourself by trying Modash for free!

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