How do you know you’re talking to the right influencers? You take a closer look at who they’re talking to.
Influencer analysis tools take the guesswork out of it by giving you an in-depth understanding of the audiences of your most impactful partnerships.
With the right influencer analysis tool, you’ll have all the data you need to make needle-moving partnership decisions, and reach actual potential customers — instead of a horde of fake followers. Here’s a list of some of the top influencer analytics tools on the market.
11 best influencer analysis tools for creator audience research
Modash lets you find and analyze influencer profiles, giving you a detailed audience and performance analysis for 205M+ influencer profiles on Instagram, YouTube, and TikTok.
Free trial: Yes, 14 days.
Pricing: Starts from $99/month (paid annually) or $120/month (paid monthly). View pricing.
Platforms: Instagram, YouTube, and TikTok.
Modash lets you search and filter influencers based on profile, follower ranges, language, hashtags, bio keywords, engagement rate, and more. Search influencers based on audience, including location (by both country and city), demographics, language, interests and more. You can also simply input the handle of a specific creator if you already have on in mind to analyze.
Then, you can analyze profiles through metrics like:
- Fake followers
- Engagement rates
- Audience locations & languages
- Audience age & gender
- Paid post performance (how their sponsored posts perform vs. regular posts)
- ... and more
Modash crawls publicly available profiles to get data on every creator on Earth with 1k+ followers. That means 250M+ influencer profiles across platforms; vastly more options than you'll find on marketplace-model tools with smaller vetted, opt-in influencer communities.
Importantly, you don't need to reach out and ask influencers to authenticate (or do anything at all) -- the data is readily available in a few clicks for all public profiles.
And here's something unique: Advanced Data.
It can be sometimes difficult to tell at a glance why an influencer is successful.
- Are they a "one-hit wonder" with a couple of viral posts, or are they consistently putting out great content?
- Is their engagement rate / view count due to Reels / Shorts, or other content types?
In Modash, Advanced Data aims to answer those questions. It looks like this:
You can break down content types (i.e. Posts vs Reels on Instagram, Shorts vs. Videos on YouTube), see activity (posts per day), and more detailed engagement breakdowns (e.g. min/max/mean/median likes and comments).
Other features: Modash also includes a campaign monitoring feature, which collects all of your partner content (even from stories), and gives a performance overview to compare influencers and posts and keep track of content.
Upfluence is an all-in-one platform with features for influencer discovery, analysis, and management.
Free trial: Unavailable
Pricing: On request. Minimum 12-month contract.
Platforms: Instagram, YouTube, Twitch, Twitter, Pinterest, TikTok, Blogs
Upfluence gives you access to performance metrics on a wide range of platforms. Though their database is smaller than other influencer analysis tools (influencers have to apply to be approved, limiting the pool of talent available at the expense of micro-influencers), their keyword search allows you to rank the importance of keywords to get some pretty precise results. With metrics, you’ll get insight into engagement rates, comments and likes, views, and more. You can analyze influencer audiences by basic demographics like age, gender and location, as well as check for authentic followers.
Upfluence’s agency/SaaS hybrid model gives you a done-for-you service, which — while convenient for you — is also noticeably more expensive than some of the more hands-on alternatives and keeps you from actually deepening your influencer relationships yourself.
Other features: A free Chrome plugin that you can use to analyze profiles right from your browser and is compatible with most social platforms. The social commerce feature lets you see influencers in real-time when they visit your site.
HypeAuditor helps you find top influencers by ranking the number of engaged and authentic followers.
Free trial: Very limited usage
Pricing: Not publicly available. Request a demo.
Platforms: Instagram, YouTube, TikTok, Twitch, Twitter
Select from a list of the top 1000 influencers to cover various niches or break your list down into categories. Their database includes over 78M influencers, as well as more than 35 metrics for vetting influencers, and fraud detection. One of the main drawbacks of Hypeauditor is its relatively small database that could limit your coverage in target regions; one reason people may look for an alternative. Their fraud detection feature is worth mentioning, as it looks for suspiciously fast follower growth and bot-generated comments to gain an understanding of the quality of the influencer’s audience.
Other features: Analytics offers audience demographics including age, location, gender, language and ethnicity. Yearly household income, education level and marital status are available for Instagram analytics.
BuzzSumo is a great tool for showing what’s popular on social media, which is helpful for seeing what worked for your competitors. You can also search by topic for most shared content.
Free trial: Yes, 30 days. Limited access to features.
- Basic $119/month
- Content creation $249/month
- Suite $399/month
- Enterprise $999/month
Platforms: Twitter, Instagram, and YouTube
BuzzSumo’s Influencer and Outreach sections let you search, analyze and follow influencers to find the ones most relevant to your brand. With the free version, you can only see the top 10 influencers, but you can sign up for a short-term free trial of the premium version to get more features.
You can sort influencers by relevance, domain authority, number of followers, and more. Because BuzzSumo is not a dedicated influencer marketing platform, their tool set doesn’t dig as deep as most of the other players on this list. There is, for example, no fake follower check.
Other features: A Chrome extension. BuzzSumo also has a database of 500,000 journalists which you can reach out to find one that suits your niche.
Ninja Outreach gives you access to the database of 100M influencers. As you use the platform, the machine learning technology constantly improves the data you receive.
Free trial: Yes, 7 days.
- Flex $389/month
- Pro $649/month
Platforms: Instagram, YouTube, TikTok, Twitter
Like many of the other tools, NinjaOutreach lets you search by niche and location, audience engagement rates, budget and likes and replies per post by followers. You can export this data as a CSV file. Their database also has over 7M Twitter profiles, for which you can set up an automated outreach message.
Since NinjaOutreach is built primarily for search & outreach, the platform doesn't include any campaign monitoring features.
Other features: A Chrome extension that allows you to add leads as you browse. The extension also automatically removes duplicates.
Tagger helps you discover and connect with influencers and audiences from a database of more than 6M creator profiles and 300K brands from more than 70 countries.
Free trial: No
Pricing: On request.
Platforms: Facebook, Instagram, Twitter, YouTube, TikTok
Tagger lets you search by category, location and gender, and compare competitors. It uses social listening to give you a deeper understanding of influencers. You can look at your competition’s audience to find audience demographics and make informed decisions about who you should be targeting. Its steep learning curve and the amount of data available makes Tagger a better option for larger enterprises rather than smaller businesses.
Other features: Tagger’s influencer management sstem allows you to start campaigns, connect with influencers, manage conversations, create proposals, manage contracts and analyze your posts, including Stories to see which campaigns worked and which didn’t.
Grin is an all-in-one creator management platform with a very comprehensive suite of tools for eCommerce.
Free trial: No
Platforms: Facebook, Instagram, TikTok, Twitch, YouTube
In addition to traditional influencer search, Grin can be integrated with eCommerce solutions to put together a list of influencers who have already bought your products. You can use their Fake Influencer & Credibility Tool and Influencer Analysis Tool to get to know audiences.
Grin is one of the biggest, most complex, and — by extension — most expensive tools on this list. If you don't need all its features, you’re likely to end up overpaying for features you won’t use.
Other features: Grin offers hashtag monitoring and mentions, as well as a landing page for influencer applications, where you can send out a link to people you’re interested in working with.
Buzzoole lets you search more than 2M influencer profiles. The platform’s AI determines which influencers are the best fit for your brand.
Free trial: Start a free account to search for influencers and start a campaign brief
Pricing: On request. Buzzoole takes a percentage of your campaign budget as its fee.
Platforms: Facebook, Instagram, Twitter, Snapchat, Tumblr, LinkedIn, Blogs
Buzzoole’s AI looks at influencer data to see who they’re working with, who they continue to work with, content that is being rejected, and so on, to simplify the influencer selection process. Buzzoole’s reports show reach, likes, comments and shares, displaying the data in the form of an interactive graph. You can set a minimum percentage of the audience that Creators must have in a particular country or city. For TikTok influencers, there is a feature that lets you analyze the nationality, age, gender, and interests of followers.
As an opt-in community for creators and influencers, Buzzoole’s main limitation is its database size.
Other features: Buzzoole separates paid and earned reach and also monitors competitors' campaigns.
9. Post for Rent
With a flexible pricing plan, Post for Rent allows you to choose the services you need.
Free trial: Yes
Pricing: Base plan = pay-as-you-go $5/profile analysis, add Discover tool for $99/month
Platforms: Facebook, Instagram, TikTok, Twitter, YouTube, Blogs, Snapchat
Post for Rent’s AI helps you find influencers when you publish a campaign brief. The Discovery tool allows you to filter influencers who meet your needs and give you a thorough analysis of each profile, including stats and metrics, but also audience data like demographics, credibility, notable profile connections, frequently used hashtags, and more.
Other features: As you look and choose influencer profiles, a list appears on the right side of the screen. The stat counter shows your budget, potential engagement and reach are affected as you add or remove influencers.
Platforms: Instagram, YouTube, TikTok, Twitter
Free trial: No
Pricing: Custom pricing based on your requirements
Klear is an easy-to-use influencer marketing platform that offers discovery, analytics, tracking, and relationship management.
Klear provides a comprehensive analytics and monitoring tool with advanced social listening features.
The Klear Influencer Score helps you prioritize creators for the highest level of influence, which adds more accuracy to your influencer selection and analysis. It is powered by AI and generates a score from 0 to 100 to help you further analyze your influencers.
You can filter your searches by accounts that are actively talking about you, along with plenty of other valuable data for gathering excellent insight into the type of content you should be creating.
The platform gathers all campaign-related content, including Instagram Stories, through unlimited @brand mentions, #hashtags, or keywords.
Other features: Klear is a comprehensive solution for influencer marketing and provides additional features like influencer activation, monitoring and reporting, and payment systems.
Heepsy offers influencer analysis tools and access to more than 11M influencers with more than 5K followers.
Free trial: Yes, for the first 50 profiles.
- Starter: $49/month (lacks many of the premium features like engagement search)
- Business: $169/month (lacks audience data, authenticity audits, and support for multiple devices)
- Gold: $269/month.
Platforms: Instagram, YouTube, TikTok, Twitch
Heepsy lets you filter influencers by category, location, engagement and audience. Audience reports include fraud detection to avoid fake followers, and demographics like location and age.
Other features: Influencer lists can be organized, making it easy to export data to automate outreach. Analytics can help you choose the right fit with your mission and values, as well as your budget.
See also: Heepsy alternatives.