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Better influencer marketing

11 Influencer Analysis Tools To Check Influencer Audiences

Better influencer marketing
9 min
read
April 1, 2022

How do you know you’re talking to the right influencers? You take a closer look at who they’re talking to.  

What you know — or don’t know — about their audiences can make or break your influencer relationships. 

Influencer analysis tools take the guesswork out of it by giving you an in-depth understanding of the audiences of your most impactful partnerships.

With the right influencer analysis tool, you’ll have all the data you need to make needle-moving partnership decisions, and reach actual potential customers — instead of a horde of fake followers. Here’s a list of some of the top influencer analytics tools on the market to help you choose your partners with confidence and maximize ROI.

11 best influencer analysis tools for audience research

1. Modash

Modash lets you find and analyze influencer profiles, giving you a detailed audience and performance analysis for over 200M+ influencer profiles on Instagram, YouTube, and TikTok.

Free trial: Yes, 14 days.

Pricing: Starts from $99/month (paid annually) or $109/month (paid monthly). View pricing.

Platforms: Instagram, YouTube, and TikTok.

Modash lets you search and filter influencers based on profile, follower ranges, language, hashtags, bio keywords, engagement rate, and more. You can also monitor audience growth rates and look at follower growth patterns. Search influencers based on audience, including location (by both country and city), demographics, language, interests and more. You can even control what percentage of the audience needs to match your filter: for example, search for profiles that have a minimum of 20% followers in a particular city.

Analyzing influencer profiles through rich data can help you decide if they’re a good fit for your brand. This includes follower growth, fake follower check, audience data, brand affinity (which brands their audience likes/talks about/interacts with), recent posts, top posts and content, and more.

Clocking in at 200M+ influencer profiles across platforms, the sheer size of the database makes Modash a great option for untapped and underutilized talent that is likely to be missing from marketplace-model tools with vetted, opt-in influencer communities.

Other features: Modash also includes a campaign monitoring feature, which collects all of your partner content (even from stories), and gives a performance overview to compare influencers and posts and keep track of ROI.

View pricing here, or sign up for a free trial (no credit card needed).

2. Upfluence 

Upfluence offers an influencer search feature and discovery engine with agency support, in addition to a database of 3M influencer profiles.

Free trial: Unavailable

Pricing: On request. Minimum 12-month contract.

Platforms: Instagram, YouTube, Twitch, Twitter, Pinterest, TikTok, Blogs

Upfluence gives you access to performance metrics on a wide range of platforms. Though their database is smaller than other influencer analysis tools (influencers have to apply to be approved, limiting the pool of talent available at the expense of micro-influencers), their keyword search allows you to rank the importance of keywords to get some pretty precise results. With metrics, you’ll get insight into engagement rates, comments and likes, views, and more. You can analyze influencer audiences by basic demographics like age, gender and location, as well as check for authentic followers. 

Upfluence’s agency/SaaS hybrid model gives you a done-for-you service, which — while convenient for you — is also noticeably more expensive than some of the more hands-on alternatives and keeps you from actually deepening your influencer relationships yourself.

Other features: A free Chrome plugin that you can use to analyze profiles right from your browser and is compatible with most social platforms. The social commerce feature lets you see influencers in real-time when they visit your site.

3. HypeAuditor

HypeAuditor helps you find top influencers by ranking the number of engaged and authentic followers.

Free trial: Very limited usage

Pricing: Starts from $399/month for basic search & analysis, with the possibility of premium add-ons

Platforms: Instagram, YouTube, TikTok, Twitch

Select from a list of the top 1000 influencers to cover various niches or break your list down into categories. Their database includes over 23M influencers, as well as more than 35 metrics for vetting influencers, and fraud detection. One of the main drawbacks of Hypeauditor is its relatively small database that could limit your coverage in target regions; one reason people may look for an alternative. Their fraud detection feature is worth mentioning, as it looks for suspiciously fast follower growth and bot-generated comments to gain an understanding of the quality of the influencer’s audience.

Other features: Analytics offers audience demographics including age, location, gender, language and ethnicity. Yearly household income, education level and marital status are available for Instagram analytics.

4. BuzzSumo

BuzzSumo is a great tool for showing what’s popular on social media, which is helpful for seeing what worked for your competitors. You can also search by topic for most shared content.

Free trial: Yes, 30 days. Limited access to features.

Pricing: 

  • Pro $99/month
  • Plus $179/month
  • Large $299/month

Platforms: Twitter, Instagram, and YouTube

BuzzSumo’s Influencer and Outreach sections let you search, analyze and follow influencers to find the ones most relevant to your brand. With the free version, you can only see the top 10 influencers, but you can sign up for a short-term free trial of the premium version to get more features.

You can sort influencers by relevance, domain authority, number of followers, and more. Because BuzzSumo is not a dedicated influencer marketing platform, their tool set doesn’t dig as deep as most of the other players on this list. There is, for example, no fake follower check.

Other features: A Chrome extension. BuzzSumo also has a database of 500,000 journalists which you can reach out to find one that suits your niche.

5. NinjaOutreach

Ninja Outreach gives you access to the database of 100M influencers. As you use the platform, the machine learning technology constantly improves the data you receive.

Free trial: Yes, 7 days.

Pricing:

  • Flex $389/month
  • Pro $649/month

Platforms: Instagram, YouTube, TikTok, Twitter

Like many of the other tools, NinjaOutreach lets you search by niche and location, audience engagement rates, budget and likes and replies per post by followers. You can export this data as a CSV file. Their database also has over 7M Twitter profiles, for which you can set up an automated outreach message.

Since NinjaOutreach is built primarily for search & outreach, the platform doesn't include any campaign monitoring features.

Other features: A Chrome extension that allows you to add leads as you browse. The extension also automatically removes duplicates.

6. Tagger

Tagger helps you discover and connect with influencers and audiences from a database of more than 6M creator profiles and 300K brands from more than 70 countries.

Free trial: No

Pricing: On request. 

Platforms: Facebook, Instagram, Twitter, YouTube, TikTok

Tagger lets you search by category, location and gender, and compare competitors. It uses social listening to give you a deeper understanding of influencers. You can look at your competition’s audience to find audience demographics and make informed decisions about who you should be targeting. Its steep learning curve and the amount of data available makes Tagger a better option for larger enterprises rather than smaller businesses. 

Other features: Tagger’s influencer management system allows you to start campaigns, connect with influencers, manage conversations, create proposals, manage contracts and analyze your posts, including Stories to see which campaigns worked and which didn’t.

7. Grin

Grin is an all-in-one creator management platform with a very comprehensive suite of tools for eCommerce.

Free trial: No

Pricing: Custom

Platforms: Facebook, Instagram, TikTok, Twitch, YouTube

In addition to traditional influencer search, Grin can be integrated with eCommerce solutions to put together a list of influencers who have already bought your products. You can use their Fake Influencer & Credibility Tool and Influencer Analysis Tool to get to know audiences.

Grin is one of the biggest, most complex, and — by extension — most expensive tools on this list. If you don't need all its features, you’re likely to end up overpaying for features you won’t use.

Other features: Grin offers hashtag monitoring and mentions, as well as a landing page for influencer applications, where you can send out a link to people you’re interested in working with.

8. Buzzoole

Buzzoole lets you search more than 2M influencer profiles. The platform’s AI determines which influencers are the best fit for your brand.

Free trial: Start a free account to search for influencers and start a campaign brief

Pricing: On request. Buzzoole takes a percentage of your campaign budget as its fee.

Platforms: Facebook, Instagram, Twitter, Snapchat, Tumblr, LinkedIn, Blogs

Buzzoole’s AI looks at influencer data to see who they’re working with, who they continue to work with, content that is being rejected, and so on, to simplify the influencer selection process. Buzzoole’s reports show reach, likes, comments and shares, displaying the data in the form of an interactive graph. You can set a minimum percentage of the audience that Creators must have in a particular country or city. For TikTok influencers, there is a feature that lets you analyze the nationality, age, gender, and interests of followers.

As an opt-in community for creators and influencers, Buzzoole’s main limitation is its database size.

Other features: Buzzoole separates paid and earned reach and also monitors competitors' campaigns.

9. Post for Rent

With a flexible pricing plan, Post for Rent allows you to choose the services you need.

Free trial: Yes

Pricing: Base plan = pay-as-you-go $5/profile analysis, add Discover tool for $99/month

Platforms: Facebook, Instagram, TikTok, Twitter, YouTube, Blogs, Snapchat

Post for Rent’s AI helps you find influencers when you publish a campaign brief. The Discovery tool allows you to filter influencers who meet your needs and give you a thorough analysis of each profile, including stats and metrics, but also audience data like demographics, credibility, notable profile connections, frequently used hashtags, and more.

Other features: As you look and choose influencer profiles, a list appears on the right side of the screen. The stat counter shows your budget, potential engagement and reach are affected as you add or remove influencers.

10. Dovetale

Dovetale is an eCommerce-focused platform for both small and large brands.

Free trial: Free package with limitations on available features

Pricing: 

  • Growth $50/month
  • Professional $250/month

Platforms: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok

Dovetale is not made specifically for finding and analyzing influencers, but if influencers are proactively interested in partnering with your Shopify brand, its relatively low starting price makes it worth checking out. You can search keywords, hashtags and mentions, and filter down results within each criterion. Audience metrics can be viewed by social channels or as a whole. There is no messaging app to interact with influencers on the platform. Influencers can only connect to Dovetale with a Facebook account, limiting the number of influencers you can access.

Other features: Performance reporting goes beyond reach and engagement to show you what actions users took while interacting with content, like swipes, taps back and forth, and so on.

11. Heepsy

Heepsy offers influencer analysis tools and access to more than 11M influencers with more than 5K followers.

Free trial: Yes, for the first 50 profiles.

Pricing: 

  • Starter: $49/month (lacks many of the premium features like engagement search)
  • Business: $169/month (lacks audience data, authenticity audits, and support for multiple devices)
  • Gold: $269/month.

Platforms: Instagram, YouTube, TikTok, Twitch

Heepsy lets you filter influencers by category, location, engagement and audience. Audience reports include fraud detection to avoid fake followers, and demographics like location and age.

Other features: Influencer lists can be organized, making it easy to export data to automate outreach. Analytics can help you choose the right fit with your mission and values, as well as your budget.

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