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Gifting Survey: 74 Marketers Reveal What's Working (and What's Broken)

Gifting is ROI-positive for 80% of brands, yet it ranks near the bottom of their priorities. Our 2026 survey uncovers the expectations gap between brands and creators – and what to do about it.
Rochi Zalani
May 22, 2026

Con consigli di esperti di influencer marketing. Ascolta chi fa davvero il tuo stesso lavoro.

Melissa Sorby
Autore
Marit Tiesema
Augmentum Media
Anna Jędrzejewska
Kyra
Andreea Moise
Hype Maven

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Insights
Commission isn’t enough: 57 creators say they want more from affiliate programs
Whitney Blankenship
October 19, 2026
Insights
How to Measure Affiliate Marketing and Act on the Results
Phil Norris
October 15, 2026
Tracking
Influencer Conversion Rate: How to Calculate It, Benchmark It, and Improve It
Lizzie Davey
October 15, 2026
Tracking
How to Set (and Defend) Your Influencer Marketing Budget
Phil Norris
October 8, 2026
Strategy
Cost Per Engagement (CPE) in Influencer Marketing: How to Calculate It and When to Use It
Lizzie Davey
October 8, 2026
Tracking
Influencer Marketing Attribution: How to Credit the Creators Driving Your Sales
Phil Norris
October 1, 2026
Tracking
How to Build an Influencer Marketing Dashboard That Matches Your Program
Phil Norris
September 25, 2026
Tracking
Influencer Marketing ROI: How to Calculate, Measure & Improve It
Phil Norris
September 22, 2026
Tracking
Performance-Based Influencer Marketing: How to Make It Actually Work for Your Brand
Lizzie Davey
September 18, 2026
Strategy
How to Track Influencer Performance (Without Living in a Spreadsheet)
Lizzie Davey
September 18, 2026
Tracking
Influencer Engagement Rate: How to Measure It, Judge It, and Verify It
Lizzie Davey
September 17, 2026
Recruitment
How to Measure Influencer Marketing in 5 Steps (From Goal Setting to Reporting)
Phil Norris
September 17, 2026
Tracking

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