Calculadora de Taxa de Engajamento do Instagram
Calculadora de Taxa de Engajamento do YouTube
Calculadora de Taxa de Engajamento do TikTok
Use o Modash para analisar criadores e suas audiências
Na Modash, pode obter uma análise completa de qualquer influencer do Instagram. Encontre taxas de engajamento, seguidores falsos, taxas de crescimento, dados demográficos da audiência e muito mais.
O que é uma boa taxa de engajamento para influencers no Instagram?
| 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million | Over 1 million | |
|---|---|---|---|---|---|---|---|
| High | > 7.97% | > 3.54% | > 2.61% | > 2.47% | > 2.63% | > 2.46% | > 2.6% |
| Above average | 4.42 - 7.97% | 1.62 - 3.54% | 1.11 - 2.61% | 1.01 - 2.47% | 1.14 - 2.63% | 1.13 - 1.46% | 1.27 - 2.6% |
| Average | 3.38 - 4.42% | 1.25 - 1.62% | 0.84 - 1.11% | 0.75 - 1.01% | 0.87 - 1.14% | 0.88 - 1.13% | 1.02 - 1.27% |
| Below Average | 1.72 - 3.38% | 0.62 - 1.25% | 0.39 - 0.84% | 0.32 - 0.75% | 0.41 - 0.87% | 0.46 - 0.88% | 0.57 - 1.02% |
| Low | < 1.72% | < 0.62% | < 0.39% | < 0.32% | < 0.41% | < 0.46% | < 0.57% |
Como verificar a taxa de engajamento de um influencer
Usando essa fórmula, você poderá ver o total de engajamentos no perfil de um influenciador.
O Modash usa os últimos dois meses de conteúdo para calcular a taxa de engajamento.
Verifique as taxas de engajamento por formato de conteúdo
No YouTube, são os Shorts ou vídeos longos? No Instagram, são as publicações ou os Reels?
Comece um teste gratuito do Modash para desbloquear dados avançados de engajamento como este.
Verificar taxas de engajamento é só o começo A Modash também cuida do resto.
Tudo o que as marcas Shopify precisam para gerir e escalar o marketing de influenciadores (sem enlouquecer).
An influencer marketing platform built to scale with you
When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:
Find influencers
Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Analyze profiles
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Send emails
Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.
Manage relationships
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Collect content
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Measure results
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
Find influencers
Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Learn moreAnalyze profiles
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Learn moreSend emails
Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.
Learn moreManage relationships
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Learn moreCollect content
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Learn moreMeasure results
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
Learn more