Touchland Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.0k pieces of influencer content sponsored by Touchland over the last 12 months.
This report breaks down where & how Touchland invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Touchland, see here: Touchland influencers.
Influencer activity throughout the year
Touchland's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Touchland's influencer activity by month
Number of sponsored posts
Touchland's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.3k in December. The peak month, November, reached 2.1k posts, 151% higher than the monthly average of 829.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Touchland's sponsored influencer collaborations break down by social platform:
- TikTok: 8.4k posts (84.6%)
- Instagram: 1.5k posts (15%)
- YouTube: 36 posts (0.4%)
Touchland's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Touchland.
Here are 3 examples of Touchland's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ethangaskill x Touchland
Influencer bio
Los Angeles | Founder of @elsewherefragrances Business: hello@ethangaskill.com
Collaboration metrics
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emmalizzz x Touchland
Influencer bio
21 🐇 nc → ut 💐 annoying little sister 🫧 ✿ playground prep ✿ vera bradley girl ✿ 📬 emmalizbiz@gmail.com 200k+ lizbugs ʚїɞ
Collaboration metrics
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TheStushLife x Touchland
![YouTube post by @TheStushLife for Touchland. Caption reads: [...] - - - - - - ✨DISCOUNT CODES ✨ 15% off....](https://images.od.modash.io/c1ec0783971cbb3b616b2b14a5b2d24a7e698113)
Influencer bio
Welcome to The Stush Life ! My name is Sharma, but the #STUSHGANG know me as Stushy. On my channel, you can find content that includes but is not limited to beauty, lifestyle, travel, and vibes of all sorts. My goals are to educate, inspire, and entertain through my videos. New videos weekly. Join us 🥰💓 as we continue to grow 🌷! B U S I N E S S I N Q U I R I E S : thestushlife8@gmail.com S O C I A L M E D I A Instagram | Tiktok @TheStushLife S H O P MY L A S H E S Instagram @caprialny F A Q - Jamaican Born | Residing in New York - Bachelors & Masters Mami - Camera: Canon GX7 MII + Canon M50 + Canon 80D + Sigma 18-35mm Lens + DJI Osmo Pocket | Editing: Final Cut Pro
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.9%
- Carousels: 5.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Touchland are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Touchland's influencers average views (TikTok)
Based on each influencer's average views per post
With 48% of partnerships featuring creators averaging <1K views, Touchland's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (496.9k avg views/post):
natashaperry x Touchland
![TikTok post by @natashaperry for Touchland. Caption reads: [...] is just TOOO GOOD! My purse must have-....](https://images.od.modash.io/9f2565368a2ea2d2abf9f7cc347e17bae133a46a)
Influencer bio
Hi :) Partnerships: natashaperry@neonroseagency.com LINKS BELOW
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
britney_henderson_ x Touchland
Influencer bio
Momma of 2 GA🍑 💌 BritneyLHenderson@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Touchland's repeat partnerships
Out of 5k unique influencers in our dataset, 390 of them (8%) posted content for Touchland in 3 or more separate calendar months. The most consistent partner is @haleystylesfiles, who has collaborated across 7 months with 65 total posts.
Here are 3 examples of Touchland's repeat influencer partnerships, with links to the sponsored content.
haleystylesfiles x Touchland
![TikTok post by @haleystylesfiles for Touchland. Caption reads: [...] I need to grab another 😂😅 #touchland....](https://images.od.modash.io/29d3c847821f5548088779db3b9ea8aa70ccd714)
![TikTok post by @haleystylesfiles for Touchland. Caption reads: [...] such a good deal dang!! #touchland....](https://images.od.modash.io/2768e7a88e6b0a9aa0c743bf913990dc0d0ba5dc)
![TikTok post by @haleystylesfiles for Touchland. Caption reads: [...] that’s amazing!!!🙌🏻🙌🏻 #touchland....](https://images.od.modash.io/e62be8efbc4d8a87fb18b9396db6637b49ccbb60)
stacymariekay x Touchland
![TikTok post by @stacymariekay for Touchland. Caption reads: [...] to your park day bag! @touchland @Disney....](https://images.od.modash.io/4ecf2d54ab5508c0fd54e02eb7ce995ba08ccada)
![TikTok post by @stacymariekay for Touchland. Caption reads: [...] in the Power Mist lineup. @touchland....](https://images.od.modash.io/4c6380328ab3071bd70b35e3c9b43eb7fb69869d)
mainstreetedit x Touchland
![Instagram post by @mainstreetedit for Touchland. Caption reads: [...] MAINSTREETEDIT15 ✨ #gifted #touchland....](https://images.od.modash.io/2523897a6c9038d676086a2d2776ae96fbaed064)
![Instagram post by @mainstreetedit for Touchland. Caption reads: touchland | code: mainstreetedit15 My [...].](https://images.od.modash.io/55d6ed6d7b1170fdded3b66ba00fea267f3cb57c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Touchland had the most influencer activity. 72.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.1%)
- Canada (3.9%)
- Brazil (2.8%)
Touchland's influencer activity by market
Here is another example of Touchland collaborating with an influencer in United States.
melisssaaxm x Touchland
Touchland's influencer activity vs. related brands
Touchland’s design-led personal care positioning overlaps with Native and Saltair, as all three compete for lifestyle shoppers influenced by aesthetic routines, on-the-go essentials, and creator-led product showcases.
Total influencer content
Touchland vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 23.2k sponsored posts, significantly outpacing Touchland (10k posts) and Native (5.3k posts). Across all three brands, the average volume is 12.8k posts, indicating mature, scaled influencer programs. Saltair has more than twice as many total posts as Touchland and more than four times as many as Native.
By social platform
Touchland vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Touchland leads on Instagram and YouTube, while Saltair leads on TikTok. The gap is most notable on TikTok, with Saltair at 21.9k, Touchland at 8.4k, Native at 5.3k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Saltair has more than twice as many posts as Touchland and more than four times as many as Native.
By geographical market
Touchland vs. related brands influencer activity (by country)
Estimated sponsored posts in Touchland's top markets
Saltair has the highest estimated sponsored-post volume in United States (17k posts, 72.6%), United Kingdom (1.9k posts, 8.1%), Brazil (651 posts, 2.8%), while Native leads in Canada with 562 posts (10.6%). Looking at United States specifically, the split is Saltair at 17k posts (72.6%), Touchland at 7.2k posts (72.7%), Native at 4.6k posts (86.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- Ohuhu's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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