We analyzed 9.8k pieces of influencer content sponsored by Touchland over the last 12 months.
This report breaks down where & how Touchland invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Touchland, see here: Touchland influencers.
Touchland's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Touchland's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.4k in December. The peak month, November, reached 2.1k posts, 166% higher than the monthly average of 809.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Touchland's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Touchland.
Here are 3 examples of Touchland's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Matthew 5:16 🩰 Dancing for an audience of One ⭐️ Dallas Cowboys Cheerleader 🤍 Alabama Dance Team Alum
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Scent curator | Fragrance storytelling Calm rituals and aesthetic styling Find scents that fit your mood & stay for sensory beauty, comfort, and inspiration 🌿
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
US Navy Veteran (Air traffic Control). Im a wife, and mom of two amazing teens. I have a huge love for skincare, beauty and alll things self-love! Self-care time all the time on this channel! Comfy Fashion your thing? Check back for hauls and more! Love delicate timeless jewelry? There's a definite love for gorgeous pieces here! ***Instagram: Waves_for_dayzz (220k ) ** tiktok: Waves_for_dayzz (19k) * Collab/ Pr Friendly
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Touchland are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.5% of partnerships featuring creators averaging <1K views, Touchland's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.9M avg views/post):
Influencer bio
CEO @Bold Hair + Co Rachel@boldhairco.com P.O. Box 270999 Flower Mound Tx 75027
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Momma of 2 GA🍑 💌 BritneyLHenderson@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 5k unique influencers in our dataset, 330 of them (7%) posted content for Touchland in 3 or more separate calendar months. The most consistent partner is @ssamanthar, who has collaborated across 9 months with 18 total posts.
Here are 3 examples of Touchland's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Touchland had the most influencer activity. 72.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Touchland collaborating with an influencer in United States.
Touchland competes for lifestyle personal-care spend alongside Native and Supergoop, with all three thriving on aesthetically driven, everyday-carry influencer content and routine integration.
Total sponsored posts tracked (last 12 months)
Touchland leads with 9.8k sponsored posts, significantly outpacing Supergoop (6.8k posts) and Native (1.8k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Touchland has several thousand more total posts than Native and more than Supergoop.
Sponsored posts by platform
Touchland leads on Instagram and TikTok, while Supergoop leads on YouTube. The gap is most notable on TikTok, with Touchland at 8.1k, Supergoop at 5.1k, Native at 1.8k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Touchland has several thousand more posts than Supergoop and far more than Native.
Estimated sponsored posts in Touchland's top markets
Touchland has the highest estimated sponsored-post volume in United States (7.2k posts, 72.8%), United Kingdom (521 posts, 5.3%), while Supergoop leads in Canada with 314 posts (4.6%). Looking at United States specifically, the split is Touchland at 7.2k posts (72.8%), Supergoop at 4k posts (58.4%), Native at 1.6k posts (86.6%). Touchland's strength in United States and United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.