Touchland Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 9.4k pieces of influencer content sponsored by Touchland over the last 12 months.

This report breaks down where & how Touchland invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Touchland, see here: Touchland influencers.

Influencer activity throughout the year

Touchland's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Touchland's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.3k in December. The peak month, November, reached 2.1k posts, 164% higher than the monthly average of 783.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Touchland's sponsored influencer collaborations break down by social platform:

• TikTok: 7.9k posts (84.1%)
• Instagram: 1.5k posts (15.6%)
• YouTube: 25 posts (0.3%)

TikTok influencer marketing is a clear focus for Touchland.

Here are 3 examples of Touchland's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

reece_christinee x Touchland

reece_christinee

@reece_christinee

11 Oct, 25

312.1k

4k

[...] love with every spritz🍂🍁 Catch the @touchland pop-up at @lalalandkindcafe running [...]

Influencer bio

Matthew 5:16 🩰 Dancing for an audience of One ⭐️ Dallas Cowboys Cheerleader 🤍 Alabama Dance Team Alum

Collaboration metrics

Post views312.1k

Post EMV $9.8k

More influencer data

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scentswithjasmine x Touchland

scentswithjasmine

@scentswithjasmine

02 Jun, 25

3.4M

10.5k

[...] third and fourth). Power Essence by Touchland in Peach Lychee + Cashmere Woods = the [...]

Influencer bio

Scent curator | Fragrance storytelling Calm rituals and aesthetic styling Find scents that fit your mood & stay for sensory beauty, comfort, and inspiration 🌿

Collaboration metrics

Post views3.4M

Post EMV $68.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

randipoe9400 x Touchland

randipoe9400

@randipoe9400

21 Jul, 25

1.7k

9

[...] out for a last-minute coffee date, Touchland’s Power Essence Hair & Body Mists are [...]

Influencer bio

US Navy Veteran (Air traffic Control). Im a wife, and mom of two amazing teens. I have a huge love for skincare, beauty and alll things self-love! Self-care time all the time on this channel! Comfy Fashion your thing? Check back for hauls and more! Love delicate timeless jewelry? There's a definite love for gorgeous pieces here! ***Instagram: Waves_for_dayzz (220k ) ** tiktok: Waves_for_dayzz (19k) * Collab/ Pr Friendly

Collaboration metrics

Post views1.7k

Post EMV $52

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.7% of partnerships featuring creators averaging <1K views, Touchland's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.9M avg views/post):

rachel_bynum x Touchland

rachel_bynum

@rachel_bynum

11 Jun, 25

60.4k

2.8k

Replying to @touchland Part 1 of Everleighs act of kindness! [...]

Influencer bio

CEO @Bold Hair + Co Rachel@boldhairco.com

Collaboration metrics

Post views60.4k

Post EMV $1.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

britney_henderson_ x Touchland

britney_henderson_

@britney_henderson_

19 Oct, 25

23.2k

59

So excited to see @touchland on TikTok Shop and with this mystery [...]

Influencer bio

Momma of 2 GA🍑 💌 BritneyLHenderson@gmail.com

Collaboration metrics

Post views23.2k

Post EMV $467

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Touchland's repeat partnerships

mainstreetedit x Touchland

mainstreetedit

@mainstreetedit

31 Oct, 25

1.9k

[...] MAINSTREETEDIT15 ✨ #gifted #touchland #essentials #bodymist [...]

mainstreetedit

@mainstreetedit

31 Dec, 25

1.4k

body & hair mist case | touchland discount code: [...]

mainstreetedit

@mainstreetedit

29 Dec, 25

1k

touchland | code: mainstreetedit15 My [...]

gen_x_mom_72 x Touchland

gen_x_mom_72

@gen_x_mom_72

06 Dec, 25

691

10

@touchland hand sanitizer carry case is [...]

gen_x_mom_72

@gen_x_mom_72

20 Nov, 25

609

20

@touchland is the best hand sanitizer [...]

gen_x_mom_72

@gen_x_mom_72

21 Jan, 26

562

6

[...] makes it easy to carry my @touchland hand sanitizer anywhere. [...]

haleystylesfiles x Touchland

haleystylesfiles

@haleystylesfiles

21 Dec, 25

70.6k

188

[...] I need to grab another 😂😅 #touchland @touchland [...]

haleystylesfiles

@haleystylesfiles

11 Nov, 25

25k

25

[...] such a good deal dang!! #touchland @touchland #fyp

haleystylesfiles

@haleystylesfiles

07 Nov, 25

21.9k

43

[...] that’s amazing!!!🙌🏻🙌🏻 #touchland @touchland #fyp

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.5%)
• Canada (3.9%)
• India (2.8%)

Here is another example of Touchland collaborating with an influencer in United States.

cabrina_dixon x Touchland

cabrina_dixon

@cabrina_dixon

15 May, 25

1.4M

81.1k

[...] @HYDROJUG @TOPICALS @Olehenriksen @touchland

Touchland's influencer activity vs. related brands

Touchland competes with Native and Saltair for everyday personal-care share through design-led, scent-forward products that perform well in “what’s in my bag” and lifestyle creator content.

Total influencer content

Saltair leads with 22.6k sponsored posts, significantly outpacing Touchland (9.4k posts) and Native (1.9k posts). Across all three brands, the average volume is 11.3k posts, indicating mature, scaled influencer programs. Saltair has several times more total social posts than Touchland and Native.

By social platform

Touchland leads on Instagram, while Saltair has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Saltair at 21.5k, Touchland at 7.9k, Native at 1.9k posts. Touchland's activity is particularly concentrated on TikTok. On TikTok, Saltair has several times more posts than Touchland and Native.

By geographical market

Saltair has the highest estimated sponsored-post volume in United States (16k posts, 68.7%), United Kingdom (1.9k posts, 8.2%), Brazil (700 posts, 3.1%), while Touchland leads in Canada with 367 posts (3.9%). Looking at United States specifically, the split is Saltair at 16k posts (68.7%), Touchland at 6.6k posts (70.7%), Native at 1.4k posts (71.3%).