Touchland Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.2k pieces of influencer content sponsored by Touchland over the last 12 months.

This report breaks down where & how Touchland invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Touchland, see here: Touchland influencers.

Influencer activity throughout the year

Touchland's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Touchland's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.3k in December. The peak month, November, reached 2.1k posts, 146% higher than the monthly average of 846.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Touchland's sponsored influencer collaborations break down by social platform:

• TikTok: 8.7k posts (85.1%)
• Instagram: 1.5k posts (14.6%)
• YouTube: 35 posts (0.3%)

TikTok influencer marketing is a clear focus for Touchland.

Here are 3 examples of Touchland's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jacksdayinthelife x Touchland

jacksdayinthelife

@jacksdayinthelife

20 Jun, 26

762.5k

16.3k

Busy day, no excuses. @touchland keeping me fresh. #TouchlandPartner [...]

Influencer bio

GOOD MORNING Jesus Saves Business 📧: jackn@millentertainment.com

Collaboration metrics

Post views762.5k

Post EMV $24.5k

More influencer data

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emmalizzz x Touchland

emmalizzz

@emmalizzz

28 Apr, 26

3.1M

60k

what’s in my bag? @touchland glow essence blush rose! 🌸✨ get yours [...]

Influencer bio

21 🐇 nc → ut 🍀 annoying little sister 🫧 ✿ playground prep ✿ vera bradley girl ✿ 📬 emmalizbiz@gmail.com 200k+ lizbugs ʚїɞ

Collaboration metrics

Post views3.1M

Post EMV $65.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheStushLife x Touchland

TheStushLife

@TheStushLife

08 Mar, 26

413

43

[...] - - - - - - ✨DISCOUNT CODES ✨ 15% off TOUCHLAND "SHARMA15" - - - - - - - - - - - - - - [...]

Influencer bio

Welcome to The Stush Life ! My name is Sharma, but the #STUSHGANG know me as Stushy. On my channel, you can find content that includes but is not limited to beauty, lifestyle, travel, and vibes of all sorts. My goals are to educate, inspire, and entertain through my videos. New videos weekly. Join us 🥰💓 as we continue to grow 🌷! B U S I N E S S I N Q U I R I E S : thestushlife8@gmail.com S O C I A L M E D I A Instagram | Tiktok @TheStushLife S H O P MY L A S H E S Instagram @caprialny F A Q - Jamaican Born | Residing in New York - Bachelors & Masters Mami - Camera: Canon GX7 MII + Canon M50 + Canon 80D + Sigma 18-35mm Lens + DJI Osmo Pocket | Editing: Final Cut Pro

Collaboration metrics

Post views413

Post EMV $17

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49.5% of partnerships featuring creators averaging <1K views, Touchland's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (496.9k avg views/post):

natashaperry x Touchland

natashaperry

@natashaperry

03 Dec, 25

178.6k

2.9k

[...] is just TOOO GOOD! My purse must have- @touchland #touchlandpartner

Influencer bio

Hi :) Partnerships: natashaperry@neonroseagency.com LINKS BELOW

Collaboration metrics

Post views178.6k

Post EMV $3.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

britney_henderson_ x Touchland

britney_henderson_

@britney_henderson_

19 Oct, 25

23.2k

59

So excited to see @touchland on TikTok Shop and with this mystery [...]

Influencer bio

Momma of 2 GA🍑 💌 BritneyLHenderson@gmail.com

Collaboration metrics

Post views23.2k

Post EMV $467

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Touchland's repeat partnerships

mainstreetedit x Touchland

mainstreetedit

@mainstreetedit

31 Oct, 25

1.9k

[...] MAINSTREETEDIT15 ✨ #gifted #touchland #essentials #bodymist [...]

mainstreetedit

@mainstreetedit

31 Dec, 25

1.5k

body & hair mist case | touchland discount code: [...]

mainstreetedit

@mainstreetedit

29 Dec, 25

1.1k

touchland | code: mainstreetedit15 My [...]

haleystylesfiles x Touchland

haleystylesfiles

@haleystylesfiles

21 Dec, 25

70.6k

188

[...] I need to grab another 😂😅 #touchland @touchland [...]

haleystylesfiles

@haleystylesfiles

11 Nov, 25

25k

25

[...] such a good deal dang!! #touchland @touchland #fyp

haleystylesfiles

@haleystylesfiles

07 Nov, 25

21.9k

43

[...] that’s amazing!!!🙌🏻🙌🏻 #touchland @touchland #fyp

stacymariekay x Touchland

stacymariekay

@stacymariekay

21 Jan, 26

39.6k

97

[...] to your park day bag! @touchland @Disney Store #touchland [...]

stacymariekay

@stacymariekay

30 Dec, 25

21.3k

87

[...] in the Power Mist lineup. @touchland #TikTokShopHolidayHaul [...]

stacymariekay

@stacymariekay

29 Dec, 25

17.7k

34

The all-new Touchland Power Mist in Confetti Cake [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.5%)
• India (2.9%)
• Canada (2.7%)

Here is another example of Touchland collaborating with an influencer in United States.

melisssaaxm x Touchland

melisssaaxm

@melisssaaxm

12 Oct, 25

1.3M

5k

I always have @touchland hand sanitizer with me everywhere I go [...]

Touchland's influencer activity vs. related brands

Touchland overlaps with Sol de Janeiro and Native in personal care where scent, design, and daily habit products drive repeat purchase. These brands compete for the same lifestyle audience and thrive in aesthetically driven creator content.

Total influencer content

Sol de Janeiro leads with 11k sponsored posts, marginally ahead of Touchland (10.2k posts) and Native (6.2k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.

By social platform

Touchland leads on TikTok, while Sol de Janeiro has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 3.5k, Touchland at 1.5k, Native at 0 posts. Touchland's activity is particularly concentrated on TikTok. On Instagram, Native shows no posts while Touchland and Sol de Janeiro each show more than a thousand posts.

By geographical market

Touchland has the highest estimated sponsored-post volume in United States (7.2k posts, 70.4%), India (295 posts, 2.9%), while Sol de Janeiro has the highest estimated sponsored-post volume in France (872 posts, 7.9%), United Kingdom (861 posts, 7.8%), suggesting a Europe focus, while Native leads in Canada with 641 posts (10.3%). Looking at United States specifically, the split is Touchland at 7.2k posts (70.4%), Native at 4.2k posts (68.1%), Sol de Janeiro at 3.9k posts (35.6%). Touchland's strength in United States may indicate a home-market focus, while Native shows broader regional investment.