We analyzed 1.2k pieces of influencer content sponsored by Dynamic Color over the last 12 months.
This report breaks down where & how Dynamic Color invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dynamic Color, see here: Dynamic Color influencers.
Dynamic Color's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dynamic Color's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 142 posts (43% above the 99 monthly average), while April was the quietest at 14 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dynamic Color's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dynamic Color.
Here are 2 examples of Dynamic Color's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
🌸Watercolor tattoo artist 🌸 🍀Alegría a todo color para tu piel🍀 🌼 Madrid - Arroyomolinos 🌼 🌱Vegan friendly tattoo 🌱 🍄Citas y Presupuestos en mi web:
Collaboration metrics
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Influencer bio
https://www.facebook.com/share/1CBP9HgsP5/?mibextid=wwXIfr
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Dynamic Color are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Dynamic Color's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (41.1k avg views/post):
Influencer bio
Miami, Fl🌴 Marketing Director @dynamiccolor Creador de: @furytattoomachine @fierasarmy @fierasacademyofficial Ordena tus Productos FURY Aquí👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.3k avg views/post):
Influencer bio
🏴☠️Sith 🏴☠️Cinefilo 🏴☠️Metalhead 🏴☠️Publicista 🏴☠️Creador De @formatoalterno 🏴☠️Enemigo De La Radio Basura
Collaboration metrics
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Out of 456 unique influencers in our dataset, 10 of them (2%) posted content for Dynamic Color in 3 or more separate calendar months. The most consistent partner is @julianotattoo, who has collaborated across 11 months with 134 total posts. @julianotattoo alone accounts for 11% of all tracked sponsored content.
Here are 3 examples of Dynamic Color's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dynamic Color had the most influencer activity. 43.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dynamic Color collaborating with an influencer in United States.
Dynamic Color overlaps with Madam Glam and Apres Nail in the nail/beauty supply space where application, wear tests, and artistry are central. Their influencer strategies commonly lean on nail tech creators, tutorials, and highly visual transformations.
Total sponsored posts tracked (last 12 months)
Madam Glam leads with 3k sponsored posts, significantly outpacing Apres Nail (2.2k posts) and Dynamic Color (1.2k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Madam Glam and Apres Nail have nearly twice as many total posts as Dynamic Color.
Sponsored posts by platform
Among these brands, Madam Glam leads on Instagram, TikTok, and YouTube. The gap is most notable on YouTube, with Madam Glam at 611, Apres Nail at 10, Dynamic Color at 2 posts. Dynamic Color's activity is particularly concentrated on Instagram. On YouTube, Madam Glam has several hundred posts while Dynamic Color has only two and Apres Nail has ten.
Estimated sponsored posts in Dynamic Color's top markets
Madam Glam has the highest estimated sponsored-post volume in United States (1.6k posts, 54.5%), United Kingdom (310 posts, 10.4%), Italy (256 posts, 8.6%), suggesting a Europe focus, while Dynamic Color leads in Brazil with 106 posts (8.9%), while Apres Nail leads in Japan with 90 posts (4.1%). Looking at United States specifically, the split is Madam Glam at 1.6k posts (54.5%), Apres Nail at 1.5k posts (68.5%), Dynamic Color at 517 posts (43.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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