15 Influencer Marketing Examples in the Singaporean Market

1. @ninijiang X Elitewheels

妮妮江ninijiang promoted Elitewheels 3 times on YouTube between February 2025 and January 2026. In total, those 3 posts generated 26.7K views with a 4.2% engagement rate. EMV: $946. The posts highlight cycling gear and provide a discount code.

妮妮江ninijiang

Singapore

📷 Instagram @ninijiang ❤ Welcome to my YouTube Channel! 大家好!我是妮妮江,来自中国,目前定居在新加坡。我15岁到新加坡学习,毕业后在这里工作。我喜欢分享生活中的点滴、美食探店、户外冒险和文化体验。希望通过我的影片,能和大家一起发现美,感受美,在平淡无奇的日常中,寻找生活带给我们的乐趣。 Hi everyone! I’m Ninijia...

Number of Posts
3
Total Views
26.7k
Engagement rate
4.25%
EMV
$946
妮妮江ninijiang
@ninijiang
18 Jan, 26
5.9k
329
15
[...] MY CYCLING GEAR 【Elitewheels Drive 50D】15% OFF CODE [...]
妮妮江ninijiang
@ninijiang
14 Dec, 25
15k
557
32
[...] MY CYCLING GEAR 【Elitewheels Drive 50D】15% OFF CODE [...]
妮妮江ninijiang
@ninijiang
23 Feb, 25
5.8k
263
10
[...] appyowlcycle.com.sg/prod... 【Elitewheels Drive 50D】15% OFF CODE [...]

2. @lukeyychan8 X SHEIN Singapore

luke chan promoted SHEIN Singapore 3 times on Instagram between September 2025 and January 2026. In total, those 3 posts generated 279.7K views with a 9.2% engagement rate. EMV: $4.1K. The posts highlight affordable, trendy fashion for couples, featuring sales and promo codes.

luke chan

Singapore

🇸🇬Jesus Christ is King ✝️🤍 📩 : Lukeychan.work@gmail.com 🎙️: @wearerisenshine

Number of Posts
3
Total Views
279.7k
Engagement rate
9.18%
EMV
$4.1K
luke chan
@lukeyychan8
16 Jan, 26
279.7k
9.1k
61
[...] your SHEIN orders!!!!🔥 @sheinsingapore @sheinofficial #reels [...]
luke chan
@lukeyychan8
26 Nov, 25
18.2k
65
Been awhile since i did some photoshoot with wifey 🥰 SHEIN BLACK FRIDAY SALES IS HERE!! Use my promo code “Q4LUKEY” for 15% off your SHEIN orders!! 💯💯 #SHEINtrends #SHEINblackfriday #SHEINBigSalesDay #couple
luke chan
@lukeyychan8
07 Sep, 25
12.9k
77
[...] for 15% DISCOUNT for your @sheinsingapore orders!🤗💯 Since you [...]

3. @DemiZhuang X demizhuang.com

Demi Zhuang promoted demizhuang.com 45 times on YouTube between February 2023 and January 2026. In total, those 45 posts generated 732.9K views with a 2.2% engagement rate. EMV: $24.1K. The collaboration showcases investment platforms and exclusive promotional offers for new users.

Demi Zhuang

Singapore

I LOVE all things personal finance - saving, budgeting, tips and tricks to save on my already incurring expenses. I’m documenting my personal finance journey towards achieving my dreams on this channe...

Number of Posts
45
Total Views
732.9k
Engagement rate
2.24%
EMV
$24.1K
Demi Zhuang
@DemiZhuang
03 Jan, 26
13k
322
40
[...] My Website — https://demizhuang.com -------------------------- [...]
Demi Zhuang
@DemiZhuang
27 Dec, 25
7.8k
150
3
[...] My Website — https://demizhuang.com --------------------------- [...]
Demi Zhuang
@DemiZhuang
20 Dec, 25
48.1k
1.2k
39
[...] My Website — https://demizhuang.com -------------------------- [...]

4. @wirdaelliesa X Beyond Bibik

Wirda Elliesa promoted Beyond Bibik 25 times on Instagram between March 2025 and December 2025. In total, those 25 posts generated 4.5M views with a 12.4% engagement rate. EMV: $12.6K. The posts highlight relatable relationship and lifestyle scenarios from the podcast.

Wirda Elliesa

Singapore

✧₊⁺ Kadangkala luar biasa.. 1/2 of @thechiccodepodcast 🎙️

Number of Posts
25
Total Views
4.5M
Engagement rate
12.37%
EMV
$12.6K
Wirda Elliesa
@wirdaelliesa
24 Dec, 25
316.9k
10.7k
143
[...] ep 185 is brought to you by @beyondbibik.sg #beyondbibiksg [...]
Wirda Elliesa
@wirdaelliesa
18 Dec, 25
177.9k
4k
87
[...] episode is brought to u by @beyondbibik.sg #beyondbibiksg [...]
Wirda Elliesa
@wirdaelliesa
09 Nov, 25
205.2k
6.1k
43
[...] ep 155 is brought to you by @beyondbibik.sg #beyondbibiksg [...]

5. @TheSmartLocal X Thesmartlocal

TheSmartLocal promoted Thesmartlocal 22 times on YouTube between November 2020 and December 2025. In total, those 22 posts generated 2.9M views with a 2.1% engagement rate. EMV: $92.3K. The collaboration showcases everyday heroes and travel comparisons.

TheSmartLocal

Singapore

TSLTV is the official video channel of TheSmartLocal. Always fun, fresh and sometimes a little cheeky. We also have a website at TheSmartLocal.com with hyper-local information on what to do in and ou...

Number of Posts
22
Total Views
2.9M
Engagement rate
2.07%
EMV
$92.3K
TheSmartLocal
@TheSmartLocal
24 Dec, 25
229.5k
550
54
[...] ly! https://www.youtube.com/thesmartlocal... Follow The Smart Local [...]
TheSmartLocal
@TheSmartLocal
17 Dec, 25
53.8k
757
58
[...] ly! https://www.youtube.com/thesmartlocal... Follow The Smart Local [...]
TheSmartLocal
@TheSmartLocal
07 Nov, 25
71.3k
822
44
[...] ly! https://www.youtube.com/thesmartlocal... Follow The Smart Local [...]

6. @wirdaelliesa X Bibty Design

Wirda Elliesa promoted Bibty Design 18 times on Instagram between April 2025 and December 2025. In total, those 18 posts generated 4.6M views with a 12.4% engagement rate. EMV: $16.4K. The collaboration showcases relationship advice and relatable stories on a podcast.

Wirda Elliesa

Singapore

✧₊⁺ Kadangkala luar biasa.. 1/2 of @thechiccodepodcast 🎙️

Number of Posts
18
Total Views
4.6M
Engagement rate
12.37%
EMV
$16.4K
Wirda Elliesa
@wirdaelliesa
16 Dec, 25
243.8k
8.3k
81
[...] ep is brought to you by @bibtydesign #bibtydesign [...]
Wirda Elliesa
@wirdaelliesa
29 Nov, 25
227.4k
5.9k
58
[...] Ep 169 is brought to you by @bibtydesign #thechiccodepodcast [...]
Wirda Elliesa
@wirdaelliesa
13 Nov, 25
571.8k
17.2k
276
[...] is brought to you by @bibtydesign #bibtydesign [...]

7. @victoriacheng X Microsoft

ChubbyNinja Victoria Cheng promoted Microsoft 5 times on Instagram between August 2025 and December 2025. In total, those 5 posts generated 1.2M views with a 3.7% engagement rate. EMV: $181. The posts highlight upgrading to Windows 11 and new Surface devices for productivity.

ChubbyNinja Victoria Cheng

Singapore

🏠 In SG & KR 🎤 TechㅣTravel ㅣLifestyle ㅣCulinary 🌊 Esports: VALORANT, CS2, GranTurismo 🍽 ex-journalist @gastronommy 🐾@battlecorgis

Number of Posts
5
Total Views
1.2M
Engagement rate
3.7%
EMV
$181
ChubbyNinja Victoria Cheng
@victoriacheng
16 Dec, 25
187.2k
8
[...] pick your power move. Add Microsoft 365 for extra $20 more [...]
ChubbyNinja Victoria Cheng
@victoriacheng
03 Nov, 25
195.9k
5
[...] Denki, Courts, Gain City and Microsoft Authorised Stores on Lazada [...]
ChubbyNinja Victoria Cheng
@victoriacheng
08 Oct, 25
259.7k
16
[...] | Courts | Gain City | Microsoft Authorised Stores on Lazada & [...]

8. @arigatoinvestor X beehiiv

Arigato Investorありがとう投資家 promoted beehiiv 9 times on YouTube between March 2025 and December 2025. In total, those 9 posts generated 10.9K views with a 2.3% engagement rate. EMV: $376. The posts highlight investment platforms, educational courses, and avoiding scams.

Arigato Investorありがとう投資家

Singapore

Arigato Investor, International Speaker, Coach ------------------------------------------------------------- Welcome to my channel, the all-in-one place to learn about stocks, investing and options!...

Number of Posts
9
Total Views
10.9k
Engagement rate
2.25%
EMV
$376
Arigato Investorありがとう投資家
@arigatoinvestor
10 Dec, 25
632
14
5
👉Enjoy 5% Interest Boost for 365 days on up to S$5,000 + up to S$1,520 of welcome rewards: https://rebrand.ly/arigatolb Longbridge, the sponsor of this video, is offering new users a 5% Interest Boost Coupon for 365 days on up to S$5,000. That’s S$250 earned without trading nor timing the market, just by depositing your money! And when you deposit more, the rewards get even better. You can unlock up to S$1,200 worth of free NVIDIA and Apple shares, plus enjoy: ✨ $0 commissions^ ✨ $0 platform fees* ✨ $0 commission US options trading+ (valid until further notice) Sign up for Longbridge today to unlock up to S$1,520 of welcome rewards: https://rebrand.ly/arigatolb Have you ever wondered what it really takes to build a global empire… while staying grounded, loving, graceful, and deeply connected to the people around you? Today’s episode features Veronica Tan — lovingly known as “Mama Chew” — the co-founder of Success Resources, the world’s largest seminar organizer behind giants li
Arigato Investorありがとう投資家
@arigatoinvestor
22 Nov, 25
502
14
👉Longbridge (Regulated by MAS) — Get free Nvidia & Apple shares + up to S$800 welcome rewards: https://rebrand.ly/arigatolb 👉 Grab My Best 7 Investing Courses for Only $47 https://www.arigatoinvestor.com/sp/7-... Ever wondered how top investors think, make decisions, and grow their wealth? In this exclusive episode, I interview Shawn O'Malley and Daniel Mahncke, the brilliant podcasters behind The Intrinsic Value podcast under The Investor’s Podcast Network, and Frederico Santarém, founder of Investimentos Lucrativos, Portugal’s fastest-growing financial education company. We uncover their million-dollar investing insights and practical advice you can start applying today. Topics include: The investing principle they wish they learned 10 years ago Rules they’ve broken — and lessons learned the hard way Money habits they’re proud of, and ones they’re improving How to stay patient while seizing opportunities How to detach emotions from a volatile market Their views on index investi
Arigato Investorありがとう投資家
@arigatoinvestor
23 Oct, 25
743
29
8
[...] https://arigatoinvestor.beehiiv.com/s... 💬 Join the

9. @souljafeebs X YSL Beauty

phoebe 慕凡 promoted YSL Beauty 4 times on Instagram between March 2025 and December 2025. In total, those 4 posts generated 81.3K views with a 7.4% engagement rate. EMV: $223. The collaboration showcases holiday season GRWM looks and a new fragrance.

phoebe 慕凡

Singapore

@moment_mgmt ★ @jerrytoadski @whimzi.online ma @mannequinstudio

Number of Posts
4
Total Views
81.3k
Engagement rate
7.44%
EMV
$223
phoebe 慕凡
@souljafeebs
08 Dec, 25
10.5k
231
grwm this holiday season with @yslbeauty 🌟 📍Visit the YSL Holiday [...]
phoebe 慕凡
@souljafeebs
25 Oct, 25
32k
322
11
grwm this holiday season with @yslbeauty 🌟 📍Visit the YSL Holiday [...]
phoebe 慕凡
@souljafeebs
21 Jul, 25
22.1k
821
22
MUSE mood in @yslbeauty 's new Le Vestiaire Des [...]

10. @amandakhoo X Sony Singapore

Amanda Khoo promoted Sony Singapore 3 times on Instagram between February 2025 and December 2025. In total, those 3 posts generated 181.3K views with a 12.3% engagement rate. EMV: $1.9K. The collaboration showcases capturing authentic moments and the Sony LinkBuds speaker.

Amanda Khoo

Singapore

Always, a good day 🌀 And no senator, I’m Singaporean 📧 amandakhooaihui@gmail.com

Number of Posts
3
Total Views
181.3k
Engagement rate
12.34%
EMV
$1.9K
Amanda Khoo
@amandakhoo
02 Dec, 25
169.1k
9.7k
207
[...] entirely on the Sony α7 V @sonysingapore #SonyAlpha #α7v [...]
Amanda Khoo
@amandakhoo
01 Sep, 25
7.6k
90
[...] right now? Thank you @sonysingapore for bringing me on this [...]
Amanda Khoo
@amandakhoo
06 Feb, 25
12.1k
313
56
[...] it — the newly launched @sonysingapore LinkBuds Speaker! 😎 Not [...]

11. @ricemediaco X Camera Rental

RICE Media promoted Camera Rental 3 times on YouTube between July 2025 and November 2025. In total, those 3 posts generated 239.0K views with a 2.3% engagement rate. EMV: $7.9K. The posts highlight Singaporean stories about culture, identity, and opportunity.

RICE Media

Singapore

RICE puts things in perspective. It is a digital publication committed to delivering clarity and sensibility about life in Southeast Asia through investigative reporting, cultural commentary, and crit...

Number of Posts
3
Total Views
239k
Engagement rate
2.26%
EMV
$7.9K
RICE Media
@ricemediaco
24 Nov, 25
8.4k
105
14
[...] Video Equipment Support by Camera Rental Centre Singapore: [...]
RICE Media
@ricemediaco
21 Oct, 25
8k
120
11
[...] Video Equipment Support by Camera Rental Centre Singapore: [...]
RICE Media
@ricemediaco
02 Jul, 25
222.6k
2.2k
1k
[...] Video Equipment Support by Camera Rental Centre Singapore: [...]

12. @wirdaelliesa X SJ MEAT SUPPLY PTE LTD

Wirda Elliesa promoted SJ MEAT SUPPLY PTE LTD 3 times on Instagram between September 2025 and November 2025. In total, those 3 posts generated 612.0K views with a 12.4% engagement rate. EMV: $1.7K. The collaboration showcases podcast episodes sponsored by a premium meat supplier.

Wirda Elliesa

Singapore

✧₊⁺ Kadangkala luar biasa.. 1/2 of @thechiccodepodcast 🎙️

Number of Posts
3
Total Views
612k
Engagement rate
12.37%
EMV
$1.7K
Wirda Elliesa
@wirdaelliesa
04 Nov, 25
209.4k
6.4k
143
Tolonglah send email dengan tanda titik kalau tak jadi macam ni lah, dah jadi rap battle 🤣😭 Joe flizzow takde job tau nanti hahahaha | This ep is brought to you by @sjmeatsupply
Wirda Elliesa
@wirdaelliesa
27 Sep, 25
111.9k
2.5k
25
✨💞 Ladies, you are truly incredible! We often get so caught up in life that we forget to pause and celebrate ourselves. Take a moment today to give yourself the credit you deserve, you’ve come so far, and you’re doing amazing!! To the supportive partners out there, thank you. You remind us every day that green flag men do exist. 💚💚💚 Tag your lelaki kiriman syurga below xx This episode 129 is brought to you by @sjmeatsupply #sjmeatsupply #thechiccodepodcast
Wirda Elliesa
@wirdaelliesa
16 Sep, 25
290.7k
6.7k
124
Genuinely curious!! Kita boleh makan ke kuih tu yang dekat kedai bakery? 😯 This ep 124 is brought to you by @sjmeatsupply - your trusted stall for premium, fresh and tender cuts of meat! 🥩 #thechiccodepodcast #sjmeatsupply

13. @SneakySushii X ExpressVPN

Sneaky Sushii promoted ExpressVPN 3 times on YouTube between November 2021 and October 2025. In total, those 3 posts generated 590.7K views with a 5.6% engagement rate. EMV: $20.1K. The posts highlight VPN deals and subscription promotions.

Sneaky Sushii

Singapore

Fascinated with the mysterious 👽 For business/ love letters, say hello ➤ contact@thesneakystudios.com

Number of Posts
3
Total Views
590.7k
Engagement rate
5.64%
EMV
$20.1K
Sneaky Sushii
@SneakySushii
30 Oct, 25
161.9k
5.1k
505
Go to https://expressvpn.com/SNEAKYSUSHII and find out [...]
Sneaky Sushii
@SneakySushii
25 Mar, 22
134.9k
4k
252
Go to https://expressvpn.com/sneakysushii to find out [...]
Sneaky Sushii
@SneakySushii
02 Nov, 21
294k
8.5k
521
[...] on this saga. Go to https://expressvpn.com/sneakysushii and find out [...]

14. @kyemilktea X H&M

KYE TAN promoted H&M 3 times on Instagram between May 2025 and October 2025. The posts had a 2.8% engagement rate. EMV: $515. The posts highlight seasonal collections and Asian-inspired designs.

KYE TAN

Singapore

📍Singapore ✉️ kyemilktea@gmail.com 🎥 Tiktok : @kyemilktea Fashion | Beauty | Lifestyle

Number of Posts
3
Total Views
-
Engagement rate
2.84%
EMV
$515
KYE TAN
@kyemilktea
13 Oct, 25
3.5k
73
Trench coat szn ☁️ In @hm Studio AW25, a collection [...]
KYE TAN
@kyemilktea
07 Jun, 25
874
27
[...] out in style with @hm’s Summer Asian Capsule — a [...]
KYE TAN
@kyemilktea
21 May, 25
49
Effortlessly elevated in @hm Wearing the Studio Resort [...]

15. @kextay X NAN Growing Up Milk Singapore

Kex 郑可心✨ promoted NAN Growing Up Milk Singapore 3 times on Instagram between May 2025 and October 2025. In total, those 3 posts generated 98.1K views with a 2.9% engagement rate. EMV: $327. The posts highlight supporting a child's immunity, growth, and gut health during key milestones.

Kex 郑可心✨

Singapore

🎤 Singer-Songwriter . @micappella 👶🏻 Mama to #KiraWeeJing ✨ Wedding Singer and Host @sparklelivemusic

Number of Posts
3
Total Views
98.1k
Engagement rate
2.92%
EMV
$327
Kex 郑可心✨
@kextay
12 Oct, 25
27.9k
511
23
Tiny feet, big energy, and one very tired mama cheering from the sidelines 🙌🏻 Kira has been on NAN OPTIPRO with the 5-MO Complex™️ for a while now, and it feels like she’s got her own team of Immunity Goalkeepers protecting her as she grows. From rolling in the grass to chasing every ball, I can let her play without worry. Thank you NAN for protecting my child during this exciting (and very busy!) phase. 👉 Parents, request your NAN sample today via the link in bio and experience the benefits for yourself! #NANImmunityGoalkeepers #NANGrowingUpMilk #NANnourishEveryPossible #AmazingBeginsWithNAN
Kex 郑可心✨
@kextay
05 Jul, 25
21.3k
9
As a mom, Kira’s immunity comes first! 💖 I’m so glad NAN OPTIPRO’s new and improved formula has now been upgraded with 5-MO COMPLEX and Immunity Guardians. Packed with even more boosting power, the new formula also contains Optimized Proteins and Bifidus BL probiotics to support her growth and gut health! I can’t wait to see Kira grow stronger with New NAN OPTIPRO. @nangrowingupmilk #NANGrowingUpMilk, #NANnourishEveryPossible, #AmazingBeginsWithNAN
Kex 郑可心✨
@kextay
01 May, 25
48.9k
2.5k
26
It is amazing how time passes in a blink of an eye. Kira has grown up so much! From crawling to celebrating first steps, every moment in my motherhood journey has been filled with joy and love. Through the late nights and tiny milestones, I’m thankful to have NAN as a supporting partner in my parenting journey, ensuring my child gets the best start in life with the right nutrition. Head on to @nangrowingupmilk to share your reflections on your motherhood journey and stand a chance to win $100 ntuc vouchers! @nangrowingupmilk, #NANGrowingUpMilk, #NANnourishEveryPossible #AmazingBeginsWithNAN