YouTube Engagement Rate Calculator

Use our free YouTube engagement rate calculator to see how well YouTube channels connect with their audience.
To check engagement rates for other platforms, try our other free tools:
Instagram Engagement Rate Calculator TikTok Engagement Rate Calculator

Use Modash to analyze creators & their audiences

Inside Modash, you get a complete analysis of any YouTube influencer. Including engagement rates, fake subscribers, growth rate, audience demographics, and much more.

What is a good YouTube influencer engagement rate?

YouTube typically has a lower engagement rate compared to Instagram or TikTok. Using data from over 8M+ creators in our <a href="https://www.modash.io/influencer-database/youtube"> YouTube influencer database</a>, we’ve put together some benchmarks. Remember to compare influencers to similar profiles (similar follow count & industry) for a reliable comparison.
YouTube Engagement Rate Benchmarks
1k-5k5k-10k10k-50k50k-100k100k-500k500k-1 millionOver 1 million
High> 6.42%> 2.62%> 1.66%> 1.08%> 0.86%> 0.71%> 0.59%
Above average2.02 - 6.42%0.82 - 2.62%0.51 - 1.66%0.33 - 1.08%0.27 - 0.86%0.24 - 0.71%0.18 - 0.59%
Average1.47 - 2.02%0.59 - 0.82%0.36 - 0.51%0.23 - 0.33%0.19 - 0.27%0.16 - 0.24%0.13 - 0.18%
Below Average 0.41 - 1.47%0.16 - 0.59%0.09 - 0.36%0.05 - 0.23%0.04 - 0.19%0.03 - 0.16%0.02 - 0.13%
Low< 0.41%< 0.16%< 0.09%< 0.05%< 0.04%< 0.03%< 0.02%
Data collected from modash.io. March, 2023

Calculating engagement rate for YouTube influencers

To calculate a YouTube account’s engagement rate, take the median number of engagements (likes + comments etc.) across all the influencer's YouTube videos, divide by the median number of views, then multiply by 100.

Using this formula, you'll be able to view the total overall engagements for an influencer's profile.

Modash uses the most recent 30 YouTube videos to calculate engagement rate, so it changes over time.
Average Organic Engagement Rate
Platform Engagement Rate Example

Use Modash to get YouTube influencer data

Modash is a tool for finding, analyzing, and monitoring influencers. You can use it to search for TikTok influencers based on their engagement rates, follower counts, audience demographics, and more. Vet their profiles to make sure they reach your target market & fit your brand style, and collect emails ready for outreach.

Checking engagement rates is just the beginning Modash does the rest too

Everything Shopify brands need to run and scale influencer marketing (without losing your mind)

FAQ
Frequently asked questions
What is influencer engagement rate?
How do you calculate engagement rate?
What is a high engagement rate?

An influencer marketing platform built to scale with you

When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:

Find influencers

Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.

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Analyze profiles

Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.

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Send emails

Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.

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Manage relationships

Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.

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Collect content

Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.

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Measure results

Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.

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