If you sell your products via Amazon, you need to partner with Amazon influencers. These are creators who have their own storefronts under Amazon’s influencer program.
The issue is it’s painful to find these affiliate creators. Compared to other niche creators like fitness or skincare, Amazon-centric influencers are hard to come across as easily — especially those who’d be on-brand for you.
In this article, I’ll share the five ways you can find Amazon influencers quickly and three pro-tips to work with them effectively.
5 ways to find Amazon influencers
Traditional ways of finding influencers aren’t as handy for recruiting Amazon influencers. Why? Because many influencers might have an Amazon storefront and not market it extensively on social media. For example, Marcela Marañon is a well-known lifestyle creator, but she also has an Amazon storefront that isn’t marketed extensively in her posts.
Other creators might sell a lot via their Amazon storefronts but not have a celebrity following on social media — like Jeremy Sciarappa.
But you can use certain places and tricks to find Amazon influencers easily. Here are the top five:
1: Find influencers on Amazon’s website and social media
The first place you should look at it is right at the source. On Amazon’s website, there are two ways to find influencers:
1. Amazon Live: here you can find Amazon influencers doing live streams showing their favorite Amazon products. People watching can comment too.
On this website, Amazon also has a handful of “featured creators” at the left — where you can check out other Amazon influencers. The rest of the page is filled with upcoming, trending, and recommended live streams.
There’s also a “Browse” tab where you can discover Amazon creators specific to different categories.
2. Amazon finds: on this page, shoppers can filter for their interests and shop from the products recommended by influencers (via their Amazon storefronts). Select any category and Amazon will show who owns the storefront.
Beyond the Amazon website, Amazon is also active in promoting its creators on social media. It has specific accounts on Instagram, TikTok, and YouTube to highlight its creators. In this Instagram post, for example, Amazon influencer and teacher, Rachel, shared her top three tips to sell more during back-to-school season.
While finding Amazon influencers via native sources is great, this method has its faults.
- For starters, you can’t check the audience demographics of the influencers you shortlist. You have to use influencer analysis tools for the task.
- Secondly, there’s no way to filter for the creators' profiles. Let’s say you’re looking to find nano-influencers only — you’d have to manually comb through every profile to check their number of followers and engagement rate.
- Lastly, Amazon might not promote several influencers under its Amazon influencer program because they don’t actively do live streams or Amazon-finds series. You limit your creator pool significantly (and may miss out on gems!) if you only rely only on Amazon’s favorite or recommended creators.
The next method solves all these problems.
2: Use an influencer marketing tool like Modash
Modash is the easiest, quickest, and most scalable way to find Amazon influencers. You aren’t limited to creators via Amazon’s lens — Modash lists every creator with over 1K+ followers (totaling more than 250M+ profiles).
And you don’t have to waste time verifying audience demographics, followers, and performance reports because all that data is available within the platform.
How do you find Amazon influencers on Modash?
- First, select the platform you want to discover creators on.
- Next, start applying filters one by one. There are audience filters and influencer filters. We recommend using one filter at a time so you don’t restrict your search too much. Start with follower count and then keep applying one filter at a time.
- For searching specifically for Amazon influencers, apply Amazon-related filters on bio, topics, hashtags, and keywords. For example, in the bio and hashtag filter, search for “Amazon Finds” or “Amazon Deals” and in the mentions filter, you could search for “@amazon” or “@amazonfashion,” depending on your niche. Once you discover a few Amazon influencers, see what keywords or accounts they mention and search using those on Modash to find similar creators.
Next, you’ll get a list of influencers who match your criteria. Evaluate their profile by clicking on their name. Total followers, engagement rate, audience demographics, fake followers, sponsored content — we’ve got it all.
Applying the filters is a bit of a trial-and-error process. Dip your toes slowly, try various combinations (like different Amazon-related hashtags), and you’ll find the influencer you need.
While you’re at it, it doesn’t hurt to look if an influencer in your following list has an Amazon storefront. Using Modash, find creators who follow you. Log in, click “Find your fans,” enter your account username, and get a list of influencers who follow you. Check if any of them have an Amazon storefront.
After all, collaborating with an influencer who already knows about your brand is easier than starting from scratch with a new creator. Your outreach is more likely to get a yes, negotiations are smoother, and briefing is faster.
Try all these features (and more!) at no cost by signing up for Modash.
3: Search for Amazon-related hashtags on Instagram and TikTok
Amazon is a popular hashtag category. If you search for them on Instagram and TikTok, you’ll find influencers promoting products from their storefront. You can reach out and collaborate with these creators to market and list your products.
Here’s a list of ten popular Amazon-related hashtags to try on Instagram and TikTok:
- #Amazonfinds2023 (swap this for 2024 soon!)
- #Amazon[category] (like #Amazonfashion or #Amazoncleaning)
This list isn’t exhaustive. They’re popular hashtags, but there are niche ones in every category. Go through some posts and collate hashtags other Amazon influencers are using. Search for them to find more Amazon influencers. To keep the process organized, make a list of all your hashtags in an Excel sheet.
When you search for these hashtags, Instagram will give you the option to follow a hashtag. Follow the most popular ones to stay updated and discover fast-growing influencers.
TikTok makes it even easier for you by listing “related keywords” other users have searched for.
The disadvantage of relying on hashtags is the process is manual and, thus, time-consuming. You’ll still have to vet the influencer profiles you find and evaluate if an Amazon creator is the right fit for your brand. The advantage is searching for hashtags is free — use it to get from zero to one and then upgrade to a better method like using Modash.
4: Use YouTube and Instagram’s native search
YouTube and Instagram have excellent search engine capabilities. Search for Amazon-related keywords like “Amazon finds” or “Amazon haul” to find influencers with Amazon storefronts.
YouTube’s algorithm is excellent at picking this up and recommending related videos from other Amazon influencers.
Instagram also scours for keywords in nameplates and usernames along with in-feed posts.
The biggest advantage is you’ll find influencers who aren't using hashtags (for Instagram) and creators who are macro-influencers on YouTube and micro-influencers on Instagram. The con is your search is still a hit and miss. You have to do the legwork of ensuring an Amazon influencer you find aligns with your brand.
5: Search for Amazon influencers on Twitter (now X) and Reddit
Twitter (now X) is filled with Amazon influencers.
1. Search for “Amazon influencer” in Twitter’s search bar
2. Tap “People”
3. You’ll find hundreds of creators with an Amazon storefront
Nicole Hibbard shows up on top and has over 90.4K followers on Instagram. Twitter might be the place to unearth smaller-sized Amazon influencers looking to grow on visual social media platforms like Instagram, TikTok, and YouTube.
Similarly, Reddit has its own r/AmazonInfluencer and r/AmazonInfluencerLab communities filled with Amazon influencers learning from each other. You can not only learn a few tips and tricks by spending some time here, but also find influencers with Amazon storefronts who might be interested in collaborating with you.
⚠️ Note: don’t violate any community guidelines or spam people incessantly on Reddit. Many users prefer to be anonymous here and don’t appreciate getting reached out by sellers. If you can find their real name on their Reddit profile, reach out via other social media platforms (like Instagram & TikTok) or email.
3 pro-tips for working with Amazon influencers
Now that you’ve found Amazon influencers, what’s next? Here are three pro-tips to know before you start collaborating:
1: Check the influencer’s audience
An Amazon influencer may have an excellent storefront but an audience that’s entirely out of your target customer demographics. For example, Sal Farzin has an excellent Amazon storefront with a variety of products from different categories.
Should you reach out to him if you sell kitchen products to a female audience aged 25-40 in the U.K.? Modash will tell you most of his audience is in the U.S., 49% female, aged 25-34. He matches only two of the three essential criteria you’ve laid out for your ideal Amazon influencer.
Relevance is more important than popularity. Always analyze an influencer’s audience demographics to ensure they cater to your target customers.
2: Ensure their content and storefront aligns with your brand
Even when you find a niche influencer in your industry with an Amazon storefront, take a step back and verify if the content they publish would be on-brand for you.
For example, Macie Satterfield is an Amazon fashion influencer with a specific format to her posts. All her Instagram content begins with the subtitle, “Amazon finds that looks/feels just like…”
It’s perfect for clothing brands that sell affordable items of high quality (same as pricey luxurious brands) or loungewear companies selling comfy clothes. But for brands selling chic, minimalist, and seasonal clothing, Sonali Prabhu’s feed might be better-fitted.
After checking for audience alignment, check if an Amazon influencer’s content resonates with your brand. It likely won’t be a great fit if their style doesn't match yours.
3: Pay a flat fee or an activation payment to influencers selling at high volumes (if they ask)
Amazon influencers earn commissions for every product sold on their storefront. But some creators might also ask for an upfront payment to post about you on their social media profiles.
If you’re unsure whether this is a good investment, ask the influencer for their Amazon performance data. Associates Central shows how much an influencer has sold and earned via their storefront.
U.S. and U.K. influencers even have a refined influencer hub — where they can share their numbers with you in one screenshot.
If an influencer is already selling relevant products in high volumes, you’ll be more confident to pay them the upfront amount. You can also ask influencers to pin your products at the top of their storefront in exchange for a flat fee.
If an Amazon influencer’s performance numbers don’t make you feel confident in paying them on an ongoing basis, negotiate for an activation one-time fee. Based on their first post’s performance, you can decide whether the ongoing payment is worth the ROI.
Social media + Amazon = power combo
Find your next (or first!) Amazon influencer today by using Modash at no cost.