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15 TikTok Influencer Marketing Platforms For Finding, Analyzing, and Tracking TikTok Influencers

August 22, 2022
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10 min
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Maria Magdaleena Lamp

Love it or hate it, TikTok is here to stay. With more than 3.5 billion downloads, it is most popular among Generation Z. If you’re not already using TikTok, you should be, especially if this is your target demographic. TikTok has its official advertising platform, but most brands prefer influencer marketing to get their message across.

Understanding your target audience on TikTok is key. You’ll need to know what kind of videos they like to watch and then find influencers to create them. TikTok influencers are more than people with lots of followers; engagement metrics are essential when choosing who you want to work with. You’ll want to find influencers who can… influence.

Luckily you don’t need to do this manually; there are platforms that can help you. Here are 15 influencer marketing platforms to help you find the right TikTok creators for your brand.

15 influencer marketing platforms to find TikTok influencers

1. Modash

2. Upfluence

3. Aspire

4. Grin

5. Tokfluence

6. Hypeauditor

7. Klear

8. GameInfluencer

9. collabstr

10. Izea

11. InBeat

12. #paid

13. CreatorIQ

14. Popularpays

15. Mavrck

1. Modash

Modash is an influencer marketing platform that lists every creator on Earth for Instagram, TikTok, and YouTube. That means 200M+ profiles in total, and 50M+ on TikTok alone.

Free trial: Yes, 14 days

Pricing: Starts from $99/month (paid annually) or $109/month (paid monthly). View pricing.

Modash offers everything you need to find, analyze, and monitor TikTok influencers. Their database of 200M+ influencers on Instagram, YouTube, and TikTok mean you’ll never run out of talent to work with. Discovery is easy. Search influencers by interests, engagement, demographics, growth rate, and more. Track influencer content with mentions and hashtags. And Modash’s fake follower check lets you analyze influencer audiences to ensure that you only work with creators with authentic audiences.

The analysis feature has everything you need to vet profiles, and determine whether or not they're a good fit for your brand. Audience locations & demographics, engagement rates, growth trends, and more.

Once you have live campaigns with TikTok influencers, you can use the monitoring tool to automatically collect their content & track performance.

Modash also has an influencer marketing API which can be used independently of the platform. You can use it to get raw data on influencers to power your own products, or enrich data in your own systems & databases. See documentation here.

2. Upfluence

This well-known influencer marketing platform offers an Agency/SaaS hybrid model which takes the work out of searching for influencers.

Free trial: No

Pricing: On request

Upfluence can help you with TikTok influencer search and discovery, campaign management, and social listening.

Search influencers using keywords and then filter audience data to help you find influencers with a relevant audience. You can also search for organic influencers, i.e., creators in your customer or subscriber base. Upfluence’s AI can also help by giving you recommendations. Campaign management is streamlined, allowing you to run multiple campaigns at once and keep track of all your influencers. Reporting and analytics give you a clear performance overview, and statistics help you calculate your ROI and reach.

Its database has 1M+ influencers over all social media platforms, a smaller database than some other platforms on this list. Once you narrow your search to TikTok influencers, you’ll get a much smaller number.

3. Aspire

A comprehensive platform offers larger agencies and brands an end-to-end solution for TikTok influencer marketing

Free trial: Demo available

Pricing: On request 

Aspire requires a one-year commitment, but that’s because they want to help you build a lasting relationship with your influencers. The hybrid platform uses an algorithm to find influencers for the platform. Discovery lets you search using keywords, hashtags, etc., or you can find influencers using a social listening tool. Social listening helps you find people who have already mentioned your brand. Something worth mentioning is that Aspire also lets you find content using images. If all of this seems too much, then the “Quickmatch” feature lets you swipe from suggested influencers, kind of like Tinder. Once your campaigns run, you can easily manage them all in one place.

4. Grin

Grin integrates with your e-commerce software, email systems, and chat applications like Slack to make finding and growing your influencer relationships easy. 

Free trial: Demo available

Pricing: Customized pricing on request

Grin is geared towards influencer marketing for eCommerce. It offers all the standard tools like discovery, relationship management, and reporting. Its over 32 million influencer database covers all popular social media networks. In addition to a traditional search, their lookalike tool can help you expand your influencer network by helping you find influencers similar to the ones you already work with. Relationship management is simple, allowing you to see everything from individual metrics to the ROI of all your campaigns. Grin’s integrations with eCommerce software let you send your products, manage discount codes, pay influencer commission, and so on. Grin assigns a credibility score to influencer audiences and standard audience metrics. 

5. Tokfluence

Search, filter, and analyze over 10 million influencers on a platform designed for TikTok influencer marketing.

Free trial: Free plan available

Pricing: Starting from $49/month

Tokfluence, as you may guess from its name, is a platform that focuses primarily on TikTok for influencer marketing. Search for influencers using 20 metrics like location, hashtags, unlimited keywords, gender, and more. Searching influencers by mention can also help you find influencers who work with similar brands to yours and what campaigns your competitors are running.

If you want to run a multi-channel campaign, Tokfluence can help you find influencers with a reach on other channels like YouTube or Instagram. Audience analysis lets you check influencer audiences so you can rest assured that you’re marketing to real people. Campaign monitoring helps you keep track of performance.

One catch to be aware of is that Tokfluence's pricing includes very limited audience report credits. For example, in the $49 plan, you can only analyze 10 influencer audiences.

6. Hypeauditor

Hypeauditor is a one-stop shop for your influencer marketing needs, with a TikTok database of over 5.1M influencers.

Free trial: A free plan lets you use basic features, but data is limited.

Pricing: On request

Hypeauditor’s platform is divided into four main sections: influencer analytics, influencer discovery, campaign management, and market analysis. Before you begin your search, it’s best to do your research, and Hypeauditor helps you do just that. TikTok analytics provides data on influencer audience demographics, engagement, video performance, and hashtag challenges. Hypeauditor vets influencers, and its AI assigns an Account Quality Score to influencers based on engagement rate, views to follower ratio, and follower-to-following ratio. Finally, monitor TikTik followers' growth over time and compare it with other similar influencers. 

Hypeauditor’s AI helps you with Discovery by giving precise results based on your search parameters. Once you’ve found your partners, Hypeauditor helps you with campaign management and a Market Analysis Toolkit to provide a complete picture of the current influencer marketing landscape which will help you optimize your campaigns and grow.

7. Klear

Klear’s AI-powered discovery tool saves you time by finding relevant results without requiring extensive filtering.

Free trial: Some limited free tools are available, but no trial for the main platform.

Pricing: On request

Klear’s AI-powered search helps you find TikTok influencers by content and engagement. You can vet influencers with metrics like Klear’s Influencer Score, True Reach, engagements, Fans, and estimate Earned Media Value. 

Its relationship management feature makes collaboration simple, allowing you to sign contracts, process payments, and share content. Monitoring helps you research your competitors and compare profiles of those talking about them. Use Klear to manage your influencers over multiple social media channels. As you’d expect, campaign analysis and strategy assessment are also thorough.

8. GameInfluencer

Specializing in influencer marketing for the gaming industry, this hybrid/agency platform helps you find audiences in places you didn’t think to look.

Free trial: N/A

Pricing: On request

Gaming has become one of the most popular types of videos on TikTok. GameInfluencer helps you run your TikTok influencer marketing campaign from start to finish. Its database of over 3M includes micro and macro influencers and covers different types of creators from gaming (of course) to tech to fashion, fitness, and cooking. You get the idea. It can help you set up both sponsored TikTok content posts and TikTok channel takeover campaigns. Strategize and execute your campaigns, track all relevant KPIs to ensure your campaign is successful, and look at what worked to scale your next campaign. 

9. Collabstr

Collabstr offers a subscription-free platform for finding and working with TikTok influencers.

Free trial: Search is free. Pay only for the influencer’s work.

Pricing: Pricing for Pro membership is available upon request.

Collabstr works a little differently than the other platforms on this list because it lets you use its platform for free. Influencers sign up to the platform and are vetted. You enter your search terms, find the influencers you want to work with, and only pay once you have approved their content. Create sponsored posts, product tutorials, and testimonials. However, if you want more, you’ll have to pay. Campaign briefs and set targeting come at an extra cost, as well as the option to have influencers apply to work with you instead of you finding them. And that’s about all that’s on offer. The platform lacks social listening tools, as well as reporting.

10. Izea

Izea offers influencer marketing software and solutions for every step of your campaign.

Free trial: Demo available

Pricing: Starting from $169

Izea has been around since 2006. In fact, they claim to have created the influencer marketing industry. Influencers create a “Shake,” otherwise known as a service that they sell. Shakes are approved or denied, and then “Buyers” (that’s you) can browse and purchase them. Starting from $169/month, you can use their AI-powered discovery tool, which lets you search by creator, content, insights, themes, hashtags, and keywords. Insights search is handy as you can see an overall post sentiment and engagement rate or look at your competitor’s content and find out who’s talking about them the most. Their Unity Suite, also for an extra monthly cost, gives you access to enterprise tools that let you create, manage and analyze your campaigns. Their Social Media Intelligence Platform is free to use and allows you to measure your social media performance quickly. Or, if you’d like someone to do all the work for you, they offer a full range of solutions to help you with influencer marketing campaigns and content creation, also for an extra cost.

11. InBeat

Search micro/nano influencers on TikTok and Instagram with InBeat.

Free trial: Yes + tons of free tools available.

Pricing: Starting from $35/month

Who says an influencer must have hundreds of thousands of followers to be influential? Working with micro-influencers can be just as successful, depending on your niche. QuickSearch lets you search InBeat’s database of millions of influencers on TikTok and Instagram. You can apply different filters to narrow your searches like location, language, follower count, sex, engagement rate, and more. Choose the ones you’d like to work with and add them to your list. InBeat has a built-in influencer analytics tool that gives insight into influencer performance and past collaborations. A lookalike search will find similar influencers to the ones you like or already work with. You can specify location, language, the number of followers, and pretty much anything else you can think of. However, this is where it ends. The platform lacks relationship management capabilities, and you can’t directly contact the influencers from the platform.

12. #paid

This platform takes a human approach to influencer discovery. Once you contact the influencers you’d like to work with, they respond with a “handraise” and pitch their campaign ideas.

Free trial: Yes

Pricing: From $499/month, with an initial 3-month minimum commitment

#paid takes away a lot of the work in influencer discovery. Their team looks at all “handraised” pitches before you see them, so you only choose influencers that reach your target market. Then comes the fun part: influencers pitch to you why they think they’d be a good fit for your brand and their campaign strategy. Of course, there’s a drawback, and that is that #paid’s database is limited because influencers need to be vetted. So if you need to find influencers at scale, a specific location, or a niche, you may run out of options quickly. 

Other features include a centralized inbox for communication, post preview, so you can approve everything before it goes live, and creator licensing to use influencer content and handles for paid social ads. Reporting is simple to understand. You’ll get an overview of your campaign and key metrics, know what worked and what didn’t, and gain insight to inform your next campaigns.

13. CreatorIQ

CreatorIQ integrates with all major social networks to analyze over 1 billion profiles and their content using an AI.

Free trial: Yes

Pricing: On request

Search CreatorIQ’s database of over 15M influencers looking at audience profiles, cross-platform content, and follower growth history. Everything on the platform happens with the help of an AI, including the hidden parts of any piece of content like location, image, mentions, and even emojis to give you an idea of an influencer’s interests and audience. Influencers are then vetted by the AI, which checks for fake followers and then assigns an “integrity quotient”. 

Once you’ve chosen the influencers you want to work with, you can invite them to join your network. The customizable portal lets influencers register and helps you with onboarding, like signing contracts, filling out forms, and setting up payment options. Influencers can also connect all their social accounts to the portal, which gives you access to a wealth of extra information.

14. PopularPays

PopularPays is an influencer marketing and content creation platform that gives you the tools to find creators and run effective campaigns.

Free trial: No

Pricing: On request

PopularPays has a simple design, so for first-time users, it’s easy to become acquainted with the platform quickly. However, their database of over 60,000 opt-in influencers means that you may run out of new choices if you’re trying to find influencers at scale. But this may be your platform if you want a few campaigns and aren’t looking to target a niche market. You, ofcourse, also have the option of inviting off-platform influencers to join your network too. Search for influencers using standard filters like location, demographics, skill, or network, as well as with keywords and influencer capabilities i.e., creators who specialize in what you’re looking for. 

Each influencer's portfolio showcases their aesthetic, style, audience insights, social health, and post history. From there it’s easy to contact influencers and chat with them right from the platform. The platform also helps you create a brief with their automated brief builder and set qualifying questions to help you vet influencers. And once your campaigns are running, reports are just as easy to follow as the rest of the platform.

15. Mavrck

Mavrck is an official TikTok marketing partner, which means that you get direct access to the TikTok creator marketplace.

Free trial: Demo available

Pricing: On request

Being directly integrated with the TikTok Creator Marketplace has its perks, like finding and working with influencers at scale, tracking performance, and incorporating them into your marketing plan. This gives your first-party data and analytics directly from TikTok via the Mavrck platform. 

The platform lets you find, activate, and communicate with TikTok influencers and measure their performance through metrics like views, likes, shares, and engagement rate. Discovery happens with the help of an algorithm. Find influencers using 20+ criteria and audience search filters to help you find relevant influencers. Mavrck’s automated workflow lets you easily manage your influencers at scale; this includes setting up incentives and rewards to increase efficiency. And like you’d expect from such a robust platform, reporting is thorough.

 
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Find any creator on earth in 3 clicks

The only platform that lists every creator on earth with 1k+ followers on Instagram, TikTok & YouTube. If they’re on this planet, they’re in Modash.
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