If you find yourself here, chances are you've had some initial success with TikTok. Congrats!
Now the scaling pain begins (if you don't have the right tools & processes in place).
What worked from day one might not be scalable. A TikTok monitoring tool is going to give you a big advantage as you grow. Let's dive in and help you choose one.
Defining TikTok monitoring
If you're here for a TikTok monitoring tool, there are two likely use cases:
- Monitoring influencer posts. What your creators are posting, when, and KPIs like reach/engagement.
- Social listening: setting alerts for keywords, hashtags or mentions.
This list will cover both use cases, though most tools don't offer both features in one. Be sure to check a tool's definition of 'TikTok monitoring' first.
Here are the 9 best TikTok monitoring tools:
Best for: Finding, monitoring, and vetting TikTok influencers
Free trial: Try all the features for 14 days. Sign up for free.
Starting price: $99/month
Modash has an influencer monitoring platform which makes TikTok monitoring easy.
You can use it to automatically monitor (and collect) every piece of TikTok content posted by your influencers/partners. Simply specify which influencers to monitor, and which hashtags to track. The platform will automatically save all relevant content to your dashboard every day.
Once you have all your content in one place, it's easy to report, repurpose, and spot trends. There's also an overview which shows who posted, how many times, and the reach of their posts.
Modash's monitoring tool also works for Instagram influencers.
Outside of monitoring, Modash also helps you to discover & analyze new influencers with advanced filtering, and a database of 200M+ creators.
Best for: Large beauty brands with existing TikTok influencer programs
Free trial: No
Pricing: On request
With Traackr, TikTok is integrated into their influencer discovery, vetting, campaign management, and reporting. Monitoring is thorough, just like everything else on this platform. You can track who is posting about your brand and how the posts are performing. Traackr does this in two ways: with KPIs for reach, engagement, conversions, etc., and with a Brand Vitality Score. The BVS is a metric that looks at how content that mentions your brand performs, using visibility, impact and trust, and audience quality. With a strong focus on beauty brands, this platform is about building relationships. Another feature worth mentioning is the Influencer Market Benchmark, which shows how your influencers perform and how your social media presence compares to that of your competitors.
Traackr has a relatively high starting price, and no monthly options. If that's a dealbreaker for you, take a look at some Traackr alternatives with more accessible plans.
Best for: Social listening for brands of all sizes.
Free trial: Yes, 7 days.
Pricing: From €29/month
Awario is a platform for social listening, which means you won’t be able to use it for influencer discovery like some of the other tools on this list. It scours the web looking for mentions of your brand. If an upgrade is in your budget, they’ll also provide you with your own personal social listening API key to incorporate into your website or app. Awario still provides plenty of helpful information for those with a smaller budget, allowing you to track mentions, discover brand advocates and influencers, and identify your share of voice on social media. Compare your brand mentions over time, look at product mentions, compare products, and see their reach. You’ll also see who and where you’re being talked about most. And you can even measure the tone of the mentions of your brand.
Best for: Content scheduling, analytics, and social listening for multiple platforms
Free trial: Yes, 14 days
Pricing: Starting from €49/month, billed annually
Iconosquare helps you monitor the performance of your current and past videos. You’ll be able to gain insight into engagement, comments, and likes and uncover the best time to post content. Easy-to-understand analytics will provide you with metrics like shares and views, as well as engagement and other analytics for past content. All of this information will help you understand if you’re on the right track with your TikTok marketing strategy and areas for improvement.
Best for: Automatic social media tracking & reporting
Free trial: Yes
Pricing: On request. Pricing is customized.
Keyhole helps you monitor how your content is performing and offers analytics to show you what’s working and what isn’t. You can see your top posts, how engaging your profile is and how often your videos are liked and commented on. Track top hashtags by engagement. Keyhole also gives you insight into the optimal number of hashtags to use in your next post based on past performance. Keyhole gives you recommendations on increasing views, likes and comments based on your most engaging posting times. You can also compare yourself against your competitors to see how you rank and analyze which TikTok effect gave you the most engagement and how often you should use them.
Best for: Large brands who want to discover influencers and track content.
Free trial: Demo available
Pricing: Starting from €499/month
Keep track of your brand, influencer campaigns and competitors, and discover what’s trending with Storyclash to help you improve your marketing strategy and gain inspiration for your content. Features include discovery, monitoring and reporting on TikTok. With TikTok influencer reporting, you can look at new influencers and track ones you already work with. Campaigns are easy to monitor with data-driven reports. Look at what your competitors are doing and who’s posting about them. Analyze your competitor’s influencers and get an overview of your industry. Browse trending posts and look at engagement rates and profile analytics to improve your marketing strategy.
Best for: Brands who only need TikTok monitoring, without any other platforms or features.
Free trial: Yes, 14 days
Pricing: Starting from $49/month
Pentos offers both TikTok monitoring and analytics. To monitor your videos, you must first set up a tracker. These start monitoring within 24 hours of being placed. Unfortunately, Pentos does not offer historical tracking, so you should set up your trackers quickly. You can also analyze users by tracking followers, likes and comments. Track your competition and see how you measure up. Monitoring also lets you track songs and sounds across TikTok and monitor how often it’s played and posted. Identify trends over time by tracking hashtags.
Best for: Brands of all sizes looking for a powerful social listening tool.
Free trial: Yes, 7 days
Pricing: Starting from $99/month
Radarr is a social listening tool that provides data-driven insights and monitoring for brands of all sizes. Track the performance of your campaigns in real-time and optimize your efforts by improving your message. You can stay on top of trends and create relevant campaigns with real-time insights. Radarr’s Sentiment API can be integrated with your marketing apps for AI-powered analysis. Most notable is that the API specializes in Asian languages and lets you predict reactions to your campaigns, create relevant content, and streamline content conversion to data.
Best for: Mid-sized brands wanting end-to-end influencer marketing with monitoring capabilities.
Free trial: Demo available
Pricing: On request
Klear’s AI-powered TikTok influencer tool helps you collaborate with only the most relevant influencers for your brand. The tool categorizes influencers by content and engagement rate. You can vet influencers with filters including Klear’s Influencer Score, engagement, True Reach, Gains, and estimated Earned Media Value. Communicate with influencers straight from the platform, approve content, sign contracts, process payments, etc. Monitoring helps you research your competitors with data on everything from followers and mentions, and comparing profiles of who’s talking about them. After, it’s all wrapped up into an easy-to-read report that lets you thoroughly analyze your campaign efforts and assess your strategy.