Fenty Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.9k pieces of influencer content sponsored by Fenty Beauty over the last 12 months.
This report breaks down where & how Fenty Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fenty Beauty, see here: Fenty Beauty influencers.
Influencer activity throughout the year
Fenty Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Fenty Beauty's influencer activity by month
Number of sponsored posts
Fenty Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 2.4k in December. The peak month, September, reached 4.2k posts, 118% higher than the monthly average of 1.9k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fenty Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 22.4k posts (97.9%)
- YouTube: 479 posts (2.1%)
Fenty Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Fenty Beauty.
Here are 2 examples of Fenty Beauty's recent sponsored collaborations (one each for TikTok, YouTube).
themonetxchange x Fenty Beauty
Influencer bio
GREY RAINBOW VOL. 1 - OUT NOW
Collaboration metrics
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NationalGalleryofArtUS x Fenty Beauty
![YouTube post by @NationalGalleryofArtUS for Fenty Beauty. Caption reads: [...] museum-level serve. Big shoutout to....](https://images.od.modash.io/6aae0fa9394ac6c50d7a5ee56c5f43a15b1aab69)
Influencer bio
The National Gallery of Art serves the nation by welcoming all people to explore and experience art, creativity, and our shared humanity.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fenty Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fenty Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 48% of partnerships featuring creators averaging <1K views, Fenty Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):
miabgalvan x Fenty Beauty
Influencer bio
✨Olive skin glam & glitter | Licensed Cosmetologist 🌾Farm life, but sparkly 📍Fresno • LA • SF | Ulta Beauty Collective ’25 💌miabgalvan@shinetalentgroup.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
christianchanel x Fenty Beauty
![TikTok post by @christianchanel for Fenty Beauty. Caption reads: [...] I snuck into the @Fenty Beauty headquarters....](https://images.od.modash.io/680f671c8081ca52542696a9686cbfeee1a56422)
Influencer bio
Beauty | Luxury | Lifestyle Founder of VIRAL @RAW Essence Brow Lamination Gel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fenty Beauty's repeat partnerships
Out of 9.3k unique influencers in our dataset, 996 of them (11%) posted content for Fenty Beauty in 3 or more separate calendar months. The most consistent partner is @daniellamagee, who has collaborated across 13 months with 96 total posts.
Here are 3 examples of Fenty Beauty's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x Fenty Beauty
![TikTok post by @daniellamagee for Fenty Beauty. Caption reads: [...] DROP IS HERE!💖🍦💖🍦 @Fenty Beauty....](https://images.od.modash.io/2ae3101ab80b145fe77a06cfbeb656bce1cb443d)
![TikTok post by @daniellamagee for Fenty Beauty. Caption reads: [...] shade I’m obsessed 💖 @Fenty Beauty....](https://images.od.modash.io/15ca68e92016d26ae3977f7ff65206250e57e98e)
brooklynreviewsxoxo x Fenty Beauty
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] eyes pop so beautifully!! @Fenty Beauty....](https://images.od.modash.io/76e24d2b5e8195fbb8a09339f9af6b7d83aa5747)
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] glossy and i’m OBSESSED 🤎 @Fenty Beauty....](https://images.od.modash.io/d65f802376e5515ed0eefc1365421c00025bf6ef)
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] new products omfg 🥹🩷💄 @Fenty Beauty....](https://images.od.modash.io/fa6d582a7b7e044525728c3c98e6773b4a5aedf3)
leigha_chrstine x Fenty Beauty
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] most hydrating lip duo 🫦 @Fenty Beauty....](https://images.od.modash.io/0a4512c8f7dd19b20dac8a6ad45f4d55fa37bc22)
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] Lifestyle & Fragrance 🤍 @Fenty Beauty....](https://images.od.modash.io/ce36152df3fcfb01a93161913c5af2a0a0b05ba3)
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] while supplies last🫶🏽 @Fenty Beauty....](https://images.od.modash.io/1013bf97cff1438393a199e017d74362b80ed3dc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fenty Beauty had the most influencer activity. 62.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.4%)
- United Kingdom (5.8%)
- Canada (3.9%)
Fenty Beauty's influencer activity by market
Here is another example of Fenty Beauty collaborating with an influencer in United States.
damnitjanett x Fenty Beauty
![TikTok post by @damnitjanett for Fenty Beauty. Caption reads: [...] glossy lip shades!!🤎 on sale now @Fenty....](https://images.od.modash.io/ad210cdedba11601e21ff01c302e0cd20600f9c7)
Fenty Beauty's influencer activity vs. related brands
Fenty Beauty, Kylie Cosmetics, and Haus Labs are celebrity-fronted makeup brands that compete for the same prestige-to-masstige beauty shoppers and social-first launches. All three rely heavily on creator content to drive shade stories, new drops, and retail buzz.
Total influencer content
Fenty Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 22.9k sponsored posts, notably outpacing Haus Labs (18.8k posts) and Kylie Cosmetics (9.7k posts). Across all three brands, the average volume is 17.1k posts, indicating mature, scaled influencer programs. Fenty Beauty has more than twice as many total posts as Kylie Cosmetics.
By social platform
Fenty Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fenty Beauty leads on TikTok and YouTube, while Kylie Cosmetics leads on Instagram. The gap is most notable on TikTok, with Fenty Beauty at 22.4k, Haus Labs at 14.7k, Kylie Cosmetics at 5.4k posts. Fenty Beauty's activity is particularly concentrated on TikTok. Fenty Beauty has no Instagram posts shown, while Kylie Cosmetics and Haus Labs each have several thousand.
By geographical market
Fenty Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Fenty Beauty's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (14k posts, 62.8%), India (1.7k posts, 7.4%), while Haus Labs has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 7.7%), France (847 posts, 4.5%), suggesting a Europe focus, while Kylie Cosmetics leads in Brazil with 735 posts (7.6%). Looking at United States specifically, the split is Fenty Beauty at 14k posts (62.8%), Haus Labs at 8.5k posts (44.9%), Kylie Cosmetics at 2.8k posts (29%). Fenty Beauty's strength in United States may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kylie Cosmetics's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
- Elite Eleven Sporting's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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