Fenty Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.6k pieces of influencer content sponsored by Fenty Beauty over the last 12 months.
This report breaks down where & how Fenty Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fenty Beauty, see here: Fenty Beauty influencers.
Influencer activity throughout the year
Fenty Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Fenty Beauty's influencer activity by month
Number of sponsored posts
Fenty Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 2.3k in December. The peak month, September, reached 4.1k posts, 118% higher than the monthly average of 1.9k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fenty Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 22.4k posts (99.1%)
- YouTube: 205 posts (0.9%)
Fenty Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Fenty Beauty.
Here are 2 examples of Fenty Beauty's recent sponsored collaborations (one each for TikTok, YouTube).
ayannasabrina x Fenty Beauty
![TikTok post by @ayannasabrina for Fenty Beauty. Caption reads: @Fenty Beauty Hydra Vizor Huez SPF30, A [...].](https://images.od.modash.io/7c564eec90b9f8789f97ad6b8f96db76dfc6f2ab)
Influencer bio
Beauty | TTS Star Creator 📧 Ayannasabrina@nowadaystalent.com 📍PHILLY 📍NYC
Collaboration metrics
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NationalGalleryofArtUS x Fenty Beauty
![YouTube post by @NationalGalleryofArtUS for Fenty Beauty. Caption reads: [...] museum-level serve. Big shoutout to....](https://images.od.modash.io/6aae0fa9394ac6c50d7a5ee56c5f43a15b1aab69)
Influencer bio
The National Gallery of Art serves the nation by welcoming all people to explore and experience art, creativity, and our shared humanity.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fenty Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fenty Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.3% of partnerships featuring creators averaging <1K views, Fenty Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (701.3k avg views/post):
emmamakeup_x x Fenty Beauty
![TikTok post by @emmamakeup_x for Fenty Beauty. Caption reads: [...] dryyy😭 #fyp #makeup @Iconic Bronze @Fenty....](https://images.od.modash.io/6b6adc3843307c79a06ab533e10dda837a5764ba)
Influencer bio
Nude Lip Combo Queen All Things Glam🩷 💌emmashearer01@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
jaeinpink x Fenty Beauty
![TikTok post by @jaeinpink for Fenty Beauty. Caption reads: [...] #snatchedlook #makeuptok #squareface @Fenty....](https://images.od.modash.io/5096dca731ce6e0db03bdc40b4eeac15b02db613)
Influencer bio
💌jaeinpink0@gmail.com Self Care Diaries on YT 🕯️🛁
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fenty Beauty's repeat partnerships
Out of 9.2k unique influencers in our dataset, 991 of them (11%) posted content for Fenty Beauty in 3 or more separate calendar months. The most consistent partner is @leigha_chrstine, who has collaborated across 12 months with 148 total posts.
Here are 3 examples of Fenty Beauty's repeat influencer partnerships, with links to the sponsored content.
leigha_chrstine x Fenty Beauty
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] most hydrating lip duo 🫦 @Fenty Beauty....](https://images.od.modash.io/0a4512c8f7dd19b20dac8a6ad45f4d55fa37bc22)
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] Lifestyle & Fragrance 🤍 @Fenty Beauty....](https://images.od.modash.io/ce36152df3fcfb01a93161913c5af2a0a0b05ba3)
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] while supplies last🫶🏽 @Fenty Beauty....](https://images.od.modash.io/1013bf97cff1438393a199e017d74362b80ed3dc)
logantheempress x Fenty Beauty
![TikTok post by @logantheempress for Fenty Beauty. Caption reads: [...] coconut lip oil chef kiss @Fenty Beauty....](https://images.od.modash.io/93f6fc839e24c9fd67a76e2bc03a86582c93d243)
![TikTok post by @logantheempress for Fenty Beauty. Caption reads: [...] whipped oil cream @Fenty Beauty @Fenty Skin....](https://images.od.modash.io/1d68bb4ee8032308528b805b3b2c097d18af5067)
![TikTok post by @logantheempress for Fenty Beauty. Caption reads: [...] Replenishing to the skin @Fenty Beauty....](https://images.od.modash.io/7016db903a2c6d353e0df43a4518380d90a2efee)
daniellamagee x Fenty Beauty
![TikTok post by @daniellamagee for Fenty Beauty. Caption reads: [...] DROP IS HERE!💖🍦💖🍦 @Fenty Beauty....](https://images.od.modash.io/2ae3101ab80b145fe77a06cfbeb656bce1cb443d)
![TikTok post by @daniellamagee for Fenty Beauty. Caption reads: [...] shade I’m obsessed 💖 @Fenty Beauty....](https://images.od.modash.io/15ca68e92016d26ae3977f7ff65206250e57e98e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fenty Beauty had the most influencer activity. 48.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.8%)
- Italy (8.1%)
- United Kingdom (7.1%)
Fenty Beauty's influencer activity by market
Here is another example of Fenty Beauty collaborating with an influencer in United States.
melinda_melrose x Fenty Beauty
Fenty Beauty's influencer activity vs. related brands
Huda Beauty and Haus Labs sit in the prestige, influencer-amplified makeup lane and compete with Fenty Beauty for the same beauty-community mindshare, launch buzz, and retailer basket.
Total influencer content
Fenty Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 43.2k sponsored posts, significantly outpacing Fenty Beauty (22.6k posts) and Haus Labs (19.5k posts). Across all three brands, the average volume is 28.4k posts, indicating mature, scaled influencer programs.
By social platform
Fenty Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fenty Beauty leads on TikTok, while Huda Beauty has the most activity on Instagram and Haus Labs has the most activity on YouTube. The gap is most notable on Instagram, with Huda Beauty at 23.7k, Haus Labs at 3.5k, Fenty Beauty at 0 posts. Fenty Beauty's activity is particularly concentrated on TikTok. Huda Beauty has several times more Instagram posts than Haus Labs, while Fenty Beauty has no Instagram posts in this data.
By geographical market
Fenty Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Fenty Beauty's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (12k posts, 26.9%), India (6k posts, 13.9%), Italy (2.9k posts, 6.7%), while Haus Labs has the highest estimated sponsored-post volume in United Kingdom (1.7k posts, 8.9%), France (917 posts, 4.7%), suggesting a Europe focus. Looking at United States specifically, the split is Huda Beauty at 12k posts (26.9%), Fenty Beauty at 11k posts (48.7%), Haus Labs at 9.2k posts (47%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Huda Beauty's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
- Elite Eleven Sporting's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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