Fenty Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.3k pieces of influencer content sponsored by Fenty Beauty over the last 12 months.
This report breaks down where & how Fenty Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fenty Beauty, see here: Fenty Beauty influencers.
Influencer activity throughout the year
Fenty Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Fenty Beauty's influencer activity by month
Number of sponsored posts
Fenty Beauty's influencer output appears relatively consistent throughout the year, averaging about 777 sponsored posts per month. September recorded the highest volume at 1.1k posts (40% above average), while April was the quietest at 524 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fenty Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 7.7k posts (82.5%)
- Instagram: 1.6k posts (17%)
- YouTube: 44 posts (0.5%)
Fenty Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Fenty Beauty.
Here are 3 examples of Fenty Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
badgalriri x Fenty Beauty
![Instagram post by @badgalriri for Fenty Beauty. Caption reads: [...] #FineLinez
available now @sephora +....](https://images.od.modash.io/a44be440afdc9761239ec1e2448be391edb39750)
Influencer bio
#FENTYSocialClub 👇🏿
Collaboration metrics
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linnygd x Fenty Beauty
Influencer bio
Dark skin appreciation zone 💌 linasha@pavecreators.co.uk
Collaboration metrics
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imfreen x Fenty Beauty
Influencer bio
"I used to dream about escaping my ordinary life, but my life was never ordinary. I had simply failed to notice how extraordinary it was."
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fenty Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fenty Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.9% of partnerships featuring creators averaging <1K views, Fenty Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
trevorbarrett x Fenty Beauty
![TikTok post by @trevorbarrett for Fenty Beauty. Caption reads: [...] Camo Blotting Powder: @Fenty Beauty....](https://images.od.modash.io/49865ccef3c3b350906347613a89169f64474ec1)
Influencer bio
Try a new look!💄Makeup teacher🎨❤️ NYC trevor@thelilacagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
burnedbeauty2018 x Fenty Beauty
![TikTok post by @burnedbeauty2018 for Fenty Beauty. Caption reads: [...] don’t wanna be right!🦋Love y’all!😘 @Fenty....](https://images.od.modash.io/fa50d8ab558dbc092d55b6ea952995140be0f481)
Influencer bio
Represented by @zebedeetalent Agent @stacey_zbdtalent Collabs: usa@zbdtalent.com PR 📪 14320 Ventura Blvd #2012, Sherman Oaks, CA 91423
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fenty Beauty's repeat partnerships
Out of 5.3k unique influencers in our dataset, 338 of them (6%) posted content for Fenty Beauty in 3 or more separate calendar months. The most consistent partner is @brooklynreviewsxoxo, who has collaborated across 12 months with 41 total posts.
Here are 3 examples of Fenty Beauty's repeat influencer partnerships, with links to the sponsored content.
brooklynreviewsxoxo x Fenty Beauty
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] is so so so good 😍👏🏽 @Fenty Beauty....](https://images.od.modash.io/c2ba6f2c0ab7a4b43a096bae4f88c3aaae6c00ff)
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] shimmer of the summer 😌 @Fenty Beauty....](https://images.od.modash.io/e8548d8986971e8ea1676570777417612ef9fd30)
psmakeup21 x Fenty Beauty
![TikTok post by @psmakeup21 for Fenty Beauty. Caption reads: [...] Ticia Cosmetics @PLOUISE @Fenty Beauty #grwm....](https://images.od.modash.io/c5a56dc2747cf6d813e0ff3526c730a394be7c2e)
![TikTok post by @psmakeup21 for Fenty Beauty. Caption reads: [...] Ticia Cosmetics @PLOUISE @Fenty Beauty #grwm....](https://images.od.modash.io/826ebf8692d11c23beff334bc629ed19ce02b59d)
![TikTok post by @psmakeup21 for Fenty Beauty. Caption reads: [...] @madebymitchell @Fenty Beauty #grwm....](https://images.od.modash.io/1ad7ae50f0d6a7de2cac565a05527c587626b009)
thecatherinealexandra x Fenty Beauty
![TikTok post by @thecatherinealexandra for Fenty Beauty. Caption reads: [...] BIG one with this duo!!! @Fenty Beauty....](https://images.od.modash.io/38c4340604fdaadbb559198bfcbb486304c87c49)
![TikTok post by @thecatherinealexandra for Fenty Beauty. Caption reads: [...] comes with the lip oil 🤩 @Fenty Beauty....](https://images.od.modash.io/992825e6b12a601abd2624c3a43f67279d436bd7)
![TikTok post by @thecatherinealexandra for Fenty Beauty. Caption reads: [...] color is your favorite ?? @Fenty Beauty....](https://images.od.modash.io/f6ad7250276d6a2b294fc6f333b3dbc772ceeebd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fenty Beauty had the most influencer activity. 42.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (8.9%)
- India (6.5%)
- United Kingdom (6.3%)
Fenty Beauty's influencer activity by market
Here is another example of Fenty Beauty collaborating with an influencer in United States.
challxn x Fenty Beauty
![Instagram post by @challxn for Fenty Beauty. Caption reads: [...] what going to prom with @youtube and....](https://images.od.modash.io/197ce1e29695b578fbad58b4b66b921234a2d4f3)
Fenty Beauty's influencer activity vs. related brands
Fenty Beauty competes with Glossier and Kylie Cosmetics for mainstream, social-native makeup customers influenced by creator reviews and launches. All three brands are strong benchmarks for influencer-led product drops and shade/finish trend cycles.
Total influencer content
Fenty Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 9.3k sponsored posts, significantly outpacing Kylie Cosmetics (1.6k posts) and Glossier (1.2k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Fenty Beauty has 9,321 total posts, far more than Glossier (1,246) and Kylie Cosmetics (1,638).
By social platform
Fenty Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fenty Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 7.7k, Kylie Cosmetics at 906, Glossier at 740 posts. Fenty Beauty's activity is particularly concentrated on TikTok. On TikTok, Fenty Beauty has 7,692 posts, far more than Glossier (740) and Kylie Cosmetics (906).
By geographical market
Fenty Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Fenty Beauty's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (4k posts, 42.8%), Brazil (830 posts, 8.9%), India (606 posts, 6.5%), while Kylie Cosmetics leads in United Kingdom with 144 posts (8.8%), while Glossier leads in France with 56 posts (4.5%). Looking at United States specifically, the split is Fenty Beauty at 4k posts (42.8%), Glossier at 688 posts (55.2%), Kylie Cosmetics at 547 posts (33.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glossier's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Lilly Lashes's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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