Fenty Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 19.4k pieces of influencer content sponsored by Fenty Beauty over the last 12 months.
This report breaks down where & how Fenty Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fenty Beauty, see here: Fenty Beauty influencers.
Influencer activity throughout the year
Fenty Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Fenty Beauty's influencer activity by month
Number of sponsored posts
Fenty Beauty's sponsored post volume peaks in November with 2.6k posts, 59% higher than the monthly average of 1.6k. July recorded the lowest activity at 824 posts, 49% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fenty Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 19.0k posts (97.5%)
- YouTube: 477 posts (2.5%)
Fenty Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Fenty Beauty.
Here are 2 examples of Fenty Beauty's recent sponsored collaborations (one each for TikTok, YouTube).
themonetxchange x Fenty Beauty
Influencer bio
GREY RAINBOW VOL. 1 - OUT NOW
Collaboration metrics
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NationalGalleryofArtUS x Fenty Beauty
![YouTube post by @NationalGalleryofArtUS for Fenty Beauty. Caption reads: [...] museum-level serve. Big shoutout to....](https://images.od.modash.io/6aae0fa9394ac6c50d7a5ee56c5f43a15b1aab69)
Influencer bio
The National Gallery of Art serves the nation by welcoming all people to explore and experience art, creativity, and our shared humanity.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fenty Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fenty Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.3% of partnerships featuring creators averaging <1K views, Fenty Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.8M avg views/post):
miabgalvan x Fenty Beauty
Influencer bio
Glitter, glam & olive-skin beauty ✨ Pro MUA Farm life, but sparkly 🌾 Fresno • LA • SF | Ulta Beauty Collective ’25
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lukasgreyy x Fenty Beauty
![TikTok post by @lukasgreyy for Fenty Beauty. Caption reads: [...] & gloss bomb sparkle duo from @Fenty Beauty....](https://images.od.modash.io/239bb6967fab9af6ca0a59c39ffea3d67b4c19a4)
Influencer bio
Inquires: collabswithlukas@gmail.com Check out showcase for the best deals on tiktok 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fenty Beauty's repeat partnerships
Out of 8.7k unique influencers in our dataset, 794 of them (9%) posted content for Fenty Beauty in 3 or more separate calendar months. The most consistent partner is @leigha_chrstine, who has collaborated across 13 months with 148 total posts.
Here are 3 examples of Fenty Beauty's repeat influencer partnerships, with links to the sponsored content.
leigha_chrstine x Fenty Beauty
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] back salted caramel!!!😍🍂 #fentybeauty....](https://images.od.modash.io/73f177023d0d700f3749c0ac12d5563d48419107)
![TikTok post by @leigha_chrstine for Fenty Beauty. Caption reads: [...] back salted caramel 🤤 @Fenty Beauty @Fenty....](https://images.od.modash.io/5ef0de732575539dfe63455505c4c1ae41c6788a)
daniellamagee x Fenty Beauty
![TikTok post by @daniellamagee for Fenty Beauty. Caption reads: [...] DROP IS HERE!💖🍦💖🍦 @Fenty Beauty....](https://images.od.modash.io/2ae3101ab80b145fe77a06cfbeb656bce1cb443d)
brooklynreviewsxoxo x Fenty Beauty
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] the lip vault is BACK!! @Fenty Beauty....](https://images.od.modash.io/49c5c557dfb719b1bb6a6206a2abd81ffe27dbf3)
![TikTok post by @brooklynreviewsxoxo for Fenty Beauty. Caption reads: [...] eyes pop so beautifully!! @Fenty Beauty....](https://images.od.modash.io/76e24d2b5e8195fbb8a09339f9af6b7d83aa5747)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fenty Beauty had the most influencer activity. 56.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10.1%)
- United Kingdom (5.2%)
- Spain (4.7%)
Fenty Beauty's influencer activity by market
Here is another example of Fenty Beauty collaborating with an influencer in United States.
damnitjanett x Fenty Beauty
![TikTok post by @damnitjanett for Fenty Beauty. Caption reads: [...] glossy lip shades!!🤎 on sale now @Fenty....](https://images.od.modash.io/ad210cdedba11601e21ff01c302e0cd20600f9c7)
Fenty Beauty's influencer activity vs. related brands
Kylie Cosmetics and Haus Labs, like Fenty Beauty, are celebrity-founded makeup brands that rely on hype drops, creator seeding, and social proof to drive launches. All three compete for the same prestige color-cosmetics audience and share comparable influencer playbooks.
Total influencer content
Fenty Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 19.4k sponsored posts, marginally ahead of Haus Labs (18.1k posts) and Kylie Cosmetics (7.5k posts). Across all three brands, the average volume is 15k posts, indicating mature, scaled influencer programs.
By social platform
Fenty Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fenty Beauty leads on TikTok and YouTube, while Haus Labs leads on Instagram. The gap is most notable on TikTok, with Fenty Beauty at 19k, Haus Labs at 13.7k, Kylie Cosmetics at 5.4k posts. Fenty Beauty's activity is particularly concentrated on TikTok. Fenty Beauty shows no Instagram posts in this data, while Kylie Cosmetics and Haus Labs have thousands.
By geographical market
Fenty Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Fenty Beauty's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (11k posts, 56.3%), Brazil (2k posts, 10.1%), while Haus Labs leads in United Kingdom with 1.3k posts (7.2%). Looking at United States specifically, the split is Fenty Beauty at 11k posts (56.3%), Haus Labs at 8.8k posts (48.8%), Kylie Cosmetics at 2.1k posts (27.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kylie Cosmetics's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
- Elite Eleven Sporting's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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