Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.5k pieces of influencer content sponsored by Flower Knows over the last 12 months.
This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.
Influencer activity throughout the year
Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Flower Knows's influencer activity by month
Number of sponsored posts
Flower Knows's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. December recorded the highest volume at 1.9k posts (36% above average), while March was the quietest at 896 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:
- TikTok: 10.5k posts (63.3%)
- Instagram: 6.1k posts (36.7%)
Flower Knows's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Flower Knows.
Here are 2 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok).
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] caído 💭💖 Usé el delineador de....](https://images.od.modash.io/733c1ff001035e5b0dec0514e8012a95e4b37dff)
Influencer bio
• Maquillajes fáciles & rápidos 💕 • Ecuador 📍 • +2.4M ✨
Collaboration metrics
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gazellobeauty x Flower Knows
Influencer bio
Megalocornea and Makeup. 💋☠🎃💄 for business inquiries: gazellobeauty@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Flower Knows are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Flower Knows's influencers average views (TikTok)
Based on each influencer's average views per post
Flower Knows's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
http.elenabliss x Flower Knows
![TikTok post by @http.elenabliss for Flower Knows. Caption reads: @Flower Knows Makeup ကပို့ပေးလာတဲ့ [...].](https://images.od.modash.io/a75c46b066646e3625ed823e429c9b8f39111ad0)
Influencer bio
ig - elena_theqt ur comfort bestie♡ Collabs - elenatheqt@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
yvonne.balderas x Flower Knows
Influencer bio
California📍 Latina<3 exclusively.yvonne@gmail.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Flower Knows's repeat partnerships
Out of 6.4k unique influencers in our dataset, 680 of them (11%) posted content for Flower Knows in 3 or more separate calendar months. The most consistent partner is @xo._r09, who has collaborated across 13 months with 96 total posts.
Here are 3 examples of Flower Knows's repeat influencer partnerships, with links to the sponsored content.
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] ✨💭 Usé el delineador de @flowerknows_global....](https://images.od.modash.io/1c93f4113b8fd9bd894cbede8157dc017fb36cd8)
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] uso el delineador de @flowerknows_global .....](https://images.od.modash.io/15dd2f2a75e184fd07ec60d7f18657ea22179477)
lovelymiri05 x Flower Knows
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] season?🎀🩰💓 buy them on....](https://images.od.modash.io/a912c84ffb8b5c84d01e86f461b6ca7c21a717ce)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: @flowerknows_global makeup is so pretty [...].](https://images.od.modash.io/09672c09a3c3254418083f8480b7633550b4f6a7)
dnsmeow x Flower Knows
![Instagram post by @dnsmeow for Flower Knows. Caption reads: [...] girls dream💗🩰🎀 ⋆｡˚ ⋆ │....](https://images.od.modash.io/681946d248742dfc88876e7b39e64d4888d23844)
![Instagram post by @dnsmeow for Flower Knows. Caption reads: [...] : 𝗗𝗡𝗦𝗠𝗘𝗢𝗪𝟮𝟬 #flowerknows....](https://images.od.modash.io/a6fada1e52cbc01941dc4ee3ca788fc348bf5684)
![Instagram post by @dnsmeow for Flower Knows. Caption reads: [...] 📍 Shop now on YesStyle & Flower Knows! 🧺....](https://images.od.modash.io/b3497802a6f2504ae072a3ba0c46c17f666a20ed)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Flower Knows had the most influencer activity. 25.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (9.3%)
- Brazil (6%)
- South Korea (5.2%)
Flower Knows's influencer activity by market
Here is another example of Flower Knows collaborating with an influencer in United States.
anika_kozlova x Flower Knows
![TikTok post by @anika_kozlova for Flower Knows. Caption reads: [...] Recreate This Dreamy Black Swan Eye @Flower....](https://images.od.modash.io/26381aa4a455efec4e5a0f00a1a28b1f561e009e)
Flower Knows's influencer activity vs. related brands
Flower Knows and Kaja Beauty both play strongly in playful, trend-driven makeup with collectible packaging that performs well in unboxings and aesthetic content. Kylie Cosmetics is a scaled, launch-led color cosmetics competitor that similarly competes for viral attention and creator-driven hype cycles.
Total influencer content
Flower Knows vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 16.5k sponsored posts, significantly outpacing Kylie Cosmetics (9.2k posts) and Kaja Beauty (4.5k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Flower Knows has nearly twice as many total posts as Kylie Cosmetics and more than three times as many as Kaja Beauty.
By social platform
Flower Knows vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Flower Knows leads on Instagram and TikTok, while Kaja Beauty leads on YouTube. The gap is most notable on TikTok, with Flower Knows at 10.5k, Kylie Cosmetics at 5k, Kaja Beauty at 4k posts. Kaja Beauty's activity is particularly concentrated on TikTok. On Instagram, Flower Knows has over 12 times as many posts as Kaja Beauty.
By geographical market
Flower Knows vs. related brands influencer activity (by country)
Estimated sponsored posts in Flower Knows's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (4.2k posts, 25.5%), Japan (1.5k posts, 9.3%), Brazil (992 posts, 6%), while Kylie Cosmetics leads in India with 892 posts (9.7%), while Kaja Beauty leads in United Kingdom with 359 posts (8%). Looking at United States specifically, the split is Flower Knows at 4.2k posts (25.5%), Kylie Cosmetics at 2.8k posts (30%), Kaja Beauty at 2.5k posts (55.7%). Flower Knows's strength in United States and Japan may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kaja Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- BELLAMI Hair's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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