Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.8k pieces of influencer content sponsored by Flower Knows over the last 12 months.
This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.
Influencer activity throughout the year
Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Flower Knows's influencer activity by month
Number of sponsored posts
Flower Knows's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. December recorded the highest volume at 2k posts (36% above average), while May was the quietest at 857 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:
- TikTok: 10.5k posts (58.9%)
- Instagram: 5.9k posts (33.4%)
- YouTube: 1.4k posts (7.7%)
Flower Knows's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Flower Knows.
Here are 3 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] caído 💭💖 Usé el delineador de....](https://images.od.modash.io/733c1ff001035e5b0dec0514e8012a95e4b37dff)
Influencer bio
• Maquillajes fáciles & rápidos 💕 • Ecuador 📍 • +2.4M ✨
Collaboration metrics
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makeupbyrosangel x Flower Knows
Influencer bio
Me maquillo peroooooo Yo no voy a decir nada☝🏻🗣️ 🇺🇸📍Partnership: hello@makeupbyrosangel.com
Collaboration metrics
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lalisaleinn x Flower Knows
![YouTube post by @lalisaleinn for Flower Knows. Caption reads: [...] .com 🏷️ „𝗟𝗜𝗦𝗔𝗥𝗜𝗡𝗚𝟭𝟲“ on....](https://images.od.modash.io/6641e8e8c28162499c7f2c2468efb75f3b74fe26)
Influencer bio
Just a girl with an interest in Kbeauty, Skincare and all the beauty that life may bring. for business only: Lisa.sns@outlook.de
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Flower Knows are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Flower Knows's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.8% of partnerships featuring creators averaging <1K views, Flower Knows's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
meiysmn x Flower Knows
Influencer bio
∘ ═ ∘∘❀∘∘ ═ ∘ ⟡ skincare • makeup ⟡ 🌷 Yesstyle / oliveyoung 5% off: MEIYS012
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
talia.02_ x Flower Knows
Influencer bio
✉️: demmertalia@gmail.com yesstyle code: JMLVLY7 🍓🍓🍓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Flower Knows's repeat partnerships
Out of 6.8k unique influencers in our dataset, 656 of them (10%) posted content for Flower Knows in 3 or more separate calendar months. The most consistent partner is @moodsofsarang, who has collaborated across 13 months with 61 total posts.
Here are 3 examples of Flower Knows's repeat influencer partnerships, with links to the sponsored content.
kizha.nicolee x Flower Knows
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: Flower Knows Strawberry Cupid Cake Lip [...].](https://images.od.modash.io/b6333f298e54da408a71876c7543b039d110539c)
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: Flower Knows Shell’s Jewel Collection [...].](https://images.od.modash.io/a5dd07794f66df10ceb2bb262c6c629001f6c300)
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: Flower Knows Shell’s Jewel eyeshadow [...].](https://images.od.modash.io/934fa0eedc9bb086cdf57670f4d7542b8d24e01f)
lovelymiri05 x Flower Knows
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] season?🎀🩰💓 buy them on....](https://images.od.modash.io/a912c84ffb8b5c84d01e86f461b6ca7c21a717ce)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] code: MIRIANAG05 🌸 @flowerknows_global....](https://images.od.modash.io/ae9e9205a34ccdf72ad33e9d1e45e786d0bfb7fb)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: @flowerknows_global makeup is so pretty [...].](https://images.od.modash.io/09672c09a3c3254418083f8480b7633550b4f6a7)
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] ✨💭 Usé el delineador de @flowerknows_global....](https://images.od.modash.io/1c93f4113b8fd9bd894cbede8157dc017fb36cd8)
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] uso el delineador de @flowerknows_global .....](https://images.od.modash.io/15dd2f2a75e184fd07ec60d7f18657ea22179477)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Flower Knows had the most influencer activity. 28.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (5.7%)
- Japan (5.3%)
- Philippines (5.2%)
Flower Knows's influencer activity by market
Here is another example of Flower Knows collaborating with an influencer in United States.
elnaz_golrokh x Flower Knows
![Instagram post by @elnaz_golrokh for Flower Knows. Caption reads: [...] to grab the Best Gift 💝 choice from....](https://images.od.modash.io/e967fe0362f955d2b8c746f70c042dc5a2b257b2)
Flower Knows's influencer activity vs. related brands
Flower Knows competes with Kaja Beauty and MADE BY MITCHELL through playful, trend-forward color cosmetics that perform well in short-form creator content. All three rely on visually distinctive packaging, swatches, and look tutorials to drive discovery and purchase intent.
Total influencer content
Flower Knows vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 17.8k sponsored posts, notably outpacing MADE BY MITCHELL (14.9k posts) and Kaja Beauty (4.5k posts). Across all three brands, the average volume is 12.4k posts, indicating mature, scaled influencer programs.
By social platform
Flower Knows vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Flower Knows leads on Instagram and YouTube, while MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with Flower Knows at 5.9k, MADE BY MITCHELL at 1.3k, Kaja Beauty at 349 posts. Kaja Beauty's activity is particularly concentrated on TikTok. On YouTube, Flower Knows has 1,364 posts, while Kaja Beauty has 7 and MADE BY MITCHELL has 0.
By geographical market
Flower Knows vs. related brands influencer activity (by country)
Estimated sponsored posts in Flower Knows's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.4k posts, 36.5%), United Kingdom (5.1k posts, 34.3%), Nigeria (536 posts, 3.6%), while Flower Knows has the highest estimated sponsored-post volume in India (1k posts, 5.7%), Japan (943 posts, 5.3%), suggesting a Asia focus. Looking at United States specifically, the split is MADE BY MITCHELL at 5.4k posts (36.5%), Flower Knows at 5.1k posts (28.6%), Kaja Beauty at 2.4k posts (54.4%). Flower Knows's strength in Japan may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kaja Beauty's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- – Laura Geller's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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