Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Flower Knows over the last 12 months.
This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.
Influencer activity throughout the year
Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Flower Knows's influencer activity by month
Number of sponsored posts
Flower Knows's sponsored post volume peaks in December with 582 posts, 79% higher than the monthly average of 326. February recorded the lowest activity at 186 posts, 43% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (74.7%)
- Instagram: 855 posts (21.9%)
- YouTube: 135 posts (3.5%)
Flower Knows's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Flower Knows.
Here are 3 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leenasakura x Flower Knows
Influencer bio
Collaboration metrics
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gazellobeauty x Flower Knows
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lalisaleinn x Flower Knows
![YouTube post by @lalisaleinn for Flower Knows. Caption reads: [...] .com
🏷️ „𝗟𝗜𝗦𝗔𝗥𝗜𝗡𝗚𝟭𝟲“ on....](https://images.od.modash.io/6641e8e8c28162499c7f2c2468efb75f3b74fe26)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Flower Knows are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Flower Knows's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.5% of partnerships featuring creators averaging <1K views, Flower Knows's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (579.4k avg views/post):
zyrene_nooddles x Flower Knows
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
dearlyyjules x Flower Knows
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Flower Knows's repeat partnerships
Out of 2.1k unique influencers in our dataset, 215 of them (10%) posted content for Flower Knows in 3 or more separate calendar months. The most consistent partner is @lovelymiri05, who has collaborated across 12 months with 36 total posts.
Here are 3 examples of Flower Knows's repeat influencer partnerships, with links to the sponsored content.
lovelymiri05 x Flower Knows
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] season?🎀🩰💓
buy them on....](https://images.od.modash.io/a912c84ffb8b5c84d01e86f461b6ca7c21a717ce)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: @flowerknows_global makeup is so pretty [...].](https://images.od.modash.io/09672c09a3c3254418083f8480b7633550b4f6a7)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] ever 🎀🐰🌸🫖
buy them on....](https://images.od.modash.io/67112cd7db92f7089bb2fc3682527c27225242e9)
lovelymiri05 x Flower Knows
![TikTok post by @lovelymiri05 for Flower Knows. Caption reads: @Flower Knows Makeup is so pretty 🎀🩰🥹 [...].](https://images.od.modash.io/8b0aa8fee309ae73dba6a9442dc9200c73468422)
![TikTok post by @lovelymiri05 for Flower Knows. Caption reads: [...] season?🎀🩰💓 buy them on @Flower Knows....](https://images.od.modash.io/6305f73ff692543dd905f789470cd147312b48ec)
![TikTok post by @lovelymiri05 for Flower Knows. Caption reads: [...] to save extra money on @Flower Knows Makeup....](https://images.od.modash.io/a118756417bce35ad14a4d8bf4744d3ca329d83c)
yehetjessica x Flower Knows
![TikTok post by @yehetjessica for Flower Knows. Caption reads: [...] true thank you so much @Flower Knows Makeup....](https://images.od.modash.io/dca336e0d172d6b0e3af23d0afc1213b9e3b5359)
![TikTok post by @yehetjessica for Flower Knows. Caption reads: New flower knows collection drop I’m so [...].](https://images.od.modash.io/c17fb3479662e3d662df46c9d5a91e4ed82798be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Flower Knows's influencer activity vs. related brands
Flower Knows competes with Kaja Beauty as a playful, aesthetic-driven makeup brand that performs well in swatches and cute packaging content. Jeffree Star Cosmetics is a prominent color cosmetics brand competing for attention among makeup collectors and review creators.
Total influencer content
Flower Knows vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 3.9k sponsored posts, significantly outpacing Kaja Beauty (2k posts) and Jeffree Star Cosmetics (1.4k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Flower Knows has roughly twice as many total posts as Kaja Beauty and nearly three times as many as Jeffree Star Cosmetics.
By social platform
Flower Knows vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 2.9k, Kaja Beauty at 1.8k, Jeffree Star Cosmetics at 1.3k posts. Flower Knows's activity is particularly concentrated on TikTok. On Instagram and YouTube, Flower Knows has multiple times more posts than Kaja Beauty and Jeffree Star Cosmetics.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kaja Beauty's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- Melissa & Doug's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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