Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.0k pieces of influencer content sponsored by Flower Knows over the last 12 months.
This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.
Influencer activity throughout the year
Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Flower Knows's influencer activity by month
Number of sponsored posts
Flower Knows's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. December recorded the highest volume at 1.9k posts (33% above average), while April was the quietest at 872 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:
- TikTok: 10.8k posts (63.3%)
- Instagram: 6.0k posts (35.3%)
- YouTube: 245 posts (1.4%)
Flower Knows's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Flower Knows.
Here are 3 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] caído 💭💖 Usé el delineador de....](https://images.od.modash.io/733c1ff001035e5b0dec0514e8012a95e4b37dff)
Influencer bio
• Maquillajes fáciles & rápidos 💕 • Ecuador 📍 • +2.4M ✨
Collaboration metrics
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gazellobeauty x Flower Knows
Influencer bio
Megalocornea and Makeup. 💋☠🎃💄 for business inquiries: gazellobeauty@yahoo.com
Collaboration metrics
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TravelMomoirs x Flower Knows
![YouTube post by @TravelMomoirs for Flower Knows. Caption reads: [...] for 5% off your order from Flower knows and....](https://images.od.modash.io/2960623cc8c73a7d0406bf0b42836351ac39a5d0)
Influencer bio
Navy Veteran Turned Time Traveler SoCal Actress/Content Creator w 3.4M Followers Entertainment~Travel~Fashion Business📧 KaylaFreitas@grail-talent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Flower Knows are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Flower Knows's influencers average views (TikTok)
Based on each influencer's average views per post
With 31.2% of partnerships featuring creators averaging <1K views, Flower Knows's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
meiysmn x Flower Knows
Influencer bio
∘ ═ ∘∘❀∘∘ ═ ∘ ⟡ skincare • makeup ⟡ 🌷 Yesstyle / oliveyoung 5% off: MEIYS012
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
jelliesdiary x Flower Knows
Influencer bio
~ 星光~ pr/collab- 💌jelly0buns@gmail 📍UK
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Flower Knows's repeat partnerships
Out of 6.7k unique influencers in our dataset, 655 of them (10%) posted content for Flower Knows in 3 or more separate calendar months. The most consistent partner is @makeupteca, who has collaborated across 13 months with 155 total posts.
Here are 3 examples of Flower Knows's repeat influencer partnerships, with links to the sponsored content.
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] ✨💭 Usé el delineador de @flowerknows_global....](https://images.od.modash.io/1c93f4113b8fd9bd894cbede8157dc017fb36cd8)
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] uso el delineador de @flowerknows_global .....](https://images.od.modash.io/15dd2f2a75e184fd07ec60d7f18657ea22179477)
kizha.nicolee x Flower Knows
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: Flower Knows Shell’s Jewel Collection🐚🫧 [...].](https://images.od.modash.io/339954f3d3d1db3c93790beeb1ed0421ac7da966)
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: Flower Knows Shell’s Jewel Collection [...].](https://images.od.modash.io/a5dd07794f66df10ceb2bb262c6c629001f6c300)
![Instagram post by @kizha.nicolee for Flower Knows. Caption reads: [...] glitter make up with @flowerknows_global....](https://images.od.modash.io/b5884226ca034d6b4ca51f9b847edba9c5c3d740)
lovelymiri05 x Flower Knows
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] season?🎀🩰💓 buy them on....](https://images.od.modash.io/a912c84ffb8b5c84d01e86f461b6ca7c21a717ce)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: @flowerknows_global makeup is so pretty [...].](https://images.od.modash.io/09672c09a3c3254418083f8480b7633550b4f6a7)
![Instagram post by @lovelymiri05 for Flower Knows. Caption reads: [...] like a princess when i use....](https://images.od.modash.io/dd53e7877f2f4dd0aee043072e10c8224dab1d3c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Flower Knows had the most influencer activity. 26.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.2%)
- India (5.8%)
- Japan (5.5%)
Flower Knows's influencer activity by market
Here is another example of Flower Knows collaborating with an influencer in United States.
anika_kozlova x Flower Knows
![TikTok post by @anika_kozlova for Flower Knows. Caption reads: [...] Recreate This Dreamy Black Swan Eye @Flower....](https://images.od.modash.io/26381aa4a455efec4e5a0f00a1a28b1f561e009e)
Flower Knows's influencer activity vs. related brands
Flower Knows competes in color cosmetics where packaging aesthetics, limited drops, and viral creator looks drive demand. Kaja Beauty is a close peer in playful, trend-led makeup, while Kylie Cosmetics is a major cosmetics alternative that competes for the same social-first buyers.
Total influencer content
Flower Knows vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 17k sponsored posts, significantly outpacing Kylie Cosmetics (9.5k posts) and Kaja Beauty (4.2k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. Flower Knows has 17,010 posts, nearly double Kylie Cosmetics at 9,539 and more than four times Kaja Beauty at 4,175.
By social platform
Flower Knows vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 10.8k, Kylie Cosmetics at 5.3k, Kaja Beauty at 3.8k posts. Kaja Beauty's activity is particularly concentrated on TikTok. On Instagram, Flower Knows has 6,000 posts versus 383 for Kaja Beauty, and on YouTube Flower Knows has 245 posts versus 9 for Kaja Beauty.
By geographical market
Flower Knows vs. related brands influencer activity (by country)
Estimated sponsored posts in Flower Knows's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (4.6k posts, 26.8%), Brazil (1.2k posts, 7.2%), India (987 posts, 5.8%), while Kylie Cosmetics leads in United Kingdom with 868 posts (9.1%). Looking at United States specifically, the split is Flower Knows at 4.6k posts (26.8%), Kylie Cosmetics at 3.1k posts (32.7%), Kaja Beauty at 2.4k posts (57.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kaja Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- – Laura Geller's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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