Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 15.1k pieces of influencer content sponsored by Flower Knows over the last 12 months.
This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.
Influencer activity throughout the year
Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Flower Knows's influencer activity by month
Number of sponsored posts
Flower Knows's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. January recorded the highest volume at 2k posts (56% above average), while July was the quietest at 659 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:
- TikTok: 10.5k posts (70%)
- Instagram: 3.2k posts (21.4%)
- YouTube: 1.3k posts (8.6%)
Flower Knows's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Flower Knows.
Here are 3 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
makeupteca x Flower Knows
![Instagram post by @makeupteca for Flower Knows. Caption reads: [...] caído 💭💖 Usé el delineador de....](https://images.od.modash.io/733c1ff001035e5b0dec0514e8012a95e4b37dff)
Influencer bio
• Maquillajes fáciles & rápidos 💕 • Ecuador 📍 • +2.4M ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
makeupbyrosangel x Flower Knows
Influencer bio
Me maquillo peroooooo Yo no voy a decir nada☝🏻🗣️ 🇺🇸📍Partnership: hello@makeupbyrosangel.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lalisaleinn x Flower Knows
![YouTube post by @lalisaleinn for Flower Knows. Caption reads: [...] .com 🏷️ „𝗟𝗜𝗦𝗔𝗥𝗜𝗡𝗚𝟭𝟲“ on....](https://images.od.modash.io/6641e8e8c28162499c7f2c2468efb75f3b74fe26)
Influencer bio
Just a girl with an interest in Kbeauty, Skincare and all the beauty that life may bring. for business only: Lisa.sns@outlook.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.5%
- Carousels: 3.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Flower Knows are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Flower Knows's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.6% of partnerships featuring creators averaging <1K views, Flower Knows's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
meiysmn x Flower Knows
Influencer bio
∘ ═ ∘∘❀∘∘ ═ ∘ ⟡ skincare • makeup ⟡ 🌷 Yesstyle / oliveyoung 5% off: MEIYS012
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
talia.02_ x Flower Knows
Influencer bio
✉️: demmertalia@gmail.com yesstyle code: JMLVLY7 🍓🍓🍓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Flower Knows's repeat partnerships
Out of 6k unique influencers in our dataset, 568 of them (9%) posted content for Flower Knows in 3 or more separate calendar months. The most consistent partner is @RobertWelsh, who has collaborated across 12 months with 95 total posts.
Here are 3 examples of Flower Knows's repeat influencer partnerships, with links to the sponsored content.
RobertWelsh x Flower Knows
![YouTube post by @RobertWelsh for Flower Knows. Caption reads: [...] KBeauty CODE | ROBERTW1 Flower Knows | 5%....](https://images.od.modash.io/f466ff887c1c8129a2d0c5de99f353e942cb9ff8)
![YouTube post by @RobertWelsh for Flower Knows. Caption reads: [...] KBeauty CODE | ROBERTW1 Flower Knows | 5%....](https://images.od.modash.io/d77813d5e944272bdce93e1c42033a7ac966c19a)
![YouTube post by @RobertWelsh for Flower Knows. Caption reads: [...] KBeauty CODE | ROBERTW1 Flower Knows | 5%....](https://images.od.modash.io/7e0b7c11373977c7edb792bc6513779f4907cd3d)
RedmylipsArt x Flower Knows
![YouTube post by @RedmylipsArt for Flower Knows. Caption reads: [...] ➜REDMYLIPSART buy here: ✨ FLOWER KNOWS –5%....](https://images.od.modash.io/d80e317f11632a4d8fe344d34191c8b77b33bf62)
![YouTube post by @RedmylipsArt for Flower Knows. Caption reads: [...] 🌸 I invite you to test Flower Knows....](https://images.od.modash.io/ee632b3a5cd6d6d22d54af9e091f3f0c949bc7aa)
![YouTube post by @RedmylipsArt for Flower Knows. Caption reads: [...] ➜REDMYLIPSART buy here: ✨ FLOWER KNOWS –5%....](https://images.od.modash.io/d9778925d02fe36920e1cd7e6bb0654f77a24a29)
asmrcoco x Flower Knows
![YouTube post by @asmrcoco for Flower Knows. Caption reads: [...] rose forever🌹 ana luisa🪷 flower knows....](https://images.od.modash.io/392e5efce61c80cc139ede4cff0b67dd1edd853f)
![YouTube post by @asmrcoco for Flower Knows. Caption reads: [...] rose forever🌹 ana luisa🪷 flower knows....](https://images.od.modash.io/c2abe3168a65ce46623dcf02d8a801fe83613e77)
![YouTube post by @asmrcoco for Flower Knows. Caption reads: [...] rose forever🌹 ana luisa🪷 flower knows....](https://images.od.modash.io/229b380371f1e3890016df34b4fb592fc53b86e2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Flower Knows had the most influencer activity. 30.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.2%)
- South Korea (6.3%)
- United Kingdom (5.5%)
Flower Knows's influencer activity by market
Here is another example of Flower Knows collaborating with an influencer in United States.
gabiisanchezz x Flower Knows
![TikTok post by @gabiisanchezz for Flower Knows. Caption reads: [...] prettiest Gift Sets🥹💝 🌊🧜♀️ 🐚 @Flower....](https://images.od.modash.io/6db314c8c298066f73428a8f152654138c50dfe5)
Flower Knows's influencer activity vs. related brands
Flower Knows shares a similar whimsical, collectible makeup appeal with Kaja Beauty and Florasis, competing for beauty audiences drawn to packaging aesthetics, unboxings, and viral swatch content.
Total influencer content
Flower Knows vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 15.1k sponsored posts, significantly outpacing Kaja Beauty (4.7k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Flower Knows has far more total posts than Kaja Beauty and Florasis.
By social platform
Flower Knows vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 10.5k, Kaja Beauty at 4.4k, Florasis at 287 posts. Flower Knows's activity is particularly concentrated on TikTok. On Instagram and TikTok, Flower Knows has several times more posts than Kaja Beauty and Florasis, and on YouTube Kaja Beauty has no posts while Flower Knows and Florasis do.
By geographical market
Flower Knows vs. related brands influencer activity (by country)
Estimated sponsored posts in Flower Knows's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (4.6k posts, 30.8%), India (1.2k posts, 8.2%), South Korea (949 posts, 6.3%), suggesting a Asia focus, while Florasis has the highest estimated sponsored-post volume in Japan (569 posts, 42.7%), Italy (56 posts, 4.2%), while Kaja Beauty leads in United Kingdom with 332 posts (7%). Looking at United States specifically, the split is Flower Knows at 4.6k posts (30.8%), Kaja Beauty at 2.5k posts (53.7%), Florasis at 210 posts (15.8%). Flower Knows's strength in United States may indicate a home-market focus, while Florasis shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kaja Beauty's Influencer Marketing Strategy
- Florasis's Influencer Marketing Strategy
- Grüns's Influencer Marketing Strategy
- EcoFlow's Influencer Marketing Strategy
- OSEA Malibu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.