Flower Knows Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 15.7k pieces of influencer content sponsored by Flower Knows over the last 12 months.

This report breaks down where & how Flower Knows invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Flower Knows, see here: Flower Knows influencers.

Influencer activity throughout the year

Flower Knows's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Flower Knows's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. January recorded the highest volume at 1.7k posts (33% above average), while September was the quietest at 881 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Flower Knows's sponsored influencer collaborations break down by social platform:

• TikTok: 10.6k posts (67.4%)
• Instagram: 3.7k posts (23.3%)
• YouTube: 1.5k posts (9.3%)

TikTok influencer marketing is a clear focus for Flower Knows.

Here are 3 examples of Flower Knows's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

makeupteca x Flower Knows

makeupteca

@makeupteca

21 Feb, 26

5.5M

80.8k

[...] caído ✨💭 Usé el delineador de @flowerknows_global . Usa el código “Karol” para un [...]

Influencer bio

• Maquillajes fáciles & rápidos 💕 • Ecuador 📍 • +2.4M ✨

Collaboration metrics

Post views5.5M

Post EMV $171.8k

More influencer data

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makeupbyrosangel x Flower Knows

makeupbyrosangel

@makeupbyrosangel

25 Nov, 25

2.7M

498.3k

Calendario de adviento de Flower knows @フラワノーズ（FlowerKnows） 🧍🏻‍♀️🩵✨✨✨ [...]

Influencer bio

Me maquillo peroooooo 🇻🇪 🇺🇸📍Partnership: hello@makeupbyrosangel.com

Collaboration metrics

Post views2.7M

Post EMV $78.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TravelMomoirs x Flower Knows

TravelMomoirs

@TravelMomoirs

25 Jan, 26

729.6k

18k

[...] for 5% off your order from Flower knows and stack it with any current [...]

Influencer bio

Navy Veteran Turned Time Traveler SoCal Actress/Content Creator w 3.4M Followers Entertainment~Travel~Fashion Business📧 KaylaFreitas@grail-talent.com

Collaboration metrics

Post views729.6k

Post EMV $23.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.4% of partnerships featuring creators averaging <1K views, Flower Knows's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 29.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

meiysmn x Flower Knows

meiysmn

@meiysmn

02 Jan, 26

5.5k

493

princess core makeup 🎀 Purchase on “flowerknows.co” and get 5% off with code “MEIYS12” [...]

Influencer bio

∘ ═ ∘∘❀∘∘ ═ ∘ ⟡ skincare • makeup ⟡ 🌷 Yesstyle / oliveyoung 5% off: MEIYS012

Collaboration metrics

Post views5.5k

Post EMV $134

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

talia.02_ x Flower Knows

talia.02_

@talia.02_

26 Jan, 26

4.5k

310

@Flower Knows Makeup always blessing me with their [...]

Influencer bio

✉️: demmertalia@gmail.com yesstyle code: JMLVLY7 🍓🍓🍓

Collaboration metrics

Post views4.5k

Post EMV $105

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Flower Knows's repeat partnerships

RobertWelsh x Flower Knows

RobertWelsh

@RobertWelsh

16 Jun, 26

70.2k

4.6k

[...] KBeauty CODE | ROBERTW1 Flower Knows | 5% OFF CODE | RobertMUA [...]

RobertWelsh

@RobertWelsh

26 Aug, 26

62.2k

5.6k

[...] KBeauty CODE | ROBERTW1 Flower Knows | 5% OFF CODE | RobertMUA

RobertWelsh

@RobertWelsh

11 Apr, 26

38k

2.4k

[...] KBeauty CODE | ROBERTW1 Flower Knows | 5% OFF CODE | RobertMUA

asmrcoco x Flower Knows

asmrcoco

@asmrcoco

28 Feb, 26

37.4k

1.3k

[...] rose forever🌹 ana luisa🪷 flower knows ˚.🎀༘⋆ my coupon code : 222 [...]

asmrcoco

@asmrcoco

03 Feb, 26

10.5k

421

[...] rose forever🌹 ana luisa🪷 flower knows ˚.🎀༘⋆ my coupon code : 222 [...]

asmrcoco

@asmrcoco

05 May, 26

10.5k

414

[...] rose forever🌹 ana luisa🪷 flower knows ˚.🎀༘⋆ my coupon code : 222 [...]

SusurrosdelSurr x Flower Knows

SusurrosdelSurr

@SusurrosdelSurr

18 May, 26

39.8k

1.5k

🦋 Join the dreamers: 🎉 FlexiSpot Brand Month is back! E7 Pro Standing Desk - From May 20th to 24th, enjoy up to 50% off! More offers - #FlexiSpotES #liftabledesk ✨Channel Members✨ 5% off: 5% off code: surr ✨My social media: 🎶 Spotify: My channels: ClínicaSurrASMR: Surr ASMR: If you really like what you see, don't hesitate to leave a like. 👍 You can also comment and share! Thank you! 🤗 My videos aim to induce ASMR and relaxation. They are helpful for people with insomnia, stress, anxiety, etc. They are not a definitive solution for depression or more serious problems; for those, you should consult a specialist. If you read this, comment: consultationotas #asmr #asmrespañol #asmrmédico

SusurrosdelSurr

@SusurrosdelSurr

02 Feb, 26

16.4k

939

🦋Únete a los soñadores : ✨Miembros Canal✨ / @susurrosdelsurr 5%dto : Código 5% dto : surr 😴🎉 ASMR Venganza en la Fiesta 🎉😴 Te quedaste dormido en plena fiesta… Luces relajantes , risas lejanas… y alguien decide que era el momento perfecto para dibujar en tu cara 😏✍️ Ponte cómodo, relájate y déjate llevar por esta pequeña venganza inofensiva convertida en ASMR 💤 🎧 Recomendado con auriculares 🌙 Ideal para dormir, relajarte o desconectar Si te gusta este tipo de roleplay ASMR, no olvides darle like, suscribirte y comentar 💙 ✨Mis redes : 🎶 Spotify: Mis canales: ClínicaSurrASMR : / @clínicasurrasmr Surr ASMR : / @surrasmr Si realmente te gusta lo que ves no dudes en dejar tu like .👍 También puedes comentar y compartirlo ¡ Gracias ! 🤗 Mis vídeos tienen como objetivo hacer sentir ASMR y relajar, es una ayuda para las personas con insomnio, estrés , ansiedad...no son la solución definitiva a una depresión y problemas mayores, para ello debes acudir a un especialista. Si lees esto comenta : carota #asmr #asmrroleplay #asmrespañol #asmrparadormir

SusurrosdelSurr

@SusurrosdelSurr

12 Nov, 25

14.7k

977

[...] #asmr #makeupasmr #flowerknows

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (6.3%)
• United Kingdom (5.4%)
• India (5%)

Here is another example of Flower Knows collaborating with an influencer in United States.

gabiisanchezz x Flower Knows

gabiisanchezz

@gabiisanchezz

15 Dec, 25

2M

40k

[...] prettiest Gift Sets🥹💝 🌊🧜‍♀️ 🐚 @Flower Knows Makeup #flowerknows [...]

Flower Knows's influencer activity vs. related brands

Flower Knows aligns with Florasis and Kaja Beauty as highly visual, trend-led makeup brands where packaging and collectible aesthetics fuel influencer buzz. They compete for the same discovery-driven audience on TikTok, Instagram, and creator unboxings.

Total influencer content

Flower Knows leads with 15.7k sponsored posts, significantly outpacing Kaja Beauty (4.9k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Flower Knows has far more total posts than Florasis and Kaja Beauty.

By social platform

Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 10.6k, Kaja Beauty at 4.6k, Florasis at 289 posts. Kaja Beauty's activity is particularly concentrated on TikTok. On TikTok, Flower Knows has more than twice as many posts as Kaja Beauty and far more than Florasis.

By geographical market

Flower Knows has the highest estimated sponsored-post volume in United States (4.1k posts, 25.8%), Brazil (992 posts, 6.3%), United Kingdom (850 posts, 5.4%), while Florasis has the highest estimated sponsored-post volume in Japan (545 posts, 41.8%), Italy (64 posts, 4.9%). Looking at United States specifically, the split is Flower Knows at 4.1k posts (25.8%), Kaja Beauty at 2.8k posts (57%), Florasis at 197 posts (15.1%). Flower Knows's strength in United States and United Kingdom may indicate a home-market focus, while Florasis shows broader regional investment.