Huda Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 43.2k pieces of influencer content sponsored by Huda Beauty over the last 12 months.
This report breaks down where & how Huda Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Huda Beauty, see here: Huda Beauty influencers.
Influencer activity throughout the year
Huda Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Huda Beauty's influencer activity by month
Number of sponsored posts
Huda Beauty's sponsored post volume peaks in January with 6.9k posts, 95% higher than the monthly average of 3.5k. May recorded the lowest activity at 1.7k posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huda Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 23.7k posts (54.9%)
- TikTok: 19.3k posts (44.7%)
- YouTube: 194 posts (0.4%)
Huda Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Huda Beauty.
Here are 3 examples of Huda Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
huda x Huda Beauty
Influencer bio
Your Big Beauty Sister 🇮🇶 Podcast @hudahotline Founder & CEO @hudabeauty Here to make a difference YOUTUBE 👇
Collaboration metrics
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kevikodra x Huda Beauty
![TikTok post by @kevikodra for Huda Beauty. Caption reads: [...] for a FLAWLESS undereye with the @Huda....](https://images.od.modash.io/d690712c38e024e3afec9718731d352b921265c4)
Influencer bio
🇨🇦🇦🇱🧿26 Info@kevikodra.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
paintedbypru x Huda Beauty
![YouTube post by @paintedbypru for Huda Beauty. Caption reads: [...] the most adorable PR mini kit from....](https://images.od.modash.io/2f0b06742db86fef4343da81058fa0353c8c5a62)
Influencer bio
Struggling with foundation, concealer, or colour correction on brown skin? I break down complexion, undertones, and makeup placement so your base actually looks good - in real life lighting. I’m Prunela, a Pro Makeup Artist specialising in complexion techniques for brown skin - from colour correction and shade matching to blush and contour placement that actually makes sense. You’ll also find wearable eye looks, longevity tips, and honest product demos - without the confusion or over-complication. For business inquiries: prunela.mua@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 82.1%
- Posts: 17.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Huda Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Huda Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
With 29.2% of partnerships featuring creators averaging 10K-50K views, Huda Beauty's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.5M avg views/post):
beauty.bynebula x Huda Beauty
![Instagram post by @beauty.bynebula for Huda Beauty. Caption reads: [...] shade 03 witch boutique✨🤎 Eye pencil....](https://images.od.modash.io/ada2cb36dc0bd3437b3259dce8ed2c4e4cad5826)
Influencer bio
Founder | @auraeyes.pk ✨❤️ Dm or email for PR/Collabs 📍Based in 🇦🇪
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
maglen_oyana x Huda Beauty
Influencer bio
ASMR 🫧 📩oyanamagdalena38@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Huda Beauty's repeat partnerships
Out of 18.7k unique influencers in our dataset, 1.3k of them (7%) posted content for Huda Beauty in 3 or more separate calendar months. The most consistent partner is @huda, who has collaborated across 13 months with 83 total posts.
Here are 3 examples of Huda Beauty's repeat influencer partnerships, with links to the sponsored content.
huda x Huda Beauty
![Instagram post by @huda for Huda Beauty. Caption reads: [...] worldwide August 21st on HudaBeauty.com +....](https://images.od.modash.io/df4fd584499b4eb045bf7cf53323e98bebdcc25b)
![Instagram post by @huda for Huda Beauty. Caption reads: [...] no borders.❤️ #invitedby @hudabeauty.](https://images.od.modash.io/a72f54f430af31a403f5fc2dac956661db033b90)
mahnoor_malik17 x Huda Beauty
![Instagram post by @mahnoor_malik17 for Huda Beauty. Caption reads: @hudabeauty Easy bake powder in cherry [...].](https://images.od.modash.io/f8793b9a474a1b55757f4bfd11eb6f8171c04f85)
hudabeauty_radar x Huda Beauty
![Instagram post by @hudabeauty_radar for Huda Beauty. Caption reads: [...] to STAIN the game with @hudabeauty new Lip....](https://images.od.modash.io/8308ee2e12ddeba7643af5512312933ee84eea97)
![Instagram post by @hudabeauty_radar for Huda Beauty. Caption reads: [...] eye patches!! 💕 It's like @hudabeauty....](https://images.od.modash.io/fe3078a907bff37381d5d271c72218dfeaeedbc6)
![Instagram post by @hudabeauty_radar for Huda Beauty. Caption reads: [...] eye patches!! 💕 It's like @hudabeauty....](https://images.od.modash.io/1147ffbd777e83470b9e70bac67e95ebd160f459)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Huda Beauty had the most influencer activity. 26.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (13.9%)
- Italy (6.7%)
- United Kingdom (6.5%)
Huda Beauty's influencer activity by market
Here is another example of Huda Beauty collaborating with an influencer in United States.
salmajabarbique x Huda Beauty
![TikTok post by @salmajabarbique for Huda Beauty. Caption reads: [...] #sales #grwm #salmajabarbique @HUDA BEAUTY....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Huda Beauty's influencer activity vs. related brands
Huda Beauty competes with Fenty Beauty and Kylie Cosmetics as creator/founder-led, social-first prestige makeup brands with mass influencer reach. All three win through product drops, viral tutorials, and strong community-driven launches.
Total influencer content
Huda Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 43.2k sponsored posts, significantly outpacing Fenty Beauty (23.1k posts) and Kylie Cosmetics (9.5k posts). Across all three brands, the average volume is 25.3k posts, indicating mature, scaled influencer programs. Huda Beauty has more than double the total posts of Fenty Beauty and more than four times the total posts of Kylie Cosmetics.
By social platform
Huda Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Huda Beauty leads on Instagram, while Fenty Beauty has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Huda Beauty at 23.7k, Kylie Cosmetics at 4.2k, Fenty Beauty at 0 posts. Fenty Beauty's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has far more posts while Fenty Beauty has none, and on YouTube all three brands are in the low hundreds or less.
By geographical market
Huda Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Huda Beauty's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (12k posts, 51%), Brazil (3.4k posts, 14.9%), while Huda Beauty has the highest estimated sponsored-post volume in India (6k posts, 13.9%), Italy (2.9k posts, 6.7%), while Kylie Cosmetics leads in United Kingdom with 868 posts (9.1%). Looking at United States specifically, the split is Fenty Beauty at 12k posts (51%), Huda Beauty at 12k posts (26.9%), Kylie Cosmetics at 3.1k posts (32.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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