Huda Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.2k pieces of influencer content sponsored by Huda Beauty over the last 12 months.

This report breaks down where & how Huda Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Huda Beauty, see here: Huda Beauty influencers.

Influencer activity throughout the year

Huda Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Huda Beauty's sponsored post volume peaks in January with 1k posts, 68% higher than the monthly average of 601. February recorded the lowest activity at 130 posts, 78% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huda Beauty's sponsored influencer collaborations break down by social platform:

• Instagram: 3.9k posts (53.7%)
• TikTok: 3.3k posts (45.9%)
• YouTube: 31 posts (0.4%)

Instagram influencer marketing is a clear focus for Huda Beauty.

Here are 3 examples of Huda Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

florian_fuell x Huda Beauty

florian_fuell

@florian_fuell

17 Apr, 25

5.6M

297.4k

[...] Lengthening & Volumizing Mascara @hudabeauty Lip Contour 2.0- Rich Brown [...]

Influencer bio

▪️Friseurmeister ▫️Make up Artist ▪️Frankfurt ⬇️Get your Inspiration ☺️⬇️ 📩 Bookings: kontakt@florianfuell.de

Collaboration metrics

Post views5.6M

Post EMV $199.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

cilia.ghass x Huda Beauty

cilia.ghass

@cilia.ghass

21 Jun, 25

4.5M

287.4k

[...] Let’s really test that 😏 @Huda Beauty Combo : Warm Brown - Baby Pink 🛍️ [...]

Influencer bio

Hairstyle/Beauty 😎 #AlgerienneCapable

Collaboration metrics

Post views4.5M

Post EMV $104.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sarahsarosh x Huda Beauty

sarahsarosh

@sarahsarosh

17 Jul, 25

153.4k

6.9k

[...] new hair growth in 6-8 weeks * @hudabeauty Faux Filter Concealer Products are [...]

Influencer bio

Hey, I’m Sarah - A girl just like you - building a brand, travelling the world, drinking too much coffee… and figuring life out one vlog at a time.💁🏽‍♀️✨

Collaboration metrics

Post views153.4k

Post EMV $5.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Huda Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.7M avg views/post):

leahcomptonn x Huda Beauty

leahcomptonn

@leahcomptonn

31 May, 25

145

Introducing the NEW Valentino Puffer Gloss ✨ These have been my new favourite lip plumpers! Crafted with the Valentino Puffer ComplexTM-infused formula, for an immediate visible plumping effect. They are a long-lasting, non-sticky formula, enriched with hyaluronic acid, ceramides and vitamin E, keeping the lips feeling soft PLUS how cute is this packaging, it features Valentino’s signature PINK V-Logo! A new must-have from me🩷🥹 Shades featured: - Moonlight Crush🌙🔮🖤✨ - Dazzling Mermaid 🧜🏼‍♀️ 💦🌊 - Extra Pink 💗🎀💄 - In My Glowing Era 🌟💖✨ What’s your favourite shade?? First makeup look ib @f.bermann #ad#valentinobeauty #makeup #lipgloss

Influencer bio

🎨 Blending Art with Beauty ✨ Inspiring you to create using makeup 💌Email - Leahambercompton@hotmail.com Dive into my world👇🏼

Collaboration metrics

Post likes145

Post EMV $15

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.5k avg views/post):

omgmerosh x Huda Beauty

omgmerosh

@omgmerosh

21 Jan, 26

2.1k

thanks for having me - @hudabeauty 🎷🍷 @evolvemgmt.de

Influencer bio

🐚🍸🐆🌟 turkish - persian ✉️ omgmerosh@luxe-connect.agency

Collaboration metrics

Post likes2.1k

Post EMV $215

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Huda Beauty's repeat partnerships

mahnoor_malik17 x Huda Beauty

mahnoor_malik17

@mahnoor_malik17

24 Nov, 25

12.8k

@hudabeauty Easy bake powder in cherry [...]

mahnoor_malik17

@mahnoor_malik17

20 Oct, 25

3.8k

@hudabeauty new colour correctors in [...]

mahnoor_malik17

@mahnoor_malik17

11 Jan, 26

3.7k

Introducing @hudabeauty's genius invention - Easy [...]

gigglecloud x Huda Beauty

gigglecloud

@gigglecloud

23 Jan, 26

19.1k

[...] out mid-touch-up 👀📱 PR | @hudabeauty #hudabeauty [...]

gigglecloud

@gigglecloud

03 Dec, 25

5.6k

[...] to take over your FYP 💗— Huda Beauty Blush Filter Soft Glow [...]

gigglecloud

@gigglecloud

14 Jan, 26

1.9k

Huda Beauty Faux Filter Color Corrector [...]

emmaahp x Huda Beauty

emmaahp

@emmaahp

09 Apr, 25

47.1k

[...] tinted serum foundation @hudabeauty faux filter concealer, blush [...]

emmaahp

@emmaahp

27 May, 25

12.1k

[...] tinted serum drops @hudabeauty ‘watermelon pop’ blush [...]

emmaahp

@emmaahp

20 Aug, 25

6.2k

[...] blush + bronzer * @hudabeauty faux filter concealer, blush [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (13.8%)
• United Kingdom (7.5%)
• France (5.1%)

Here is another example of Huda Beauty collaborating with an influencer in United States.

herosheemaz x Huda Beauty

herosheemaz

@herosheemaz

11 Mar, 25

3.1M

124.8k

[...] sticks by @toofaced Liquid blush by @hudabeauty Concealer by @diorbeauty Eyeshadow [...]

Huda Beauty's influencer activity vs. related brands

Like Huda Beauty, both Kylie Cosmetics and Haus Labs are creator-led makeup brands that rely heavily on social-first launches and influencer seeding. They compete for the same trend-driven beauty audience across TikTok and Instagram.

Total influencer content

Huda Beauty leads with 7.2k sponsored posts, significantly outpacing Haus Labs (5.2k posts) and Kylie Cosmetics (1.6k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs. Huda Beauty has several times more total posts than Kylie Cosmetics.

By social platform

Huda Beauty leads on Instagram and YouTube, while Haus Labs leads on TikTok. The gap is most notable on Instagram, with Huda Beauty at 3.9k, Kylie Cosmetics at 726, Haus Labs at 556 posts. Haus Labs's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has several times more posts than both Kylie Cosmetics and Haus Labs, while on TikTok, Haus Labs has more posts than Huda Beauty and Kylie Cosmetics.

By geographical market

Haus Labs has the highest estimated sponsored-post volume in United States (2.4k posts, 47.1%), Brazil (228 posts, 4.4%), while Huda Beauty has the highest estimated sponsored-post volume in India (996 posts, 13.8%), United Kingdom (541 posts, 7.5%). Looking at United States specifically, the split is Haus Labs at 2.4k posts (47.1%), Huda Beauty at 1.9k posts (25.8%), Kylie Cosmetics at 547 posts (33.4%). Huda Beauty's strength in United Kingdom may indicate a home-market focus, while Haus Labs shows broader regional investment.