Huda Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 35.7k pieces of influencer content sponsored by Huda Beauty over the last 12 months.
This report breaks down where & how Huda Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Huda Beauty, see here: Huda Beauty influencers.
Influencer activity throughout the year
Huda Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Huda Beauty's influencer activity by month
Number of sponsored posts
Huda Beauty's sponsored post volume peaks in July with 6.4k posts, 123% higher than the monthly average of 2.9k. February recorded the lowest activity at 1.1k posts, 62% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huda Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 22.9k posts (64.2%)
- Instagram: 12.4k posts (34.8%)
- YouTube: 349 posts (1%)
Huda Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Huda Beauty.
Here are 3 examples of Huda Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
busekorkmaziniz x Huda Beauty
Influencer bio
zeynepbusekorkmazpr@gmail.com
Collaboration metrics
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kevikodra x Huda Beauty
![TikTok post by @kevikodra for Huda Beauty. Caption reads: [...] for a FLAWLESS undereye with the @Huda....](https://images.od.modash.io/d690712c38e024e3afec9718731d352b921265c4)
Influencer bio
🇨🇦🇦🇱🧿26 Info@kevikodra.com
Collaboration metrics
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avamarielahey x Huda Beauty
![YouTube post by @avamarielahey for Huda Beauty. Caption reads: [...] yall. Thank you all🤍 @LOrealParisUSA....](https://images.od.modash.io/c464556a50c93501a5ebba486eddba8b5e41224d)
Influencer bio
Hi, I’m Ava! Just a small town girl living her big dreams as a Dallas Cowboys Cheerleader🤍 | vlogs, lifestyle, dance, beauty, health & fitness America's Sweethearts | @netflix Partnerships: avalahey@thedigitaldept.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Huda Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Huda Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
Huda Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.9M avg views/post):
dollievision x Huda Beauty
Influencer bio
ny/tx | info@nyadollie.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
sophieswannickk x Huda Beauty
Influencer bio
UK Beauty Bestie🧸🤎 Charlotte@connectmgt.com 📍West Midlands @Soph
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Huda Beauty's repeat partnerships
Out of 16.3k unique influencers in our dataset, 1.2k of them (8%) posted content for Huda Beauty in 3 or more separate calendar months. The most consistent partner is @didjabeauty, who has collaborated across 12 months with 31 total posts.
Here are 3 examples of Huda Beauty's repeat influencer partnerships, with links to the sponsored content.
didjabeauty x Huda Beauty
![TikTok post by @didjabeauty for Huda Beauty. Caption reads: [...] testé deux pépites 😍 : 👉 @hudabeauty Blush....](https://images.od.modash.io/646a41f967642c5fea2bcf55c3e5bd1dad463f25)
![TikTok post by @didjabeauty for Huda Beauty. Caption reads: The Huda Beauty powder gives a true [...].](https://images.od.modash.io/9b06272b7e9d72a2208cb1d961c4ab015c6a9732)
![TikTok post by @didjabeauty for Huda Beauty. Caption reads: [...] powder or loose powder? #hudabeauty....](https://images.od.modash.io/cf4276a39a99f8fd64d617507d827919d8e33cbc)
paintedbypru x Huda Beauty
![YouTube post by @paintedbypru for Huda Beauty. Caption reads: Huda Beauty Lip Contour Stain [...].](https://images.od.modash.io/e0a783ff0e199caa0f6af79df0cc6539e4fe725b)
![YouTube post by @paintedbypru for Huda Beauty. Caption reads: [...] properly. Product List @Hudabeauty Faux....](https://images.od.modash.io/531e2ab4a3c1c967b09d8e274d7dea24a6e87449)
![YouTube post by @paintedbypru for Huda Beauty. Caption reads: [...] correcting. Products Used: @Hudabeauty Under....](https://images.od.modash.io/3d2ea9ab67f65c1cdc3b0a648ecac8f6535546d3)
breord0 x Huda Beauty
![TikTok post by @breord0 for Huda Beauty. Caption reads: [...] palette gave me the perfect @Huda Beauty....](https://images.od.modash.io/697321de6e68af9b7462cc37ffb74592791628ff)
![TikTok post by @breord0 for Huda Beauty. Caption reads: [...] up as an ambassador for @Huda Beauty during....](https://images.od.modash.io/dfa3f8b4000c6e3e50b48572560d509ccf276cb8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Huda Beauty had the most influencer activity. 22.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (14.5%)
- Brazil (6.1%)
- United Kingdom (5.8%)
Huda Beauty's influencer activity by market
Here is another example of Huda Beauty collaborating with an influencer in United States.
salmajabarbique x Huda Beauty
![TikTok post by @salmajabarbique for Huda Beauty. Caption reads: [...] #sales #grwm #salmajabarbique @HUDA BEAUTY....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Huda Beauty's influencer activity vs. related brands
Huda Beauty, Fenty Beauty, and Kylie Cosmetics are influencer-founded/celebrity-led color cosmetics brands that compete for the same beauty-enthusiast audience. All rely heavily on creator tutorials, shade launches, and hype-driven drops to win share of voice.
Total influencer content
Huda Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 35.7k sponsored posts, significantly outpacing Fenty Beauty (22.2k posts) and Kylie Cosmetics (7.5k posts). Across all three brands, the average volume is 21.8k posts, indicating mature, scaled influencer programs. Huda Beauty has more total posts than Fenty Beauty and Kylie Cosmetics combined.
By social platform
Huda Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Huda Beauty leads on Instagram and TikTok, while Fenty Beauty leads on YouTube. The gap is most notable on Instagram, with Huda Beauty at 12.4k, Kylie Cosmetics at 2k, Fenty Beauty at 0 posts. Fenty Beauty's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has 12,438 posts while Fenty Beauty has 0.
By geographical market
Huda Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Huda Beauty's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (13k posts, 56.7%), France (2.4k posts, 10.8%), while Huda Beauty has the highest estimated sponsored-post volume in India (5.2k posts, 14.5%), Brazil (2.2k posts, 6.1%), while Kylie Cosmetics leads in United Kingdom with 1k posts (13.4%). Looking at United States specifically, the split is Fenty Beauty at 13k posts (56.7%), Huda Beauty at 8.1k posts (22.8%), Kylie Cosmetics at 2.1k posts (27.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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