Huda Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 34.8k pieces of influencer content sponsored by Huda Beauty over the last 12 months.

This report breaks down where & how Huda Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Huda Beauty, see here: Huda Beauty influencers.

Influencer activity throughout the year

Huda Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Huda Beauty's influencer activity appears to have tapered over the year, from 3.3k posts in January down to 1.2k in December. May was the busiest month at 6.3k posts, 117% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huda Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 21.5k posts (61.7%)
• Instagram: 13.0k posts (37.4%)
• YouTube: 333 posts (1%)

TikTok influencer marketing is a clear focus for Huda Beauty.

Here are 3 examples of Huda Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

busekorkmaziniz x Huda Beauty

busekorkmaziniz

@busekorkmaziniz

12 May, 26

10.3M

176.9k

👉🏻👈🏻🧿⭐️ @hudabeauty ⭐️ *reklam

Influencer bio

zeynepbusekorkmazpr@gmail.com

Collaboration metrics

Post views10.3M

Post EMV $326.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kevikodra x Huda Beauty

kevikodra

@kevikodra

05 Jan, 26

27.9M

972k

[...] for a FLAWLESS undereye with the @Huda Beauty easy bake pressed powder 👀…. Don’t [...]

Influencer bio

🇨🇦🇦🇱🧿26 Info@kevikodra.com

Collaboration metrics

Post views27.9M

Post EMV $606.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

paintedbypru x Huda Beauty

paintedbypru

@paintedbypru

30 Aug, 25

47k

[...] the most adorable PR mini kit from @Hudabeauty and I had to share my unboxing [...]

Influencer bio

Struggling with foundation, concealer, or colour correction on brown skin? I break down complexion, undertones, and makeup placement so your base actually looks good - in real life lighting. I’m Prunela, a Pro Makeup Artist specialising in complexion techniques for brown skin - from colour correction and shade matching to blush and contour placement that actually makes sense. You’ll also find wearable eye looks, longevity tips, and honest product demos - without the confusion or over-complication. For business inquiries: prunela.mua@gmail.com

Collaboration metrics

Post views47.0k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Huda Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.5M avg views/post):

dollievision x Huda Beauty

dollievision

@dollievision

27 Oct, 25

566.4k

15.3k

Trying the new @Huda Beauty baby pink blush… is she giving or nah? [...]

Influencer bio

ny/htx | info@nyadollie.com

Collaboration metrics

Post views566.4k

Post EMV $12.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

makeupby_analiza x Huda Beauty

makeupby_analiza

@makeupby_analiza

14 Jan, 26

3.5k

179

[...] still can’t believe I receive PR from @Huda Beauty 😩💕 #makeup #hudabeauty #pr [...]

Influencer bio

📍 San Antonio, Austin, Dallas Tx Beauty | lifestyle DM for Collabs or 📧 Analiza@hivetalentgroup.com

Collaboration metrics

Post views3.5k

Post EMV $79

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Huda Beauty's repeat partnerships

breord0 x Huda Beauty

breord0

@breord0

21 May, 26

605

145

Obsessing over the new @Huda Beauty strawberry collection. Using [...]

breord0

@breord0

24 Dec, 25

578

125

[...] palette gave me the perfect @Huda Beauty berry combo for this look🍇 [...]

breord0

@breord0

16 Dec, 25

548

139

[...] up as an ambassador for @Huda Beauty during cyber week. Others I [...]

didjabeauty x Huda Beauty

didjabeauty

@didjabeauty

02 Oct, 25

107.4k

1.7k

[...] testé deux pépites 😍 : 👉 @hudabeauty Blush Filter – Strawberry [...]

didjabeauty

@didjabeauty

09 Dec, 25

58k

1.4k

The Huda Beauty powder gives a true [...]

didjabeauty

@didjabeauty

10 Apr, 26

1.9k

2

[...] powder or loose powder? #hudabeauty #easyonbake #makeupreview [...]

anjane.xo x Huda Beauty

anjane.xo

@anjane.xo

27 Jun, 26

4.9k

144

@Huda Beauty easy bake loose setting [...]

anjane.xo

@anjane.xo

14 Nov, 25

1.9k

117

@Huda Beauty easy bake duo in cherry [...]

anjane.xo

@anjane.xo

30 Dec, 25

1k

108

@Huda Beauty Easy Bake Duo in cherry [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (11.3%)
• Italy (6.9%)
• United Kingdom (5.9%)

Here is another example of Huda Beauty collaborating with an influencer in United States.

salmajabarbique x Huda Beauty

salmajabarbique

@salmajabarbique

26 Nov, 25

16.1M

934.1k

[...] #sales #grwm #salmajabarbique @HUDA BEAUTY @Glossier @Garage Clothing @adidas [...]

Huda Beauty's influencer activity vs. related brands

Huda Beauty goes after the same trend-led, high-impact makeup consumer as Kylie Cosmetics and Fenty Beauty, with influencer tutorials, bold launches, and viral product moments driving share of voice.

Total influencer content

Huda Beauty leads with 34.8k sponsored posts, significantly outpacing Fenty Beauty (22.8k posts) and Kylie Cosmetics (7.7k posts). Across all three brands, the average volume is 21.8k posts, indicating mature, scaled influencer programs.

By social platform

Huda Beauty leads on Instagram, while Fenty Beauty has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Huda Beauty at 13k, Kylie Cosmetics at 2.3k, Fenty Beauty at 0 posts. Fenty Beauty's activity is particularly concentrated on TikTok. Instagram activity is concentrated in Huda Beauty and Kylie Cosmetics, while Fenty Beauty shows no Instagram posts.

By geographical market

Fenty Beauty has the highest estimated sponsored-post volume in United States (12k posts, 51.2%), Brazil (2.4k posts, 10.6%), France (1.6k posts, 7%), while Huda Beauty has the highest estimated sponsored-post volume in India (3.9k posts, 11.3%), Italy (2.4k posts, 6.9%), while Kylie Cosmetics leads in United Kingdom with 974 posts (12.6%). Looking at United States specifically, the split is Fenty Beauty at 12k posts (51.2%), Huda Beauty at 8.5k posts (24.5%), Kylie Cosmetics at 2.4k posts (30.6%).