We analyzed 20.2k pieces of influencer content sponsored by Haus Labs over the last 12 months.
This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.
Haus Labs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Haus Labs's sponsored post volume peaks in May with 3.1k posts, 83% higher than the monthly average of 1.7k. August recorded the lowest activity at 917 posts, 45% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Haus Labs.
Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
australia contact: bybrookelle@gmail.com brookelle@maxconnectors.com.au @maxconnectors
Collaboration metrics
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Influencer bio
beauty. fashion. lifestyle. 🇸🇸 christina.jones@thedigitalbrandarchitects.com
Collaboration metrics
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Influencer bio
Your favorite world famous drag queen with a passion for makeup artistry, the absolute Legend, Icon, and Star Trixie Mattel! Ages 3 and Up, Accessories Sold Separately, Batteries Not Included
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Haus Labs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.2% of partnerships featuring creators averaging <1K views, Haus Labs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 28.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.6M avg views/post):
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Life of a homebody 🪩⭐️🧚🏼♀️🎪🍸 💌jasmin@zola.management
Collaboration metrics
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Out of 9.9k unique influencers in our dataset, 759 of them (8%) posted content for Haus Labs in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 12 months with 46 total posts.
Here are 3 examples of Haus Labs's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Haus Labs had the most influencer activity. 48.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Haus Labs collaborating with an influencer in United States.
Haus Labs competes with Fenty Beauty and ONE SIZE BEAUTY in high-performance, artist-validated makeup that performs well in creator reviews and wear tests. All three target prestige shoppers who follow launches and techniques through influencers.
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 26.9k sponsored posts, significantly outpacing Haus Labs (20.2k posts) and ONE SIZE BEAUTY (9k posts). Across all three brands, the average volume is 18.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Haus Labs leads on Instagram and YouTube, while Fenty Beauty leads on TikTok. The gap is most notable on TikTok, with Fenty Beauty at 26.9k, Haus Labs at 15.6k, ONE SIZE BEAUTY at 8.9k posts. Haus Labs's activity is particularly concentrated on TikTok. TikTok makes up almost all posts for Fenty Beauty and ONE SIZE BEAUTY, while Haus Labs shows meaningful activity on Instagram and YouTube as well.
Estimated sponsored posts in Haus Labs's top markets
Haus Labs has the highest estimated sponsored-post volume in United States (9.8k posts, 48.5%), United Kingdom (1.4k posts, 6.9%), Brazil (1.2k posts, 5.9%), while ONE SIZE BEAUTY leads in Mexico with 385 posts (4.3%). Looking at United States specifically, the split is Haus Labs at 9.8k posts (48.5%), ONE SIZE BEAUTY at 7.4k posts (82.6%). Haus Labs's strength in United States and United Kingdom may indicate a home-market focus, while ONE SIZE BEAUTY shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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