Haus Labs Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.1k pieces of influencer content sponsored by Haus Labs over the last 12 months.

This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.

Influencer activity throughout the year

Haus Labs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Haus Labs's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 2.2k posts (44% above the 1.5k monthly average), while September was the quietest at 638 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:

• TikTok: 13.7k posts (75.5%)
• Instagram: 4.2k posts (23%)
• YouTube: 268 posts (1.5%)

TikTok influencer marketing is a clear focus for Haus Labs.

Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

bybrookelle x Haus Labs

bybrookelle

@bybrookelle

03 Nov, 25

4.6M

[...] ☀️🌺 trying the blush of the summer! @hauslabs glassy blush balm in the shade ‘ginger’ [...]

Influencer bio

australia contact: bybrookelle@gmail.com brookelle@maxconnectors.com.au @maxconnectors

Collaboration metrics

Post views4.6M

Post EMV $138.9k

More influencer data

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chelsearlarson x Haus Labs

chelsearlarson

@chelsearlarson

01 Apr, 26

10.1M

9.9k

[...] now! No more guessing my shade. @Haus Labs Triclone Skin Tech Foundation + [...]

Influencer bio

probably yapping about skincare 🫧 IG: chelsearlarson 💌 chelsea@zink-talent.com shop all my fav things ↓↓↓

Collaboration metrics

Post views10.1M

Post EMV $202.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Loey x Haus Labs

Loey

@Loey

22 Nov, 25

242.5k

11.1k

[...] used: Huda Beauty Blurring Primer Haus Labs Triclone Skin Foundation in 110 [...]

Influencer bio

Hello my loves, and welcome back to my channel or welcome to my channel if you are new! Hi, hello, my name is Loey :) I'm a girl obsessed with all things paranormal and spooky, as well as plus-size fashion and makeup! If you like scary stories as well as the occasional haul and makeup tutorial, I'm your girl! Want to advertise with me? For any business inquiries, contact Loey@slashmgmt.com For all general comments/questions, find me on Instagram OR join the Loey Lane Discord!

Collaboration metrics

Post views242.5k

Post EMV $8.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Haus Labs's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):

sephoraturkiye x Haus Labs

sephoraturkiye

@sephoraturkiye

02 Jul, 26

3.7M

448

@Haus Labs sadece Sephora Türkiye’de! 🤍 ilk [...]

Influencer bio

We belong to something beautiful.

Collaboration metrics

Post views3.7M

Post EMV $74.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

pati..patito x Haus Labs

pati..patito

@pati..patito

12 May, 26

2k

175

I need more blush shades 💗 #blush #hauslabs #grwm #girltok #makeup @Haus Labs

Influencer bio

📍LA 🫀Jalisco Business/PR: patricia.saldana15@gmail.com Un poquito de todo🫰🏻

Collaboration metrics

Post views2.0k

Post EMV $48

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Haus Labs's repeat partnerships

sloanevosen x Haus Labs

sloanevosen

@sloanevosen

05 Feb, 26

2.6k

34

[...] #tiktokshopcreatorpicks #hauslabsblush @Haus Labs

sloanevosen

@sloanevosen

13 Feb, 26

1.5k

35

[...] in the skin and this @Haus Labs concealer is perfect for [...]

sloanevosen

@sloanevosen

25 Sep, 26

1.5k

13

[...] for that matter and these haus labs glassy blush sticks save the [...]

daniellamagee x Haus Labs

daniellamagee

@daniellamagee

23 Sep, 26

29.7k

112

[...] on TikTok! Run DONT walk!✨💋 @Haus Labs #hauslabs #hauslabslipglaze [...]

daniellamagee

@daniellamagee

24 Oct, 25

18.6k

312

[...] love the shimmer paints ✨✨✨ @Haus Labs #hauslabs #hauslabsbyladygaga [...]

daniellamagee

@daniellamagee

23 Oct, 25

18.4k

95

See you in live besties!✨ @Haus Labs #hauslabs #hauslabsbyladygaga [...]

sarahtannomakeup x Haus Labs

sarahtannomakeup

@sarahtannomakeup

23 Sep, 26

22.5k

458

[...] shade of lip glaze @Haus Labs Smokey Mauve. Perfect cool [...]

sarahtannomakeup

@sarahtannomakeup

24 Sep, 26

3.9k

275

[...] tiktok shade Smokey Mauve @Haus Labs #hauslabs #cooltone #lipcombo

sarahtannomakeup

@sarahtannomakeup

26 Sep, 26

3.5k

366

[...] #TikTokShop Cool Tone Glaze @Haus Labs #cooltonedmakeup [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Brazil (6.1%)
• Italy (4%)

Here is another example of Haus Labs collaborating with an influencer in United States.

janiaaliyah x Haus Labs

janiaaliyah

@janiaaliyah

01 Apr, 26

4.9M

3.8k

[...] shade matched at Sephora 🤩 #AD the @Haus Labs Triclone Skin Tech Foundation is giving [...]

Haus Labs's influencer activity vs. related brands

Fenty Beauty and Kylie Cosmetics are close competitors to Haus Labs as celebrity-founded prestige makeup brands that win through launch moments and creator amplification. Their overlapping audiences and influencer-heavy strategies make them ideal benchmarks.

Total influencer content

Fenty Beauty leads with 19.4k sponsored posts, marginally ahead of Haus Labs (18.1k posts) and Kylie Cosmetics (7.5k posts). Across all three brands, the average volume is 15k posts, indicating mature, scaled influencer programs.

By social platform

Haus Labs leads on Instagram, while Fenty Beauty has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 19k, Haus Labs at 13.7k, Kylie Cosmetics at 5.4k posts. Haus Labs's activity is particularly concentrated on TikTok. On TikTok, Haus Labs has more than twice as many posts as Kylie Cosmetics, while Fenty Beauty has no Instagram posts in this comparison.

By geographical market

Fenty Beauty has the highest estimated sponsored-post volume in United States (11k posts, 56.3%), Brazil (2k posts, 10.1%), while Haus Labs leads in United Kingdom with 1.3k posts (7.2%). Looking at United States specifically, the split is Fenty Beauty at 11k posts (56.3%), Haus Labs at 8.8k posts (48.8%), Kylie Cosmetics at 2.1k posts (27.6%). Haus Labs's strength in United Kingdom may indicate a home-market focus, while Fenty Beauty shows broader regional investment.