Haus Labs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 19.5k pieces of influencer content sponsored by Haus Labs over the last 12 months.
This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.
Influencer activity throughout the year
Haus Labs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Haus Labs's influencer activity by month
Number of sponsored posts
Haus Labs's influencer output appears relatively consistent throughout the year, averaging about 1.6k sponsored posts per month. June recorded the highest volume at 2.5k posts (55% above average), while May was the quietest at 598 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:
- TikTok: 15.7k posts (80.7%)
- Instagram: 3.5k posts (18.1%)
- YouTube: 230 posts (1.2%)
Haus Labs's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Haus Labs.
Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elnaz_golrokh x Haus Labs
![Instagram post by @elnaz_golrokh for Haus Labs. Caption reads: [...] that smooth, lifted, flawless base ✨....](https://images.od.modash.io/a516eb7ac8101c37d8e2bec9a197e87501840b5b)
Influencer bio
📍 NYC Persian girl TikTok & X: elnaz_golrokh 📩 elnazgolrokhbeauty@gmail.com
Collaboration metrics
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golloria x Haus Labs
Influencer bio
beauty. fashion. lifestyle. 🇸🇸 golloriageorgeteam@unitedtalent.com
Collaboration metrics
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trixie x Haus Labs
![YouTube post by @trixie for Haus Labs. Caption reads: [...] heat of Coachella, with a full face of Haus....](https://images.od.modash.io/97b9ae4b68d923b7e3955a3bffeb460762fdade3)
Influencer bio
Your favorite world famous drag queen with a passion for makeup artistry, the absolute Legend, Icon, and Star Trixie Mattel! Ages 3 and Up, Accessories Sold Separately, Batteries Not Included
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.2%
- Carousels: 4.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Haus Labs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Haus Labs's influencers average views (TikTok)
Based on each influencer's average views per post
Haus Labs's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.4M avg views/post):
kayla.ryann x Haus Labs
![TikTok post by @kayla.ryann for Haus Labs. Caption reads: [...] products I repurchase from Sephora 💗 @Haus....](https://images.od.modash.io/ed194235511d5aba559cfa6d6126b9011fef7873)
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
pati..patito x Haus Labs
Influencer bio
📍LA 🫀Jalisco 💌patricia.saldana15@gmail.com Un poquito de todo🫰🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Haus Labs's repeat partnerships
Out of 9.7k unique influencers in our dataset, 588 of them (6%) posted content for Haus Labs in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 12 months with 54 total posts.
Here are 3 examples of Haus Labs's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x Haus Labs
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] is a good bronzer like this @Haus Labs by....](https://images.od.modash.io/80ef900ff5536ee9f625641e071f32144b04ef8d)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] amber horizon medium. 🤎 @Haus Labs by Lady....](https://images.od.modash.io/2fbaddb294ce48c9a21654a69965b6792480a551)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] #tiktokshopcreatorpicks #hauslabsblush @Haus....](https://images.od.modash.io/3d69a42ed77c08c74290874bca28e1fb3430cd30)
mk_loveslife3 x Haus Labs
![TikTok post by @mk_loveslife3 for Haus Labs. Caption reads: @Haus Labs #LengtheningMascara [...].](https://images.od.modash.io/efcd57552372b88828509df325fdd1028befdd0d)
![TikTok post by @mk_loveslife3 for Haus Labs. Caption reads: @Haus Labs #ViralBeauty #LadyGaga [...].](https://images.od.modash.io/003a1c5d215e7fdaaf5278f13adbdec0f239186e)
![TikTok post by @mk_loveslife3 for Haus Labs. Caption reads: @Haus Labs the perfect contour bundle [...].](https://images.od.modash.io/6af7701ca22123f50ad9c9e2e624f83a0537019f)
daniellamagee x Haus Labs
![TikTok post by @daniellamagee for Haus Labs. Caption reads: [...] love the shimmer paints ✨✨✨ @Haus Labs....](https://images.od.modash.io/f78350e6457dd7d9d6c6c5aec852c5f8142795d7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Haus Labs had the most influencer activity. 47% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- France (4.7%)
- Canada (4.3%)
Haus Labs's influencer activity by market
Here is another example of Haus Labs collaborating with an influencer in United States.
chelsearlarson x Haus Labs
![TikTok post by @chelsearlarson for Haus Labs. Caption reads: [...] now! No more guessing my shade. @Haus Labs....](https://images.od.modash.io/4a701decdfc957837bdf6fc50bb14e456b8e30da)
Haus Labs's influencer activity vs. related brands
Fenty Beauty and Kylie Cosmetics are major celebrity-driven makeup competitors to Haus Labs, fighting for similar launch attention, retailer visibility, and influencer-led product trials.
Total influencer content
Haus Labs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 22.6k sponsored posts, notably outpacing Haus Labs (19.5k posts) and Kylie Cosmetics (9.5k posts). Across all three brands, the average volume is 17.2k posts, indicating mature, scaled influencer programs.
By social platform
Haus Labs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Haus Labs leads on YouTube, while Kylie Cosmetics has the most activity on Instagram and Fenty Beauty has the most activity on TikTok. The gap is most notable on TikTok, with Fenty Beauty at 22.4k, Haus Labs at 15.7k, Kylie Cosmetics at 5.3k posts. Haus Labs's activity is particularly concentrated on TikTok. On TikTok, Haus Labs and Fenty Beauty have several times more posts than Kylie Cosmetics.
By geographical market
Haus Labs vs. related brands influencer activity (by country)
Estimated sponsored posts in Haus Labs's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (11k posts, 48.7%), India (2k posts, 8.8%), Italy (1.8k posts, 8.1%), while Haus Labs has the highest estimated sponsored-post volume in United Kingdom (1.7k posts, 8.9%), France (917 posts, 4.7%), suggesting a Europe focus. Looking at United States specifically, the split is Fenty Beauty at 11k posts (48.7%), Haus Labs at 9.2k posts (47%), Kylie Cosmetics at 3.1k posts (32.7%). Haus Labs's strength in United Kingdom and France may indicate a home-market focus, while Fenty Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
- HYDROJUG's Influencer Marketing Strategy
- Harry Potter's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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