Haus Labs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.8k pieces of influencer content sponsored by Haus Labs over the last 12 months.
This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.
Influencer activity throughout the year
Haus Labs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Haus Labs's influencer activity by month
Number of sponsored posts
Haus Labs's influencer output appears relatively consistent throughout the year, averaging about 1.6k sponsored posts per month. November recorded the highest volume at 2.2k posts (38% above average), while June was the quietest at 542 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:
- TikTok: 14.7k posts (78.3%)
- Instagram: 3.8k posts (20.2%)
- YouTube: 282 posts (1.5%)
Haus Labs's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Haus Labs.
Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elnaz_golrokh x Haus Labs
![Instagram post by @elnaz_golrokh for Haus Labs. Caption reads: [...] that smooth, lifted, flawless base ✨....](https://images.od.modash.io/a516eb7ac8101c37d8e2bec9a197e87501840b5b)
Influencer bio
📍 NYC Persian girl TikTok & X: elnaz_golrokh 📩 elnazgolrokhbeauty@gmail.com
Collaboration metrics
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golloria x Haus Labs
Influencer bio
beauty. fashion. lifestyle. 🇸🇸 golloriageorgeteam@unitedtalent.com
Collaboration metrics
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Loey x Haus Labs
![YouTube post by @Loey for Haus Labs. Caption reads: [...] used: Huda Beauty Blurring Primer Haus Labs....](https://images.od.modash.io/00484d1051356aa516eb3405fe0997fcef1ee668)
Influencer bio
Hello my loves, and welcome back to my channel or welcome to my channel if you are new! Hi, hello, my name is Loey :) I'm a girl obsessed with all things paranormal and spooky, as well as plus-size fashion and makeup! If you like scary stories as well as the occasional haul and makeup tutorial, I'm your girl! Want to advertise with me? For any business inquiries, contact Loey@slashmgmt.com For all general comments/questions, find me on Instagram OR join the Loey Lane Discord!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Haus Labs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Haus Labs's influencers average views (TikTok)
Based on each influencer's average views per post
Haus Labs's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.8M avg views/post):
kevikodra x Haus Labs
![TikTok post by @kevikodra for Haus Labs. Caption reads: [...] your life 🫢 TOTAL game changer! @Haus Labs....](https://images.od.modash.io/f7411aa7d7cabdc973f2b9ceec6f7d125e514409)
Influencer bio
🇨🇦🇦🇱🧿26 Info@kevikodra.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
pati..patito x Haus Labs
Influencer bio
📍LA 🫀Jalisco Business/PR: patricia.saldana15@gmail.com Un poquito de todo🫰🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Haus Labs's repeat partnerships
Out of 9.6k unique influencers in our dataset, 533 of them (6%) posted content for Haus Labs in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 12 months with 56 total posts.
Here are 3 examples of Haus Labs's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x Haus Labs
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] #tiktokshopcreatorpicks #hauslabsblush @Haus....](https://images.od.modash.io/3d69a42ed77c08c74290874bca28e1fb3430cd30)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] ✨ this is glossy cinnamon!!! #hauslabs....](https://images.od.modash.io/563fe0c1d350feafc5014fc109990a9d75f58434)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] works for all skin types 👏 @Haus Labs by....](https://images.od.modash.io/bc286f1d4f4afc3102bfe9360f163635936c68ea)
daniellamagee x Haus Labs
![TikTok post by @daniellamagee for Haus Labs. Caption reads: [...] love the shimmer paints ✨✨✨ @Haus Labs....](https://images.od.modash.io/f78350e6457dd7d9d6c6c5aec852c5f8142795d7)
![TikTok post by @daniellamagee for Haus Labs. Caption reads: [...] bag deserve a refresh✨ @Haus Labs #hauslabs....](https://images.od.modash.io/50a9b1422f364f93b2ec6de9441bd046cc6a185d)
brittbratstyles x Haus Labs
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Haus Labs had the most influencer activity. 44.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- France (4.5%)
- Italy (4.3%)
Haus Labs's influencer activity by market
Here is another example of Haus Labs collaborating with an influencer in United States.
chelsearlarson x Haus Labs
![TikTok post by @chelsearlarson for Haus Labs. Caption reads: [...] now! No more guessing my shade. @Haus Labs....](https://images.od.modash.io/4a701decdfc957837bdf6fc50bb14e456b8e30da)
Haus Labs's influencer activity vs. related brands
Haus Labs competes with Fenty Beauty and Huda Beauty in prestige makeup with strong shade/finish storytelling and viral creator-driven launches. These brands share similar audiences and are often compared for complexion performance, bold looks, and innovation.
Total influencer content
Haus Labs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 47k sponsored posts, significantly outpacing Fenty Beauty (22.9k posts) and Haus Labs (18.8k posts). Across all three brands, the average volume is 29.6k posts, indicating mature, scaled influencer programs.
By social platform
Haus Labs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram and Fenty Beauty leads on TikTok and YouTube. The gap is most notable on Instagram, with Huda Beauty at 26.1k, Haus Labs at 3.8k, Fenty Beauty at 0 posts. Haus Labs's activity is particularly concentrated on TikTok. Huda Beauty has several times more Instagram posts than Haus Labs, while Fenty Beauty shows none on Instagram in this dataset.
By geographical market
Haus Labs vs. related brands influencer activity (by country)
Estimated sponsored posts in Haus Labs's top markets
Fenty Beauty leads in United States with 14k posts (62.8%), while Huda Beauty has the highest estimated sponsored-post volume in India (5.9k posts, 12.5%), United Kingdom (3.8k posts, 8.1%), while Haus Labs leads in France with 847 posts (4.5%). Looking at United States specifically, the split is Fenty Beauty at 14k posts (62.8%), Huda Beauty at 12k posts (26.2%), Haus Labs at 8.5k posts (44.9%). Haus Labs's strength in France may indicate a home-market focus, while Huda Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
- Aelfric Eden's Influencer Marketing Strategy
- Harry Potter's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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