Haus Labs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 19.0k pieces of influencer content sponsored by Haus Labs over the last 12 months.
This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.
Influencer activity throughout the year
Haus Labs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Haus Labs's influencer activity by month
Number of sponsored posts
Haus Labs's influencer output appears relatively consistent throughout the year, averaging about 1.6k sponsored posts per month. November recorded the highest volume at 2.2k posts (37% above average), while June was the quietest at 950 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:
- TikTok: 14.9k posts (78.4%)
- Instagram: 3.8k posts (20.2%)
- YouTube: 268 posts (1.4%)
Haus Labs's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Haus Labs.
Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bybrookelle x Haus Labs
![Instagram post by @bybrookelle for Haus Labs. Caption reads: [...] ☀️🌺 trying the blush of the summer!....](https://images.od.modash.io/b69c475bbc7c9fa1fc3a9c8d836b8db1136b2bd4)
Influencer bio
australia contact: bybrookelle@gmail.com brookelle@maxconnectors.com.au @maxconnectors
Collaboration metrics
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golloria x Haus Labs
Influencer bio
beauty. fashion. lifestyle. 🇸🇸 golloriageorgeteam@unitedtalent.com
Collaboration metrics
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Loey x Haus Labs
![YouTube post by @Loey for Haus Labs. Caption reads: [...] used: Huda Beauty Blurring Primer Haus Labs....](https://images.od.modash.io/00484d1051356aa516eb3405fe0997fcef1ee668)
Influencer bio
Hello my loves, and welcome back to my channel or welcome to my channel if you are new! Hi, hello, my name is Loey :) I'm a girl obsessed with all things paranormal and spooky, as well as plus-size fashion and makeup! If you like scary stories as well as the occasional haul and makeup tutorial, I'm your girl! Want to advertise with me? For any business inquiries, contact Loey@slashmgmt.com For all general comments/questions, find me on Instagram OR join the Loey Lane Discord!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.5%
- Carousels: 3.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Haus Labs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Haus Labs's influencers average views (TikTok)
Based on each influencer's average views per post
Haus Labs's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.3M avg views/post):
kevikodra x Haus Labs
![TikTok post by @kevikodra for Haus Labs. Caption reads: [...] your life 🫢 TOTAL game changer! @Haus Labs....](https://images.od.modash.io/f7411aa7d7cabdc973f2b9ceec6f7d125e514409)
Influencer bio
🇨🇦🇦🇱🧿26 Info@kevikodra.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
pati..patito x Haus Labs
Influencer bio
📍LA 🫀Jalisco Business/PR: patricia.saldana15@gmail.com Un poquito de todo🫰🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Haus Labs's repeat partnerships
Out of 9.6k unique influencers in our dataset, 540 of them (6%) posted content for Haus Labs in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 12 months with 61 total posts.
Here are 3 examples of Haus Labs's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x Haus Labs
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] #tiktokshopcreatorpicks #hauslabsblush @Haus....](https://images.od.modash.io/3d69a42ed77c08c74290874bca28e1fb3430cd30)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] works for all skin types 👏 @Haus Labs by....](https://images.od.modash.io/bc286f1d4f4afc3102bfe9360f163635936c68ea)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] in the skin and this @Haus Labs concealer is....](https://images.od.modash.io/10dc02fb434d6d05ad449300892dbee0e2fcddcc)
lexirosenstein x Haus Labs
![TikTok post by @lexirosenstein for Haus Labs. Caption reads: [...] 🧡 🔥 shade “fire opal” from Haus Labs ✨ gel....](https://images.od.modash.io/9830858c838e23a2c7a8d39bc21f8106fc63e5d6)
![TikTok post by @lexirosenstein for Haus Labs. Caption reads: [...] $34 instead of 1 for $29! Haus Labs is....](https://images.od.modash.io/93cd30fff21055f75257dea81e6c28238e63e633)
![TikTok post by @lexirosenstein for Haus Labs. Caption reads: [...] B Structural mascara from Haus Labs. Ends....](https://images.od.modash.io/aca9e5c5bec419245aa1b475942f2a07a606d86b)
hiamandadenise x Haus Labs
![TikTok post by @hiamandadenise for Haus Labs. Caption reads: [...] wait to try this new @Haus Labs by Lady Gaga....](https://images.od.modash.io/d75a9d39ea59cf7aec2270db22367e1789975ba5)
![TikTok post by @hiamandadenise for Haus Labs. Caption reads: [...] to be a gamble. This is why @Haus Labs very....](https://images.od.modash.io/540656510175005559dd9405f41f7b85758acad5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Haus Labs had the most influencer activity. 47% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.5%)
- Brazil (5.8%)
- India (4.6%)
Haus Labs's influencer activity by market
Here is another example of Haus Labs collaborating with an influencer in United States.
chelsearlarson x Haus Labs
![TikTok post by @chelsearlarson for Haus Labs. Caption reads: [...] now! No more guessing my shade. @Haus Labs....](https://images.od.modash.io/4a701decdfc957837bdf6fc50bb14e456b8e30da)
Haus Labs's influencer activity vs. related brands
Fenty Beauty and Patrick Ta compete with Haus Labs in prestige makeup with strong artistry and social-driven launches. All three are compared frequently in influencer tutorials, complexion reviews, and trend-based looks.
Total influencer content
Haus Labs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 22.8k sponsored posts, marginally ahead of Patrick Ta (22.4k posts) and Haus Labs (19k posts). Across all three brands, the average volume is 21.4k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Haus Labs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Patrick Ta leads on Instagram and Fenty Beauty leads on TikTok and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 22.3k, Patrick Ta at 17.9k, Haus Labs at 14.9k posts. Haus Labs's activity is particularly concentrated on TikTok. Fenty Beauty shows no Instagram posts in this dataset, while Haus Labs and Patrick Ta each have several thousand.
By geographical market
Haus Labs vs. related brands influencer activity (by country)
Estimated sponsored posts in Haus Labs's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 52%), Mexico (1.5k posts, 6.6%), United Kingdom (1.3k posts, 6%), suggesting a North America focus, while Fenty Beauty has the highest estimated sponsored-post volume in Brazil (2.4k posts, 10.6%), France (1.6k posts, 7%). Looking at United States specifically, the split is Patrick Ta at 12k posts (52%), Fenty Beauty at 12k posts (51.2%), Haus Labs at 8.9k posts (47%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
- HYDROJUG's Influencer Marketing Strategy
- Harry Potter's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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