Haus Labs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.2k pieces of influencer content sponsored by Haus Labs over the last 12 months.
This report breaks down where & how Haus Labs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Haus Labs, see here: Haus Labs influencers.
Influencer activity throughout the year
Haus Labs's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Haus Labs's influencer activity by month
Number of sponsored posts
Haus Labs's influencer activity appears to have tapered over the year, from 454 posts in January down to 460 in December. May was the busiest month at 1.3k posts, 196% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Haus Labs's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (89.1%)
- Instagram: 556 posts (10.7%)
- YouTube: 11 posts (0.2%)
Haus Labs's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Haus Labs.
Here are 3 examples of Haus Labs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bybrookelle x Haus Labs
![Instagram post by @bybrookelle for Haus Labs. Caption reads: [...] ☀️🌺
trying the blush of the summer!....](https://images.od.modash.io/b69c475bbc7c9fa1fc3a9c8d836b8db1136b2bd4)
Influencer bio
australia contact: bybrookelle@gmail.com brookelle@maxconnectors.com.au @maxconnectors
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
golloria x Haus Labs
Influencer bio
beauty. fashion. lifestyle. 🇸🇸 christina.jones@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GLAMZILLA x Haus Labs
![YouTube post by @GLAMZILLA for Haus Labs. Caption reads: [...]
@LadyGaga here is your award....](https://images.od.modash.io/c88761a4314a7bf177d52fffab8d4f1c4a3e41ba)
Influencer bio
Stay Fierce and Be Unapologetically YOU!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Haus Labs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Haus Labs's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.1% of partnerships featuring creators averaging <1K views, Haus Labs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.6M avg views/post):
kayla.ryann x Haus Labs
![TikTok post by @kayla.ryann for Haus Labs. Caption reads: [...] products I repurchase from Sephora 💗 @Haus....](https://images.od.modash.io/ed194235511d5aba559cfa6d6126b9011fef7873)
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
edarcapherbeauty x Haus Labs
Influencer bio
Aquí nos maquillamos 🇺🇸📍FL Colab:Edarcapher@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Haus Labs's repeat partnerships
Out of 2.9k unique influencers in our dataset, 202 of them (7%) posted content for Haus Labs in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 9 months with 29 total posts.
Here are 3 examples of Haus Labs's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x Haus Labs
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] in the skin and this @Haus Labs concealer is....](https://images.od.modash.io/10dc02fb434d6d05ad449300892dbee0e2fcddcc)
![TikTok post by @sloanevosen for Haus Labs. Caption reads: [...] amber horizon medium. 🤎 @Haus Labs by Lady....](https://images.od.modash.io/2fbaddb294ce48c9a21654a69965b6792480a551)
nikyfrancoluna x Haus Labs
![TikTok post by @nikyfrancoluna for Haus Labs. Caption reads: Haus Labs Bio Radiant Gel Highlighter [...].](https://images.od.modash.io/0024c47bdd7d3d0be590848d88ab3a0de0a087fa)
![TikTok post by @nikyfrancoluna for Haus Labs. Caption reads: Haus Labs Colorfuse Longwear Hydrating [...].](https://images.od.modash.io/f6aed6bf7bc81aacea704a78c2b60ea9dff74a8e)
![TikTok post by @nikyfrancoluna for Haus Labs. Caption reads: [...] date night most likely it’s Haus Labs....](https://images.od.modash.io/f1900da131e4ef5dcb154e6db0d2aef186732e32)
gardenofarden x Haus Labs
![TikTok post by @gardenofarden for Haus Labs. Caption reads: [...] you shouldn’t have😍😍😍😍😍@Haus Labs by....](https://images.od.modash.io/e96574084a83bc62104599fea7be84d18edf355f)
![TikTok post by @gardenofarden for Haus Labs. Caption reads: [...] What shade are you getting? @Haus Labs by....](https://images.od.modash.io/d3ed907b2532c63baf4f41226acb9444b8f83e49)
![TikTok post by @gardenofarden for Haus Labs. Caption reads: [...] is honestly next level 😳😳😳@Haus Labs by....](https://images.od.modash.io/211b57002be1295fe8c9974fd4bbf2cc13aeaaff)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Haus Labs had the most influencer activity. 47.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.5%)
- Brazil (4.4%)
- Italy (4.3%)
Haus Labs's influencer activity by market
Here is another example of Haus Labs collaborating with an influencer in United States.
miadeluca x Haus Labs
Haus Labs's influencer activity vs. related brands
Haus Labs, Fenty Beauty, and Kylie Cosmetics are celebrity-led makeup brands that compete for similar consumers through hype drops and creator-driven reviews. Their influencer strategies often focus on shade demos, wear tests, and launch-day buzz.
Total influencer content
Haus Labs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 9.3k sponsored posts, significantly outpacing Haus Labs (5.2k posts) and Kylie Cosmetics (1.6k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs.
By social platform
Haus Labs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Fenty Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 7.7k, Haus Labs at 4.6k, Kylie Cosmetics at 906 posts. Haus Labs's activity is particularly concentrated on TikTok.
By geographical market
Haus Labs vs. related brands influencer activity (by country)
Estimated sponsored posts in Haus Labs's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (3.9k posts, 41.8%), Brazil (867 posts, 9.3%), India (774 posts, 8.3%), while Haus Labs leads in United Kingdom with 441 posts (8.5%). Looking at United States specifically, the split is Fenty Beauty at 3.9k posts (41.8%), Haus Labs at 2.4k posts (47.1%), Kylie Cosmetics at 547 posts (33.4%). Haus Labs's strength in United Kingdom may indicate a home-market focus, while Fenty Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Honey Birdette's Influencer Marketing Strategy
- Shein's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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