Free Soul Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.0k pieces of influencer content sponsored by Free Soul over the last 12 months.

This report breaks down where & how Free Soul invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Free Soul, see here: Free Soul influencers.

Influencer activity throughout the year

Free Soul's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Free Soul's influencer activity appears to have tapered over the year, from 3.2k posts in January down to 728 in December. January was the busiest month at 3.2k posts, 175% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Free Soul's sponsored influencer collaborations break down by social platform:

• TikTok: 13.9k posts (99.5%)
• YouTube: 77 posts (0.5%)

TikTok influencer marketing is a clear focus for Free Soul.

Here are 2 examples of Free Soul's recent sponsored collaborations (one each for TikTok, YouTube).

dailysaveandsolve x Free Soul

dailysaveandsolve

@dailysaveandsolve

05 Sep, 25

2.4M

25k

[...] #magnesiumbenefits #freesoul #tiktokmademebuyit @Free Soul

Influencer bio

@Reformed dc - 'LUCE' ✨ insta - luciefowdonfitness @luciefowdonsocials

Collaboration metrics

Post views2.4M

Post EMV $49.3k

More influencer data

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BethanyDobson x Free Soul

BethanyDobson

@BethanyDobson

10 May, 26

23.9k

928

[...] 🛍️ PRODUCTS FEATURED: Protein Powder — FreeSoul (Code BETHANYD for 20% off): Betty x

Influencer bio

Grab My Recipe E-Book’s Below ⤵️

Collaboration metrics

Post views23.9k

Post EMV $809

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.8% of partnerships featuring creators averaging <1K views, Free Soul's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (296.8k avg views/post):

gillian_everyday_life x Free Soul

gillian_everyday_life

@gillian_everyday_life

03 Jun, 26

889.8k

4.8k

Free Soul The Ultimate Bundle Brill bundle for a [...]

Influencer bio

🛍️ Tiktok Shop Honest Reviews 🛍️ 🧑‍🧒‍🧒 Everyday Life 🧑‍🧒‍🧒 Collabs - gclj1985@gmail.com

Collaboration metrics

Post views889.8k

Post EMV $18.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

lauraellendennis x Free Soul

lauraellendennis

@lauraellendennis

18 Feb, 26

68.9k

1.7k

[...] what’s your fav way to use it?! #freesoul #freesoulsculpt #proteinpowder @Free [...]

Influencer bio

⭐️vlogging adhd in my twenties 🐆motivation & adhd life hacks 🪩dog mum + unhinged yapper 📍devon, uk 💌 lauraellendennispr@gmail.com

Collaboration metrics

Post views68.9k

Post EMV $1.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Free Soul's repeat partnerships

janet.osayande x Free Soul

janet.osayande

@janet.osayande

12 Aug, 25

41.8k

527

[...] 😉 ever since I got the new @Free Soul protein iced coffee I’ve been [...]

janet.osayande

@janet.osayande

17 Nov, 25

3.1k

4

[...] £9.99 for 3 bottles of the @Free Soul ACV gummies?! 🤯 #freesoul [...]

janet.osayande

@janet.osayande

03 Jun, 26

2k

10

Free Soul Fibre Support has been such [...]

thedebway x Free Soul

thedebway

@thedebway

14 Jun, 26

831.9k

2.5k

[...] a good deal on the gummies @Free Soul #tiktokmademebuyit [...]

thedebway

@thedebway

13 Jun, 26

28.4k

122

[...] support for your journey @Free Soul #tiktokmademebuyit [...]

thedebway

@thedebway

03 Dec, 25

25.5k

155

[...] feel, these really helped me @Free Soul #hairlosstips #hairthinning [...]

lauracoenfit x Free Soul

lauracoenfit

@lauracoenfit

08 Aug, 25

767.2k

10.1k

[...] #glutegrowth #getsnatched @Free Soul

lauracoenfit

@lauracoenfit

10 Jan, 26

495.9k

18.1k

[...] below 🍯 Also right now the Free Soul protein is currently in the [...]

lauracoenfit

@lauracoenfit

22 Oct, 25

319.9k

610

[...] is tenfold. Also the @Free Soul mango greens are a craving at [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (26.6%)
• India (3.7%)
• Canada (2.7%)

Here is another example of Free Soul collaborating with an influencer in United Kingdom.

lucefowdon x Free Soul

lucefowdon

@lucefowdon

28 Oct, 25

1.5M

21.9k

Obsessed with the @Free Soul Creaglow 🫶🏼 #creatine #freesoul [...]

Free Soul's influencer activity vs. related brands

Free Soul competes with Women’s Best and EHPlabs in lifestyle-driven supplements marketed through fitness and wellness creators. They target similar audiences with routine-based content, transformations, and affiliate-led conversion.

Total influencer content

EHPlabs leads with 14.9k sponsored posts, marginally ahead of Free Soul (14k posts) and Women's Best (12.9k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

Free Soul leads on TikTok, while Women's Best has the most activity on Instagram and EHPlabs has the most activity on YouTube. The gap is most notable on Instagram, with Women's Best at 9.9k, EHPlabs at 4.4k, Free Soul at 0 posts. Free Soul's activity is particularly concentrated on TikTok. Free Soul has no Instagram posts in this dataset, while Women’s Best has 9,937 and EHPlabs has 4,355.

By geographical market

Free Soul has the highest estimated sponsored-post volume in United Kingdom (8.1k posts, 57.6%), India (519 posts, 3.7%), while EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), while Women's Best leads in France with 720 posts (5.6%). Looking at United Kingdom specifically, the split is Free Soul at 8.1k posts (57.6%), Women's Best at 1.8k posts (14%), EHPlabs at 1k posts (6.8%). Free Soul's strength in United Kingdom may indicate a home-market focus, while EHPlabs shows broader regional investment.