Free Soul Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 12.2k pieces of influencer content sponsored by Free Soul over the last 12 months.

This report breaks down where & how Free Soul invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Free Soul, see here: Free Soul influencers.

Influencer activity throughout the year

Free Soul's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Free Soul's influencer activity appears to have tapered over the year, from 3.2k posts in January down to 711 in December. January was the busiest month at 3.2k posts, 215% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Free Soul's sponsored influencer collaborations break down by social platform:

• TikTok: 12.2k posts (100%)

TikTok influencer marketing is a clear focus for Free Soul.

Here are 1 examples of Free Soul's recent sponsored collaborations (one each for TikTok).

dailysaveandsolve x Free Soul

dailysaveandsolve

@dailysaveandsolve

05 Sep, 25

2.4M

25k

[...] #magnesiumbenefits #freesoul #tiktokmademebuyit @Free Soul

Influencer bio

💰 Daily Deals, Unbeatable Steals 📆 Solving Problems with every Reel

Collaboration metrics

Post views2.4M

Post EMV $49.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 72.7% of partnerships featuring creators averaging <1K views, Free Soul's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (144.6k avg views/post):

debbiemillyard x Free Soul

debbiemillyard

@debbiemillyard

29 Oct, 25

613.5k

8.4k

[...] my glutes whilst being on a cut 💜✨☁️ @Free Soul #creatine #glutetips #gymsupplements [...]

Influencer bio

ONLINE FITNESS COACH creating stronger bodies & softer minds ↓ TRAIN WITH ME ↓

Collaboration metrics

Post views613.5k

Post EMV $12.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

brookejackson.rbf x Free Soul

brookejackson.rbf

@brookejackson.rbf

03 Jul, 25

18.2k

34

@Free Soul collagen gummies changing the game 😍

Influencer bio

Mum of 2 💖🌸 26 UK

Collaboration metrics

Post views18.2k

Post EMV $366

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Free Soul's repeat partnerships

janet.osayande x Free Soul

janet.osayande

@janet.osayande

12 Aug, 25

41.6k

524

[...] 😉 ever since I got the new @Free Soul protein iced coffee I’ve been [...]

janet.osayande

@janet.osayande

17 Nov, 25

3.1k

4

[...] £9.99 for 3 bottles of the @Free Soul ACV gummies?! 🤯 #freesoul [...]

janet.osayande

@janet.osayande

24 Jun, 25

1.4k

20

[...] whey protein powders, the @Free Soul vegan protein blend is a [...]

lins832 x Free Soul

lins832

@lins832

02 Jan, 26

19.3k

77

[...] Hybrid Protein Powder from @Free Soul #tiktokmademebuyit [...]

lins832

@lins832

01 Jan, 26

11.5k

128

[...] check these ones out from @Free Soul #tiktokmademebuyit [...]

lins832

@lins832

22 Dec, 25

6k

24

[...] self will thank me 💁🏻‍♀️ @Free Soul #tiktokmademebuyit [...]

lauracoenfit x Free Soul

lauracoenfit

@lauracoenfit

08 Aug, 25

767.2k

10.1k

[...] #glutegrowth #getsnatched @Free Soul

lauracoenfit

@lauracoenfit

10 Jan, 26

495.9k

18.1k

[...] below 🍯 Also right now the Free Soul protein is currently in the [...]

lauracoenfit

@lauracoenfit

22 Oct, 25

319.9k

610

[...] is tenfold. Also the @Free Soul mango greens are a craving at [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Free Soul's influencer activity vs. related brands

Free Soul competes with Women’s Best and Love Wellness in women-focused wellness supplements, where creators drive trust through routine content, benefits education, and community-led positioning.

Total influencer content

Women's Best leads with 13.9k sponsored posts, marginally ahead of Free Soul (12.2k posts) and Love Wellness (5k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. Free Soul and Women’s Best have similar total post counts, while Love Wellness has less than half as many posts as either of them.

By social platform

Free Soul leads on TikTok and YouTube, while Women's Best leads on Instagram. The gap is most notable on Instagram, with Women's Best at 10.8k, Free Soul at 0, Love Wellness at 0 posts. Free Soul's activity is particularly concentrated on TikTok. Free Soul and Love Wellness posts are concentrated on TikTok, while Women’s Best has several times more posts on Instagram than on TikTok.