Free Soul Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.6k pieces of influencer content sponsored by Free Soul over the last 12 months.

This report breaks down where & how Free Soul invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Free Soul, see here: Free Soul influencers.

Influencer activity throughout the year

Free Soul's sponsored post volume peaks in January with 1.8k posts, 283% higher than the monthly average of 463. April recorded the lowest activity at 209 posts, 55% below average.

June generated the most views at 7.2M, while December recorded the least at 1.4M. Across all tracked posts in the 12-month window, average views per post were 8.2k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @meggangrubb, generated 3.7M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Free Soul's sponsored influencer collaborations break down by social platform:

• TikTok: 5.3k posts (94.6%)
• Instagram: 303 posts (5.4%)
• YouTube: 3 posts (0.1%)

TikTok influencer marketing is a clear focus for Free Soul.

Here are 3 examples of Free Soul's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

meggangrubb x Free Soul

meggangrubb

@meggangrubb

23 Jun, 25

3.7M

4.1k

Very cool being the face of @freesoul brand new product HydraCreatine!! [...]

Influencer bio

founder @beyondapp helping women with fitness through every stage in life🤍 fitness trainer, wife & winnie’s mama 🐻 join my 30 day challenge now 💕✨⬇️

Collaboration metrics

Post views 3.7M

Post EMV $110.9k

More influencer data

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leilatudorugc x Free Soul

leilatudorugc

@leilatudorugc

24 Apr, 25

1.5M

1.7k

[...] YUMMIEST protein shake I’ve ever had @Free Soul use LEILA15 for 15% off at checkout. [...]

Influencer bio

22| all things health & wellness UGC creator 🎧✨☁️ 💌 leilatudorugc@yahoo.com

Collaboration metrics

Post views 1.5M

Post EMV $30.1k

More influencer data

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VictoriaMagrath x Free Soul

VictoriaMagrath

@VictoriaMagrath

28 Oct, 25

58.4k

2.1k

[...] Free Soul: https://freesoul.com/ * Ninja Slushi: [...]

Influencer bio

Oversharing since 2012.

Collaboration metrics

Post views 58.4k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71% of partnerships featuring creators averaging <1K views, Free Soul's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (145.3k avg views/post):

aleesacolexo x Free Soul

aleesacolexo

@aleesacolexo

07 Sep, 25

434.1k

1.4k

[...] protein drink I have ever tried 😍 @Free Soul #protein #proteincoffee #foryoudays

Influencer bio

💌Aleesacole1@icloud.com ✨Health | Fitness | Nutrition✨

Collaboration metrics

Post views 434.1k

Post EMV $8.8k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

growwpops x Free Soul

growwpops

@growwpops

24 Oct, 25

16.4k

280

[...] #creatine #gymsupplements #freesoul @Free Soul

Influencer bio

genuine recs only!! 💌 growwpops@gmail.com 💌 @pops

Collaboration metrics

Post views 16.4k

Post EMV $342

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Free Soul's repeat partnerships

janet.osayande x Free Soul

janet.osayande

@janet.osayande

12 Aug, 25

41.3k

516

[...] 😉 ever since I got the new @Free Soul protein iced coffee I’ve been [...]

janet.osayande

@janet.osayande

17 Nov, 25

3.1k

4

[...] £9.99 for 3 bottles of the @Free Soul ACV gummies?! 🤯 #freesoul [...]

janet.osayande

@janet.osayande

24 Jun, 25

1.4k

20

[...] whey protein powders, the @Free Soul vegan protein blend is a [...]

lauracoenfit x Free Soul

lauracoenfit

@lauracoenfit

29 Oct, 25

186.8k

1k

[...] #BlackFriday2025 @Free Soul

lauracoenfit

@lauracoenfit

08 Dec, 25

182.5k

1.1k

[...] vanilla or salted caramel 🥰 @Free Soul #freesoulprotein [...]

lauracoenfit

@lauracoenfit

10 Jan, 26

155.3k

8.2k

[...] below 🍯 Also right now the Free Soul protein is currently in the [...]

laurenjwhelan x Free Soul

laurenjwhelan

@laurenjwhelan

10 Apr, 25

314.3k

2.8k

[...] please let me know 🫶🏼 @Free Soul #wieiad #intuitiveeating [...]

laurenjwhelan

@laurenjwhelan

17 May, 25

208.4k

9.1k

[...] centre in Manchester 📍🛍️ @Free Soul @Wild Dose @Deep Sleep [...]

laurenjwhelan

@laurenjwhelan

10 Aug, 25

121.9k

6.2k

[...] Corfu Restort - Stunning 🤩 @Free Soul @Wild Dose @Womenli [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (19.2%)
• Australia (2.9%)
• India (2.2%)

Here is another example of Free Soul collaborating with an influencer in United Kingdom.

dominiquecourtneycox x Free Soul

dominiquecourtneycox

@dominiquecourtneycox

30 May, 25

1.3M

1k

[...] GETTING ENOUGH PROTEIN IN YOUR DIET? @freesoul Vegan Protein Blend is made from pea [...]

Free Soul's influencer activity vs. related brands

Free Soul competes in women-focused wellness and supplements where education and routine-based content are key. Women’s Best and Love Wellness target similar audiences and offer close benchmarks for influencer strategies that blend lifestyle and benefits-led messaging.

Total influencer content

Free Soul leads with 5.6k sponsored posts, significantly outpacing Women's Best (2.6k posts) and Love Wellness (2.1k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. Free Soul has more than double the total posts of Women's Best and Love Wellness.

By social platform

Free Soul leads on TikTok and YouTube, while Women's Best leads on Instagram. The gap is most notable on TikTok, with Free Soul at 5.3k, Love Wellness at 1.6k, Women's Best at 378 posts. Free Soul's activity is particularly concentrated on TikTok. Free Soul has far more TikTok posts than Women's Best and more than triple Love Wellness, while Women's Best has far more Instagram posts than Free Soul and more than five times Love Wellness.

By geographical market

Free Soul has the highest estimated sponsored-post volume in United Kingdom (3.5k posts, 62.7%), Australia (163 posts, 2.9%), while Love Wellness has the highest estimated sponsored-post volume in United States (1.6k posts, 77.8%), Canada (72 posts, 3.5%), suggesting a North America focus, while Women's Best leads in France with 125 posts (4.8%). Looking at United Kingdom specifically, the split is Free Soul at 3.5k posts (62.7%), Women's Best at 360 posts (13.8%), Love Wellness at 74 posts (3.6%). Free Soul's strength in United Kingdom may indicate a home-market focus, while Love Wellness shows broader regional investment.