Love Wellness Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Love Wellness over the last 12 months.
This report breaks down where & how Love Wellness invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Love Wellness, see here: Love Wellness influencers.
Influencer activity throughout the year
Love Wellness's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Love Wellness's influencer activity by month
Number of sponsored posts
Love Wellness's sponsored post volume peaks in January with 806 posts, 448% higher than the monthly average of 147. June recorded the lowest activity at 5 posts, 97% below average. This could reflect a holiday-focused influencer strategy.
Love Wellness's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 4.8M, while July recorded the least at 20.4k. Across all tracked posts in the 12-month window, average views per post were 9.3k. Interestingly, the highest-view month (November) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @mrsbryan27, generated 1.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Love Wellness's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (79.5%)
- Instagram: 423 posts (20.5%)
Love Wellness's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Love Wellness.
Here are 2 examples of Love Wellness's recent sponsored collaborations (one each for Instagram, TikTok).
thyriifrazier x Love Wellness
![Instagram post by @thyriifrazier for Love Wellness. Caption reads: [...] with the same routine >>>
THANKS TO LOVE....](https://images.od.modash.io/9694feabe9f0fcbb46c1c09d2a08183330dffd88)
Influencer bio
hey girl , it’s ya big sis 22 & love women empowerment 💌 thyri@idolsandicons.co BIG SISTER ADVICE E -BOOK OUT NOW 🤍
Collaboration metrics
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mrsbryan27 x Love Wellness
![TikTok post by @mrsbryan27 for Love Wellness. Caption reads: [...] #wonenshealth #TikTokShopBlackFriday....](https://images.od.modash.io/087d101f1740355b984bc2d8c42aed98cd2b22eb)
Influencer bio
Mom of 4. Wife of 1. TikTok Shop and UGC creator. Living the dream? Mrsbryan27tt@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Love Wellness are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Love Wellness's influencers average views (TikTok)
Based on each influencer's average views per post
With 81.2% of partnerships featuring creators averaging <1K views, Love Wellness's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (22.5k avg views/post):
lobosworth x Love Wellness
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] better than fragranced soap 🧼🚫....](https://images.od.modash.io/d0bce89edeb5e3f78646afa696b3006f618f9549)
Influencer bio
NEW MOM, lol. Still running a women’s health company
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
preciousreviewsit x Love Wellness
Influencer bio
Scorpio So Yk Idgaf🤫 📧:Collabwithprecious23@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Love Wellness's repeat partnerships
Out of 1.1k unique influencers in our dataset, 54 of them (5%) posted content for Love Wellness in 3 or more separate calendar months. The most consistent partner is @lobosworth, who has collaborated across 8 months with 26 total posts.
Here are 3 examples of Love Wellness's repeat influencer partnerships, with links to the sponsored content.
lobosworth x Love Wellness
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] for Two 🍕 Big news: @lovewellness is....](https://images.od.modash.io/397b8857b8bec965a1433653d14ec284a8726686)
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] Friday deals are LIVE on LoveWellness.com!....](https://images.od.modash.io/8b2866dcdbbaa8c69defb67e372e3b4d1c82aae2)
lifebyallisonblog x Love Wellness
![Instagram post by @lifebyallisonblog for Love Wellness. Caption reads: [...] make me feel good.
The @lovewellness....](https://images.od.modash.io/2bad4002e2c0543f9b666ca4561e20055bbb7f42)
![Instagram post by @lifebyallisonblog for Love Wellness. Caption reads: [...] — and of course, my @lovewellness Women’s....](https://images.od.modash.io/f4339831d1d9ff9197999210864fd8b76b153cdc)
![Instagram post by @lifebyallisonblog for Love Wellness. Caption reads: [...] lineup always includes the Love Wellness....](https://images.od.modash.io/3daf268bc0b949c922cc95ba2da2446b712aa578)
alicias.tok3 x Love Wellness
![TikTok post by @alicias.tok3 for Love Wellness. Caption reads: Love Wellness Intimate Skin Support Spray [...].](https://images.od.modash.io/a91256997f24f2fb2c3870be1e339f6d12db5d08)
![TikTok post by @alicias.tok3 for Love Wellness. Caption reads: Love Wellness Antimicrobial intimate Skin [...].](https://images.od.modash.io/cb16e8e9d4314ab103d263f2ebcf9d2946954473)
![TikTok post by @alicias.tok3 for Love Wellness. Caption reads: Love Wellness Intimate Health Routine [...].](https://images.od.modash.io/8f37f2d8c77a9aa9a6b66445f26910256aa5aa77)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Love Wellness had the most influencer activity. 77.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.6%)
- Canada (3.5%)
- Brazil (3.1%)
Love Wellness's influencer activity by market
Here is another example of Love Wellness collaborating with an influencer in United States.
miss.allyy x Love Wellness
Love Wellness's influencer activity vs. related brands
Lemme and Arrae are close competitors to Love Wellness as modern, DTC supplement brands positioned around women’s wellness with heavy influencer and social marketing. They overlap strongly in audience, product intent (gut, mood, hormonal support), and premium branding.
Total influencer content
Love Wellness vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lemme leads with 3.6k sponsored posts, significantly outpacing Love Wellness (2.1k posts) and Arrae (1.4k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.
By social platform
Love Wellness vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Love Wellness leads on Instagram, while Lemme has the most activity on TikTok and Arrae has the most activity on YouTube. The gap is most notable on TikTok, with Lemme at 3.5k, Love Wellness at 1.6k, Arrae at 1.4k posts. Love Wellness's activity is particularly concentrated on TikTok. Lemme has far more TikTok posts than Love Wellness and Arrae, while Love Wellness has far more Instagram posts than Lemme and Arrae.
By geographical market
Love Wellness vs. related brands influencer activity (by country)
Estimated sponsored posts in Love Wellness's top markets
Lemme has the highest estimated sponsored-post volume in United States (2.3k posts, 63.1%), India (273 posts, 7.6%), United Kingdom (147 posts, 4.1%), while Arrae leads in Canada with 185 posts (12.9%). Looking at United States specifically, the split is Lemme at 2.3k posts (63.1%), Love Wellness at 1.6k posts (77.8%), Arrae at 991 posts (69.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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