Love Wellness Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by Love Wellness over the last 12 months.

This report breaks down where & how Love Wellness invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Love Wellness, see here: Love Wellness influencers.

Influencer activity throughout the year

Love Wellness's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Love Wellness's influencer activity appears to have tapered over the year, from 1.9k posts in January down to 557 in December. January was the busiest month at 1.9k posts, 327% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Love Wellness's sponsored influencer collaborations break down by social platform:

• TikTok: 5.5k posts (99.9%)
• YouTube: 3 posts (0.1%)

TikTok influencer marketing is a clear focus for Love Wellness.

Here are 1 examples of Love Wellness's recent sponsored collaborations (one each for TikTok).

mrsbryan27 x Love Wellness

mrsbryan27

@mrsbryan27

10 Nov, 25

3.9M

34.5k

[...] #wonenshealth #TikTokShopBlackFriday @lovewellness

Influencer bio

Mom of 4. Wife of 1. TikTok Shop and UGC creator. Living the dream? Mrsbryan27tt@gmail.com

Collaboration metrics

Post views3.9M

Post EMV $79.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 78.2% of partnerships featuring creators averaging <1K views, Love Wellness's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (136.0k avg views/post):

itsjisukim x Love Wellness

itsjisukim

@itsjisukim

02 Apr, 26

400.3k

3k

[...] this is your sign to grab the @lovewellness Strips in “Bloat” and “Calm” at [...]

Influencer bio

5'0" petite fitness | nontoxic lifestyle based in LA IG: @itsjisukim ✉️: itsjisukim@gmail.com

Collaboration metrics

Post views400.3k

Post EMV $8.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

londondagreat1 x Love Wellness

londondagreat1

@londondagreat1

17 Mar, 26

12.3k

333

[...] be on someone’s island in my bikini @lovewellness #lovewellness #bloatingrelief [...]

Influencer bio

Fitness l Fashion l Lifestyle l Entrepreneur The Orig. Jiggle GymBae🏆 Collabs: Londondagreat8@gmail.com CA: $Londondagreat8

Collaboration metrics

Post views12.3k

Post EMV $263

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Love Wellness's repeat partnerships

lobosworth x Love Wellness

lobosworth

@lobosworth

23 Oct, 25

148.2k

828

[...] than fragranced soap 🧼🚫 @lovewellness pH Balanced Cleanser is [...]

lobosworth

@lobosworth

16 Sep, 25

121.3k

984

[...] for Two 🍕 Big news: @lovewellness is popping up at Upside on [...]

lobosworth

@lobosworth

10 Nov, 25

26.2k

247

[...] Friday deals are LIVE on LoveWellness.com! Use: BLACKFRIDAY40 for [...]

serenalynnfields x Love Wellness

serenalynnfields

@serenalynnfields

07 Mar, 26

1.2M

13.3k

[...] #tiktokshopspringglowup #lovewellnessnewarrivals @lovewellness

serenalynnfields

@serenalynnfields

13 Feb, 26

165.8k

1.2k

[...] careful with these things! @lovewellness #sleepgummies [...]

serenalynnfields

@serenalynnfields

04 Feb, 26

10.1k

173

[...] your coochie really needs @lovewellness #tiktokshopstockup [...]

druadds2cart x Love Wellness

druadds2cart

@druadds2cart

06 Dec, 25

1.4M

7.2k

Desinfectante íntimo 🐱@lovewellness #desinfectante [...]

druadds2cart

@druadds2cart

15 Jan, 26

212k

893

Adiós Rosa! 🌹 @lovewellness #desinfectante [...]

druadds2cart

@druadds2cart

03 Apr, 26

114.6k

848

[...] y no son garantizados. @lovewellness #dormirbien [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.3%)
• United Kingdom (0.9%)
• Germany (0.5%)

Here is another example of Love Wellness collaborating with an influencer in United States.

myfabfindss x Love Wellness

myfabfindss

@myfabfindss

19 Dec, 25

2.2M

21.4k

[...] #cyperusrotundusoil #hairremoval @lovewellness

Love Wellness's influencer activity vs. related brands

Love Wellness competes with Lemme and OLLY in supplements and wellness routines marketed heavily through lifestyle creators. The overlap is strongest in daily habit positioning, flavor-led product appeal, and subscription/repurchase dynamics.

Total influencer content

Lemme leads with 13.3k sponsored posts, significantly outpacing Love Wellness (5.5k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 7.2k posts, indicating mature, scaled influencer programs. Lemme has more than twice as many total posts as Love Wellness and OLLY.

By social platform

Among these brands, OLLY leads on Instagram and Lemme leads on TikTok and YouTube. The gap is most notable on TikTok, with Lemme at 13.3k, Love Wellness at 5.5k, OLLY at 1.8k posts. Love Wellness's activity is particularly concentrated on TikTok. On TikTok, Lemme has more than twice as many posts as Love Wellness and OLLY.

By geographical market

Lemme has the highest estimated sponsored-post volume in United States (9.6k posts, 71.8%), Turkey (1k posts, 7.7%), United Kingdom (840 posts, 6.3%), suggesting a Europe focus, while OLLY leads in Canada with 183 posts (6.9%). Looking at United States specifically, the split is Lemme at 9.6k posts (71.8%), Love Wellness at 5.2k posts (94.9%), OLLY at 2k posts (75.9%).