Love Wellness Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.2k pieces of influencer content sponsored by Love Wellness over the last 12 months.

This report breaks down where & how Love Wellness invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Love Wellness, see here: Love Wellness influencers.

Influencer activity throughout the year

Love Wellness's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Love Wellness's influencer activity appears to have tapered over the year, from 1.9k posts in January down to 558 in December. January was the busiest month at 1.9k posts, 441% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Love Wellness's sponsored influencer collaborations break down by social platform:

• TikTok: 4.2k posts (99.9%)
• YouTube: 3 posts (0.1%)

TikTok influencer marketing is a clear focus for Love Wellness.

Here are 1 examples of Love Wellness's recent sponsored collaborations (one each for TikTok).

girlmamaaffiliatetts x Love Wellness

girlmamaaffiliatetts

@girlmamaaffiliatetts

29 Oct, 25

2M

12k

[...] kills bacteria causing UTIs. @lovewellness #femininehygiene#femininehygienephbal [...]

Influencer bio

Girl Mama Skincare, Health & Beauty cateaffiliatetts@gmail.com

Collaboration metrics

Post views2.0M

Post EMV $40.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 77.1% of partnerships featuring creators averaging <1K views, Love Wellness's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (57.1k avg views/post):

samantha8535 x Love Wellness

samantha8535

@samantha8535

17 Nov, 25

706.4k

5.7k

[...] you coochie! #hygiene #womenshealth @lovewellness #phbalance #femininehygiene [...]

Influencer bio

Mom 👩🏻‍🦰 of 2-ballers⚾️🥎, TTS💰, Family Fun

Collaboration metrics

Post views706.4k

Post EMV $14.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

allieappleton x Love Wellness

allieappleton

@allieappleton

02 May, 25

14.2k

609

[...] #workoutsets @Garmin Connects @lovewellness @Vuori Clothing @Waterboy @Patrick Ta [...]

Influencer bio

Bay Area beauty, snack plates, lifestyle 💌 allieappleton@linkcreatormgmt.com

Collaboration metrics

Post views14.2k

Post EMV $314

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Love Wellness's repeat partnerships

lobosworth x Love Wellness

lobosworth

@lobosworth

23 Oct, 25

148.2k

828

[...] than fragranced soap 🧼🚫 @lovewellness pH Balanced Cleanser is [...]

lobosworth

@lobosworth

16 Sep, 25

121.3k

984

[...] for Two 🍕 Big news: @lovewellness is popping up at Upside on [...]

lobosworth

@lobosworth

07 May, 25

26.7k

335

[...] eat the tacos 🌮 @tacobell @lovewellness

clairelyyou x Love Wellness

clairelyyou

@clairelyyou

10 Jan, 26

75.2k

287

[...] so I HAD TO SHARE…🫶🏼‼️ @lovewellness #tiktokshopcreatorpicks

clairelyyou

@clairelyyou

20 Jan, 26

18.4k

121

[...] #tiktokshopjumpstart @lovewellness

clairelyyou

@clairelyyou

12 Jan, 26

16.3k

91

[...] #tiktokshopcreatorpicks @lovewellness

mrsbryan27 x Love Wellness

mrsbryan27

@mrsbryan27

10 Nov, 25

1.8M

16.8k

[...] #TikTokShopBlackFriday @lovewellness

mrsbryan27

@mrsbryan27

11 Nov, 25

122.6k

952

[...] #womenshealth #phbalance @lovewellness ph balance spray

mrsbryan27

@mrsbryan27

15 Dec, 25

68.8k

938

[...] #tiktokshopcreatorpicks #lovewellness @lovewellness

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.3%)
• Canada (5.7%)
• Australia (2.3%)

Here is another example of Love Wellness collaborating with an influencer in United States.

krystalchasgirl x Love Wellness

krystalchasgirl

@krystalchasgirl

24 Dec, 25

2M

4k

@lovewellness #lovewellnesspartner [...]

Love Wellness's influencer activity vs. related brands

Love Wellness competes in supplements and intimate/wellness routines where trust and personal testimony matter. Lemme and OLLY target similar wellness-focused consumers and use comparable influencer formats like daily habits, before/after, and bundle promotions.

Total influencer content

Lemme leads with 14.8k sponsored posts, significantly outpacing Love Wellness (4.2k posts) and OLLY (3.4k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. Lemme has more than three times as many total posts as Love Wellness and OLLY.

By social platform

Among these brands, OLLY leads on Instagram and Lemme leads on TikTok and YouTube. The gap is most notable on TikTok, with Lemme at 14.8k, Love Wellness at 4.2k, OLLY at 1.6k posts. Love Wellness's activity is particularly concentrated on TikTok. On TikTok, Lemme has more than three times as many posts as Love Wellness and far more than OLLY, while Love Wellness and Lemme show no Instagram posts and OLLY leads Instagram posting.

By geographical market

Love Wellness has the highest estimated sponsored-post volume in United States (3.5k posts, 81.6%), United Kingdom (309 posts, 7.3%), Canada (241 posts, 5.7%), suggesting a North America focus, while OLLY leads in Brazil with 912 posts (26.9%). Looking at United States specifically, the split is Love Wellness at 3.5k posts (81.6%), OLLY at 1.9k posts (54.7%). Love Wellness's strength in United States and United Kingdom may indicate a home-market focus, while OLLY shows broader regional investment.