Love Wellness Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.0k pieces of influencer content sponsored by Love Wellness over the last 12 months.
This report breaks down where & how Love Wellness invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Love Wellness, see here: Love Wellness influencers.
Influencer activity throughout the year
Love Wellness's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Love Wellness's influencer activity by month
Number of sponsored posts
Love Wellness's influencer activity appears to have tapered over the year, from 1.9k posts in January down to 556 in December. January was the busiest month at 1.9k posts, 367% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Love Wellness's sponsored influencer collaborations break down by social platform:
- TikTok: 5.0k posts (100%)
Love Wellness's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Love Wellness.
Here are 1 examples of Love Wellness's recent sponsored collaborations (one each for TikTok).
myfabfindss x Love Wellness
![TikTok post by @myfabfindss for Love Wellness. Caption reads: [...] #cyperusrotundusoil #hairremoval....](https://images.od.modash.io/a3e93b2ca3db6b101af1db7ac97ac898b2887427)
Influencer bio
Mom of 2. Always tired. I find the good stuff 👇 Tiktokdevyns@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Love Wellness are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Love Wellness's influencers average views (TikTok)
Based on each influencer's average views per post
With 78.3% of partnerships featuring creators averaging <1K views, Love Wellness's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (93.9k avg views/post):
itsjisukim x Love Wellness
![TikTok post by @itsjisukim for Love Wellness. Caption reads: [...] this is your sign to grab the @lovewellness....](https://images.od.modash.io/e001d97aa08614df32b87cdadf6730e9aebe4459)
Influencer bio
fitness, nutrition, & nontoxic beauty IG: @itsjisukim ✉️: itsjisukim@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
londondagreat1 x Love Wellness
![TikTok post by @londondagreat1 for Love Wellness. Caption reads: [...] be on someone’s island in my bikini....](https://images.od.modash.io/02efe01fc76d1182ea1b605b5a6cd73b1232e941)
Influencer bio
Fitness l Fashion l Lifestyle l Entrepreneur The Orig. Jiggle GymBae🏆 Collabs: Londondagreat8@gmail.com CA: $Londondagreat8
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Love Wellness's repeat partnerships
Out of 2k unique influencers in our dataset, 133 of them (7%) posted content for Love Wellness in 3 or more separate calendar months. The most consistent partner is @lobosworth, who has collaborated across 9 months with 28 total posts. @shopeasyethan alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Love Wellness's repeat influencer partnerships, with links to the sponsored content.
lobosworth x Love Wellness
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] than fragranced soap 🧼🚫 @lovewellness pH....](https://images.od.modash.io/d0bce89edeb5e3f78646afa696b3006f618f9549)
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] for Two 🍕 Big news: @lovewellness is....](https://images.od.modash.io/397b8857b8bec965a1433653d14ec284a8726686)
![TikTok post by @lobosworth for Love Wellness. Caption reads: [...] eat the tacos 🌮 @tacobell @lovewellness.](https://images.od.modash.io/299cc3c16f80c9fd70b460721cb67af6240fac79)
serenalynnfields x Love Wellness
![TikTok post by @serenalynnfields for Love Wellness. Caption reads: [...] #tiktokshopspringglowup....](https://images.od.modash.io/2f6ceb8af679c02b6984b0ffd8dcebfeb8a283f0)
![TikTok post by @serenalynnfields for Love Wellness. Caption reads: [...] careful with these things! @lovewellness....](https://images.od.modash.io/48441d5d22b0c0e1bcdbd931906b9293cd2f314f)
![TikTok post by @serenalynnfields for Love Wellness. Caption reads: [...] your coochie really needs @lovewellness....](https://images.od.modash.io/daed6a79aea97d25395de983ead8d5daee0e24b9)
alicia.slays.wellness x Love Wellness
![TikTok post by @alicias.tok3 for Love Wellness. Caption reads: Love Wellness Intimate Skin Support Spray [...].](https://images.od.modash.io/a91256997f24f2fb2c3870be1e339f6d12db5d08)
![TikTok post by @alicia.slays.wellness for Love Wellness. Caption reads: Love Wellness Intimate Skin Support for [...].](https://images.od.modash.io/0c3430adc6af6c79fcd81ae959d9e2ad5b405499)
![TikTok post by @alicias.tok3 for Love Wellness. Caption reads: Love Wellness Antimicrobial intimate Skin [...].](https://images.od.modash.io/cb16e8e9d4314ab103d263f2ebcf9d2946954473)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Love Wellness's influencer activity vs. related brands
Love Wellness competes closely with Lemme and Arrae in women’s wellness supplements, targeting similar audiences through symptom-led content, education-first creators, and strong review social proof.
Total influencer content
Love Wellness vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lemme leads with 14.3k sponsored posts, significantly outpacing Love Wellness (5k posts) and Arrae (4.6k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Lemme has far more total posts than Love Wellness and Arrae.
By social platform
Love Wellness vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Arrae leads on Instagram and YouTube and Lemme leads on TikTok. The gap is most notable on TikTok, with Lemme at 14.3k, Love Wellness at 5k, Arrae at 4.3k posts. Love Wellness's activity is particularly concentrated on TikTok. Arrae is the only brand with a notable Instagram posting presence, while TikTok is the main source of posts for all three brands.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lemme's Influencer Marketing Strategy
- Arrae's Influencer Marketing Strategy
- Divoom's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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