Women's Best Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Women's Best over the last 12 months.
This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.
Influencer activity throughout the year
Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Women's Best's influencer activity by month
Number of sponsored posts
Women's Best's influencer output appears relatively consistent throughout the year, averaging about 217 sponsored posts per month. November recorded the highest volume at 278 posts (28% above average), while January was the quietest at 132 posts.
Women's Best's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 60.8M, while July recorded the least at 9.9M. Across all tracked posts in the 12-month window, average views per post were 94.4k. Interestingly, the highest-view month (January) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @anyundik, generated 41.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (85.4%)
- TikTok: 378 posts (14.5%)
- YouTube: 2 posts (0.1%)
Women's Best's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Women's Best.
Here are 3 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
anyundik x Women's Best
![Instagram post by @anyundik for Women's Best. Caption reads: [...] said challenge accepted 🤣 Matching....](https://images.od.modash.io/c899c4269d1561eae341759a167897fa8893417b)
Influencer bio
23 years old | Down syndrome advocate ♥ Team @womensbest code ANYA @youngla Athlete 15% OFF code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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vallitfit x Women's Best
Influencer bio
Registered Dietitian & Fitness Coach 🇺🇦🇺🇸 Work with me → VALLITFIT.COM team @Women‘s Best code 'VALLI' @YOUNGLA @Buffbunny Collection athlete code 'ANYA'
Collaboration metrics
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AshleyGaita x Women's Best
Influencer bio
WHERE FITNESS MEETS FASHION! We cover unreleased try on hauls, in-depth reviews, mix and match inspo, and MORE from all of our favorite activewear brands! ------------------------------------ SOME POPULAR BRANDS WE TALK ABOUT ARE - Gymshark | Alphalete | Buffbunny Collection | P'tula | Paragon Fitwear | YoungLA | Lazuli Label | POPFLEX | Oner Active | Women's Best | Amazon | Nike | Adidas | Lululemon | Alo Yoga | NVGTN | Halara | & MORE! AND COVER TOPICS SURROUNDING- Activewear | Activewear Trends | Athleisure | Fitness Fashion | The Best Leggings | How to Style | How to Wear | Instagram Activewear Brands | Try-on Haul Reviews | Unboxing First Impressions | In-Depth Reviews | New Releases | Affordable Activewear | Seamless Leggings | Scrunch Leggings | TikTok Leggings | Squat Proof Leggings | Gym Leggings | Gymshark Motivation | Amazon Finds | Amazon Essentials | Amazon Must Haves | Amazon Activewear | Yoga Brands
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65.3%
- Posts: 34.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Women's Best are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Women's Best's influencers average views (Instagram)
Based on each influencer's average views per post
With 34% of partnerships featuring creators averaging 10K-50K views, Women's Best's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
coralie_vdb_ x Women's Best
Influencer bio
your fitness anime girl ⚡︎ @womensbest : coralie 👽ྀི strong body | soft mind | belgium ↓ ANIME SCULPT PROGRAM ↓ ✧˚ (starts Feb 2nd)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.5k avg views/post):
mandys.power x Women's Best
![Instagram post by @mandys.power for Women's Best. Caption reads: [...] where the magic happens✨
Outfit....](https://images.od.modash.io/4c37160291490551b4d465ab99206795f594ee41)
Influencer bio
Fitness | Mindset | Lifestyle @profit_sportssolutions Ambassador @womensbest.me code: Mandy Dubai 📍 Coach @ufcgymuae 💌Mandyspower@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Women's Best's repeat partnerships
Out of 407 unique influencers in our dataset, 181 of them (44%) posted content for Women's Best in 3 or more separate calendar months. The most consistent partner is @naomi_delapenia, who has collaborated across 13 months with 48 total posts.
Here are 3 examples of Women's Best's repeat influencer partnerships, with links to the sponsored content.
naomi_delapenia x Women's Best
![Instagram post by @naomi_delapenia for Women's Best. Caption reads: [...] Seamless Scrunch Unitard' @womensbest 🖤 get....](https://images.od.modash.io/0104015860e4e10555e0b7d8857dd6c86ecb9f8d)
![Instagram post by @naomi_delapenia for Women's Best. Caption reads: [...] Across the map, in @womensbest ✈️🪪✨
Happy....](https://images.od.modash.io/a0b11eadd6f8d3d2d737865da6268158f41ecfa1)
angeeelina.fit x Women's Best
![Instagram post by @angeeelina.fit for Women's Best. Caption reads: [...] full fit is by @womensbest 🩷
GIRLSSS.. you....](https://images.od.modash.io/2dbe780f880cd2792280a23e140877d0cf5af438)
![Instagram post by @angeeelina.fit for Women's Best. Caption reads: [...] time to do cardio? 😌👇🏽
@womensbest....](https://images.od.modash.io/3a9872c30bb3ef5e742049e443c2c7a825e5f078)
![Instagram post by @angeeelina.fit for Women's Best. Caption reads: [...] 👀💪🏽⬇️
Firstttt… @womensbest BLACK FRIDAY....](https://images.od.modash.io/1e93d62dc82d09a34a107b5f19973a2e6b8b9ea1)
virginie.mumfit x Women's Best
![Instagram post by @virginie.mumfit for Women's Best. Caption reads: [...] méthode ? ⬇️
-
Mon ensemble @womensbest....](https://images.od.modash.io/083a8254387a0f4c5fed497e8334fc3b5d49e66c)
![Instagram post by @virginie.mumfit for Women's Best. Caption reads: [...] matin …
-
🤎 mon ensemble @womensbest....](https://images.od.modash.io/777c4c3c9cb38d8f5af0b386881b0a739d2880b4)
![Instagram post by @virginie.mumfit for Women's Best. Caption reads: [...] tenue : collection define @womensbest -10%....](https://images.od.modash.io/e8efacf8dbb7d7f3b0890500846b903cbb1e7f9c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Women's Best had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.8%)
- France (4.8%)
- Canada (3.2%)
Women's Best's influencer activity by market
Here is another example of Women's Best collaborating with an influencer in France.
tarasbody_ x Women's Best
Women's Best's influencer activity vs. related brands
Women’s Best overlaps with EHPlabs and Alani Nutrition in fitness supplements marketed heavily through influencers and aspirational lifestyle content. These competitors fight for similar audiences across gym, wellness, and “results” positioning.
Total influencer content
Women's Best vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Alani Nutrition leads with 3.6k sponsored posts, notably outpacing EHPlabs (2.9k posts) and Women's Best (2.6k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.
By social platform
Women's Best vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Women's Best leads on Instagram, while Alani Nutrition has the most activity on TikTok and EHPlabs has the most activity on YouTube. The gap is most notable on Instagram, with Women's Best at 2.2k, EHPlabs at 755, Alani Nutrition at 645 posts. Women's Best's activity is particularly concentrated on Instagram. Women's Best has far more Instagram posts than EHPlabs and Alani Nutrition, while EHPlabs and Alani Nutrition have many more TikTok posts than Women's Best.
By geographical market
Women's Best vs. related brands influencer activity (by country)
Estimated sponsored posts in Women's Best's top markets
Alani Nutrition has the highest estimated sponsored-post volume in United States (3k posts, 83.1%), Canada (133 posts, 3.7%), suggesting a North America focus, while Women's Best has the highest estimated sponsored-post volume in United Kingdom (360 posts, 13.8%), France (125 posts, 4.8%), suggesting a Europe focus, while EHPlabs leads in Australia with 318 posts (10.9%). Looking at United States specifically, the split is Alani Nutrition at 3k posts (83.1%), EHPlabs at 1.8k posts (62.5%), Women's Best at 1.2k posts (47.6%). Women's Best's strength in United Kingdom and France may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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