Women's Best Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.7k pieces of influencer content sponsored by Women's Best over the last 12 months.

This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.

Influencer activity throughout the year

Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Women's Best's influencer activity appears to have tapered over the year, from 1.2k posts in January down to 1.1k in December. January was the busiest month at 1.2k posts, 64% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:

• Instagram: 5.9k posts (67.1%)
• TikTok: 2.7k posts (31.5%)
• YouTube: 119 posts (1.4%)

Instagram influencer marketing is a clear focus for Women's Best.

Here are 3 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

anyundik x Women's Best

anyundik

@anyundik

05 Jan, 26

71.4M

1.8M

[...] said challenge accepted 🤣 Matching @womensbest 🖤 c0de VALLI or ANYA to save 🤝 [...]

Influencer bio

23 y.o. Down syndrome advocate ♥ @youngla -15% code ANYA @buffbunny_collection -10% code ANYA 📧 contact@vallitfit.com

Collaboration metrics

Post views71.4M

Post EMV $2.3M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

vallitfit x Women's Best

vallitfit

@vallitfit

05 Jan, 26

14M

365.1k

She said challenge accepted 🤣 Matching @Women‘s Best 🖤 c0de VALLI to save 🤝 #funny #gymhumor #gymcomedy #meme #funnyvideos

Influencer bio

Everyday moments, extraordinary impact | NC 🇺🇸 YoungLA Athlete -15% code 'ANYA' Buffbunny Athlete -10% code 'ANYA' 📧 contact@vallitfit.com

Collaboration metrics

Post views14.0M

Post EMV $298.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

tarasbody x Women's Best

tarasbody

@tarasbody

10 Jul, 26

87.1k

3.1k

[...] the movement: ⸻ 👕 OUTFIT I’m wearing @WomensBest ❤️ Shop here: Use my code TARA for 10% [...]

Influencer bio

Votre dose de bonne humeur quotidienne !

Collaboration metrics

Post views87.1k

Post EMV $2.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34% of partnerships featuring creators averaging 1K-5K views, Women's Best's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (752.1k avg views/post):

sabinaalexiia x Women's Best

sabinaalexiia

@sabinaalexiia

18 Feb, 26

299.2k

6.4k

[...] THESE ! Glute VS Quad focus details: @womensbest outfit dc: SABINA Similar exercises [...]

Influencer bio

@womensbest athlete | SABINA sabina@iconvision.agency

Collaboration metrics

Post views299.2k

Post EMV $9.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

julie_cfs x Women's Best

julie_cfs

@julie_cfs

19 Jan, 26

32.9k

[...] tout le temps la collection DEFINE de @womensbest. Je me sens trop bien dedans, c’est [...]

Influencer bio

💖 | Ta safe place sport, bien-être & entrepreneuriat 🪩 | Crée une activité et une com’ alignées 🌸 | grâce au Human Design 📩 | pro.juliecfs@gmail.com

Collaboration metrics

Post views32.9k

Post EMV $986

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Women's Best's repeat partnerships

the_french_fit x Women's Best

the_french_fit

@the_french_fit

24 Jan, 26

391.8k

15.4k

If glute growth is your goal 🍑 you need to train every part of your glutes, not just hip thrusts‼️ • Hip thrust → glute max • RDL → lower glute • Cable step-ups → upper + side glute • Weighted hip abduction → side glute This is exactly how I program glute days. If you want results, join my 6-week glute program. Click the link in bio to join. Outfit: @Women‘s Best | Code FRENCHFIT ❤️ Save for later & let’s work 💪🍑 ##glutetraining##glutegrowth##lowerbodyworkout#womensfitness #fyp

the_french_fit

@the_french_fit

07 Jan, 26

166.3k

7.2k

If you only have 20 minutes and want a good sweat, save this workout 📌 Full Body Circuit 40 sec work / 20 sec rest 4 rounds • Squat + single-arm press • Bent-over row • Reverse lunge + knee drive (20 sec right, 20 sec left) • Push-up → knee tuck • Bicycle crunch variation 💪🏽All programs are available on the app. Link in bio to join. 👋🏽 Want guidance, accountability, and support? Apply for my 1:1 coaching, link in bio. Outfit: @Women‘s Best | code FRENCHFIT Let’s work fam 💪🏽 #fullbodyworkout #circuittraining #hiitwokout #fitnessmotivaton #fyp

the_french_fit

@the_french_fit

21 Jan, 26

123k

6.4k

Lower abs aren’t about doing more, they’re about control. Keep your core engaged the whole time. Save for your next ab day💪🏽 Outfit: @Women‘s Best | code: FRENCHFIT 💙 #abs #lowerabworkouts #coreworkout #abroutine #fyp

vickyplamenova x Women's Best

vickyplamenova

@vickyplamenova

23 Mar, 26

87.5k

4k

@Women‘s Best code PLAMENOVA 🤍 #gymoutfit #pumpcover

vickyplamenova

@vickyplamenova

30 Mar, 26

26.6k

1.6k

new @Women‘s Best just dropped 🩵 dc PLAMENOVA #mobilitychallenge #fitnesschallenge #gymoutfit

vickyplamenova

@vickyplamenova

17 Mar, 26

25.1k

1.5k

outfit is @Women‘s Best - emphasize shorts in evergreen and define halfer in mango discount code PLAMENOVA 💛 #legday #homeworkout #athomeworkout #kettlebellworkout #hipmobility

sab.montoya x Women's Best

sab.montoya

@sab.montoya

23 Jan, 26

549.7k

24.8k

Ma mère elle m’a toujours dis que je serais prof, jurez j’explique pas archi bien ? Bref dites moi si vous voulez la partie 2, la vidéo était trop longue 😞 et si vous êtes impatiente j’explique tout dans le Ebook DÉCLIC ❤️ Outfit : @Women‘s Best code MONTOYA ( collaboration commerciale)

sab.montoya

@sab.montoya

17 Jun, 26

293.1k

6.3k

On fait quelle forme après ? 👀 Tout les outfits viennent de chez @Women‘s Best code MONTOYA ( collaboration commercial) Les programmes sur mon site ❤️

sab.montoya

@sab.montoya

03 Sep, 25

279.2k

18.4k

Attendez les autres parties avant de vous exciter parce que c’est pas les seules raisons 😂Mon Outfit vient de chez @Women‘s Best code Montoya * collaboration commerciale #graisseabdominale #perdredupoids

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.3%)
• France (8.8%)
• Canada (3.1%)

Here is another example of Women's Best collaborating with an influencer in Belgium.

coralie_vdb_ x Women's Best

coralie_vdb_

@coralie_vdb_

11 May, 26

3.4M

151.5k

3 min toned back backless jumpsuit @womensbest dc : coralie Bodyweight workout | [...]

Women's Best's influencer activity vs. related brands

Women’s Best competes with EHPlabs and 1st Phorm in sports nutrition and lifestyle supplement stacks, where athlete/fitness creator partnerships strongly influence brand loyalty and repeat purchase.

Total influencer content

EHPlabs leads with 14.9k sponsored posts, significantly outpacing Women's Best (8.7k posts) and 1st Phorm (4.5k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs.

By social platform

Women's Best leads on Instagram, while EHPlabs has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with EHPlabs at 10.3k, Women's Best at 2.7k, 1st Phorm at 1.1k posts. 1st Phorm's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has multiple times more posts than Women's Best and 1st Phorm.

By geographical market

EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 14.3%), France (767 posts, 8.8%), suggesting a Europe focus, while 1st Phorm has the highest estimated sponsored-post volume in Canada (154 posts, 3.4%), Brazil (154 posts, 3.4%). Looking at United States specifically, the split is EHPlabs at 8k posts (53.9%), Women's Best at 4k posts (45.7%), 1st Phorm at 3.8k posts (83.9%). Women's Best's strength in United Kingdom and France may indicate a home-market focus, while EHPlabs shows broader regional investment.