Women's Best Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.9k pieces of influencer content sponsored by Women's Best over the last 12 months.
This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.
Influencer activity throughout the year
Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Women's Best's influencer activity by month
Number of sponsored posts
Women's Best's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1.1k in December. The peak month, November, reached 1.5k posts, 38% higher than the monthly average of 1.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:
- Instagram: 9.9k posts (77.2%)
- TikTok: 2.8k posts (21.9%)
- YouTube: 114 posts (0.9%)
Women's Best's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Women's Best.
Here are 3 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vallitfit x Women's Best
![Instagram post by @vallitfit for Women's Best. Caption reads: [...] said challenge accepted 🤣 Matching....](https://images.od.modash.io/c899c4269d1561eae341759a167897fa8893417b)
Influencer bio
Everyday moments, extraordinary impact | NC 🇺🇸 @youngla Athlete -15% code ANYA @buffbunny_collection Athlete -10% code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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anyundik x Women's Best
Influencer bio
23 | Down syndrome advocate & inspiration 💛 YoungLA Athlete -20% code ANYA Buffbunny Collection Athlete -10% code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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Lamaworkout x Women's Best
Influencer bio
موجودة عشان أحمسك تبدين حياة صحية أشارك يوميات واقعية تمارين و واجباتي روتيني الصحي Business Email Info@lamaworkout.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 63%
- Posts: 37%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Women's Best are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Women's Best's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.7% of partnerships featuring creators averaging 1K-5K views, Women's Best's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
_emmagilligan_ x Women's Best
![Instagram post by @_emmagilligan_ for Women's Best. Caption reads: [...] into evolution 🫶🏼 All fits are @womensbest....](https://images.od.modash.io/9bb7a33481ab059057c34356a02ef8f3273ba63e)
Influencer bio
Womens Hormone Health Practitioner & Fat Loss Coach Founder @energiseonlinecoaching 🤎 Helping you to understand your body whilst reaching your goals👇🏼
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
joelleyossa.fitness x Women's Best
Influencer bio
#gogaillarde Mum of @gaillardes.eu Tiktok (110k+) @womensbest Code JOELLE @savagexfenty Ambassador @prozisfrance Code LADYJAY COACHING clic⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Women's Best's repeat partnerships
Out of 1.3k unique influencers in our dataset, 275 of them (22%) posted content for Women's Best in 3 or more separate calendar months. The most consistent partner is @getfitbyline, who has collaborated across 13 months with 57 total posts.
Here are 3 examples of Women's Best's repeat influencer partnerships, with links to the sponsored content.
getfitbyline x Women's Best
![Instagram post by @getfitbyline for Women's Best. Caption reads: [...] 2025 💀 All of this in @womensbest 🩷 Code....](https://images.od.modash.io/c89f5ac094d8a4edd0a9faf3c798a34ec22547d4)
![Instagram post by @getfitbyline for Women's Best. Caption reads: [...] 💕 Cutest gym fit from @womensbest 🥹 code....](https://images.od.modash.io/28ef39c16b0eec4b75f78383506f9a3614d825f1)
![Instagram post by @getfitbyline for Women's Best. Caption reads: [...] fave gym fits this year 👀 @womensbest....](https://images.od.modash.io/4002167fc56d1df946e9cb9c95ef2c2d1f05ffb8)
_kikifit_ x Women's Best
![Instagram post by @_kikifit_ for Women's Best. Caption reads: [...] cinnamon swirls Wearing @womensbest new....](https://images.od.modash.io/109f8f0ba62145a552214e58a1567458e79f3e1e)
![Instagram post by @_kikifit_ for Women's Best. Caption reads: [...] food you love 💅🏽 Wearing @womensbest new....](https://images.od.modash.io/95b1f50b0dcb56cd27aa3d8efd0fe1c63515b15d)
the_french_fit x Women's Best
![Instagram post by @the_french_fit for Women's Best. Caption reads: [...] based in LA area) Outfit: @womensbest |....](https://images.od.modash.io/a6ca1867e2cae9a92a93bbfc21108c3c76ed05e2)
![Instagram post by @the_french_fit for Women's Best. Caption reads: [...] day 💥 Burner 🔥 outfit: @womensbest | code:....](https://images.od.modash.io/c77747d67a976830889d3f3ab6e91d4c7483db85)
![Instagram post by @the_french_fit for Women's Best. Caption reads: [...] Comment COACH. Outfit: @womensbest | code:....](https://images.od.modash.io/43fb001111b35e3510a8931ceb60e2123bd5054c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Women's Best had the most influencer activity. 47.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14%)
- France (5.6%)
- Brazil (3.9%)
Women's Best's influencer activity by market
Here is another example of Women's Best collaborating with an influencer in Canada.
strongbysim x Women's Best
Women's Best's influencer activity vs. related brands
Women’s Best sells fitness supplements and lifestyle nutrition products that compete for the same gym and transformation audiences as EHPlabs and 1st Phorm. All three rely on ambassador-style influencer programs and routine-based results content.
Total influencer content
Women's Best vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 13.2k sponsored posts, marginally ahead of Women's Best (12.9k posts) and 1st Phorm (9.2k posts). Across all three brands, the average volume is 11.8k posts, indicating mature, scaled influencer programs.
By social platform
Women's Best vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Women's Best leads on Instagram, while EHPlabs has the most activity on TikTok and 1st Phorm has the most activity on YouTube. The gap is most notable on TikTok, with EHPlabs at 9.1k, Women's Best at 2.8k, 1st Phorm at 986 posts. Women's Best's activity is particularly concentrated on Instagram. EHPlabs has several times more TikTok posts than Women's Best and 1st Phorm, and 1st Phorm has several times more YouTube posts than Women's Best while EHPlabs has none.
By geographical market
Women's Best vs. related brands influencer activity (by country)
Estimated sponsored posts in Women's Best's top markets
1st Phorm has the highest estimated sponsored-post volume in United States (7.6k posts, 82.2%), Brazil (323 posts, 3.5%), while EHPlabs leads in Australia with 3.2k posts (24.1%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 14%), France (720 posts, 5.6%), suggesting a Europe focus. Looking at United States specifically, the split is 1st Phorm at 7.6k posts (82.2%), EHPlabs at 6.4k posts (48.2%), Women's Best at 6.2k posts (47.8%). Women's Best's strength in United Kingdom and France may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EHPlabs's Influencer Marketing Strategy
- 1st Phorm's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
- The Collagen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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