Women's Best Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 9.2k pieces of influencer content sponsored by Women's Best over the last 12 months.

This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.

Influencer activity throughout the year

Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Women's Best's influencer activity appears to have tapered over the year, from 1.2k posts in January down to 1.1k in December. January was the busiest month at 1.2k posts, 57% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:

• Instagram: 6.5k posts (70.9%)
• TikTok: 2.5k posts (27.7%)
• YouTube: 121 posts (1.3%)

Instagram influencer marketing is a clear focus for Women's Best.

Here are 3 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

anyundik x Women's Best

anyundik

@anyundik

05 Jan, 26

71.4M

1.8M

[...] said challenge accepted 🤣 Matching @womensbest 🖤 c0de VALLI or ANYA to save 🤝 [...]

Influencer bio

24 | Down syndrome advocate & inspiration 💛 @youngla Athlete -15% code ANYA @buffbunny_collection Athlete -10% code ANYA 📧 contact@vallitfit.com

Collaboration metrics

Post views71.4M

Post EMV $2.3M

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vallitfit x Women's Best

vallitfit

@vallitfit

05 Jan, 26

14M

365.1k

She said challenge accepted 🤣 Matching @Women‘s Best 🖤 c0de VALLI to save 🤝 #funny #gymhumor #gymcomedy #meme #funnyvideos

Influencer bio

Everyday moments, extraordinary impact | 🇺🇸 contact@vallitfit.com YoungLA Athlete -15% code 'ANYA' Buffbunny -10% code 'ANYA' 1:1 COACHING ⬇️

Collaboration metrics

Post views14.0M

Post EMV $298.3k

More influencer data

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tarasbody x Women's Best

tarasbody

@tarasbody

10 Jul, 26

87.1k

3.1k

[...] the movement: ⸻ 👕 OUTFIT I’m wearing @WomensBest ❤️ Shop here: Use my code TARA for 10% [...]

Influencer bio

Votre dose de bonne humeur quotidienne !

Collaboration metrics

Post views87.1k

Post EMV $2.9k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.1% of partnerships featuring creators averaging 1K-5K views, Women's Best's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (838.8k avg views/post, 831.1k followers):

sabinaalexiia x Women's Best

sabinaalexiia

@sabinaalexiia

18 Feb, 26

299.2k

6.4k

[...] THESE ! Glute VS Quad focus details: @womensbest outfit dc: SABINA Similar exercises [...]

Influencer bio

@womensbest athlete | SABINA sabina@iconvision.agency

Collaboration metrics

Post views299.2k

Post EMV $9.6k

More influencer data

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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 30.3k followers):

maddytheeestallion x Women's Best

maddytheeestallion

@maddytheeestallion

23 Mar, 26

9k

[...] share w your gym partner 😏 leggings @womensbest code maddyj✨ #coreworkout [...]

Influencer bio

God first. ATL📍 @dfyne.official || STALLION Helping women create maintainable results ⬇️

Collaboration metrics

Post likes9.0k

Post EMV $904

More influencer data

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Women's Best's repeat partnerships

the_french_fit x Women's Best

the_french_fit

@the_french_fit

24 Jan, 26

391.8k

15.4k

If glute growth is your goal 🍑 you need to train every part of your glutes, not just hip thrusts‼️ • Hip thrust → glute max • RDL → lower glute • Cable step-ups → upper + side glute • Weighted hip abduction → side glute This is exactly how I program glute days. If you want results, join my 6-week glute program. Click the link in bio to join. Outfit: @Women‘s Best | Code FRENCHFIT ❤️ Save for later & let’s work 💪🍑 ##glutetraining##glutegrowth##lowerbodyworkout#womensfitness #fyp

the_french_fit

@the_french_fit

07 Jan, 26

166.3k

7.2k

If you only have 20 minutes and want a good sweat, save this workout 📌 Full Body Circuit 40 sec work / 20 sec rest 4 rounds • Squat + single-arm press • Bent-over row • Reverse lunge + knee drive (20 sec right, 20 sec left) • Push-up → knee tuck • Bicycle crunch variation 💪🏽All programs are available on the app. Link in bio to join. 👋🏽 Want guidance, accountability, and support? Apply for my 1:1 coaching, link in bio. Outfit: @Women‘s Best | code FRENCHFIT Let’s work fam 💪🏽 #fullbodyworkout #circuittraining #hiitwokout #fitnessmotivaton #fyp

the_french_fit

@the_french_fit

21 Jan, 26

123k

6.4k

Lower abs aren’t about doing more, they’re about control. Keep your core engaged the whole time. Save for your next ab day💪🏽 Outfit: @Women‘s Best | code: FRENCHFIT 💙 #abs #lowerabworkouts #coreworkout #abroutine #fyp

the_french_fit x Women's Best

the_french_fit

@the_french_fit

29 Dec, 25

123.5k

2.2k

[...] Comment COACH. Outfit: @womensbest | code: FRENCHFIT ❤️ —— #abs [...]

the_french_fit

@the_french_fit

26 Dec, 25

91.1k

1.9k

[...] and I’ll DM you. Outfit: @womensbest | code: FRENCHFIT 💕 Let’s [...]

the_french_fit

@the_french_fit

19 Jan, 26

53.6k

[...] repeat 2 more times Outfit: @womensbest | code: FRENCHFIT ❤️ All [...]

vickyplamenova x Women's Best

vickyplamenova

@vickyplamenova

23 Mar, 26

87.5k

4k

@Women‘s Best code PLAMENOVA 🤍 #gymoutfit #pumpcover

vickyplamenova

@vickyplamenova

13 Aug, 26

71.6k

4.4k

outfit is @Women‘s Best and on sale 🩵 extra 20% off with 'PLAMENOVA' #hipmobility #mobilityroutine #mobility #dynamicstretching

vickyplamenova

@vickyplamenova

30 Mar, 26

26.6k

1.6k

new @Women‘s Best just dropped 🩵 dc PLAMENOVA #mobilitychallenge #fitnesschallenge #gymoutfit

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (15%)
• France (8%)
• Canada (2.9%)

Here is another example of Women's Best collaborating with an influencer in Belgium.

coralie_vdb_ x Women's Best

coralie_vdb_

@coralie_vdb_

13 Apr, 26

3.8M

150.8k

[...] abs challenge new power outfit from @womensbest dc : coralie abs workout at home 🔥 [...]

Women's Best's influencer activity vs. related brands

Women’s Best competes in fitness supplements and lifestyle nutrition marketed through creators; EHPlabs and Alani Nutrition target similar gym-and-wellness consumers and use comparable ambassador and affiliate tactics.

Total influencer content

Alani Nutrition leads with 20.1k sponsored posts, significantly outpacing EHPlabs (14.7k posts) and Women's Best (9.2k posts). Across all three brands, the average volume is 14.7k posts, indicating mature, scaled influencer programs. Women's Best has fewer total posts than EHPlabs and Alani Nutrition.

By social platform

Women's Best leads on Instagram, while Alani Nutrition has the most activity on TikTok and EHPlabs has the most activity on YouTube. The gap is most notable on TikTok, with Alani Nutrition at 20k, EHPlabs at 12.2k, Women's Best at 2.5k posts. Women's Best's activity is particularly concentrated on Instagram. On TikTok, Alani Nutrition and EHPlabs have multiple times more posts than Women's Best, while on Instagram Women's Best has multiple times more posts than EHPlabs and far more than Alani Nutrition.

By geographical market

Alani Nutrition has the highest estimated sponsored-post volume in United States (15k posts, 73.2%), Philippines (1.4k posts, 6.8%), while EHPlabs leads in Australia with 1.8k posts (12%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 15%), France (734 posts, 8%), suggesting a Europe focus. Looking at United States specifically, the split is Alani Nutrition at 15k posts (73.2%), EHPlabs at 9.3k posts (62.9%), Women's Best at 4k posts (44%). Women's Best's strength in United Kingdom and France may indicate a home-market focus, while EHPlabs shows broader regional investment.