We analyzed 15.7k pieces of influencer content sponsored by Women's Best over the last 12 months.
This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.
Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Women's Best's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. April recorded the highest volume at 1.6k posts (26% above average), while February was the quietest at 539 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Women's Best.
Here are 3 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
23 years old | Down syndrome advocate ♥ Team @womensbest code ANYA @youngla @buffbunny_collection Athlete 10-15% OFF code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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Influencer bio
Registered Dietitian & Fitness Coach 🇺🇦🇺🇸 Work with me → VALLITFIT.COM team @Women‘s Best code 'VALLI' @YOUNGLA @Buffbunny Collection athlete code 'ANYA'
Collaboration metrics
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Influencer bio
Welcome to your new favourite fitness space. 💪🏼✨ I’m Roxie, a certified personal trainer, pilates instructor, and kettlebell enthusiast with a passion for helping you feel strong, fit, and confident from the inside out. Here, you’ll find fun, effective follow along workouts that actually get YOU results. From strength training, pilates and kettlebell flows to energising cardio and HIIT workouts . All you need to do is press play and move with me! Whether you're building muscle, getting fitter, or just want to feel GOOD in your body, there is something here for you. ➡️ Subscribe and turn on notifications so you never miss a workout. I can’t wait to move with you! See you in the comments, Love Roxie ☺️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Women's Best are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.8% of partnerships featuring creators averaging 1K-5K views, Women's Best's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
Influencer bio
👽ྀི your fitness anime girl | belgium @womensbest athlete code : coralie ✉︎ coralievdbpro@gmail.com ↓ PROGRAM ↓ ✧˚
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.5k avg views/post):
Influencer bio
🌿 A MINHA APP @contigo.plantbased 🧡 Em tudo procuro um lugar de amor e compaixão
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 320 of them (22%) posted content for Women's Best in 3 or more separate calendar months. The most consistent partner is @_aboutnico_, who has collaborated across 13 months with 121 total posts.
Here are 3 examples of Women's Best's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Women's Best had the most influencer activity. 46.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Women's Best collaborating with an influencer in France.
Women’s Best competes in supplements and fitness lifestyle marketing with similar influencer-heavy brands like EHPlabs and Bloom Nutrition, all targeting wellness-focused consumers seeking performance and physique support.
Total sponsored posts tracked (last 12 months)
Bloom Nutrition leads with 30.3k sponsored posts, marginally ahead of EHPlabs (28.2k posts) and Women's Best (15.7k posts). Across all three brands, the average volume is 24.7k posts, indicating mature, scaled influencer programs. Bloom Nutrition and EHPlabs have nearly twice as many total posts as Women's Best.
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram and YouTube and Bloom Nutrition leads on TikTok. The gap is most notable on TikTok, with Bloom Nutrition at 30.3k, EHPlabs at 14.6k, Women's Best at 3.4k posts. Women's Best's activity is particularly concentrated on Instagram. On TikTok, EHPlabs and Bloom Nutrition have several times more posts than Women's Best.
Estimated sponsored posts in Women's Best's top markets
Bloom Nutrition has the highest estimated sponsored-post volume in United States (23k posts, 76.5%), Canada (1.1k posts, 3.8%), suggesting a North America focus, while EHPlabs has the highest estimated sponsored-post volume in Australia (2.8k posts, 10.1%), United Kingdom (2.5k posts, 8.9%), while Women's Best leads in France with 818 posts (5.2%). Looking at United States specifically, the split is Bloom Nutrition at 23k posts (76.5%), EHPlabs at 18k posts (63.9%), Women's Best at 7.3k posts (46.2%). Women's Best's strength in France may indicate a home-market focus, while EHPlabs shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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