Women's Best Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.9k pieces of influencer content sponsored by Women's Best over the last 12 months.

This report breaks down where & how Women's Best invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Women's Best, see here: Women's Best influencers.

Influencer activity throughout the year

Women's Best's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Women's Best's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. November recorded the highest volume at 1.5k posts (26% above average), while April was the quietest at 197 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Women's Best's sponsored influencer collaborations break down by social platform:

• Instagram: 10.8k posts (77.9%)
• TikTok: 3.1k posts (22.1%)

Instagram influencer marketing is a clear focus for Women's Best.

Here are 2 examples of Women's Best's recent sponsored collaborations (one each for Instagram, TikTok).

anyundik x Women's Best

anyundik

@anyundik

17 Aug, 25

11.8M

562.2k

Duh 🙄 gym fits from @womensbest 10th birthday capsule 🎂 codes ‘VALLI’ [...]

Influencer bio

23 years old | Down syndrome advocate ♥ Team @womensbest code ANYA @youngla @buffbunny_collection Athlete 10-15% OFF code ANYA 📧 contact@vallitfit.com

Collaboration metrics

Post views11.8M

Post EMV $411.3k

More influencer data

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vallitfit x Women's Best

vallitfit

@vallitfit

05 Jan, 26

14M

365.1k

She said challenge accepted 🤣 Matching @Women‘s Best 🖤 c0de VALLI to save 🤝 #funny #gymhumor #gymcomedy #meme #funnyvideos

Influencer bio

Registered Dietitian & Fitness Coach 🇺🇦🇺🇸 Get started here ➡️ VALLITFIT.COM YoungLA Athlete -15% code 'ANYA' Buffbunny Athlete -10% code 'ANYA'

Collaboration metrics

Post views14.0M

Post EMV $298.3k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.9% of partnerships featuring creators averaging 1K-5K views, Women's Best's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post):

_emmagilligan_ x Women's Best

_emmagilligan_

@_emmagilligan_

24 Jul, 25

76.2k

1.6k

[...] into evolution 🫶🏼 All fits are @womensbest | code EMMAG to save ✨ #thisisreal [...]

Influencer bio

Women’s Hormone Health Coach & Practitioner Founder @energiseonlinecoaching 🤎 Helping you to understand your body whilst reaching your goals👇🏼

Collaboration metrics

Post views76.2k

Post EMV $2.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.6k avg views/post):

morgane.mallet x Women's Best

morgane.mallet

@morgane.mallet

07 Aug, 25

14k

308

[...] et bras se dessinent enfin ! 💪 —— @womensbest et @esncom | code « MORGANE »🫶🏼 [...]

Influencer bio

👩🏽‍💻Du haut de mes 1m49, j’accompagne les femmes à créer un vrai business: Influence, UGC 🤷🏽‍♀️On en parle en visio? Je te jure, la caméra ajoute 10cm

Collaboration metrics

Post views14.0k

Post EMV $450

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Women's Best's repeat partnerships

yammuna11 x Women's Best

yammuna11

@yammuna11

11 Feb, 26

59.2k

2.1k

Did this @Women‘s Best haul one day before welcoming my little boy ✨🩵 #activewearhaul #haul #tiktok #motivation #babyboy

yammuna11

@yammuna11

18 Jan, 26

15.2k

205

Thank you to everyone who’s been sending me the sweetest blessings 🤍 Baby is still very comfy inside the bump. Had a membrane sweep at my 40weeks appointment yesterday & I’m only 1cm dilated. I have my OB appointment on Friday for a cervix assessment and to discuss possible induction options. Please keep me in your prayers and good wishes 🫶 You’ve all been so kind and supportive throughout this journey and I’m so grateful. I’ll update you as soon as our little one arrives 🤍👶 Still rocking @Women‘s Best activewear right till the very end ✨🫶 They just launched their newest collection LIFT & RESET and I’m obsessed, don’t forget to use my code “MUNNA” to save some $ #pregnancy #40weekspregnant #motivation #journey #activewear

yammuna11

@yammuna11

15 Jan, 26

15.1k

282

LIFT & RESET CAPAULE IS LIVE ❤️ @Women‘s Best CODE “MUNNA” to save $ #activewear #tiktok #pregnant #journey #motivation

the_french_fit x Women's Best

the_french_fit

@the_french_fit

16 May, 25

1M

37.8k

[...] 😝 Save for later! Outfit: @womensbest | code: FRENCHFIT Start with [...]

the_french_fit

@the_french_fit

17 Sep, 25

455.9k

8.3k

[...] based in LA area) Outfit: @womensbest | code: FRENCHFIT 💜 —— [...]

the_french_fit

@the_french_fit

24 May, 25

282.7k

9.9k

[...] Save this one 💦🔥 Wearing @womensbest | Code: FRENCHFIT [...]

the_french_fit x Women's Best

the_french_fit

@the_french_fit

24 Jan, 26

391.8k

15.4k

If glute growth is your goal 🍑 you need to train every part of your glutes, not just hip thrusts‼️ • Hip thrust → glute max • RDL → lower glute • Cable step-ups → upper + side glute • Weighted hip abduction → side glute This is exactly how I program glute days. If you want results, join my 6-week glute program. Click the link in bio to join. Outfit: @Women‘s Best | Code FRENCHFIT ❤️ Save for later & let’s work 💪🍑 ##glutetraining##glutegrowth##lowerbodyworkout#womensfitness #fyp

the_french_fit

@the_french_fit

07 Jan, 26

166.3k

7.2k

If you only have 20 minutes and want a good sweat, save this workout 📌 Full Body Circuit 40 sec work / 20 sec rest 4 rounds • Squat + single-arm press • Bent-over row • Reverse lunge + knee drive (20 sec right, 20 sec left) • Push-up → knee tuck • Bicycle crunch variation 💪🏽All programs are available on the app. Link in bio to join. 👋🏽 Want guidance, accountability, and support? Apply for my 1:1 coaching, link in bio. Outfit: @Women‘s Best | code FRENCHFIT Let’s work fam 💪🏽 #fullbodyworkout #circuittraining #hiitwokout #fitnessmotivaton #fyp

the_french_fit

@the_french_fit

21 Jan, 26

123k

6.4k

Lower abs aren’t about doing more, they’re about control. Keep your core engaged the whole time. Save for your next ab day💪🏽 Outfit: @Women‘s Best | code: FRENCHFIT 💙 #abs #lowerabworkouts #coreworkout #abroutine #fyp

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.9%)
• France (5.6%)
• Brazil (3.3%)

Here is another example of Women's Best collaborating with an influencer in Australia.

kirstyhendey x Women's Best

kirstyhendey

@kirstyhendey

07 Jul, 25

4.5M

23.4k

[...] coaching with me. Coach K 🤍 Wearing @womensbest #hyroxtips #hyroxtraining [...]

Women's Best's influencer activity vs. related brands

Women’s Best, EHPlabs, and 1st Phorm all sell fitness-focused supplements and use large ambassador/affiliate ecosystems to drive conversions. They compete for similar gym and lifestyle audiences across Instagram, TikTok, and YouTube.

Total influencer content

EHPlabs leads with 18.6k sponsored posts, significantly outpacing Women's Best (13.9k posts) and 1st Phorm (9.1k posts). Across all three brands, the average volume is 13.8k posts, indicating mature, scaled influencer programs.

By social platform

Women's Best leads on Instagram, while EHPlabs has the most activity on TikTok and 1st Phorm has the most activity on YouTube. The gap is most notable on TikTok, with EHPlabs at 14.9k, Women's Best at 3.1k, 1st Phorm at 1.1k posts. Women's Best's activity is particularly concentrated on Instagram. EHPlabs has far more TikTok posts than Women's Best and 1st Phorm, while Women's Best and 1st Phorm have far more Instagram posts than EHPlabs.

By geographical market

EHPlabs has the highest estimated sponsored-post volume in United States (8.1k posts, 43.6%), Australia (5.2k posts, 27.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 13.9%), France (777 posts, 5.6%), suggesting a Europe focus, while 1st Phorm has the highest estimated sponsored-post volume in Brazil (380 posts, 4.2%), India (281 posts, 3.1%). Looking at United States specifically, the split is EHPlabs at 8.1k posts (43.6%), 1st Phorm at 7.4k posts (81.4%), Women's Best at 6.9k posts (49.8%). Women's Best's strength in United Kingdom and France may indicate a home-market focus, while EHPlabs shows broader regional investment.