DFYNE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 30.5k pieces of influencer content sponsored by DFYNE over the last 12 months.
This report breaks down where & how DFYNE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DFYNE, see here: DFYNE influencers.
Influencer activity throughout the year
DFYNE's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
DFYNE's influencer activity by month
Number of sponsored posts
DFYNE's influencer activity appears to have tapered over the year, from 57 posts in January down to 61 in December. March was the busiest month at 6.6k posts, 162% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DFYNE's sponsored influencer collaborations break down by social platform:
- Instagram: 27.1k posts (88.9%)
- TikTok: 2.8k posts (9.2%)
- YouTube: 580 posts (1.9%)
DFYNE's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DFYNE.
Here are 3 examples of DFYNE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nines.10 x DFYNE
![Instagram post by @nines.10 for DFYNE. Caption reads: [...] — not one who adds to mine. Wearing....](https://images.od.modash.io/8e3391a19281f1ba8d8ddf72f3e7d5198127de2d)
Influencer bio
@dfyne.official athlete | code NINES Gym is therapy, Growth is daily ⭐️ 📧 Collab
Collaboration metrics
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clairemaele x DFYNE
Influencer bio
👩🏽❤️💋👩🏽🐬🧘🏽♀️🍦🍒 insta|snap: clairemaele @Gymshark /@DFYNE code: claire 💌claire@gl-management.net
Collaboration metrics
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DeltaBolic x DFYNE
![YouTube post by @DeltaBolic for DFYNE. Caption reads: [...] the lats and mid-back. Outfit from....](https://images.od.modash.io/5231f0ecaaf01305d03d75ed5dc30f54ea486703)
Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.1%
- Posts: 27.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DFYNE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DFYNE's influencers average views (Instagram)
Based on each influencer's average views per post
DFYNE's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (624.8k avg views/post):
sam_gainss x DFYNE
Influencer bio
I enjoy making fellow gym rats laugh Owner of @thatgymhumour Athlete for @dfyne.official | Code ‘GAINS’ Athlete for @htltsupps | Code ‘GAINS’
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
kayymrose x DFYNE
![Instagram post by @kayymrose for DFYNE. Caption reads: [...] employed on bodybuilding prep ☕️💻🍒💛🦋....](https://images.od.modash.io/325b60cb6e34d9114299563530d98a863ddc8524)
Influencer bio
elevated fitness, fashion + lifestyle ⋆౨ৎ˚ online coach | palm beach, fl 🌴🌸 @legion @dfyne.official | KAY 💌mgmt@kayymrose.com 1:1 COACHING ↯
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DFYNE's repeat partnerships
Out of 3.8k unique influencers in our dataset, 333 of them (9%) posted content for DFYNE in 3 or more separate calendar months. The most consistent partner is @GlenGillen, who has collaborated across 12 months with 84 total posts.
Here are 3 examples of DFYNE's repeat influencer partnerships, with links to the sponsored content.
DeltaBolic x DFYNE
dwaynelati x DFYNE
![YouTube post by @dwaynelati for DFYNE. Caption reads: [...] for 10% off your purchase at DFYNE! 👉🏾....](https://images.od.modash.io/cd49ee05ad88290813d02d005dabb8c2fa135281)
![YouTube post by @dwaynelati for DFYNE. Caption reads: [...] for 10% off your purchase at DFYNE! 👉🏾....](https://images.od.modash.io/4f4f08792a61ccdf15415e4fae97ded7a3f3e0c6)
![YouTube post by @dwaynelati for DFYNE. Caption reads: [...] for 10% off your purchase at DFYNE! 👉🏾....](https://images.od.modash.io/7f3ff75481f54bb6738c16a9cb9663135b117f63)
livtreadwell x DFYNE
![Instagram post by @livtreadwell for DFYNE. Caption reads: [...] mid back & rear delts. Wearing....](https://images.od.modash.io/8010958db89cd18da599591d319419c5a91f7cfc)
![Instagram post by @livtreadwell for DFYNE. Caption reads: [...] workout 💪🏼🤝🏼🔥 wearing @dfyne.official....](https://images.od.modash.io/6db0911556e7e488924257b33a7a25359dd279c1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DFYNE had the most influencer activity. 50.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.7%)
- Mexico (4.7%)
- Australia (4.6%)
DFYNE's influencer activity by market
Here is another example of DFYNE collaborating with an influencer in United States.
taylorcable x DFYNE
![Instagram post by @taylorcable for DFYNE. Caption reads: [...] lunge 3x12 - b stance rdl 3x12 Wearing....](https://images.od.modash.io/3fd3bc99c5e519250006a87347346f66577201a7)
DFYNE's influencer activity vs. related brands
DFYNE, NVGTN, and AYBL all target the same women’s gymwear consumer looking for sculpting fits and performance aesthetics. They compete on similar influencer channels with transformation content, gym fits, and creator discounting.
Total influencer content
DFYNE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 45.2k sponsored posts, significantly outpacing DFYNE (30.5k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 25.9k posts, indicating mature, scaled influencer programs. AYBL has more total posts than DFYNE and Nvgtn combined, while Nvgtn has far fewer than both.
By social platform
DFYNE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DFYNE leads on Instagram and YouTube, while AYBL leads on TikTok. The gap is most notable on TikTok, with AYBL at 24k, DFYNE at 2.8k, Nvgtn at 500 posts. DFYNE's activity is particularly concentrated on Instagram. On TikTok, AYBL has several times more posts than DFYNE and vastly more than Nvgtn.
By geographical market
DFYNE vs. related brands influencer activity (by country)
Estimated sponsored posts in DFYNE's top markets
AYBL has the highest estimated sponsored-post volume in United States (21k posts, 46.9%), United Kingdom (9.3k posts, 20.5%), Canada (1.8k posts, 4%), suggesting a North America focus, while DFYNE leads in Mexico with 1.4k posts (4.7%). Looking at United States specifically, the split is AYBL at 21k posts (46.9%), DFYNE at 15k posts (50.3%), Nvgtn at 1.3k posts (68.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nvgtn's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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