We analyzed 111.5k pieces of influencer content sponsored by DFYNE over the last 12 months.
This report breaks down where & how DFYNE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DFYNE, see here: DFYNE influencers.
DFYNE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DFYNE's influencer output appears relatively consistent throughout the year, averaging about 9.2k sponsored posts per month. January recorded the highest volume at 13.2k posts (43% above average), while April was the quietest at 6.8k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DFYNE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DFYNE.
Here are 3 examples of DFYNE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@youngla @younglaforher | EMMA @dfyne.official | EMMA
Collaboration metrics
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Influencer bio
Gym Motivation @DFYNE athlete || code: ELLIE 21 | sweden Workout program ⤵️
Collaboration metrics
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Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers DFYNE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.9% of partnerships featuring creators averaging 1K-5K views, DFYNE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):
Influencer bio
My Digital Diary 🖤🍸🐆💋 insta: @dallaspotterr
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Collaboration metrics
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Out of 9.2k unique influencers in our dataset, 1.4k of them (15%) posted content for DFYNE in 3 or more separate calendar months. The most consistent partner is @isabelle.morris00, who has collaborated across 13 months with 253 total posts.
Here are 3 examples of DFYNE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DFYNE had the most influencer activity. 52.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DFYNE collaborating with an influencer in United States.
DFYNE competes with NVGTN and AYBL in women’s gymwear focused on fit, sculpting, and performance aesthetics, where influencer try-ons and gym content are primary growth levers.
Total sponsored posts tracked (last 12 months)
DFYNE leads with 111.5k sponsored posts, significantly outpacing AYBL (21.4k posts) and Nvgtn (102 posts). Across all three brands, the average volume is 44.3k posts, indicating mature, scaled influencer programs. DFYNE has several times more total posts than AYBL, and far more than Nvgtn.
Sponsored posts by platform
DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 59.4k, Nvgtn at 30, AYBL at 0 posts. AYBL's activity is particularly concentrated on Instagram. DFYNE has far more TikTok and YouTube posts than Nvgtn and AYBL.
Estimated sponsored posts in DFYNE's top markets
DFYNE has the highest estimated sponsored-post volume in United States (58k posts, 52.4%), United Kingdom (14k posts, 12.6%), Australia (7.2k posts, 6.5%), while AYBL leads in Canada with 792 posts (3.7%), while Nvgtn leads in Mexico with 4 posts (3.5%). Looking at United States specifically, the split is DFYNE at 58k posts (52.4%), AYBL at 11k posts (49.4%), Nvgtn at 74 posts (72.9%). DFYNE's strength in United States and United Kingdom may indicate a home-market focus, while AYBL shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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