DFYNE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by DFYNE over the last 12 months.
This report breaks down where & how DFYNE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DFYNE, see here: DFYNE influencers.
Influencer activity throughout the year
DFYNE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DFYNE's influencer activity by month
Number of sponsored posts
DFYNE's sponsored post volume peaks in January with 767 posts, 96% higher than the monthly average of 392. June recorded the lowest activity at 20 posts, 95% below average. This could reflect a holiday-focused influencer strategy. No sponsored posts were tracked in March, April, and May, which may suggest a planned pause in influencer activity.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DFYNE's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (55%)
- Instagram: 1.6k posts (44.5%)
- YouTube: 17 posts (0.5%)
DFYNE's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DFYNE.
Here are 3 examples of DFYNE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
1.emmanathalie x DFYNE
![Instagram post by @1.emmanathalie for DFYNE. Caption reads: @dfyne.official dc ”EMMA” to save🫶🏼 [...].](https://images.od.modash.io/b6b393126fd27cbdd92499f66a3b8f6d8637619b)
Influencer bio
Collaboration metrics
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kayla.s_1 x DFYNE
![TikTok post by @kayla.s_1 for DFYNE. Caption reads: [...] #WellnessJourney #gym #mealprep #girls....](https://images.od.modash.io/d3b381a822544a2ced1d00064be1e7c192ab9e31)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DeltaBolic x DFYNE
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.3%
- Carousels: 7.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DFYNE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DFYNE's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.9% of partnerships featuring creators averaging 1K-5K views, DFYNE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
fensfit x DFYNE
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
bullybean2.0 x DFYNE
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DFYNE's repeat partnerships
Out of 1.4k unique influencers in our dataset, 210 of them (15%) posted content for DFYNE in 3 or more separate calendar months. The most consistent partner is @kelsgracefit, who has collaborated across 9 months with 27 total posts.
Here are 3 examples of DFYNE's repeat influencer partnerships, with links to the sponsored content.
kelsgracefit x DFYNE
![TikTok post by @kelsgracefit for DFYNE. Caption reads: [...] (also, wearing the new @DFYNE vision flares....](https://images.od.modash.io/2f7e937c9749f21256e0c25732658a3f099e187c)
![TikTok post by @kelsgracefit for DFYNE. Caption reads: [...] 👇🏻 my entire gym fit is from @DFYNE - you....](https://images.od.modash.io/130a40b8c872a0d0243c680657dd404cc5f7e9a0)
![TikTok post by @kelsgracefit for DFYNE. Caption reads: ☁️☁️☁️ @DFYNE dc: KELS (ad) #gymhumor [...].](https://images.od.modash.io/69eee5581af4a3c9b178ab08574a8a4a66039fb3)
kaarinkanto x DFYNE
![Instagram post by @kaarinkanto for DFYNE. Caption reads: [...] päällä @dfyne.official Impact strappy bra....](https://images.od.modash.io/f17d368e5c42920503c730984e10e1376d4add0b)
jarness x DFYNE
![Instagram post by @jarness for DFYNE. Caption reads: [...] me look the best!
Wearing @dfyne.official....](https://images.od.modash.io/84daa5f260c97a0f831859ca51d0c6df734d9320)
![Instagram post by @jarness for DFYNE. Caption reads: [...] till! Let’s gooo🔥
Wearing @dfyne.official....](https://images.od.modash.io/b7c69ab7d39cdd7760d43b348ef4b6fb0fc9ca15)
![Instagram post by @jarness for DFYNE. Caption reads: [...] 📲❤️🔥
T-shirt: @dfyne.official Kod:....](https://images.od.modash.io/05fc69d142121f2db01a48770dc3367a6918ca31)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
DFYNE's influencer activity vs. related brands
DFYNE, AYBL, and NVGTN compete in body-sculpting women’s activewear popular in gym selfies, try-ons, and transformation content. They target similar performance-and-aesthetic buyers driven by fitness influencers.
Total influencer content
DFYNE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 3.8k sponsored posts, marginally ahead of DFYNE (3.5k posts) and Nvgtn (102 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
DFYNE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DFYNE leads on TikTok, while AYBL has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with AYBL at 2.2k, DFYNE at 1.6k, Nvgtn at 71 posts. Nvgtn has far fewer posts than DFYNE and AYBL on Instagram, TikTok, and YouTube.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AYBL's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- ELEGOO's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
- callitspring's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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