DFYNE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 119.7k pieces of influencer content sponsored by DFYNE over the last 12 months.
This report breaks down where & how DFYNE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DFYNE, see here: DFYNE influencers.
Influencer activity throughout the year
DFYNE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DFYNE's influencer activity by month
Number of sponsored posts
DFYNE's influencer output appears relatively consistent throughout the year, averaging about 10k sponsored posts per month. January recorded the highest volume at 14.3k posts (43% above average), while May was the quietest at 2.9k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DFYNE's sponsored influencer collaborations break down by social platform:
- TikTok: 62.4k posts (52.1%)
- Instagram: 57.2k posts (47.8%)
- YouTube: 78 posts (0.1%)
DFYNE's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DFYNE.
Here are 3 examples of DFYNE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
1.emmanathalie x DFYNE
![Instagram post by @1.emmanathalie for DFYNE. Caption reads: @dfyne.official dc ”EMMA” to save🫶🏼 ad [...].](https://images.od.modash.io/b6b393126fd27cbdd92499f66a3b8f6d8637619b)
Influencer bio
@youngla @younglaforher | EMMA @dfyne.official | EMMA
Collaboration metrics
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elliemaack x DFYNE
![TikTok post by @elliemaack for DFYNE. Caption reads: [...] ft. my funny facial expressions!! New @DFYNE....](https://images.od.modash.io/1c422a8e3d9987b9396fc068e8181d4b7a75e2ff)
Influencer bio
Gym Motivation @DFYNE athlete || code: ELLIE 21 | sweden Workout program ⤵️
Collaboration metrics
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DeltaBolic x DFYNE
![YouTube post by @DeltaBolic for DFYNE. Caption reads: [...] the lats and mid-back. Outfit from....](https://images.od.modash.io/5231f0ecaaf01305d03d75ed5dc30f54ea486703)
Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 87.7%
- Carousels: 12.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DFYNE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DFYNE's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.2% of partnerships featuring creators averaging 1K-5K views, DFYNE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
deltabolic x DFYNE
![TikTok post by @deltabolic for DFYNE. Caption reads: [...] you build that wider look. Outfit from....](https://images.od.modash.io/f0ae23e403fff39fd8ed57ef92e0f9a198287f5c)
Influencer bio
💯 Natural 🎽 @DFYNE - code "DELTA” 👇🏻 Size & Shred Training Program
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
gracie_mitchell03 x DFYNE
Influencer bio
@AYBL athlete - dc GRACIE Instagram - graciemitchell_03 YouTube - Gracie Mitchell
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DFYNE's repeat partnerships
Out of 10k unique influencers in our dataset, 1.4k of them (14%) posted content for DFYNE in 3 or more separate calendar months. The most consistent partner is @bethhfitness_, who has collaborated across 12 months with 443 total posts.
Here are 3 examples of DFYNE's repeat influencer partnerships, with links to the sponsored content.
bethhfitness_ x DFYNE
kailen_fit x DFYNE
![TikTok post by @kailen_fit for DFYNE. Caption reads: [...] origin, and impact flares! @DFYNE c0de....](https://images.od.modash.io/0ca41c6d1556935d1b3ca830dfef9c7d6911dad5)
![TikTok post by @kailen_fit for DFYNE. Caption reads: valentine’s dfyne giveaway!! @DFYNE c0de [...].](https://images.od.modash.io/6eebec135d23e5308c5624c4b51c5a020f09e93b)
angelique.stalker_fit x DFYNE
![TikTok post by @angelique.stalker_fit for DFYNE. Caption reads: [...] my back progres icl .. wearing @DFYNE ofc.....](https://images.od.modash.io/2332765a9242341d8f9d26591538f072ad6a9d18)
![TikTok post by @angelique.stalker_fit for DFYNE. Caption reads: [...] forever be that girl Wearing @DFYNE PINE I....](https://images.od.modash.io/1abc24e6ed7858b8cc5d0cb3364444a592828b07)
![TikTok post by @angelique.stalker_fit for DFYNE. Caption reads: [...] you all the info 🤍 wearing @DFYNE - use....](https://images.od.modash.io/7dc6e207cb3f58da3805a66b82790ce5b458b905)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DFYNE had the most influencer activity. 50.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.4%)
- Australia (4.8%)
- Canada (3.9%)
DFYNE's influencer activity by market
Here is another example of DFYNE collaborating with an influencer in United States.
devonwalker75 x DFYNE
DFYNE's influencer activity vs. related brands
DFYNE overlaps with NVGTN and AYBL in women’s gym/athleisure sets that are heavily promoted through fitness creators, competing for the same aesthetics, fit, and performance positioning.
Total influencer content
DFYNE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 119.7k sponsored posts, significantly outpacing AYBL (44.7k posts) and Nvgtn (2k posts). Across all three brands, the average volume is 55.5k posts, indicating mature, scaled influencer programs. DFYNE has far more total posts than AYBL and Nvgtn.
By social platform
DFYNE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 62.4k, AYBL at 23.8k, Nvgtn at 559 posts. DFYNE has far more posts than AYBL and Nvgtn on Instagram, TikTok, and YouTube.
By geographical market
DFYNE vs. related brands influencer activity (by country)
Estimated sponsored posts in DFYNE's top markets
DFYNE has the highest estimated sponsored-post volume in United States (61k posts, 50.7%), United Kingdom (18k posts, 15.4%), Australia (5.7k posts, 4.8%), while AYBL leads in Canada with 1.9k posts (4.3%). Looking at United States specifically, the split is DFYNE at 61k posts (50.7%), AYBL at 21k posts (47.3%), Nvgtn at 1.4k posts (70.8%). DFYNE's strength in United States and United Kingdom may indicate a home-market focus, while AYBL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nvgtn's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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