DFYNE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 32.1k pieces of influencer content sponsored by DFYNE over the last 12 months.
This report breaks down where & how DFYNE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DFYNE, see here: DFYNE influencers.
Influencer activity throughout the year
DFYNE's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
DFYNE's influencer activity by month
Number of sponsored posts
DFYNE's sponsored post volume appears to trend upward over the 12-month period, rising from 57 posts in January to 61 in December. The peak month, September, reached 6.2k posts, 135% higher than the monthly average of 2.6k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DFYNE's sponsored influencer collaborations break down by social platform:
- Instagram: 28.6k posts (89.1%)
- TikTok: 2.8k posts (8.7%)
- YouTube: 685 posts (2.1%)
DFYNE's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for DFYNE.
Here are 3 examples of DFYNE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
adelaidesvensson x DFYNE
![Instagram post by @adelaidesvensson for DFYNE. Caption reads: [...] wrote 10x4 in the video! Wearing Sav x....](https://images.od.modash.io/1edffd174da4c20c712d6eb066e5b4f3091768e5)
Influencer bio
🪐 TikTok: CONSISTENCY @oneractive @dfyne.official @aybl | dc: CONSISTENCY 💸 ✉️Adelaidesignesvensson@gmail.com WORKOUT PROGRAM⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
filippafranssoon x DFYNE
![TikTok post by @filippafranssoon for DFYNE. Caption reads: [...] 4 exercises I never skip 🫡 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀....](https://images.od.modash.io/f164993c6d12515412f6e4e8763119a8be9deefd)
Influencer bio
🇸🇪 @DFYNE athlete | code: FRANSSON filippafransson@tsptalent.co Stubborn Glutes Project ‼️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DeltaBolic x DFYNE
![YouTube post by @DeltaBolic for DFYNE. Caption reads: [...] the lats and mid-back. Outfit from....](https://images.od.modash.io/5231f0ecaaf01305d03d75ed5dc30f54ea486703)
Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 73.1%
- Posts: 26.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DFYNE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DFYNE's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.3% of partnerships featuring creators averaging 10K-50K views, DFYNE's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (414.9k avg views/post):
thephuckboyz x DFYNE
![Instagram post by @thephuckboyz for DFYNE. Caption reads: [...] than a school in the 60s 🫠🤣 Sweats....](https://images.od.modash.io/9d9d60df00655d0688317a73a80cd4b093aaa861)
Influencer bio
Your favorite Black friend and White friend
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post):
trainwithttori x DFYNE
Influencer bio
23 | 4’11 🇻🇳| @torittran just a short gym girl @dfyne.official | ‘TORI’ @prozis | ‘TTORI’ 💌- torittrann@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DFYNE's repeat partnerships
Out of 3.8k unique influencers in our dataset, 185 of them (5%) posted content for DFYNE in 3 or more separate calendar months. The most consistent partner is @DeltaBolic, who has collaborated across 12 months with 85 total posts.
Here are 3 examples of DFYNE's repeat influencer partnerships, with links to the sponsored content.
DeltaBolic x DFYNE
puckvandrenth x DFYNE
![Instagram post by @puckvandrenth for DFYNE. Caption reads: [...] gain most progress 🎧 both in....](https://images.od.modash.io/2c41a139da45b2dfc6c225aafcc5716eef98ad39)
![Instagram post by @puckvandrenth for DFYNE. Caption reads: [...] 🍊, launching july 30th | @dfyne.official....](https://images.od.modash.io/47f9f585fbef2bcf3b6424457c8b309bd6a59579)
![Instagram post by @puckvandrenth for DFYNE. Caption reads: [...] 25th! 🍇🪽🎧🤍 so so obsessed....](https://images.od.modash.io/886c4ac167846aa8e7957be1b4fe7fbec3c79928)
samantha.baio x DFYNE
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DFYNE had the most influencer activity. 49.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.8%)
- Mexico (5.5%)
- Australia (4.5%)
DFYNE's influencer activity by market
Here is another example of DFYNE collaborating with an influencer in United States.
NolanGlaze x DFYNE
DFYNE's influencer activity vs. related brands
DFYNE’s sculpting activewear competes tightly with NVGTN and AYBL, which target the same gym-focused audience and rely on fitness creators for try-ons, glute-focused fits, and transformation content.
Total influencer content
DFYNE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 38.2k sponsored posts, notably outpacing DFYNE (32.1k posts) and Nvgtn (1.7k posts). Across all three brands, the average volume is 24k posts, indicating mature, scaled influencer programs. Total posts are similar overall, with DFYNE and AYBL close and Nvgtn far lower than both.
By social platform
DFYNE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DFYNE leads on Instagram and YouTube, while AYBL leads on TikTok. The gap is most notable on TikTok, with AYBL at 25.7k, DFYNE at 2.8k, Nvgtn at 464 posts. DFYNE's activity is particularly concentrated on Instagram. By platform, DFYNE has far more Instagram posts than AYBL and Nvgtn, while AYBL has far more TikTok posts than DFYNE and Nvgtn.
By geographical market
DFYNE vs. related brands influencer activity (by country)
Estimated sponsored posts in DFYNE's top markets
AYBL has the highest estimated sponsored-post volume in United States (19k posts, 48.9%), United Kingdom (5.9k posts, 15.3%), France (1.5k posts, 3.9%), suggesting a Europe focus, while DFYNE leads in Mexico with 1.8k posts (5.5%). Looking at United States specifically, the split is AYBL at 19k posts (48.9%), DFYNE at 16k posts (49.3%), Nvgtn at 1.2k posts (71%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nvgtn's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.