We analyzed 703 pieces of influencer content sponsored by Dagne Dover over the last 12 months.
This report breaks down where & how Dagne Dover invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dagne Dover, see here: Dagne Dover influencers.
Dagne Dover's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dagne Dover's sponsored post volume peaks in August with 100 posts, 72% higher than the monthly average of 58. June recorded the lowest activity at 30 posts, 48% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dagne Dover's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dagne Dover.
Here are 3 examples of Dagne Dover's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
5’9 outfit inspo mami 🇲🇽 • truck girl • lifestyle • beauty • fitness • food Denver 📧 corey@mujeressocial.com @mujeressocial LTK outfit links ⬇️
Collaboration metrics
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Influencer bio
the cool tofu mom makeup • skincare • selfcare ☆ LA & SD what I eat to glow @jjanga 🥢 hello@luckyjjanga.com
Collaboration metrics
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Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Dagne Dover are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.4% of partnerships featuring creators averaging 10K-50K views, Dagne Dover's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (738.7k avg views/post):
Influencer bio
iPad and Planning Tips•Productivity•Tech and Beauty lover☁️ 📧alliemariedigital@gmail.com 📍 UTAH
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.2k avg views/post):
Influencer bio
🩵 Madison’s Professional Volleyball Team 🫶 #LOVBforLife #lovbmad @lovb
Collaboration metrics
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Out of 506 unique influencers in our dataset, 6 of them (1%) posted content for Dagne Dover in 3 or more separate calendar months. The most consistent partner is @alliemariedigital, who has collaborated across 5 months with 8 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dagne Dover had the most influencer activity. 79.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dagne Dover collaborating with an influencer in United States.
Dagne Dover, BÉIS Travel, and Monos all compete for premium, design-led travel and everyday carry customers. They activate similar lifestyle creators for packing videos, commute setups, and travel organization content.
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 1.7k sponsored posts, significantly outpacing Dagne Dover (703 posts) and Monos (470 posts). Across all three brands, the average volume is 970 posts, suggesting moderate but consistent investment. BÉIS Travel has more than twice as many total posts as Dagne Dover and Monos.
Sponsored posts by platform
Dagne Dover leads on Instagram, while BÉIS Travel has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with BÉIS Travel at 1.7k, Dagne Dover at 294, Monos at 77 posts. BÉIS Travel's activity is particularly concentrated on TikTok. On TikTok, BÉIS Travel has far more posts than Dagne Dover and Monos.
Estimated sponsored posts in Dagne Dover's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (1.3k posts, 76.9%), Canada (115 posts, 6.6%), United Kingdom (99 posts, 5.7%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.3k posts (76.9%), Dagne Dover at 556 posts (79.1%), Monos at 214 posts (45.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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