Dagne Dover Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 215 pieces of influencer content sponsored by Dagne Dover over the last 12 months.
This report breaks down where & how Dagne Dover invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dagne Dover, see here: Dagne Dover influencers.
Influencer activity throughout the year
Dagne Dover's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Dagne Dover's influencer activity by month
Number of sponsored posts
Dagne Dover's influencer activity appears to have tapered over the year, from 1 posts in January down to 3 in December. March was the busiest month at 54 posts, 218% above the monthly average. No sponsored posts were tracked in February, which may suggest a planned pause in influencer activity.
Dagne Dover's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 1.7M, while January recorded the least at 706. Across all tracked posts in the 12-month window, average views per post were 25.7k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @the_little_beannn, generated 392.6k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dagne Dover's sponsored influencer collaborations break down by social platform:
- Instagram: 168 posts (78.1%)
- TikTok: 42 posts (19.5%)
- YouTube: 5 posts (2.3%)
Dagne Dover's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dagne Dover.
Here are 3 examples of Dagne Dover's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
the_little_beannn x Dagne Dover
Influencer bio
WIMB | Bag Spills | Makeup | Beauty All authentic—NOT a seller UGC Creator ➡️ the.little.beannn@gmail.com
Collaboration metrics
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adaatude x Dagne Dover
Influencer bio
the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista ♡ mom ≽ bosnian ༘ tucson, az
Collaboration metrics
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taylorwynn x Dagne Dover
![YouTube post by @taylorwynn for Dagne Dover. Caption reads: [...] https://amzn.to/3Q1XBTU
$20 off all Dagne....](https://images.od.modash.io/ca63498e39b970cf376355fad62a5beec01ce463)
Influencer bio
Hi, I'm Taylor! I love documenting my travels, vlogging, chatting, and testing new makeup. You can find a lil mix of everything here. I previously was a digital nomad for 2 years, now living in Oregon! SUBSCRIBE so you don't miss out on future videos, and you can follow along on Instagram @taylorwynn! Business inquiries please contact me at the email below taylor@thetaylorwynn.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 94.6%
- Posts: 5.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Dagne Dover are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dagne Dover's influencers average views (Instagram)
Based on each influencer's average views per post
With 48.5% of partnerships featuring creators averaging 10K-50K views, Dagne Dover's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (104.2k avg views/post, 145.4k followers):
sarahpirklemd x Dagne Dover
![Instagram post by @sarahpirklemd for Dagne Dover. Caption reads: [...] for a bag that can keep up! Meet the....](https://images.od.modash.io/4f8dec8c345840989a93ba15a4cd251fc387e727)
Influencer bio
📍| Seattle 🥼| Orthopedic Surgery Resident 🌟| Views are my own 📧| kirsten@kindlycollectiveagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 167.2k followers):
__jasminenguyen x Dagne Dover
Influencer bio
💌contactjasminenguyen@gmail.com Between Texas and London
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dagne Dover's repeat partnerships
Out of 191 unique influencers in our dataset, 4 of them (2%) posted content for Dagne Dover in 3 or more separate calendar months. The most consistent partner is @alliemariedigital, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of Dagne Dover's repeat influencer partnerships, with links to the sponsored content.
alliemariedigital x Dagne Dover
![Instagram post by @alliemariedigital for Dagne Dover. Caption reads: [...] my airplane bag with me ✈️ @dagnedover just....](https://images.od.modash.io/e3cc12a0bdf95370761017e2cfda6094eedbf087)
![Instagram post by @alliemariedigital for Dagne Dover. Caption reads: [...] just launched with @dagnedover and they are....](https://images.od.modash.io/0efecbe16de2f056fb8d5d66a1c1aa5eb37f1c22)
![Instagram post by @alliemariedigital for Dagne Dover. Caption reads: [...] the Brooklyn Backpack from @dagnedover and....](https://images.od.modash.io/04d3289b0670b18a4f38b3ed582b79a2e0515718)
stylecusp x Dagne Dover
![Instagram post by @stylecusp for Dagne Dover. Caption reads: [...] and her - we loveeee our @dagnedover landon....](https://images.od.modash.io/2665f39ee7184345b40fb1b3457ed15e07e0ff7f)
![Instagram post by @stylecusp for Dagne Dover. Caption reads: [...] for the soul - packed my @dagnedover....](https://images.od.modash.io/3020506a9f766b7505b6326bdc8e4407718b067b)
![Instagram post by @stylecusp for Dagne Dover. Caption reads: [...] our new bags from the new @dagnedover fall....](https://images.od.modash.io/451c74152955b1e5f4cdaa4988d26b5e9297c5fd)
ashbegash x Dagne Dover
![Instagram post by @ashbegash for Dagne Dover. Caption reads: [...] in September and we knew @dagnedover gear....](https://images.od.modash.io/629d0eb9e68c80ecdc0e58729f00d93618db8735)
![Instagram post by @ashbegash for Dagne Dover. Caption reads: [...] a little picnic & our new @dagnedover. code....](https://images.od.modash.io/a2f0eb9f75f7af1a057b16c3c72bfa4298b8bfe5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dagne Dover had the most influencer activity. 78.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.7%)
- Canada (3.6%)
- United Kingdom (3.5%)
Dagne Dover's influencer activity by market
Here is another example of Dagne Dover collaborating with an influencer in United States.
ednatherunt x Dagne Dover
![Instagram post by @ednatherunt for Dagne Dover. Caption reads: [...] @veg, @ollie, @marcjacobs, @chewy,....](https://images.od.modash.io/5441b55f62570ff040011fec67e1691b480ed317)
Dagne Dover's influencer activity vs. related brands
BAGGU and Bagsmart compete closely with Dagne Dover in the everyday bag and travel-organization space, targeting similar customers seeking functional, stylish carry goods. Both brands also rely heavily on social and influencer-driven discovery, making them realistic benchmarking peers.
Total influencer content
Dagne Dover vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 259 sponsored posts, notably outpacing Dagne Dover (215 posts) and BAGGU (138 posts). Across all three brands, the average volume is 204 posts, indicating limited or experimental influencer activity.
By social platform
Dagne Dover vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Dagne Dover leads on YouTube, while Bagsmart has the most activity on Instagram and BAGGU has the most activity on TikTok. The gap is most notable on Instagram, with Bagsmart at 259, Dagne Dover at 168, BAGGU at 32 posts. Dagne Dover's activity is particularly concentrated on Instagram. Bagsmart has far more Instagram posts than Dagne Dover and BAGGU, while BAGGU has more TikTok posts than Dagne Dover and Bagsmart has none.
By geographical market
Dagne Dover vs. related brands influencer activity (by country)
Estimated sponsored posts in Dagne Dover's top markets
Dagne Dover has the highest estimated sponsored-post volume in United States (169 posts, 78.8%), Canada (8 posts, 3.6%), suggesting a North America focus, while Bagsmart has the highest estimated sponsored-post volume in Brazil (14 posts, 5.4%), United Kingdom (13 posts, 4.9%), while BAGGU leads in Japan with 10 posts (7.4%). Looking at United States specifically, the split is Dagne Dover at 169 posts (78.8%), Bagsmart at 153 posts (58.9%), BAGGU at 94 posts (67.8%). Dagne Dover's strength in United States may indicate a home-market focus, while Bagsmart shows broader regional investment.
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