Dagne Dover Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 728 pieces of influencer content sponsored by Dagne Dover over the last 12 months.
This report breaks down where & how Dagne Dover invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dagne Dover, see here: Dagne Dover influencers.
Influencer activity throughout the year
Dagne Dover's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Dagne Dover's influencer activity by month
Number of sponsored posts
Dagne Dover's sponsored post volume peaks in May with 111 posts, 85% higher than the monthly average of 60. April recorded the lowest activity at 32 posts, 47% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dagne Dover's sponsored influencer collaborations break down by social platform:
- Instagram: 390 posts (53.6%)
- TikTok: 327 posts (44.9%)
- YouTube: 11 posts (1.5%)
Dagne Dover's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dagne Dover.
Here are 3 examples of Dagne Dover's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alliemariedigital x Dagne Dover
Influencer bio
iPad and Planning Tips•Productivity•Tech and Beauty lover☁️ 📧alliemariedigital@gmail.com 📍 UTAH
Collaboration metrics
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jjanga.anne x Dagne Dover
![TikTok post by @jjanga.anne for Dagne Dover. Caption reads: [...] I’m loving the new collection from @Dagne....](https://images.od.modash.io/8bd7b9e9b78d58520dafa75de3b4c76a6ea22e84)
Influencer bio
Hi! I'm Jjanga :) a SAHM that prefers to be outside hello@luckyjjanga.com 📍San Diego & LA
Collaboration metrics
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VanessaTiiu x Dagne Dover
Influencer bio
hi i'm vanessa, and this is my little piece of the internet where I share my daily life, health & fitness and fashion. but mostly this is a space to make you feel welcomed, happy and good about yourself. i'm someone that believes we're all beautiful and unique in our ways, so no matter where you are or what you might be going through, you're welcome here🤍 You can also find me on IG, TikTok, Twitter and Pinterest: @vanessatiiu For business inquiries: contactvanessatiiu@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 79%
- Posts: 21%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Dagne Dover are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dagne Dover's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.8% of partnerships featuring creators averaging 10K-50K views, Dagne Dover's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (72.7k avg views/post):
hannahsykesburch x Dagne Dover
![Instagram post by @hannahsykesburch for Dagne Dover. Caption reads: [...] much fun putting this together 🥹🥹....](https://images.od.modash.io/28cca3890c4986c16cca6e017a99e6bb5ddb5ddb)
Influencer bio
lover of Jesus, Navy + C 💌 hannahsykesburch@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.8k avg views/post):
catystanko x Dagne Dover
Influencer bio
NYC fitness, real life, & everyday style contactcatystanko@gmail.com TikTok: @catystanko (25k+) @morningsinmotionnyc
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dagne Dover's repeat partnerships
Out of 529 unique influencers in our dataset, 5 of them (1%) posted content for Dagne Dover in 3 or more separate calendar months. The most consistent partner is @alliemariedigital, who has collaborated across 5 months with 8 total posts.
Here are 1 examples of Dagne Dover's repeat influencer partnerships, with links to the sponsored content.
alliemariedigital x Dagne Dover
![Instagram post by @alliemariedigital for Dagne Dover. Caption reads: [...] the Brooklyn Backpack from @dagnedover and....](https://images.od.modash.io/04d3289b0670b18a4f38b3ed582b79a2e0515718)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dagne Dover had the most influencer activity. 78.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.9%)
- Canada (3.8%)
- United Kingdom (3.5%)
Dagne Dover's influencer activity by market
Here is another example of Dagne Dover collaborating with an influencer in United States.
ednatherunt x Dagne Dover
![Instagram post by @ednatherunt for Dagne Dover. Caption reads: [...] @veg, @ollie, @marcjacobs, @chewy,....](https://images.od.modash.io/5441b55f62570ff040011fec67e1691b480ed317)
Dagne Dover's influencer activity vs. related brands
Dagne Dover is closely comparable to Bagsmart and BÉIS Travel in functional bags and travel organization, where influencer strategy centers on packing videos, workday routines, and product-feature walkthroughs.
Total influencer content
Dagne Dover vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.7k sponsored posts, significantly outpacing BÉIS Travel (1.8k posts) and Dagne Dover (728 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Bagsmart has several times more total posts than Dagne Dover and BÉIS Travel.
By social platform
Dagne Dover vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Bagsmart leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bagsmart at 8.9k, BÉIS Travel at 1.8k, Dagne Dover at 327 posts. Bagsmart's activity is particularly concentrated on TikTok. On TikTok, Bagsmart has several times more posts than Dagne Dover and BÉIS Travel.
By geographical market
Dagne Dover vs. related brands influencer activity (by country)
Estimated sponsored posts in Dagne Dover's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (5.5k posts, 56.8%), Brazil (679 posts, 7%), United Kingdom (601 posts, 6.2%), while Dagne Dover leads in Canada with 28 posts (3.8%). Looking at United States specifically, the split is Bagsmart at 5.5k posts (56.8%), Dagne Dover at 571 posts (78.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bagsmart's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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