We analyzed 1.7k pieces of influencer content sponsored by Jisulife over the last 12 months.
This report breaks down where & how Jisulife invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jisulife, see here: Jisulife influencers.
Jisulife's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jisulife's sponsored post volume appears to trend upward over the 12-month period, rising from 40 posts in January to 135 in December. The peak month, July, reached 288 posts, 110% higher than the monthly average of 137.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jisulife's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jisulife.
Here are 2 examples of Jisulife's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
DM 返せません。お仕事のご依頼はメールへお願いします📩 Film account🎞️ @aoinofilms Youtube ▽
Collaboration metrics
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Influencer bio
my life in video form business inquiries: caleb@smallscreenmarketing.com vlogs | beauty | fashion houston based content creator!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Jisulife are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging 10K-50K views, Jisulife's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (257.1k avg views/post):
Influencer bio
🧿 Inspiring Fitness & Lifestyle Transformation 🌍 Travel | Fitness | Grooming 💪 Athlete @muscleblaze | Code HRITHIKMB28 📍 Jammu, India
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
◇ Makeup •Hair Tutorials • Fashion ♡ Mama |💍 📍San Diego ☆ rayacoleman@yahoo.com The fun is in my stories👆🏻DM me!💞 Shop my looks & more⬇️
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 8 of them (1%) posted content for Jisulife in 3 or more separate calendar months. The most consistent partner is @paolo_libiran, who has collaborated across 5 months with 5 total posts.
Here are 2 examples of Jisulife's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jisulife had the most influencer activity. 19.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jisulife collaborating with an influencer in United States.
Jisulife sells compact, creator-friendly tech accessories often purchased for daily convenience and content creation setups. Divoom and NEEWER appeal to similar gadget and creator audiences and compete through social proof and demonstration-style influencer content.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 6k sponsored posts, significantly outpacing Divoom (2.9k posts) and Jisulife (1.7k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with NEEWER at 3.4k, Jisulife at 1.6k, Divoom at 1k posts. Jisulife's activity is particularly concentrated on Instagram. Jisulife has no TikTok posts, while Divoom and NEEWER each have over 1,000 TikTok posts.
Estimated sponsored posts in Jisulife's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.5k posts, 25.4%), Italy (639 posts, 10.6%), Spain (531 posts, 8.8%), suggesting a Europe focus, while Divoom has the highest estimated sponsored-post volume in Brazil (379 posts, 13%), United Kingdom (175 posts, 6%), while Jisulife has the highest estimated sponsored-post volume in Philippines (246 posts, 14.9%), Thailand (218 posts, 13.2%), suggesting a Asia focus. Looking at United States specifically, the split is NEEWER at 1.5k posts (25.4%), Divoom at 1k posts (35.6%), Jisulife at 327 posts (19.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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