TORRAS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by TORRAS over the last 12 months.
This report breaks down where & how TORRAS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TORRAS, see here: TORRAS influencers.
Influencer activity throughout the year
TORRAS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TORRAS's influencer activity by month
Number of sponsored posts
TORRAS's influencer output appears relatively consistent throughout the year, averaging about 242 sponsored posts per month. October recorded the highest volume at 315 posts (30% above average), while August was the quietest at 176 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TORRAS's sponsored influencer collaborations break down by social platform:
- Instagram: 2.4k posts (80.4%)
- TikTok: 419 posts (14.3%)
- YouTube: 153 posts (5.2%)
TORRAS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TORRAS.
Here are 3 examples of TORRAS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
retrotechlab x TORRAS
![Instagram post by @retrotechlab for TORRAS. Caption reads: [...] Now it does! Shopping link in my bio #torras....](https://images.od.modash.io/8aec2a0753558fdd962da39b518d2bec48bc0075)
Influencer bio
Industrial design • Retro-Futurism • Cool finds Collab: vibefw@gmail.com Shopping link 👇
Collaboration metrics
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patrickbfree x TORRAS
![TikTok post by @patrickbfree for TORRAS. Caption reads: [...] Win tickets & get 15% off 🤩 AD | #TORRAS....](https://images.od.modash.io/5120ff38ba0f7108d5a4377707c64611d1a55775)
Influencer bio
✝️ Jesus is 👑 🏆 16x World Records ✉️ contact@apfreestyle.com 👇 Get the new Monopoly! ⚽️🏆
Collaboration metrics
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BrunoPisaniAdventure x TORRAS
Influencer bio
bruno@delkatalents.com Subscribe for more videos :)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.9%
- Posts: 7.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TORRAS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TORRAS's influencers average views (Instagram)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 10K-50K views, TORRAS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.9M avg views/post):
filmedby.naresh x TORRAS
![Instagram post by @filmedby.naresh for TORRAS. Caption reads: [...] the way it should be using the all new....](https://images.od.modash.io/d7c1446167ef10b5c1f053a6487a9865d6d38a4c)
Influencer bio
🎬Aspiring Filmmaker 🌍Filmmaker | Traveller | Content Creator 💌 DM For Collaborations | Promotions #Galaxycreator @samsungindia
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
hellochibuzor x TORRAS
![Instagram post by @hellochibuzor for TORRAS. Caption reads: [...] for your next working video using the Torras....](https://images.od.modash.io/e3b88435cf2bff2918e940f914fe632db294179d)
Influencer bio
Creator Tips & How-tos Tutorial Helping cr maximize what they have—tech gadgets Fndr, @thekontentstudio Email for Collaborations Based in Nigeria 🇳🇬
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TORRAS's repeat partnerships
Out of 2.1k unique influencers in our dataset, 93 of them (5%) posted content for TORRAS in 3 or more separate calendar months. The most consistent partner is @cj.filmed.it, who has collaborated across 8 months with 14 total posts.
Here are 3 examples of TORRAS's repeat influencer partnerships, with links to the sponsored content.
cj.filmed.it x TORRAS
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] the pleasure of putting the @torras_global....](https://images.od.modash.io/44d7522952c3a6bbad3163a92390fc73dc78952d)
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] have fun customising it too! #TORRAS....](https://images.od.modash.io/ab1648e1ee5f1e02fee2e4127f2754ceae41691f)
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] to grab one for yourself 💪🏼 #TORRAS....](https://images.od.modash.io/bf8dd25cbd1f7e49045fd81240d7ba77f38c6f0c)
cristiano_tech x TORRAS
![Instagram post by @cristiano_tech for TORRAS. Caption reads: [...] ho la famosa cover Q3 Air di @torras_global....](https://images.od.modash.io/63edee9f85138f8340bbe8e4325ac41f96afcf25)
![Instagram post by @cristiano_tech for TORRAS. Caption reads: [...] al mondo 😳💪 Applico la nuova Torras....](https://images.od.modash.io/ac27800c2477f17c715f0b336234b7a9d2b3fa0e)
![Instagram post by @cristiano_tech for TORRAS. Caption reads: [...] 🤩🤩 La Ostand Q3 Air di @torras_global....](https://images.od.modash.io/8a15b474682daa3d9ae1dc3309dce3172b028088)
cj.filmed.it x TORRAS
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] the pleasure of putting the @TORRAS Official....](https://images.od.modash.io/2059d1850021f094f93e5d959bc7b6fc8c1b0c7b)
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] remember my socks. Enter: the TORRAS Ostand....](https://images.od.modash.io/1585c3ef36f02961918aca231900fcca1dc7b468)
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] have fun customising it too! #TORRAS....](https://images.od.modash.io/7d94cfbe4e4ded82f035e550bd1ad3d024c7fa8d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TORRAS had the most influencer activity. 27.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (19.6%)
- India (9%)
- United Kingdom (4.7%)
TORRAS's influencer activity by market
Here is another example of TORRAS collaborating with an influencer in United States.
samuel.hlab x TORRAS
TORRAS's influencer activity vs. related brands
TORRAS competes with BURGA and Velvet Caviar in phone accessories (cases and protection), where design drops, durability tests, and creator unboxings are key influencer hooks.
Total influencer content
TORRAS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 4.4k sponsored posts, marginally ahead of VELVET CAVIAR (4k posts) and TORRAS (2.9k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs.
By social platform
TORRAS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TORRAS leads on Instagram and YouTube, while BURGA leads on TikTok. The gap is most notable on Instagram, with TORRAS at 2.4k, BURGA at 259, VELVET CAVIAR at 0 posts. TORRAS's activity is particularly concentrated on Instagram. Instagram post counts differ widely, with TORRAS at 2350 posts while BURGA has 259 and VELVET CAVIAR has 0.
By geographical market
TORRAS vs. related brands influencer activity (by country)
Estimated sponsored posts in TORRAS's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.1k posts, 78.6%), Canada (211 posts, 5.3%), United Kingdom (195 posts, 4.9%), suggesting a North America focus, while BURGA leads in France with 1.9k posts (42.2%), while TORRAS has the highest estimated sponsored-post volume in Japan (573 posts, 19.6%), India (263 posts, 9%), suggesting a Asia focus. Looking at United States specifically, the split is VELVET CAVIAR at 3.1k posts (78.6%), TORRAS at 801 posts (27.4%), BURGA at 624 posts (14.2%). TORRAS's strength in Japan may indicate a home-market focus, while VELVET CAVIAR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BURGA's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- PLAUD's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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