TORRAS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by TORRAS over the last 12 months.
This report breaks down where & how TORRAS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TORRAS, see here: TORRAS influencers.
Influencer activity throughout the year
TORRAS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TORRAS's influencer activity by month
Number of sponsored posts
TORRAS's influencer output appears relatively consistent throughout the year, averaging about 278 sponsored posts per month. September recorded the highest volume at 450 posts (62% above average), while August was the quietest at 191 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TORRAS's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (78.2%)
- TikTok: 584 posts (16.6%)
- YouTube: 183 posts (5.2%)
TORRAS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for TORRAS.
Here are 3 examples of TORRAS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nilsoncreative x TORRAS
Influencer bio
All About Tech, Workspace, Videography and Photography. Based in United Kingdom 🇬🇧
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
patrickbfree x TORRAS
Influencer bio
✝️ Jesus is 👑 🏆 16x World Records ✉️ contact@apfreestyle.com 👇Shows / Workshops / Inquiries
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ChrisHowett x TORRAS
Influencer bio
time to go on an adventure!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.3%
- Posts: 6.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TORRAS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TORRAS's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.4% of partnerships featuring creators averaging 10K-50K views, TORRAS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (462.4k avg views/post):
maka_papiashvili x TORRAS
Influencer bio
• Crafting moments of Style, Beauty & Inspiration ✨ • Let’s create something unforgettable together—DM or 💌 Maka.forcollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
ellemonna x TORRAS
Influencer bio
Traveller through life✈️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TORRAS's repeat partnerships
Out of 2.5K unique influencers in our dataset, 111 of them (4%) posted content for TORRAS in 3 or more separate calendar months. The most consistent partner is @torras_europe, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of TORRAS's repeat influencer partnerships, with links to the sponsored content.
torras_europe x TORRAS
suguru.tool x TORRAS
cristiano_tech x TORRAS
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TORRAS had the most influencer activity. 27.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (16.4%)
- India (10.4%)
- Brazil (5.5%)
TORRAS's influencer activity by market
Here is another example of TORRAS collaborating with an influencer in United States.
samuel.hlab x TORRAS
TORRAS's influencer activity vs. related brands
TORRAS operates in phone cases and mobile accessories; CASELY and Velvet Caviar target the same creator-friendly, style-forward phone case market with similar UGC and drop-style campaigns.
Total influencer content
TORRAS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
VELVET CAVIAR leads with 4.2K sponsored posts, notably outpacing TORRAS (3.5K posts) and CASELY (946 posts). Across all three brands, the average volume is 2.9K posts, indicating mature, scaled influencer programs. TORRAS and VELVET CAVIAR each have several thousand posts overall, while CASELY has under one thousand.
By social platform
TORRAS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TORRAS leads on Instagram and YouTube, while VELVET CAVIAR leads on TikTok. The gap is most notable on TikTok, with VELVET CAVIAR at 4.2K, TORRAS at 584, CASELY at 572 posts. TORRAS's activity is particularly concentrated on Instagram. VELVET CAVIAR has thousands of TikTok posts while TORRAS and CASELY each have under one thousand, and TORRAS has thousands of Instagram posts while CASELY has a few hundred and VELVET CAVIAR has none.
By geographical market
TORRAS vs. related brands influencer activity (by country)
Estimated sponsored posts in TORRAS's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.3K posts, 78.5%), Canada (170 posts, 4%), suggesting a North America focus, while TORRAS has the highest estimated sponsored-post volume in Japan (576 posts, 16.4%), India (365 posts, 10.4%), suggesting a Asia focus, while CASELY leads in United Kingdom with 33 posts (3.5%). Looking at United States specifically, the split is VELVET CAVIAR at 3.3K posts (78.5%), TORRAS at 962 posts (27.4%), CASELY at 753 posts (79.6%). TORRAS's strength in Japan may indicate a home-market focus, while VELVET CAVIAR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VELVET CAVIAR's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- Yeoreo's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.