TORRAS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by TORRAS over the last 12 months.
This report breaks down where & how TORRAS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TORRAS, see here: TORRAS influencers.
Influencer activity throughout the year
TORRAS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TORRAS's influencer activity by month
Number of sponsored posts
TORRAS's influencer output appears relatively consistent throughout the year, averaging about 211 sponsored posts per month. October recorded the highest volume at 306 posts (45% above average), while May was the quietest at 99 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TORRAS's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (80.7%)
- TikTok: 400 posts (15.8%)
- YouTube: 89 posts (3.5%)
TORRAS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TORRAS.
Here are 3 examples of TORRAS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
retrotechlab x TORRAS
![Instagram post by @retrotechlab for TORRAS. Caption reads: [...] Now it does! Shopping link in my bio #torras....](https://images.od.modash.io/8aec2a0753558fdd962da39b518d2bec48bc0075)
Influencer bio
Industrial design • Retro-Futurism • Cool finds Collab: vibefw@gmail.com Shopping link 👇
Collaboration metrics
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samuel.hlab x TORRAS
Influencer bio
📱Tech/ Lifestyle/ Filmmaking 📩samuelhlabinquiry@gmail.com
Collaboration metrics
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LinusTechTips x TORRAS
Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.2%
- Posts: 7.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TORRAS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TORRAS's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.6% of partnerships featuring creators averaging 10K-50K views, TORRAS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (754.2k avg views/post):
nicoule____________ x TORRAS
Influencer bio
•Fashion, Beauty & Lifestyle •CONTENT •UGC CREATOR 📩 natiamchedlishvilinicoule@gmail.com /DM🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
yancyxgabriel x TORRAS
![Instagram post by @yancyxgabriel for TORRAS. Caption reads: [...] have with me while travelling. The TORRAS....](https://images.od.modash.io/110ca710d402c007662500e59fa5c35fc403ee0d)
Influencer bio
🏝️island living🌞🇮🇩 ✉️collabsyancy@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TORRAS's repeat partnerships
Out of 1.8k unique influencers in our dataset, 83 of them (5%) posted content for TORRAS in 3 or more separate calendar months. The most consistent partner is @cristiano_tech, who has collaborated across 8 months with 10 total posts.
Here are 3 examples of TORRAS's repeat influencer partnerships, with links to the sponsored content.
cristiano_tech x TORRAS
![Instagram post by @cristiano_tech for TORRAS. Caption reads: [...] ho la famosa cover Q3 Air di @torras_global....](https://images.od.modash.io/63edee9f85138f8340bbe8e4325ac41f96afcf25)
![Instagram post by @cristiano_tech for TORRAS. Caption reads: [...] al mondo 😳💪 Applico la nuova Torras....](https://images.od.modash.io/ac27800c2477f17c715f0b336234b7a9d2b3fa0e)
cj.filmed.it x TORRAS
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] the pleasure of putting the @TORRAS Official....](https://images.od.modash.io/2059d1850021f094f93e5d959bc7b6fc8c1b0c7b)
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] remember my socks. Enter: the TORRAS Ostand....](https://images.od.modash.io/1585c3ef36f02961918aca231900fcca1dc7b468)
![TikTok post by @cj.filmed.it for TORRAS. Caption reads: [...] have fun customising it too! #TORRAS....](https://images.od.modash.io/7d94cfbe4e4ded82f035e550bd1ad3d024c7fa8d)
cj.filmed.it x TORRAS
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] the pleasure of putting the @torras_global....](https://images.od.modash.io/44d7522952c3a6bbad3163a92390fc73dc78952d)
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] have fun customising it too! #TORRAS....](https://images.od.modash.io/ab1648e1ee5f1e02fee2e4127f2754ceae41691f)
![Instagram post by @cj.filmed.it for TORRAS. Caption reads: [...] to grab one for yourself 💪🏼 #TORRAS....](https://images.od.modash.io/bf8dd25cbd1f7e49045fd81240d7ba77f38c6f0c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TORRAS had the most influencer activity. 28.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (15.5%)
- India (10.3%)
- Brazil (4.9%)
TORRAS's influencer activity by market
Here is another example of TORRAS collaborating with an influencer in United States.
taylorred x TORRAS
TORRAS's influencer activity vs. related brands
TORRAS competes with Velvet Caviar and Wildflower Cases in phone accessories/cases, where aesthetic-driven UGC, unboxings, and durability claims are key influencer content angles.
Total influencer content
TORRAS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
VELVET CAVIAR leads with 3.5k sponsored posts, significantly outpacing TORRAS (2.5k posts) and Wildflower Cases (2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. VELVET CAVIAR has noticeably more total posts than TORRAS and Wildflower Cases.
By social platform
TORRAS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TORRAS leads on Instagram and YouTube, while VELVET CAVIAR leads on TikTok. The gap is most notable on Instagram, with TORRAS at 2k, VELVET CAVIAR at 0, Wildflower Cases at 0 posts. TORRAS's activity is particularly concentrated on Instagram. TORRAS has far more Instagram posts than VELVET CAVIAR and Wildflower Cases, while VELVET CAVIAR and Wildflower Cases have far more TikTok posts than TORRAS.
By geographical market
TORRAS vs. related brands influencer activity (by country)
Estimated sponsored posts in TORRAS's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (2.6k posts, 72.7%), Canada (168 posts, 4.8%), suggesting a North America focus, while TORRAS has the highest estimated sponsored-post volume in Japan (392 posts, 15.5%), India (261 posts, 10.3%), suggesting a Asia focus, while Wildflower Cases leads in United Kingdom with 190 posts (9.5%). Looking at United States specifically, the split is VELVET CAVIAR at 2.6k posts (72.7%), Wildflower Cases at 1.5k posts (76.8%), TORRAS at 716 posts (28.3%). TORRAS's strength in Japan may indicate a home-market focus, while VELVET CAVIAR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VELVET CAVIAR's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- PLAUD's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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