We analyzed 2.3k pieces of influencer content sponsored by TORRAS over the last 12 months.
This report breaks down where & how TORRAS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TORRAS, see here: TORRAS influencers.
TORRAS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TORRAS's sponsored post volume appears to trend upward over the 12-month period, rising from 215 posts in January to 229 in December. The peak month, October, reached 306 posts, 60% higher than the monthly average of 191.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TORRAS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TORRAS.
Here are 3 examples of TORRAS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🎮 | Gaming & Tech Reviews/Tips 📩 | rashid@ggsheed.com 📍 | New York, NY Links to my setup and cool gadgets 👇🏾 #tech #gamer #gadgets
Collaboration metrics
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Influencer bio
📱Tech/ Lifestyle/ Filmmaking 📩samuelhlabinquiry@gmail.com
Collaboration metrics
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Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers TORRAS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.3% of partnerships featuring creators averaging 10K-50K views, TORRAS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (948.6k avg views/post):
Influencer bio
San Diego UGC & Content Creator Beauty • Lifestyle • Family 🤍 📩 For Collabs: melisa.subasi@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Creator Tips & How-tos Tutorial Helping cr maximize what they have—tech gadgets Fndr, @thekontentstudio Email for Collaborations Based in Nigeria 🇳🇬
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 52 of them (3%) posted content for TORRAS in 3 or more separate calendar months. The most consistent partner is @cj.filmed.it, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of TORRAS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where TORRAS had the most influencer activity. 29.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TORRAS collaborating with an influencer in United States.
TORRAS competes in phone accessories with Velvet Caviar and Wildflower Cases, where style, protection, and drop culture drive buying. They target similar audiences and lean on creators for unboxings, aesthetic setups, and everyday durability tests.
Total sponsored posts tracked (last 12 months)
TORRAS leads with 2.3k sponsored posts, notably outpacing Wildflower Cases (1.9k posts) and VELVET CAVIAR (956 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
TORRAS leads on Instagram and YouTube, while Wildflower Cases leads on TikTok. The gap is most notable on Instagram, with TORRAS at 1.7k, VELVET CAVIAR at 12, Wildflower Cases at 0 posts. TORRAS's activity is particularly concentrated on Instagram. Instagram activity differs sharply: TORRAS has 1698 posts, while VELVET CAVIAR has 12 and Wildflower Cases has 0.
Estimated sponsored posts in TORRAS's top markets
Wildflower Cases has the highest estimated sponsored-post volume in United States (1.2k posts, 61%), South Korea (199 posts, 10.5%), Canada (148 posts, 7.8%), suggesting a North America focus, while TORRAS has the highest estimated sponsored-post volume in Japan (468 posts, 20.1%), India (191 posts, 8.2%), suggesting a Asia focus. Looking at United States specifically, the split is Wildflower Cases at 1.2k posts (61%), TORRAS at 694 posts (29.8%). TORRAS's strength in Japan may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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