PLAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by PLAUD over the last 12 months.
This report breaks down where & how PLAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PLAUD, see here: PLAUD influencers.
Influencer activity throughout the year
PLAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PLAUD's influencer activity by month
Number of sponsored posts
PLAUD's sponsored post volume appears to trend upward over the 12-month period, rising from 179 posts in January to 279 in December. The peak month, August, reached 403 posts, 70% higher than the monthly average of 237.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PLAUD's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (42.6%)
- Instagram: 1.1k posts (37.8%)
- YouTube: 558 posts (19.6%)
PLAUD's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PLAUD.
Here are 3 examples of PLAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
doramamitaida01 x PLAUD
Influencer bio
ショートドラマクリエイター【ドラマみたいだ】
Collaboration metrics
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montezwilson x PLAUD
![TikTok post by @montezwilson for PLAUD. Caption reads: [...] will make work and school a breeze....](https://images.od.modash.io/27d08f80470652ad92bfc213a97a04b2522e30a6)
Influencer bio
📧dmtvglobal@haimasocial.com Snapchat:👻Montyy_tuk
Collaboration metrics
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doramamitaida x PLAUD
![YouTube post by @doramamitaida for PLAUD. Caption reads: [...] 【タイトル】やばすぎた女と気づかない男』 【出演】久保軒松、さいとうねね....](https://images.od.modash.io/874090b164ef6d001bc2c07fbf05763e00e97e14)
Influencer bio
ショートドラマクリエイター『ドラマみたいだ』 「どこかの誰かの物語」 最新作はTikTokにて、毎週【金、土、日】20:00〜に配信中 === ドラマみたいだ 公式SNS === ▶︎ TikTok https://www.tiktok.com/@doramamitaida01 ▶︎ Instagram https://www.instagram.com/doramamitaida01/ 監督:イケメンズ(改名予定あり)くぼけん #ショートフィルム #ショートドラマ #短編ドラマ #ドラマ
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.2%
- Carousels: 5.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PLAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PLAUD's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.7% of partnerships featuring creators averaging <1K views, PLAUD's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (965.1k avg views/post):
techjoyce x PLAUD
Influencer bio
💻 Tech 💌 techjoyce@sparkmedia.la
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
daniel_technolife x PLAUD
Influencer bio
🎥 YT:daniel_technolife 📷 IG:daniel_technolife 📩 info@technolifecore.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PLAUD's repeat partnerships
Out of 1.9k unique influencers in our dataset, 49 of them (3%) posted content for PLAUD in 3 or more separate calendar months. The most consistent partner is @la_inteligencia_artificial, who has collaborated across 12 months with 58 total posts.
Here are 3 examples of PLAUD's repeat influencer partnerships, with links to the sponsored content.
troybatchelor3 x PLAUD
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #transcription @Plaud Store.](https://images.od.modash.io/01f1e00ce6813da9e3cf280c52598b33059969f6)
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #digitalnotes #ai #plaudnote #notes @Plaud....](https://images.od.modash.io/7dfaccd7d0678fee4bd4b707776fdc906edd4cb8)
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #digitalnotes #ai #plaud #plaudnote @Plaud....](https://images.od.modash.io/971aec7be913898140b4d6c5e1f47d7d2ba1be6c)
maxime.astuces x PLAUD
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] 😱🚀 #astuce #bonplan #tips #plaud #plaudai....](https://images.od.modash.io/4d0899e1c8ba4ddbc6858f4136e955d4d7955545)
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] collaboration commerciale avec....](https://images.od.modash.io/b5e7cdec3165346d7c2deb41daf3b06480d817b8)
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] collaboration commerciale avec....](https://images.od.modash.io/73aa877971008b99713aa8ec46c727a81243c6ed)
jestertechshop x PLAUD
![TikTok post by @jestertechshop for PLAUD. Caption reads: #plaudnotepin #tech #writingnotes [...].](https://images.od.modash.io/b0df17d0366c6a8e1527d5512fc86502cecbcf1b)
![TikTok post by @jestertechshop for PLAUD. Caption reads: The PLAUD NotePin makes keeping track of [...].](https://images.od.modash.io/7744db86603af8ea4bd601ccd98af2e3e6c69152)
![TikTok post by @jestertechshop for PLAUD. Caption reads: The @Plaud official is a great way to [...].](https://images.od.modash.io/e5b9f49ae7839fcfe2dfc04f4e527c9179d6aa4c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PLAUD had the most influencer activity. 21.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (9.3%)
- India (8.9%)
- Spain (7.6%)
PLAUD's influencer activity by market
Here is another example of PLAUD collaborating with an influencer in United States.
theschoolofhardknocks x PLAUD
![TikTok post by @theschoolofhardknocks for PLAUD. Caption reads: [...] GUY here 🤯 this video is sponsored by....](https://images.od.modash.io/e3883eeda770ec1de11402cdd85c285517f96cda)
PLAUD's influencer activity vs. related brands
PLAUD competes for tech-forward productivity and lifestyle spend alongside brands like WHOOP and Nothing, all of which use creators to demonstrate real-world use cases and differentiate in crowded consumer tech.
Total influencer content
PLAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
nothing leads with 3.7k sponsored posts, notably outpacing PLAUD (2.9k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.
By social platform
PLAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PLAUD leads on TikTok and YouTube, while nothing leads on Instagram. The gap is most notable on Instagram, with nothing at 2.7k, WHOOP at 1.8k, PLAUD at 1.1k posts. WHOOP's activity is particularly concentrated on Instagram. On YouTube, PLAUD has 558 posts while WHOOP and nothing have 0.
By geographical market
PLAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in PLAUD's top markets
nothing has the highest estimated sponsored-post volume in India (1.2k posts, 31.9%), Malaysia (376 posts, 10.2%), suggesting a Asia focus, while WHOOP has the highest estimated sponsored-post volume in United States (1k posts, 45.5%), United Kingdom (250 posts, 11.3%), while PLAUD leads in Italy with 265 posts (9.3%). Looking at India specifically, the split is nothing at 1.2k posts (31.9%), PLAUD at 254 posts (8.9%), WHOOP at 164 posts (7.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WHOOP's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- Ekster's Influencer Marketing Strategy
- PinkBlush Maternity's Influencer Marketing Strategy
- FrostBuddy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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