We analyzed 3.7k pieces of influencer content sponsored by PLAUD over the last 12 months.
This report breaks down where & how PLAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PLAUD, see here: PLAUD influencers.
PLAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PLAUD's sponsored post volume appears to trend upward over the 12-month period, rising from 158 posts in January to 272 in December. The peak month, July, reached 488 posts, 61% higher than the monthly average of 304.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PLAUD's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PLAUD.
Here are 3 examples of PLAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🖥️ Informática • Tecnología • (y algunas risas) 📧redes@fastbyte.es 📍Trabajamos para toda España
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
【闇を抱える者】たちのショートドラマ 各々が抱える、苦悩・葛藤・思惑の行方は… ▼お問い合わせ▼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
摩訶不思議な演劇ワールドをお届けします。 チャンネル登録お願いします。 ⬇︎⬇︎⬇︎⬇︎⬇︎⬇︎⬇︎⬇︎ YouTube: https://www.youtube.com/channel/UCJ7zf-ZVOVR3c2swL4qajGg TikTok：https://www.tiktok.com/@ibuyohesquash?_t=8Y3myiyBEaf&_r=1 present by 【劇団スカッシュ】 YouTube➡︎ https://youtube.com/@SQUASHfilms Twitter➡︎ https://twitter.com/gekidan_squash?s=21&t=mdrlX-zbdrDNjKWUuQvzzw 【伊吹とよへ】 YouTube➡︎ https://youtube.com/@ibukitoyohe Twitter➡︎ https://twitter.com/ibukitoyohedayo?s=21&t=mdrlX-zbdrDNjKWUuQvzzw
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PLAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.5% of partnerships featuring creators averaging 100K-500K views, PLAUD's strategy suggests a reach-oriented approach with established creators. The 10K-50K views segment is also prominent at 25.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (573.4k avg views/post):
Influencer bio
Avvocato, scrittore, giornalista e imprenditore. Direttore di @laleggepertutti. Mi occupo di legge, consulenza legale e divulgazione giuridica.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
Influencer bio
❤️ 26// Varese-Firenze 🌇 Ingegneria gestionale Tik tok: Edoardo ontano(1.7M) YouTube: Edoardo Ontano (830k) E-mail: edoardo.ontano@corax.business
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.5k unique influencers in our dataset, 84 of them (3%) posted content for PLAUD in 3 or more separate calendar months. The most consistent partner is @la_inteligencia_artificial, who has collaborated across 12 months with 67 total posts.
Here are 3 examples of PLAUD's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PLAUD had the most influencer activity. 18.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PLAUD collaborating with an influencer in United States.
PLAUD’s creator strategy sits in consumer tech gadgets, where Nothing and Shokz also compete for attention via sleek design, lifestyle positioning, and hands-on demos. Both are strong comps for short-form review content and creator-led product education.
Total sponsored posts tracked (last 12 months)
Shokz leads with 7k sponsored posts, significantly outpacing PLAUD (3.7k posts) and nothing (3.2k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
PLAUD leads on TikTok and YouTube, while Shokz leads on Instagram. The gap is most notable on Instagram, with Shokz at 5.9k, nothing at 2.4k, PLAUD at 1.7k posts. nothing's activity is particularly concentrated on Instagram. On Instagram, Shokz has several times more posts than PLAUD or nothing.
Estimated sponsored posts in PLAUD's top markets
Shokz has the highest estimated sponsored-post volume in United States (1.9k posts, 26.7%), Japan (1.2k posts, 17.7%), France (517 posts, 7.4%), while nothing has the highest estimated sponsored-post volume in India (1.1k posts, 34.6%), Malaysia (300 posts, 9.4%), suggesting a Asia focus, while PLAUD leads in Italy with 550 posts (15%). Looking at United States specifically, the split is Shokz at 1.9k posts (26.7%), PLAUD at 682 posts (18.6%), nothing at 284 posts (8.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.