PLAUD Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.1k pieces of influencer content sponsored by PLAUD over the last 12 months.

This report breaks down where & how PLAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PLAUD, see here: PLAUD influencers.

Influencer activity throughout the year

PLAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PLAUD's sponsored post volume appears to trend upward over the 12-month period, rising from 147 posts in January to 255 in December. The peak month, July, reached 452 posts, 77% higher than the monthly average of 256.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PLAUD's sponsored influencer collaborations break down by social platform:

• TikTok: 1.5k posts (48.4%)
• Instagram: 1.4k posts (46.6%)
• YouTube: 154 posts (5%)

TikTok influencer marketing is a clear focus for PLAUD.

Here are 3 examples of PLAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

toni_reboredo x PLAUD

toni_reboredo

@toni_reboredo

18 May, 25

3.4M

111.5k

[...] ⏱️y aumentar tu productividad !! El Plaud Note Pin es la herramienta que necesitas. [...]

Influencer bio

🖥️ Informática • Tecnología • (y algunas risas) 📧redes@fastbyte.es 📍Trabajamos para toda España

Collaboration metrics

Post views3.4M

Post EMV $112.6k

More influencer data

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lawbymike x PLAUD

lawbymike

@lawbymike

10 Jul, 25

4.9M

366.9k

World Records That Can’t Be Broken! #PlaudPartner #plaud #notes #tech @PLAUD AI

Influencer bio

Brands 📧 partners@lawbymike.com Order My Book "Oops...That's Illegal!"👇

Collaboration metrics

Post views4.9M

Post EMV $116.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MentourPilot x PLAUD

MentourPilot

@MentourPilot

30 Aug, 25

2M

54.9k

Try Plaud AI today and get 10% off at checkout with [...]

Influencer bio

Welcome aboard, on my channel I will give you my point of view from inside the airline industry! Everything from descriptions of Aviation accidents and Incidents to procedures and hints about how to access the industry will be covered. Feel free to suggest content! Enjoy!

Collaboration metrics

Post views2.0M

Post EMV $65.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 32% of partnerships featuring creators averaging <1K views, PLAUD's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 22.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

theschoolofhardknocks x PLAUD

theschoolofhardknocks

@theschoolofhardknocks

22 Mar, 26

1.3M

198.2k

[...] GUY here 🤯 this video is sponsored by @Plaud Global I interviewed business MOGUL Clint [...]

Influencer bio

Learn from the millionaires and billionaires we interview EVERY WEEK 👇👇

Collaboration metrics

Post views1.3M

Post EMV $35.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

daniel_technolife x PLAUD

daniel_technolife

@daniel_technolife

19 Nov, 25

10.3k

373

🔮✨ Non è una capsula magica… è il PLAUD NOTE PIN, e ti semplifica la vita - [...]

Influencer bio

🎥 YT:daniel_technolife 📷 IG:daniel_technolife 📩 info@technolifecore.com

Collaboration metrics

Post views10.3k

Post EMV $225

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PLAUD's repeat partnerships

troybatchelor3 x PLAUD

troybatchelor3

@troybatchelor3

27 May, 25

3.1M

12k

[...] take notes again with this AI Plaud Note it’s all done for you. [...]

troybatchelor3

@troybatchelor3

21 Dec, 25

651.9k

4.1k

[...] #transcription @Plaud Store

troybatchelor3

@troybatchelor3

03 Oct, 25

623.9k

4.7k

[...] #digitalnotes #ai #plaudnote #notes @Plaud official [...]

cose.di.computer x PLAUD

cose.di.computer

@cose.di.computer

19 Jun, 25

243.2k

817

[...] sconto (-10%): COSE10 Con Plaud NotePin porti la tua [...]

cose.di.computer

@cose.di.computer

07 Oct, 25

127.3k

342

#Pubblicità Plaud Note Pro è il registratore [...]

cose.di.computer

@cose.di.computer

13 Nov, 25

108.8k

577

#Pubblicità Plaud Note Pro è il registratore [...]

jestertechshop x PLAUD

jestertechshop

@jestertechshop

14 Sep, 25

7.1k

12

#plaudnotepin #tech #writingnotes [...]

jestertechshop

@jestertechshop

11 Sep, 25

2.1k

3

The PLAUD NotePin makes keeping track of [...]

jestertechshop

@jestertechshop

03 Oct, 25

1.7k

6

The @Plaud official is a great way to [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Italy (13.5%)
• India (11.7%)
• Spain (9.1%)

Here is another example of PLAUD collaborating with an influencer in United States.

montezwilson x PLAUD

montezwilson

@montezwilson

01 Aug, 25

3.1M

75k

[...] will make work and school a breeze 💨🙌@PLAUD AI use code:🔊PLAUBACK2SCH #plaud [...]

PLAUD's influencer activity vs. related brands

PLAUD competes in creator-friendly consumer tech, where nothing and Shokz are strong benchmarks for lifestyle hardware marketed through demos and daily-use content. All three target tech-curious consumers who discover products via reviews, comparisons, and UGC.

Total influencer content

Shokz leads with 6.9k sponsored posts, significantly outpacing nothing (3.4k posts) and PLAUD (3.1k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs.

By social platform

PLAUD leads on TikTok and YouTube, while Shokz leads on Instagram. The gap is most notable on Instagram, with Shokz at 6.1k, nothing at 2.5k, PLAUD at 1.4k posts. nothing's activity is particularly concentrated on Instagram. On Instagram, Shokz has several times more posts than PLAUD and nothing, while on YouTube, only PLAUD and Shokz have posted.

By geographical market

Shokz has the highest estimated sponsored-post volume in United States (2k posts, 29.1%), Japan (862 posts, 12.4%), France (486 posts, 7%), while nothing has the highest estimated sponsored-post volume in India (1.2k posts, 35.4%), Malaysia (296 posts, 8.8%), suggesting a Asia focus, while PLAUD leads in Italy with 415 posts (13.5%). Looking at United States specifically, the split is Shokz at 2k posts (29.1%), PLAUD at 563 posts (18.3%), nothing at 313 posts (9.3%).