PLAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by PLAUD over the last 12 months.
This report breaks down where & how PLAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PLAUD, see here: PLAUD influencers.
Influencer activity throughout the year
PLAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PLAUD's influencer activity by month
Number of sponsored posts
PLAUD's sponsored post volume appears to trend upward over the 12-month period, rising from 179 posts in January to 277 in December. The peak month, July, reached 504 posts, 95% higher than the monthly average of 259.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PLAUD's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (43.8%)
- Instagram: 1.3k posts (40.8%)
- YouTube: 481 posts (15.5%)
PLAUD's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PLAUD.
Here are 3 examples of PLAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
doramamitaida01 x PLAUD
Influencer bio
ショートドラマクリエイター【ドラマみたいだ】
Collaboration metrics
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lawbymike x PLAUD
Influencer bio
Brands 📧 partners@lawbymike.com Watch my new video here👇
Collaboration metrics
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kesantotaro x PLAUD
Influencer bio
足立区出身
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.7%
- Carousels: 5.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PLAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PLAUD's influencers average views (TikTok)
Based on each influencer's average views per post
PLAUD's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (965.1k avg views/post):
techjoyce x PLAUD
Influencer bio
💻 Tech 💌 techjoyce@sparkmedia.la
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
daniel_technolife x PLAUD
Influencer bio
🎥 YT:daniel_technolife 📷 IG:daniel_technolife 📩 info@technolifecore.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PLAUD's repeat partnerships
Out of 2.1k unique influencers in our dataset, 54 of them (3%) posted content for PLAUD in 3 or more separate calendar months. The most consistent partner is @troybatchelor3, who has collaborated across 10 months with 46 total posts.
Here are 3 examples of PLAUD's repeat influencer partnerships, with links to the sponsored content.
troybatchelor3 x PLAUD
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #transcription @Plaud Store.](https://images.od.modash.io/01f1e00ce6813da9e3cf280c52598b33059969f6)
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #digitalnotes #ai #plaudnote #notes @Plaud....](https://images.od.modash.io/7dfaccd7d0678fee4bd4b707776fdc906edd4cb8)
![TikTok post by @troybatchelor3 for PLAUD. Caption reads: [...] #digitalnotes #ai #plaud #plaudnote @Plaud....](https://images.od.modash.io/971aec7be913898140b4d6c5e1f47d7d2ba1be6c)
maxime.astuces x PLAUD
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] collaboration commerciale avec....](https://images.od.modash.io/9026ae0600caea86d48324e7bcf00189892e5ffc)
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] collaboration commerciale avec....](https://images.od.modash.io/b5e7cdec3165346d7c2deb41daf3b06480d817b8)
![Instagram post by @maxime.astuces for PLAUD. Caption reads: [...] 😱🚀 #astuce #bonplan #tips #plaud #plaudai....](https://images.od.modash.io/4d0899e1c8ba4ddbc6858f4136e955d4d7955545)
cose.di.computer x PLAUD
![Instagram post by @cose.di.computer for PLAUD. Caption reads: #Pubblicità Plaud Note Pro è il registratore [...].](https://images.od.modash.io/bafee510ee31fdf8b0cd1c4bedf450aa68b4610c)
![Instagram post by @cose.di.computer for PLAUD. Caption reads: #Pubblicità Plaud Note Pro è il registratore [...].](https://images.od.modash.io/dd9e42cf645b0e62fac92a2aa4fa0d341e5491b6)
![Instagram post by @cose.di.computer for PLAUD. Caption reads: [...] in collaborazione con Plaud Note Pro, il....](https://images.od.modash.io/129dfc288d2eb10a3ae206007707b2dce3bf589f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PLAUD had the most influencer activity. 20.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (12.2%)
- India (9.2%)
- Spain (7.8%)
PLAUD's influencer activity by market
Here is another example of PLAUD collaborating with an influencer in United States.
montezwilson x PLAUD
![TikTok post by @montezwilson for PLAUD. Caption reads: [...] will make work and school a breeze....](https://images.od.modash.io/27d08f80470652ad92bfc213a97a04b2522e30a6)
PLAUD's influencer activity vs. related brands
PLAUD competes in portable tech for capturing and organizing information, which overlaps with Phomemo’s pocket printing/organization use cases and Kodak Photo Printer’s on-the-go printing audience. These competitors are relevant for comparing creator workflows, productivity content, and gadget reviews.
Total influencer content
PLAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PLAUD leads with 3.1k sponsored posts, significantly outpacing Kodak Photo Printer (2.1k posts) and Phomemo (785 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs.
By social platform
PLAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PLAUD leads on Instagram, TikTok, and YouTube. The gap is most notable on YouTube, with PLAUD at 481, Phomemo at 35, Kodak Photo Printer at 1 posts. Phomemo's activity is particularly concentrated on Instagram. On YouTube, PLAUD has 481 posts, far more than Phomemo (35) and Kodak Photo Printer (1).
By geographical market
PLAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in PLAUD's top markets
PLAUD has the highest estimated sponsored-post volume in United States (635 posts, 20.4%), Italy (380 posts, 12.2%), India (286 posts, 9.2%), while Kodak Photo Printer leads in Japan with 250 posts (11.7%), while Phomemo has the highest estimated sponsored-post volume in Brazil (76 posts, 9.7%), United Kingdom (59 posts, 7.5%). Looking at United States specifically, the split is PLAUD at 635 posts (20.4%), Kodak Photo Printer at 587 posts (27.5%), Phomemo at 225 posts (28.7%). PLAUD's strength in United States may indicate a home-market focus, while Phomemo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Phomemo's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- Ekster's Influencer Marketing Strategy
- PinkBlush Maternity's Influencer Marketing Strategy
- BUXOM Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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