Jeffrey Campbell Shoes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Jeffrey Campbell Shoes over the last 12 months.
This report breaks down where & how Jeffrey Campbell Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jeffrey Campbell Shoes, see here: Jeffrey Campbell Shoes influencers.
Influencer activity throughout the year
Jeffrey Campbell Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Jeffrey Campbell Shoes's influencer activity by month
Number of sponsored posts
Jeffrey Campbell Shoes's influencer output appears relatively consistent throughout the year, averaging about 97 sponsored posts per month. March recorded the highest volume at 124 posts (28% above average), while June was the quietest at 78 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jeffrey Campbell Shoes's sponsored influencer collaborations break down by social platform:
- Instagram: 614 posts (52.8%)
- TikTok: 548 posts (47.2%)
Jeffrey Campbell Shoes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jeffrey Campbell Shoes.
Here are 2 examples of Jeffrey Campbell Shoes's recent sponsored collaborations (one each for Instagram, TikTok).
paulineprivez x Jeffrey Campbell Shoes
Influencer bio
💃🏻 Life&Style since 2009 - Midsize OOTD 📷 photographe 👩🏻💻 social media manager 💌 hellopaulineprivez@gmail.com 📍Paris - Tours ✨ @paulineandthequeens
Collaboration metrics
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hndelavega x Jeffrey Campbell Shoes
Influencer bio
🦋 Lost In Wonderland out everywhere now 🦋
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.5%
- Posts: 42.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Jeffrey Campbell Shoes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jeffrey Campbell Shoes's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.3% of partnerships featuring creators averaging 10K-50K views, Jeffrey Campbell Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.7k avg views/post):
down_forkimmy x Jeffrey Campbell Shoes
Influencer bio
🎬 ootd & shoe hauls • beauty reviews • vlogs 💌 kimmycreative216@gmail.com YT: down_forkimmy 📍atl
Collaboration metrics
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And here is another example with a smaller creator on TikTok (2.5k avg views/post):
sheree_denae x Jeffrey Campbell Shoes
Influencer bio
Internet Big Sis💝 DC📍NYC • UBC'25💄 Hair•Fashion•Lifestyle 💌shereedenaebusiness@gmail.com
Collaboration metrics
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Jeffrey Campbell Shoes's repeat partnerships
Out of 845 unique influencers in our dataset, 5 of them (1%) posted content for Jeffrey Campbell Shoes in 3 or more separate calendar months. The most consistent partner is @nicolesfitz, who has collaborated across 4 months with 4 total posts.
Here are 1 examples of Jeffrey Campbell Shoes's repeat influencer partnerships, with links to the sponsored content.
nicolesfitz x Jeffrey Campbell Shoes
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Jeffrey Campbell Shoes had the most influencer activity. 71.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.9%)
- Brazil (3.8%)
- Canada (3%)
Jeffrey Campbell Shoes's influencer activity by market
Here is another example of Jeffrey Campbell Shoes collaborating with an influencer in United States.
nicolesfitz x Jeffrey Campbell Shoes
Jeffrey Campbell Shoes's influencer activity vs. related brands
Jeffrey Campbell Shoes competes with Steve Madden and ALDO Shoes in fashion footwear, targeting similar trend-driven shoppers through styling hauls, try-ons, and seasonal drop campaigns.
Total influencer content
Jeffrey Campbell Shoes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 11.5k sponsored posts, significantly outpacing ALDO Shoes (4k posts) and Jeffrey Campbell Shoes (1.2k posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. Steve Madden has nearly 10 times as many total posts as Jeffrey Campbell Shoes.
By social platform
Jeffrey Campbell Shoes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 5.8k, ALDO Shoes at 917, Jeffrey Campbell Shoes at 548 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On Instagram and TikTok, Steve Madden has about 9 to 10 times as many posts as Jeffrey Campbell Shoes.
By geographical market
Jeffrey Campbell Shoes vs. related brands influencer activity (by country)
Estimated sponsored posts in Jeffrey Campbell Shoes's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (5.7k posts, 50.1%), India (825 posts, 7.2%), Mexico (539 posts, 4.7%), suggesting a North America focus, while ALDO Shoes leads in Indonesia with 367 posts (9.2%), while Jeffrey Campbell Shoes has the highest estimated sponsored-post volume in United Kingdom (57 posts, 4.9%), Brazil (44 posts, 3.8%). Looking at United States specifically, the split is Steve Madden at 5.7k posts (50.1%), ALDO Shoes at 1k posts (25.9%), Jeffrey Campbell Shoes at 832 posts (71.6%). Jeffrey Campbell Shoes's strength in United Kingdom may indicate a home-market focus, while Steve Madden shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Steve Madden's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- Nadine Merabi's Influencer Marketing Strategy
- Beyond The Vines's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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