MuscleBlaze Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 32 pieces of influencer content sponsored by MuscleBlaze over the last 12 months.

This report breaks down where & how MuscleBlaze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MuscleBlaze, see here: MuscleBlaze influencers.

Influencer activity throughout the year

MuscleBlaze's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

MuscleBlaze's influencer activity appears to have tapered over the year, from 4 posts in February down to 2 in December. March was the busiest month at 12 posts, 140% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MuscleBlaze's sponsored influencer collaborations break down by social platform:

• Instagram: 32 posts (100%)

Influencer audience size breakdown (by views)

With 33.3% of partnerships featuring creators averaging 100K-500K views, MuscleBlaze's strategy suggests a reach-oriented approach with established creators. The 1K-5K views segment is also prominent at 25%, indicating investment across adjacent tiers.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (2.8%)
• Indonesia (0.9%)
• United Arab Emirates (0.8%)

Here is another example of MuscleBlaze collaborating with an influencer in India.

rk_aesthetics_ x MuscleBlaze

rk_aesthetics_

@rk_aesthetics_

30 Dec, 25

39.9k

[...] my mornings powerful 💪🥣 Oats from : @muscleblaze Use code - ( RKKMB )

MuscleBlaze's influencer activity vs. related brands

MuscleBlaze, 1st Phorm, and AG1 all compete in the supplements space and actively use creators to build trust and drive conversions, making them relevant benchmarks for performance nutrition influencer marketing.

Total influencer content

1st Phorm leads with 9.1k sponsored posts, significantly outpacing AG1 (1.3k posts) and MuscleBlaze (32 posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. 1st Phorm has far more total posts than AG1 and MuscleBlaze.

By social platform

Among these brands, 1st Phorm leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with 1st Phorm at 7.7k, AG1 at 1.1k, MuscleBlaze at 32 posts. MuscleBlaze's activity is particularly concentrated on Instagram. On Instagram and TikTok, 1st Phorm posts far more than AG1 and MuscleBlaze, and MuscleBlaze has no posts on TikTok or YouTube.

By geographical market

1st Phorm has the highest estimated sponsored-post volume in United States (7.4k posts, 81.4%), Brazil (380 posts, 4.2%), India (281 posts, 3.1%), while AG1 has the highest estimated sponsored-post volume in United Kingdom (100 posts, 7.8%), Germany (85 posts, 6.6%), suggesting a Europe focus, while MuscleBlaze leads in Indonesia with 0 posts (0.9%). Looking at United States specifically, the split is 1st Phorm at 7.4k posts (81.4%), AG1 at 762 posts (59.4%), MuscleBlaze at 1 posts (2.8%).