MuscleBlaze Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.9k pieces of influencer content sponsored by MuscleBlaze over the last 12 months.
This report breaks down where & how MuscleBlaze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MuscleBlaze, see here: MuscleBlaze influencers.
Influencer activity throughout the year
MuscleBlaze's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MuscleBlaze's influencer activity by month
Number of sponsored posts
MuscleBlaze's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 799 posts (39% above the 573 monthly average), while March was the quietest at 3 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MuscleBlaze's sponsored influencer collaborations break down by social platform:
- Instagram: 6.9k posts (100%)
MuscleBlaze's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for MuscleBlaze.
Here are 1 examples of MuscleBlaze's recent sponsored collaborations (one each for Instagram).
namma_facts_in_kannada x MuscleBlaze
![Instagram post by @namma_facts_in_kannada for MuscleBlaze. Caption reads: [...] remedy Use code NFKMB for 5% discount....](https://images.od.modash.io/167fc68b12b935ccb191d26cd8a7dcf8d60f042e)
Influencer bio
💛 Health tips 👨⚕️ and Beautytips in kannada 💛 Follow button otthi 😉 💛 Home remedies for all health problems
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.1%
- Posts: 6.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers MuscleBlaze are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MuscleBlaze's influencers average views (Instagram)
Based on each influencer's average views per post
MuscleBlaze's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.6M avg views/post):
dietitianshrutigaur x MuscleBlaze
Influencer bio
Pharmacist 👩⚕️ + Nutritionist 🌱 CODE- @muscleblaze | SHRUTIMB CODE-@naturaltein_india | SHRUTI20 Click the link below for Diet 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
isaharsh_42 x MuscleBlaze
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MuscleBlaze's repeat partnerships
Out of 1.9k unique influencers in our dataset, 170 of them (9%) posted content for MuscleBlaze in 3 or more separate calendar months. The most consistent partner is @priyanshu_7_8_6, who has collaborated across 11 months with 64 total posts.
Here are 3 examples of MuscleBlaze's repeat influencer partnerships, with links to the sponsored content.
ravneet_fit x MuscleBlaze
![Instagram post by @ravneet_fit for MuscleBlaze. Caption reads: [...] use krta hu✅ SHOP NOW💯 @muscleblaze FOR....](https://images.od.modash.io/35a0f20e4c615ad3580f201d226f783b7d267a6c)
![Instagram post by @ravneet_fit for MuscleBlaze. Caption reads: [...] like MB Performance Whey @muscleblaze....](https://images.od.modash.io/320555ed725374ebc73484a5bad46607a18cc98f)
![Instagram post by @ravneet_fit for MuscleBlaze. Caption reads: [...] — clean energy, no crash. @muscleblaze....](https://images.od.modash.io/cbf808a6084ae34fb085e278f12f1a295e36c13b)
thatpowerlifter_ x MuscleBlaze
![Instagram post by @thatpowerlifter_ for MuscleBlaze. Caption reads: [...] . . . . . . . . . . . . . . @muscleblaze....](https://images.od.modash.io/6542599e925d1c9d90900230aecdfc2944fc6664)
![Instagram post by @thatpowerlifter_ for MuscleBlaze. Caption reads: [...] beta to akela beta 😭 @muscleblaze....](https://images.od.modash.io/036e62aef9640f7404357b294655558b050f3ff4)
amitansh.johri x MuscleBlaze
![Instagram post by @amitansh.johri for MuscleBlaze. Caption reads: [...] over Perfection 🙌🏻 - @muscleblaze Biozyme....](https://images.od.modash.io/423d9099c2c6d5e0b83e1d5271a9a1591c39272c)
![Instagram post by @amitansh.johri for MuscleBlaze. Caption reads: [...] Become the blueprint. - @muscleblaze CREAMP....](https://images.od.modash.io/80f149041a54eff74e49ee11067d37614c917df6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, India is where MuscleBlaze had the most influencer activity. 89.1% of their live influencer content in the last 12 months was posted by Indian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (2.6%)
- Brazil (1.2%)
- Indonesia (1.1%)
MuscleBlaze's influencer activity by market
Here is another example of MuscleBlaze collaborating with an influencer in India.
_bhupendra_singh_01 x MuscleBlaze
![Instagram post by @_bhupendra_singh_01 for MuscleBlaze. Caption reads: [...] ; BHUPENDRAMB on every product of....](https://images.od.modash.io/d66e41aaac7a7176b30e0718923bc487ae625c1a)
MuscleBlaze's influencer activity vs. related brands
MuscleBlaze operates in sports nutrition and supplements, competing on performance outcomes and fitness community trust. 1st Phorm and EHPlabs target similar gym-focused consumers and both lean heavily on influencer-led transformation and education content.
Total influencer content
MuscleBlaze vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 28.2k sponsored posts, significantly outpacing 1st Phorm (11.8k posts) and MuscleBlaze (6.9k posts). Across all three brands, the average volume is 15.6k posts, indicating mature, scaled influencer programs. EHPlabs has several times more total posts than MuscleBlaze and 1st Phorm.
By social platform
MuscleBlaze vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram and TikTok and 1st Phorm leads on YouTube. The gap is most notable on TikTok, with EHPlabs at 14.6k, 1st Phorm at 1.3k, MuscleBlaze at 0 posts. MuscleBlaze's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has far more posts than 1st Phorm, while MuscleBlaze has no posts.
By geographical market
MuscleBlaze vs. related brands influencer activity (by country)
Estimated sponsored posts in MuscleBlaze's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (18k posts, 63.9%), Australia (2.8k posts, 10.1%), United Kingdom (2.5k posts, 8.9%), while MuscleBlaze leads in India with 6.1k posts (89.1%), while 1st Phorm leads in Brazil with 344 posts (2.9%). Looking at United States specifically, the split is EHPlabs at 18k posts (63.9%), 1st Phorm at 9.8k posts (83%), MuscleBlaze at 179 posts (2.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- 1st Phorm's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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