MuscleBlaze Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 782 pieces of influencer content sponsored by MuscleBlaze over the last 12 months.

This report breaks down where & how MuscleBlaze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MuscleBlaze, see here: MuscleBlaze influencers.

Influencer activity throughout the year

MuscleBlaze's sponsored post volume peaks in June with 113 posts, 77% higher than the monthly average of 64. October recorded the lowest activity at 28 posts, 56% below average.

June generated the most views at 14.9M, while October recorded the least at 157.6k. Across all tracked posts in the 12-month window, average views per post were 91.4k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @ArjunMPShorts, generated 7.5M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MuscleBlaze's sponsored influencer collaborations break down by social platform:

• Instagram: 737 posts (94.2%)
• YouTube: 45 posts (5.8%)

Instagram influencer marketing is a clear focus for MuscleBlaze.

Here are 2 examples of MuscleBlaze's recent sponsored collaborations (one each for Instagram, YouTube).

wrathxenergy x MuscleBlaze

wrathxenergy

@wrathxenergy

25 Mar, 25

6.3M

468.2k

[...] and unstoppable endurance! 🔥💣 @muscleblaze @wrathx_preworkout . . . . #trending [...]

Influencer bio

Welcome to the WRATHX Dimension! The realm of rage, power, and pure domination. No rules. No limits. Just wrath.💀 #UnleashTheWrath

Collaboration metrics

Post views 6.3M

Post EMV $236.8k

More influencer data

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ArjunMPShorts x MuscleBlaze

ArjunMPShorts

@ArjunMPShorts

01 Jan, 26

7.5M

234k

Code : ARJUNMB MuscleBlaze - India's Best Bodybuilding & Sports [...]

Influencer bio

I make entertaining videos 😁.

Collaboration metrics

Post views 7.5M

Post EMV $247.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.4% of partnerships featuring creators averaging 10K-50K views, MuscleBlaze's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):

_surya_official_27 x MuscleBlaze

_surya_official_27

@_surya_official_27

21 Feb, 25

1.3M

36.1k

Mess guy in VIZAG 🌴💀 . . . . . . @muscleblaze . . . . . . . . #muscle #muscleblaze [...]

Influencer bio

Did 75 Hard 🔥 23 🎓Engineer | Fitness Enthusiast🏃🏾💪 Official athlete of @myproteinin Use my code :- SURYAMYP 200K YT BLACKHOLE upcoming Oct. 15

Collaboration metrics

Post views 1.3M

Post EMV $42.6k

More influencer data

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And here is another example with a smaller creator on Instagram (9.6k avg views/post):

hyroxathletes.india x MuscleBlaze

hyroxathletes.india

@hyroxathletes.india

07 Sep, 25

198

[...] done and dusted 😎 Sponsored by @muscleblaze 👋 Hyrox single women category [...]

Influencer bio

Collaboration metrics

Post views 0

Post EMV $20

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MuscleBlaze's repeat partnerships

dr.yokesharul x MuscleBlaze

dr.yokesharul

@dr.yokesharul

24 Feb, 25

93.6k

[...] best hoga toh mere hisab se @muscleblaze ka hi sabse best [...]

dr.yokesharul

@dr.yokesharul

06 Jun, 25

87.9k

[...] main recommend karunga @muscleblaze ka whey protein sabse best [...]

dr.yokesharul

@dr.yokesharul

19 Mar, 25

76.3k

[...] toh whey protein ke liye @muscleblaze main khud prefer karta hu [...]

j_p_lifts x MuscleBlaze

j_p_lifts

@j_p_lifts

15 Dec, 25

9.7k

Mental fatigue hits just as hard as physical 🧠⚡️ When energy drops, focus, memory, and decision-making drop with it. Creatine helps regenerate ATP - the brain’s fuel, supporting working memory, reaction time, and cognitive stability. That’s why I use CreAMP with CreAbsorb for better uptake and less wastage. Once muscles are saturated, the benefits extend to the brain too. Perfect for long days, intense training, or high-stress schedules. Now available in a refreshing Lychee flavour 🍒 💥 Get that daily mental edge 👉 Use my code JPMB for additional discounts

j_p_lifts

@j_p_lifts

22 Jan, 26

6k

[...] grind. That’s why I trust @muscleblaze Whey PR for strength, [...]

j_p_lifts

@j_p_lifts

25 Aug, 25

5.3k

Heavy back day 💪🏻 Bean there, bulked that. Biozyme Performance Whey x Blue Tokai Café Latte packs 25g clean protein, U.S. patented absorption, and is naturally sweetened from whey - no fillers, just flavour. Use code : JPMB for discounts

hrithiksharmahr x MuscleBlaze

hrithiksharmahr

@hrithiksharmahr

16 Jul, 25

5.7k

[...] code : HRITHIKMB28 @muscleblaze #hrithiksharma #muscleblaze

hrithiksharmahr

@hrithiksharmahr

08 Jan, 26

3.2k

[...] rides That’s why I rely on MuscleBlaze Biozyme Performance [...]

hrithiksharmahr

@hrithiksharmahr

19 Jun, 25

2.7k

[...] me dreading workouts. 💪 Muscleblaze WrathX, packed with [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (2.7%)
• Pakistan (1.1%)
• Indonesia (1.1%)

Here is another example of MuscleBlaze collaborating with an influencer in India.

amitansh.johri x MuscleBlaze

amitansh.johri

@amitansh.johri

27 Jun, 25

5M

463.4k

It’s the damn phone🫢 - @muscleblaze creAMP Code: [...]

MuscleBlaze's influencer activity vs. related brands

MuscleBlaze competes in performance supplements where credibility, transformations, and athlete communities matter. 1st Phorm and EHPlabs are close competitors with similar influencer ecosystems built around training content and results narratives.

Total influencer content

EHPlabs leads with 2.9k sponsored posts, significantly outpacing 1st Phorm (917 posts) and MuscleBlaze (782 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. EHPlabs has several times more total posts than MuscleBlaze and 1st Phorm.

By social platform

Among these brands, EHPlabs leads on Instagram and TikTok and 1st Phorm leads on YouTube. The gap is most notable on TikTok, with EHPlabs at 2.1k, 1st Phorm at 256, MuscleBlaze at 0 posts. MuscleBlaze's activity is particularly concentrated on Instagram. TikTok is the biggest gap, with EHPlabs posting far more than 1st Phorm while MuscleBlaze has no posts.

By geographical market

EHPlabs has the highest estimated sponsored-post volume in United States (1.8k posts, 62.5%), Australia (318 posts, 10.9%), United Kingdom (224 posts, 7.7%), while MuscleBlaze has the highest estimated sponsored-post volume in India (701 posts, 89.7%), Pakistan (9 posts, 1.1%), suggesting a Asia focus, while 1st Phorm leads in Brazil with 38 posts (4.1%). Looking at United States specifically, the split is EHPlabs at 1.8k posts (62.5%), 1st Phorm at 757 posts (82.5%), MuscleBlaze at 21 posts (2.7%).