MuscleBlaze Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 70 pieces of influencer content sponsored by MuscleBlaze over the last 12 months.

This report breaks down where & how MuscleBlaze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MuscleBlaze, see here: MuscleBlaze influencers.

Influencer activity throughout the year

MuscleBlaze's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

MuscleBlaze's influencer activity appears to have tapered over the year, from 4 posts in February down to 2 in December. April was the busiest month at 24 posts, 140% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MuscleBlaze's sponsored influencer collaborations break down by social platform:

• Instagram: 70 posts (100%)

Influencer audience size breakdown (by views)

With 46.3% of partnerships featuring creators averaging 10K-50K views, MuscleBlaze's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (200.1k avg views/post, 31.9k followers):

vipuleatsclean x MuscleBlaze

vipuleatsclean

@vipuleatsclean

04 Jun, 26

19.1k

[...] I used Blue Tokai Cafe Mocha Oats by @muscleblazefit which made it macro-friendly. 100gm [...]

Influencer bio

Learn to make low-cal, high-protein meals @muscleblaze | Code : VIPULFITMB DM for collaborations Alt @vipulssupperclub

Collaboration metrics

Post views19.1k

Post EMV $573

More influencer data

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And here is another example with a smaller creator on Instagram (1.8k avg views/post, 16.8k followers):

deepanwitabera x MuscleBlaze

deepanwitabera

@deepanwitabera

27 Apr, 26

2.3k

[...] to be a struggle. Not anymore. The @muscleblazefit Cocoa Rich Chocolate Oats deliver [...]

Influencer bio

Assistant Professor Online 1:1 PT & group session Kolkata | Chandigarh @muscleblazefit athelete @myprotein code : BERA Use my code for extra offers

Collaboration metrics

Post views2.3k

Post EMV $68

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MuscleBlaze's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (2.7%)
• Indonesia (0.8%)
• United Arab Emirates (0.8%)

Here is another example of MuscleBlaze collaborating with an influencer in India.

jazzz987 x MuscleBlaze

jazzz987

@jazzz987

24 Apr, 26

75.7k

1.1k

[...] the Blue Tokai Mocha Brew Muesli @muscleblazefit — co-created with Blue Tokai Coffee [...]

MuscleBlaze's influencer activity vs. related brands

MuscleBlaze competes in sports nutrition where trust and transformation content drive purchase decisions. 1st Phorm and EHPlabs target similar lifters and fitness communities and are well-known for aggressive influencer and affiliate ecosystems.

Total influencer content

EHPlabs leads with 13.2k sponsored posts, significantly outpacing 1st Phorm (9.2k posts) and MuscleBlaze (70 posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. 1st Phorm and EHPlabs have several thousand total posts, while MuscleBlaze has 70.

By social platform

Among these brands, 1st Phorm leads on Instagram and YouTube and EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 9.1k, 1st Phorm at 986, MuscleBlaze at 0 posts. MuscleBlaze's activity is particularly concentrated on Instagram. Instagram and TikTok account for nearly all posts shown, with MuscleBlaze posting only on Instagram and EHPlabs posting far more on TikTok than on Instagram.

By geographical market

1st Phorm has the highest estimated sponsored-post volume in United States (7.6k posts, 82.2%), Brazil (323 posts, 3.5%), while EHPlabs has the highest estimated sponsored-post volume in Australia (3.2k posts, 24.1%), United Kingdom (952 posts, 7.2%), while MuscleBlaze has the highest estimated sponsored-post volume in India (64 posts, 91.2%), Indonesia (1 posts, 0.8%), suggesting a Asia focus. Looking at United States specifically, the split is 1st Phorm at 7.6k posts (82.2%), EHPlabs at 6.4k posts (48.2%), MuscleBlaze at 2 posts (2.7%).