MuscleBlaze Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 76 pieces of influencer content sponsored by MuscleBlaze over the last 12 months.

This report breaks down where & how MuscleBlaze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MuscleBlaze, see here: MuscleBlaze influencers.

Influencer activity throughout the year

MuscleBlaze's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

MuscleBlaze's influencer activity appears to have tapered over the year, from 4 posts in February down to 2 in December. April was the busiest month at 24 posts, 140% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MuscleBlaze's sponsored influencer collaborations break down by social platform:

• Instagram: 76 posts (100%)

Influencer audience size breakdown (by views)

With 46.2% of partnerships featuring creators averaging 10K-50K views, MuscleBlaze's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (200.1k avg views/post, 36.4k followers):

vipuleatsclean x MuscleBlaze

vipuleatsclean

@vipuleatsclean

04 Jun, 26

19.1k

[...] I used Blue Tokai Cafe Mocha Oats by @muscleblazefit which made it macro-friendly. 100gm [...]

Influencer bio

Learn to make low-cal, high-protein meals @muscleblaze | Code : VIPULFITMB DM for collaborations Alt @vipulssupperclub

Collaboration metrics

Post views19.1k

Post EMV $573

More influencer data

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And here is another example with a smaller creator on Instagram (1.8k avg views/post, 16.5k followers):

deepanwitabera x MuscleBlaze

deepanwitabera

@deepanwitabera

27 Apr, 26

2.3k

[...] to be a struggle. Not anymore. The @muscleblazefit Cocoa Rich Chocolate Oats deliver [...]

Influencer bio

Assistant Professor Online 1:1 PT & group session Kolkata | Chandigarh @muscleblazefit athelete @myprotein code : BERA Use my code for extra offers

Collaboration metrics

Post views2.3k

Post EMV $68

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MuscleBlaze's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (2.8%)
• United Arab Emirates (0.8%)
• Indonesia (0.8%)

Here is another example of MuscleBlaze collaborating with an influencer in India.

jazzz987 x MuscleBlaze

jazzz987

@jazzz987

25 May, 26

71.3k

924

[...] These mocha waffles are made with MuscleBlaze x Blue Tokai Café Mocha Oats from [...]

MuscleBlaze's influencer activity vs. related brands

MuscleBlaze aligns closely with 1st Phorm and EHPlabs in sports nutrition and supplement stacks marketed through fitness creators. They compete for similar training audiences using transformation content, regimen education, and affiliate-style influencer programs.

Total influencer content

EHPlabs leads with 14.9k sponsored posts, significantly outpacing 1st Phorm (4.5k posts) and MuscleBlaze (76 posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs. EHPlabs has far more total posts than 1st Phorm, and both have far more than MuscleBlaze.

By social platform

Among these brands, EHPlabs leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with EHPlabs at 10.3k, 1st Phorm at 1.1k, MuscleBlaze at 0 posts. MuscleBlaze's activity is particularly concentrated on Instagram. On TikTok and YouTube, MuscleBlaze has no posts while 1st Phorm and EHPlabs are active, and EHPlabs leads TikTok by a wide margin.

By geographical market

EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), United Kingdom (1k posts, 6.8%), while 1st Phorm has the highest estimated sponsored-post volume in Canada (154 posts, 3.4%), Brazil (154 posts, 3.4%), while MuscleBlaze has the highest estimated sponsored-post volume in India (69 posts, 91.2%), United Arab Emirates (1 posts, 0.8%). Looking at United States specifically, the split is EHPlabs at 8k posts (53.9%), 1st Phorm at 3.8k posts (83.9%), MuscleBlaze at 2 posts (2.8%).