1st Phorm Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 917 pieces of influencer content sponsored by 1st Phorm over the last 12 months.
This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.
Influencer activity throughout the year
1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
1st Phorm's influencer activity by month
Number of sponsored posts
1st Phorm's influencer output appears relatively consistent throughout the year, averaging about 76 sponsored posts per month. April recorded the highest volume at 93 posts (22% above average), while January was the quietest at 56 posts.
1st Phorm's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 7.4M, while January recorded the least at 1.6M. Across all tracked posts in the 12-month window, average views per post were 52.9k. Interestingly, the highest-view month (September) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @therealtarzann, generated 3.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:
- YouTube: 347 posts (37.8%)
- Instagram: 314 posts (34.2%)
- TikTok: 256 posts (27.9%)
1st Phorm's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for 1st Phorm.
Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
therealtarzann x 1st Phorm
Influencer bio
King Of The Jungle ✝️ MIA 🌴 LA 📍 Business/collab 📧 therealtarzann@gmail.com ‼️SUB YOUTUBE CHANNEL‼️ ❎LIVE STREAMING KICK❎ @1stphorm 🏋🏾♂️ @kirgo 🎰
Collaboration metrics
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staceyervinjr x 1st Phorm
![TikTok post by @staceyervinjr for 1st Phorm. Caption reads: [...] circuit (no.2). 🔥✂️💯 powered by: @1st....](https://images.od.modash.io/25bf7d4e031ff1bba86c9c68f83f9c0c7c678161)
Influencer bio
World Champion Bodybuilder Former Team USA Gymnast
Collaboration metrics
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Mighty15x x 1st Phorm
![YouTube post by @Mighty15x for 1st Phorm. Caption reads: [...] s://prizepicks.onelink.me/ivHR/MI...
⚡️1st....](https://images.od.modash.io/f0581c2de10e5abc46c3e51dba9e0e03cab3d2a0)
Influencer bio
Welcome to my YouTube channel, Yes, this is Demetrious Johnson. I'm a 15x World MMA Champion. ENTER THE VOID WITH ME!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 98.3%
- Shorts: 1.7%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers 1st Phorm are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
1st Phorm's influencers average views (YouTube)
Based on each influencer's average views per post
1st Phorm's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (323.0k avg views/post):
WhenWrestlingWasRealMattLyda x 1st Phorm
![YouTube post by @WhenWrestlingWasRealMattLyda for 1st Phorm. Caption reads: [...] oon
https://www.magicspoon.com/sixfeet
1st....](https://images.od.modash.io/5864e182aa479b11808460be0851eca93f8c301d)
Influencer bio
The last 30+ years of being on the road as a professional wrestler has led to many stories in and out of the wrestling ring. Mark Calaway aka The Undertaker, will be sharing weekly stories that you probably have never heard before and taking you down memory lane with some of his most epic matches that we all loved. So, if you are interested in the world of pro wrestling and getting a behind the scenes look into the life of one of the greatest wrestlers of all time, well grab your shovel and get ready to go Six Feet Under with Mark Calaway! #undertaker #wwe #wrestling
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.6k avg views/post):
DrinkinBrosPodcast x 1st Phorm
![YouTube post by @DrinkinBrosPodcast for 1st Phorm. Caption reads: [...] at checkout.
Go to....](https://images.od.modash.io/e457a83d64ef031d7ea159b398517234ca99b380)
Influencer bio
Ross Patterson, Dan Hollaway, and Jarred Taylor get together every week to make sure you never drink alone... at least that's what their excuse is. Drinkin’ Bros brings together the most interesting and eclectic collection of ideas and people -- from Matthew McConaughey and Miles Teller, athletes like Brett Favre and Chuck Liddell, to brilliant minds like Neil deGrasse Tyson and Ben Shapiro. The conversations have zero filter. We do whatever we want here. Ross Patterson Revolution features Ross Patterson and Jessie Wiseman coming together each week to share their wildly unique views on pop culture icons like Britney Spears, the latest in Hollywood, sports, and more in the most non-politically correct way possible.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
1st Phorm's repeat partnerships
Out of 403 unique influencers in our dataset, 44 of them (11%) posted content for 1st Phorm in 3 or more separate calendar months. The most consistent partner is @Mighty15x, who has collaborated across 12 months with 81 total posts. @Mighty15x alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of 1st Phorm's repeat influencer partnerships, with links to the sponsored content.
Mighty15x x 1st Phorm
![YouTube post by @Mighty15x for 1st Phorm. Caption reads: [...] JONES vs MIKEY MUSUMECI!
⚡️1st Phorm 🇺🇸:....](https://images.od.modash.io/b56a45032add6a109d8dc03259c571d6d17d1436)
![YouTube post by @Mighty15x for 1st Phorm. Caption reads: [...] icks.onelink.me/ivHR/MI...
⚡️1st Phorm....](https://images.od.modash.io/8e583caf0d2f9ce90d8c939eb2d4a01bcbd679a9)
jacobknowles5421 x 1st Phorm
![YouTube post by @jacobknowles5421 for 1st Phorm. Caption reads: [...] first tank of gas. ....](https://images.od.modash.io/553930686efb52c5c03b93adb86f943a01b7a13f)
![YouTube post by @jacobknowles5421 for 1st Phorm. Caption reads: [...] love 1st Phorm and I'm sure you will too!....](https://images.od.modash.io/6a3f9e1faf4899dfd68d8ddcc4d0551414e3bec5)
![YouTube post by @jacobknowles5421 for 1st Phorm. Caption reads: [...] love 1st Phorm and I'm sure you will too!....](https://images.od.modash.io/c7ffa7e35cb6b59f1fdb2fbbfa5cf727bd4beb1f)
thisisironclad x 1st Phorm
![YouTube post by @thisisironclad for 1st Phorm. Caption reads: [...] .com/collection...
Sponsors:
1stPhorm
Go....](https://images.od.modash.io/9538f097550da2c19f87a3b18d210a3f0ab84a3e)
![YouTube post by @thisisironclad for 1st Phorm. Caption reads: [...] IRONCLAD Original
Sponsors:....](https://images.od.modash.io/474cb9a0a7e773a7f14f5d3814a5a34b5dd3d01a)
![YouTube post by @thisisironclad for 1st Phorm. Caption reads: [...] Original
Sponsors:
1stPhorm
Go to [...].](https://images.od.modash.io/c62297b5dbfee863c00f40eb4062d67c356aa208)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where 1st Phorm had the most influencer activity. 82.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.1%)
- United Kingdom (3.1%)
- Canada (2.6%)
1st Phorm's influencer activity by market
Here is another example of 1st Phorm collaborating with an influencer in United States.
miranda_locher x 1st Phorm
1st Phorm's influencer activity vs. related brands
1st Phorm overlaps with EHPlabs in performance supplements and community-based fitness influencing, while AG1 competes for wellness spend with a dominant creator acquisition engine. Together they provide clear benchmarks for conversion-focused influencer programs.
Total influencer content
1st Phorm vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 2.9k sponsored posts, significantly outpacing AG1 (2k posts) and 1st Phorm (917 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. EHPlabs and AG1 have posted more than twice as often as 1st Phorm overall.
By social platform
1st Phorm vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram and TikTok and AG1 leads on YouTube. The gap is most notable on TikTok, with EHPlabs at 2.1k, 1st Phorm at 256, AG1 at 55 posts. EHPlabs's activity is particularly concentrated on TikTok. On TikTok, EHPlabs has posted many more times than 1st Phorm and AG1, and on YouTube, AG1 has posted many more times than 1st Phorm and EHPlabs.
By geographical market
1st Phorm vs. related brands influencer activity (by country)
Estimated sponsored posts in 1st Phorm's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (1.8k posts, 62.5%), Australia (318 posts, 10.9%), United Kingdom (224 posts, 7.7%), while AG1 leads in Germany with 171 posts (8.5%), while 1st Phorm leads in Brazil with 38 posts (4.1%). Looking at United States specifically, the split is EHPlabs at 1.8k posts (62.5%), AG1 at 1.2k posts (60.1%), 1st Phorm at 757 posts (82.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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