1st Phorm Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.4k pieces of influencer content sponsored by 1st Phorm over the last 12 months.
This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.
Influencer activity throughout the year
1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
1st Phorm's influencer activity by month
Number of sponsored posts
1st Phorm's sponsored post volume appears to trend upward over the 12-month period, rising from 755 posts in January to 778 in December. The peak month, June, reached 1.1k posts, 62% higher than the monthly average of 699.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:
- Instagram: 7.1k posts (85.2%)
- TikTok: 1.0k posts (12%)
- YouTube: 239 posts (2.8%)
1st Phorm's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for 1st Phorm.
Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
therealtarzann x 1st Phorm
Influencer bio
✝️ LONGER VIDEOS on my ⬇️ ‼️YOUTUBE CHANNEL‼️
Collaboration metrics
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lexij.wellness x 1st Phorm
![TikTok post by @lexij.wellness for 1st Phorm. Caption reads: [...] prepared with the time you have.....](https://images.od.modash.io/eb45208dbe82ffb037a2e14e477efe6d3e61d6d1)
Influencer bio
Workout WITH me 👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NICKMERCS x 1st Phorm
![YouTube post by @NICKMERCS for 1st Phorm. Caption reads: [...] 💥 Underdog Fantasy | - ONLY CODE MFAM 1st....](https://images.od.modash.io/0b2dc8d0e21c6b86cf876d26d99c29194870b720)
Influencer bio
Nick ‘Nickmercs’ Kolcheff is a gaming streamer & content creator with tens of millions of followers across all his platforms. Known as one of the world’s biggest controller gamers, Nick has competed professionally in numerous gaming titles, becoming an MLG National Champion at an early age. He’s gone on to win thousands of online tournaments, hold multiple world records, & earn close to a million in prize winnings. Throughout his career, Nick has partnered up with NFL, UFC & major organizations to build unprecedented bridges between gaming & other mainstream entertainment. Nick’s MFAM community is one of the most well-known in the gaming scene. He’s regularly hosted tens of thousands of his fans at numerous annual events across the country. Nick streams live on Twitch & YouTube, along with daily uploads to both YT channels! Follow @Nickmercs on all platforms to stay connected & never miss content! Take care of yourself Take care of each other Get better together Peace & Love!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 62%
- Posts: 38%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers 1st Phorm are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
1st Phorm's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.4% of partnerships featuring creators averaging 1K-5K views, 1st Phorm's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):
lisharkmanofficial x 1st Phorm
![Instagram post by @lisharkmanofficial for 1st Phorm. Caption reads: [...] #summer #crazy #viral #sharkfishing....](https://images.od.modash.io/6b44b4ae5b606d6090a6c50101febac57650de99)
Influencer bio
❗️DM TO BOOK YOUR FISHING ADVENTURE❗️ 💥Long Island/Florida Shark Fishing💥 👇CLICK LINK AND FOLLOW👇 #iam1stphorm
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
alyssapeguesx x 1st Phorm
![Instagram post by @alyssapeguesx for 1st Phorm. Caption reads: [...] but you get the picture. Fueled by @1stphorm....](https://images.od.modash.io/fa69f6ed86807404e5ff5018fbad401b979bdcfe)
Influencer bio
🚀 Helping busy women achieve their dream body without deprivation @1stphorm Athlete | @oneractive ‘ALYSSA’
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
1st Phorm's repeat partnerships
Out of 1.5k unique influencers in our dataset, 152 of them (10%) posted content for 1st Phorm in 3 or more separate calendar months. The most consistent partner is @willbinspired, who has collaborated across 12 months with 169 total posts.
Here are 3 examples of 1st Phorm's repeat influencer partnerships, with links to the sponsored content.
willbinspired x 1st Phorm
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] working‼️ #willbinspired #1stphorm.](https://images.od.modash.io/c47d7e40ae1ccc6f5e331966f00d08bde19bdfa7)
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] #hardwork #hyroxtraining #1stphorm.](https://images.od.modash.io/9fb7fb050e47f1caf36b10950aa2b5e18e5613d2)
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] #chest #workout #weight #1stphorm.](https://images.od.modash.io/4780e51462209dc2bde7eb75981f44666d4078bf)
fitjessica x 1st Phorm
![Instagram post by @fitjessica for 1st Phorm. Caption reads: [...] health - - - - - - #iam1stphorm #wedothework....](https://images.od.modash.io/237851eb154e75c73ca0d9d2b4daf69d3def7d70)
![Instagram post by @fitjessica for 1st Phorm. Caption reads: [...] fitness for women - - - - #iam1stphorm....](https://images.od.modash.io/33e93101189e4269d2a25cc89ae109a1deecc71d)
![Instagram post by @fitjessica for 1st Phorm. Caption reads: [...] consistency - - - - #iam1stphorm....](https://images.od.modash.io/b8481c997ce9ae7d0fd291203f4de9ab4046af04)
lexijwellness x 1st Phorm
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] with the time you have. #iam1stphorm....](https://images.od.modash.io/89ae0314e725be13b8f2d7e11ae396075644907a)
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] in a couple weeks? 👀 #iam1stphorm #1stphorm.](https://images.od.modash.io/c29bac3f888ec83c97f375a346d68f13fb756983)
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] up at a billboard with 1st Phorm and Lexi J....](https://images.od.modash.io/8f61c8cac50abc50668680cdc39a81fa38642127)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where 1st Phorm had the most influencer activity. 80.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.7%)
- Canada (2.8%)
- United Kingdom (2.6%)
1st Phorm's influencer activity by market
Here is another example of 1st Phorm collaborating with an influencer in United States.
miranda_locher x 1st Phorm
1st Phorm's influencer activity vs. related brands
1st Phorm overlaps with EHPlabs and AG1 in performance and daily wellness supplementation, competing for similar health/fitness audiences reached through long-term creator partnerships and transformation content.
Total influencer content
1st Phorm vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 11.4k sponsored posts, significantly outpacing 1st Phorm (8.4k posts) and AG1 (1.3k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
By social platform
1st Phorm vs. related brands influencer activity (by social platform)
Sponsored posts by platform
1st Phorm leads on Instagram and YouTube, while EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 7.6k, 1st Phorm at 1k, AG1 at 177 posts. 1st Phorm's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has several times more posts than 1st Phorm and AG1.
By geographical market
1st Phorm vs. related brands influencer activity (by country)
Estimated sponsored posts in 1st Phorm's top markets
1st Phorm has the highest estimated sponsored-post volume in United States (6.8k posts, 80.9%), Brazil (394 posts, 4.7%), Canada (235 posts, 2.8%), suggesting a North America focus, while EHPlabs has the highest estimated sponsored-post volume in Australia (2.2k posts, 19.5%), United Kingdom (824 posts, 7.2%), while AG1 leads in Germany with 85 posts (6.6%). Looking at United States specifically, the split is 1st Phorm at 6.8k posts (80.9%), EHPlabs at 6.1k posts (53%), AG1 at 762 posts (59.4%). 1st Phorm's strength in United States may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EHPlabs's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
- TrueSeaMoss's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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