1st Phorm Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.5k pieces of influencer content sponsored by 1st Phorm over the last 12 months.

This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.

Influencer activity throughout the year

1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

1st Phorm's influencer activity appears to have tapered over the year, from 555 posts in January down to 75 in December. June was the busiest month at 728 posts, 94% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:

• Instagram: 3.4k posts (74%)
• TikTok: 1.1k posts (24.5%)
• YouTube: 64 posts (1.4%)

Instagram influencer marketing is a clear focus for 1st Phorm.

Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sallie.gracee x 1st Phorm

sallie.gracee

@sallie.gracee

27 Jan, 26

1M

5.5k

[...] I’ve linked mine in my bio! It’s by @1stphorm #creatine #fitness #healthy #1stphorm [...]

Influencer bio

💪🏼Sports, Cars, Adrenaline 🦋Inspiring the next generation of women 🤸🏼‍♀️Raised with brothers @1stphorm Athlete @hummusfit ✉️contact@salliegracee.com

Collaboration metrics

Post views1.0M

Post EMV $30.9k

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lexij.wellness x 1st Phorm

lexij.wellness

@lexij.wellness

09 May, 26

1.4M

1.4k

[...] out the link in my bio to find where 1st Phorm’s protein sticks are sold near you! [...]

Influencer bio

Workout WITH me 👇🏼

Collaboration metrics

Post views1.4M

Post EMV $28.1k

More influencer data

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Stapleton42 x 1st Phorm

Stapleton42

@Stapleton42

15 Oct, 25

792.4k

20.2k

We have not been completely honest about our life for the last few years... until now. For the past 5 years (6 for me) we have lived in an RV, making lifestyle sacrifices and working hard to create a life for ourselves. I already lived in a trailer when I started YouTube in 2020 and soon sold that for a 1996 Newell which has been the primary residence for 5 years. Logan joined me full time in early 2021. When we moved to North Carolina in August 2021 to do NASCAR history videos, we continued to live in the Newell full time but had to hide that part of our lives completely due to being plugged in at a rented shop in an industrial park. The last 5 years have been extremely difficult with many challenges we could never share with you until now. Stay tuned for updates working on the property, building out the shops, and house projects with Logan! This place will be our race shop, YouTube headquarters and everything in between! Please respect our privacy and do not come to the house. We are still in North Carolina and are still going to make NASCAR history videos! Channel T-Shirts Hats and Decals! My Facebook Page: / stapleton42 Follow me on X! / stapleton42_ We are on Instagram too! Mitchell: @stapleton42_ Logan: @Logann42_ Our Favorite energy drinks and supplements! Become a Stapleton42 channel member to gain special perks. Sign up Here! / @stapleton42 📩 Business Inquiries: mdstapleton42@gmail.com

Influencer bio

I’m Mitchell Stapleton, and whether I’m in the seat of a racecar or operating equipment on my property, we are driven by a constant pursuit of progress. As a mechanically inclined person, I make information-rich videos about anything I find interesting—from American racing/NASCAR history to automotive and manufacturing technology. This channel runs entirely on the racer’s way: always be better, always be learning, and push forward no matter what. We skip the hyper-edited clickbait trends to deliver raw, deeply detailed documentaries for a massive, dedicated community of gearheads, race fans, and DIYers who respect the grind. Hit subscribe to jump in the passenger seat as we keep documenting the undocumented and learning how things work from the ground up! Channel Merchandise: https://stapletonautoworks.com Facebook: Stapleton42 Instagram: @stapleton42_ X/Twitter: @stapleton42_ BONUS Channel @stapleton42extra Business Contact: mdstapleton42@gmail.com

Collaboration metrics

Post views792.4k

Post EMV $25.8k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.2% of partnerships featuring creators averaging 1K-5K views, 1st Phorm's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (207.5k avg views/post):

alexa_grasso x 1st Phorm

alexa_grasso

@alexa_grasso

06 Feb, 26

167.7k

3k

Fueled by the best 💙🔥🦾 @1stphorm #iam1stphorm #dearhardwork • • • 📸 [...]

Influencer bio

#3 flyweight @ufc 🐺🇲🇽 @monsterenergy | @1stphorm #iam1stphorm Business inquires @iridiumsportsagency 📧

Collaboration metrics

Post views167.7k

Post EMV $5.3k

More influencer data

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And here is another example with a smaller creator on Instagram (8.5k avg views/post):

tonitadawnbritt x 1st Phorm

tonitadawnbritt

@tonitadawnbritt

29 Jan, 26

874

[...] felt like a dream 💙 Walking into @1stphorm and seeing my name on a locker might be [...]

Influencer bio

Fitness, outdoors & cowboy boot lover 🤠 Building a healthy life in the middle of a busy one - and helping others do the same. #iam1stphorm

Collaboration metrics

Post likes874

Post EMV $87

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

1st Phorm's repeat partnerships

benbarkerfitness x 1st Phorm

benbarkerfitness

@benbarkerfitness

15 Sep, 25

1.5k

11

[...] protein get boring. The @1st Phorm phormula 1 clear is a game [...]

benbarkerfitness

@benbarkerfitness

13 Feb, 26

1k

49

[...] 1 and level 1 bars) from @1st Phorm with the link in my bio. [...]

benbarkerfitness

@benbarkerfitness

18 Mar, 26

761

31

[...] (I’m loving phormula 1) from @1st Phorm with the link in my bio. [...]

jordynmichelle04 x 1st Phorm

jordynmichelle04

@jordynmichelle04

22 Jan, 26

2.4k

30

[...] Coffee!! 😮‍💨 @AnimalPak @1st Phorm @Bones Coffee Company [...]

jordynmichelle04

@jordynmichelle04

20 Jan, 26

2k

28

[...] So refreshing and good! @1st Phorm #1stphorm #clearprotein [...]

jordynmichelle04

@jordynmichelle04

16 Jul, 26

1.7k

56

[...] #clearprotein #summertime @1st Phorm

Stapleton42 x 1st Phorm

Stapleton42

@Stapleton42

15 Oct, 25

792.4k

20.2k

We have not been completely honest about our life for the last few years... until now. For the past 5 years (6 for me) we have lived in an RV, making lifestyle sacrifices and working hard to create a life for ourselves. I already lived in a trailer when I started YouTube in 2020 and soon sold that for a 1996 Newell which has been the primary residence for 5 years. Logan joined me full time in early 2021. When we moved to North Carolina in August 2021 to do NASCAR history videos, we continued to live in the Newell full time but had to hide that part of our lives completely due to being plugged in at a rented shop in an industrial park. The last 5 years have been extremely difficult with many challenges we could never share with you until now. Stay tuned for updates working on the property, building out the shops, and house projects with Logan! This place will be our race shop, YouTube headquarters and everything in between! Please respect our privacy and do not come to the house. We are still in North Carolina and are still going to make NASCAR history videos! Channel T-Shirts Hats and Decals! My Facebook Page: / stapleton42 Follow me on X! / stapleton42_ We are on Instagram too! Mitchell: @stapleton42_ Logan: @Logann42_ Our Favorite energy drinks and supplements! Become a Stapleton42 channel member to gain special perks. Sign up Here! / @stapleton42 📩 Business Inquiries: mdstapleton42@gmail.com

Stapleton42

@Stapleton42

14 Mar, 26

235.5k

8.2k

The first time we visited Darrell Andrews at Ole School Transport, we saw the collection. But you don't truly know a man like Darrell until you’re sitting in the passenger seat of his 1980 Kenworth Cab Over, listening to the Caterpillar roar and hearing stories from a life spent on the edge. From the jungles of Vietnam to hauling for NASCAR legends like Junior Johnson, Darrell is the embodiment of 'Ole School.' Today, we finally get to experience the man in his natural habitat, splitting gears on the open road. Get your Wolfbox Dash cam Amazon: 20%off G900Pro(Dual dash cam) | Code: WBPROCAM25 G900Tripro (Bumper Version) | Code: WBGUARD20 Official Website: extra $10off | Code: WBBESTGEAR #Wolfbox #MirrorDashCam Channel T-Shirts Hats and Decals! My Facebook Page: / stapleton42 Follow me on X! / stapleton42_ We are on Instagram too! Mitchell: @stapleton42_ Logan: @Logann42_ Our Favorite energy drinks and supplements! Become a Stapleton42 channel member to gain special perks. Sign up Here! / @stapleton42 📩 Business Inquiries: mdstapleton42@gmail.com

Stapleton42

@Stapleton42

30 Dec, 25

155.6k

10.9k

When we first walked into this vacant property built in the 1970s, it was frozen in time, partially torn apart, and honestly a little daunting. But after a few months of planning and a lot of cleaning, we’re finally knocking out the "Small Wins" that lead to the "Radical Changes." Logan has been absolutely crushing it on turning this house into a livable home! We finally have lights in the big abandoned workshop with functional power! One step closer to a working shop. I am very excited to get to building race cars and working on our other projects here, as well as getting a tractor to do some land management projects. We are glad you are here for the ride!! Easily vacuum away dust, debris, and small trash from your car every day. It doesn't take up much space in your car, allowing you to clean anytime, anywhere while driving. Amazon Code: STAPHOTO Link: #HOTOHandheldVacuum #CleaningHacks #OnTheGoCleaning Channel T-Shirts Hats and Decals! My Facebook Page: / stapleton42 Follow me on X! / stapleton42_ We are on Instagram too! Mitchell: @stapleton42_ Logan: @Logann42_ Our Favorite energy drinks and supplements! Become a Stapleton42 channel member to gain special perks. Sign up Here! / @stapleton42 📩 Business Inquiries: mdstapleton42@gmail.com

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.4%)
• Brazil (3.4%)
• United Kingdom (2.5%)

Here is another example of 1st Phorm collaborating with an influencer in United States.

rachelgomber x 1st Phorm

rachelgomber

@rachelgomber

12 May, 26

1.1M

2.7k

[...] perfect protein snack plate thanks to @1st Phorm meat sticks! #1stphormpartner [...]

1st Phorm's influencer activity vs. related brands

1st Phorm competes with AG1 and Alani Nutrition for supplement share of wallet among fitness and wellness consumers. All three brands are strong in creator-led education, routine integration, and community/ambassador-style programs.

Total influencer content

Alani Nutrition leads with 20.8k sponsored posts, significantly outpacing 1st Phorm (4.5k posts) and AG1 (3.4k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Alani Nutrition has far more total posts than 1st Phorm and AG1.

By social platform

1st Phorm leads on Instagram, while Alani Nutrition has the most activity on TikTok and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Alani Nutrition at 20.7k, 1st Phorm at 1.1k, AG1 at 248 posts. 1st Phorm's activity is particularly concentrated on Instagram. On TikTok, Alani Nutrition has far more posts than 1st Phorm and AG1, while on YouTube, AG1 has far more posts than 1st Phorm and Alani Nutrition.

By geographical market

Alani Nutrition has the highest estimated sponsored-post volume in United States (16k posts, 78.9%), Canada (1.6k posts, 7.7%), United Kingdom (1.4k posts, 6.6%), suggesting a North America focus, while AG1 leads in Germany with 282 posts (8.2%), while 1st Phorm leads in Brazil with 154 posts (3.4%). Looking at United States specifically, the split is Alani Nutrition at 16k posts (78.9%), 1st Phorm at 3.8k posts (83.9%), AG1 at 2.1k posts (60.8%).