1st Phorm Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.2k pieces of influencer content sponsored by 1st Phorm over the last 12 months.
This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.
Influencer activity throughout the year
1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
1st Phorm's influencer activity by month
Number of sponsored posts
1st Phorm's influencer output appears relatively consistent throughout the year, averaging about 769 sponsored posts per month. July recorded the highest volume at 949 posts (23% above average), while June was the quietest at 367 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:
- Instagram: 7.0k posts (75.8%)
- YouTube: 1.2k posts (13.5%)
- TikTok: 986 posts (10.7%)
1st Phorm's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for 1st Phorm.
Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
therealtarzann x 1st Phorm
Influencer bio
✝️ LONGER VIDEOS on my ⬇️ ‼️YOUTUBE CHANNEL‼️
Collaboration metrics
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lexij.wellness x 1st Phorm
![TikTok post by @lexij.wellness for 1st Phorm. Caption reads: [...] out the link in my bio to find where 1st....](https://images.od.modash.io/94e7978c4caf644ecd6cf6c6f614fe2e415c0e1f)
Influencer bio
Workout WITH me 👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mighty15x x 1st Phorm
Influencer bio
Welcome to my YouTube channel, Yes, this is Demetrious Johnson. I'm a 15x World MMA Champion. ENTER THE VOID WITH ME!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 63%
- Posts: 37%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers 1st Phorm are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
1st Phorm's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.4% of partnerships featuring creators averaging 1K-5K views, 1st Phorm's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (223.9k avg views/post):
realworld_tactical x 1st Phorm
![Instagram post by @realworld_tactical for 1st Phorm. Caption reads: [...] for the last decade MEGAWATT from @1stphorm.....](https://images.od.modash.io/77dae9f56592c704ff6054d3f23bacbe9cdccaf7)
Influencer bio
DM for 1 on 1 Coaching▪️ @marekhealth Athlete ▪️ @1stphorm Elite Athlete▪️USMC Veteran▪️Retired SWAT▪️Gym Owner @kozoneusa ▪️#IAM1STPHORM
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
moodyfit_ x 1st Phorm
![Instagram post by @moodyfit_ for 1st Phorm. Caption reads: [...] a huge role ⛽️ Ultra-Formance from @1stphorm....](https://images.od.modash.io/a16d868353f134fbcc2c8d62be2c4cfee38d963b)
Influencer bio
Certified Personal Trainer Co-Host @tellmeeverythangpodcast #iam1stphorm ⚡️ Put good energy into the world 🦋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
1st Phorm's repeat partnerships
Out of 1.6k unique influencers in our dataset, 168 of them (11%) posted content for 1st Phorm in 3 or more separate calendar months. The most consistent partner is @alexa_grasso, who has collaborated across 13 months with 28 total posts.
Here are 3 examples of 1st Phorm's repeat influencer partnerships, with links to the sponsored content.
willbinspired x 1st Phorm
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] working‼️ #willbinspired #1stphorm.](https://images.od.modash.io/c47d7e40ae1ccc6f5e331966f00d08bde19bdfa7)
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] #hardwork #hyroxtraining #1stphorm.](https://images.od.modash.io/9fb7fb050e47f1caf36b10950aa2b5e18e5613d2)
![Instagram post by @willbinspired for 1st Phorm. Caption reads: [...] #chest #workout #weight #1stphorm.](https://images.od.modash.io/4780e51462209dc2bde7eb75981f44666d4078bf)
lexijwellness x 1st Phorm
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] link in my bio to find where 1st Phorm’s....](https://images.od.modash.io/982f0fb7519bb0c9308b0e42bbd41c43a5dd09fa)
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] with the time you have. #iam1stphorm....](https://images.od.modash.io/89ae0314e725be13b8f2d7e11ae396075644907a)
![Instagram post by @lexijwellness for 1st Phorm. Caption reads: [...] & @breelyn_barbeau #iam1stphorm #1stphorm.](https://images.od.modash.io/244c3cccf3c6984e23a2efb3e50461d347d4f01b)
Mighty15x x 1st Phorm
![YouTube post by @Mighty15x for 1st Phorm. Caption reads: [...] at #trueclassicpod ⚡️1st Phorm 🇺🇸: ★....](https://images.od.modash.io/95d57f4d166dbe1dc38e97533012ac66c5308135)
![YouTube post by @Mighty15x for 1st Phorm. Caption reads: [...] $5 and WIN $50 INSTANTLY ⚡️1st Phorm 🇺🇸: ★....](https://images.od.modash.io/d95ef0b2701c3986bca6a1550cc17c39248c7db8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where 1st Phorm had the most influencer activity. 82.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.5%)
- United Kingdom (2.9%)
- Canada (2.8%)
1st Phorm's influencer activity by market
Here is another example of 1st Phorm collaborating with an influencer in United States.
miranda_locher x 1st Phorm
1st Phorm's influencer activity vs. related brands
1st Phorm shares a performance supplement audience with EHPlabs and Alani Nutrition, with all three using fitness creators, transformation narratives, and community-driven challenges to build loyalty and repeat sales.
Total influencer content
1st Phorm vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Alani Nutrition leads with 21.9k sponsored posts, significantly outpacing EHPlabs (13.2k posts) and 1st Phorm (9.2k posts). Across all three brands, the average volume is 14.8k posts, indicating mature, scaled influencer programs. Alani Nutrition has more than double the total posts of 1st Phorm.
By social platform
1st Phorm vs. related brands influencer activity (by social platform)
Sponsored posts by platform
1st Phorm leads on Instagram and YouTube, while Alani Nutrition leads on TikTok. The gap is most notable on TikTok, with Alani Nutrition at 21.8k, EHPlabs at 9.1k, 1st Phorm at 986 posts. 1st Phorm's activity is particularly concentrated on Instagram. Alani Nutrition has far more TikTok posts than 1st Phorm and EHPlabs, while 1st Phorm has far more Instagram posts than EHPlabs and Alani Nutrition.
By geographical market
1st Phorm vs. related brands influencer activity (by country)
Estimated sponsored posts in 1st Phorm's top markets
Alani Nutrition has the highest estimated sponsored-post volume in United States (17k posts, 77.7%), Canada (1.6k posts, 7.4%), United Kingdom (1.3k posts, 5.9%), suggesting a North America focus, while EHPlabs leads in Australia with 3.2k posts (24.1%), while 1st Phorm leads in Brazil with 323 posts (3.5%). Looking at United States specifically, the split is Alani Nutrition at 17k posts (77.7%), 1st Phorm at 7.6k posts (82.2%), EHPlabs at 6.4k posts (48.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EHPlabs's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
- TrueSeaMoss's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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