We analyzed 11.8k pieces of influencer content sponsored by 1st Phorm over the last 12 months.
This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.
1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
1st Phorm's influencer output appears relatively consistent throughout the year, averaging about 983 sponsored posts per month. June recorded the highest volume at 1.3k posts (35% above average), while February was the quietest at 423 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for 1st Phorm.
Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
King Of The Jungle ✝️ LONGER VIDEOS on my ⬇️ ‼️YOUTUBE CHANNEL‼️
Collaboration metrics
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Influencer bio
World Champion Bodybuilder Former Team USA Gymnast
Collaboration metrics
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Influencer bio
Welcome to my YouTube channel, Yes, this is Demetrious Johnson. I'm a 15x World MMA Champion. ENTER THE VOID WITH ME!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers 1st Phorm are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.4% of partnerships featuring creators averaging 1K-5K views, 1st Phorm's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.0M avg views/post):
Influencer bio
Txt or WhatsApp me +1 281-336-9956 🤍 1M on tiktok 🙏🏽😭 “Day Late & A Buck Short” OUT NOW⇩
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
👉I help driven entrepreneurs lose 15-30lbs without strict diets and structure 👉100+ live transformations 👉Dm “Abs” for 1-1 Coaching 🔥or link⬇️
Collaboration metrics
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Out of 2k unique influencers in our dataset, 225 of them (11%) posted content for 1st Phorm in 3 or more separate calendar months. The most consistent partner is @lexijwellness, who has collaborated across 13 months with 99 total posts.
Here are 3 examples of 1st Phorm's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where 1st Phorm had the most influencer activity. 83% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of 1st Phorm collaborating with an influencer in United States.
1st Phorm competes with EHPlabs and AG1 in performance and wellness supplementation, all using education-heavy creator partnerships to win trust and recurring subscriptions.
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 28.2k sponsored posts, significantly outpacing 1st Phorm (11.8k posts) and AG1 (1.1k posts). Across all three brands, the average volume is 13.7k posts, indicating mature, scaled influencer programs. EHPlabs has more than twice as many total posts as 1st Phorm and more than 20 times as many as AG1.
Sponsored posts by platform
1st Phorm leads on YouTube, while EHPlabs has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with EHPlabs at 14.6k, 1st Phorm at 1.3k, AG1 at 0 posts. 1st Phorm's activity is particularly concentrated on Instagram. AG1 has no posts on TikTok or YouTube in this comparison, while 1st Phorm and EHPlabs each have hundreds to thousands of posts on those platforms.
Estimated sponsored posts in 1st Phorm's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (18k posts, 63.9%), Australia (2.8k posts, 10.1%), United Kingdom (2.5k posts, 8.9%), while 1st Phorm leads in Brazil with 344 posts (2.9%), while AG1 leads in Germany with 73 posts (6.6%). Looking at United States specifically, the split is EHPlabs at 18k posts (63.9%), 1st Phorm at 9.8k posts (83%), AG1 at 664 posts (59.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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