1st Phorm Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.2k pieces of influencer content sponsored by 1st Phorm over the last 12 months.

This report breaks down where & how 1st Phorm invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with 1st Phorm, see here: 1st Phorm influencers.

Influencer activity throughout the year

1st Phorm's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

1st Phorm's sponsored post volume peaks in June with 904 posts, 77% higher than the monthly average of 511. October recorded the lowest activity at 210 posts, 59% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 1st Phorm's sponsored influencer collaborations break down by social platform:

• Instagram: 3.4k posts (55.6%)
• YouTube: 1.4k posts (22.5%)
• TikTok: 1.4k posts (21.9%)

Instagram influencer marketing is a clear focus for 1st Phorm.

Here are 3 examples of 1st Phorm's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lexijwellness x 1st Phorm

lexijwellness

@lexijwellness

08 May, 26

992.7k

3k

[...] out the link in my bio to find where 1st Phorm’s protein sticks are sold near you! [...]

Influencer bio

Owner of Lexi J Wellness Do my workouts for $1.32/day! 1st Phorm Athlete ⚡️

Collaboration metrics

Post views992.7k

Post EMV $30.1k

More influencer data

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joe.ferrucci x 1st Phorm

joe.ferrucci

@joe.ferrucci

01 Jul, 26

1.6M

1k

[...] today, the weights or my heart💔 @1st Phorm #1stphormpartner #wedothework #gymtok [...]

Influencer bio

Denver📍 Love Is Blind S9 📩 joe@nextintalent.com

Collaboration metrics

Post views1.6M

Post EMV $31.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DonutOperator x 1st Phorm

DonutOperator

@DonutOperator

29 Dec, 25

1.4M

56.2k

[...] purchase of any supplements! Thanks 1stPhorm for sponsoring! Watch me stream on Kick, [...]

Influencer bio

https://donutoperator.com I stream Mon-Fri 10am CST on Kick and Twitch #1050101

Collaboration metrics

Post views1.4M

Post EMV $48.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.6% of partnerships featuring creators averaging 1K-5K views, 1st Phorm's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (248.1k avg views/post):

joyfilledjessica x 1st Phorm

joyfilledjessica

@joyfilledjessica

02 Jul, 26

196.5k

1.8k

Love finding the best options! 🙌🏾 Try 1st Phorm Protein Sticks today. #gymhumor [...]

Influencer bio

🎬 Actor + Award Winning Musician 🏆🎶 🤸🏾‍♀️ Fitness Girlie + Creative Encourager ✨ @missjessicasworld (YouTubeKids) 📧 joyfilledjessica@loaded.gg

Collaboration metrics

Post views196.5k

Post EMV $6.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.3k avg views/post):

all_in_w_autumn x 1st Phorm

all_in_w_autumn

@all_in_w_autumn

10 Sep, 26

7.7k

168

[...] @fortworthcattleco @drinkhiyo @1stphorm

Influencer bio

800+ lives transformed @all_in_fitness_coaching Modest activewear @_all_in_apparel 💌allinpartnerships@gmail.com 𝗔𝗣𝗣𝗟𝗬 𝗙𝗢𝗥 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚 ⬇️

Collaboration metrics

Post views7.7k

Post EMV $249

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

1st Phorm's repeat partnerships

morenickmercs x 1st Phorm

morenickmercs

@morenickmercs

28 Oct, 25

497.4k

7.5k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | #Nickmercs [...]

morenickmercs

@morenickmercs

11 Nov, 25

186.3k

3.5k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | #Nickmercs [...]

morenickmercs

@morenickmercs

09 Oct, 25

137.1k

2.8k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | #Nickmercs [...]

NICKMERCS x 1st Phorm

NICKMERCS

@NICKMERCS

29 Nov, 25

678.5k

15.4k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | #Nickmercs [...]

NICKMERCS

@NICKMERCS

09 Oct, 25

587k

16.3k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | #Nickmercs #vlog

NICKMERCS

@NICKMERCS

02 Feb, 26

416.1k

9.8k

[...] Fantasy | - ONLY CODE MFAM 1st Phorm | PowerGPU | REACTING TO [...]

thisisironclad x 1st Phorm

thisisironclad

@thisisironclad

26 Jan, 26

354.1k

10.3k

[...] Crime Network Sponsors: 1st Phorm: Go to⁠ ⁠ and get free [...]

thisisironclad

@thisisironclad

20 Nov, 25

317.3k

5.3k

[...] Borderland Merch: Sponsors: 1stPhorm Go to⁠ ⁠ and get free shipping [...]

thisisironclad

@thisisironclad

10 Nov, 25

195.9k

5k

[...] with Shawn Ryan: Sponsors: 1stPhorm Go to⁠ ⁠ and get free shipping [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.4%)
• Brazil (3.3%)
• United Kingdom (2.9%)

Here is another example of 1st Phorm collaborating with an influencer in United States.

lexij.wellness x 1st Phorm

lexij.wellness

@lexij.wellness

09 May, 26

1.4M

1.4k

[...] out the link in my bio to find where 1st Phorm’s protein sticks are sold near you! [...]

1st Phorm's influencer activity vs. related brands

1st Phorm competes with EHPlabs and Alani Nutrition in performance supplements and lifestyle fitness, with similar influencer affiliate ecosystems and transformation/community-led marketing.

Total influencer content

Alani Nutrition leads with 20.1k sponsored posts, significantly outpacing EHPlabs (14.7k posts) and 1st Phorm (6.2k posts). Across all three brands, the average volume is 13.7k posts, indicating mature, scaled influencer programs.

By social platform

1st Phorm leads on Instagram and YouTube, while Alani Nutrition leads on TikTok. The gap is most notable on TikTok, with Alani Nutrition at 20k, EHPlabs at 12.2k, 1st Phorm at 1.4k posts. EHPlabs's activity is particularly concentrated on TikTok. EHPlabs and Alani Nutrition have many more TikTok posts than 1st Phorm, while Alani Nutrition has no Instagram posts listed.

By geographical market

Alani Nutrition has the highest estimated sponsored-post volume in United States (15k posts, 73.2%), Philippines (1.4k posts, 6.8%), United Kingdom (1.2k posts, 6.1%), while EHPlabs leads in Australia with 1.8k posts (12%), while 1st Phorm has the highest estimated sponsored-post volume in Canada (271 posts, 4.4%), Brazil (204 posts, 3.3%). Looking at United States specifically, the split is Alani Nutrition at 15k posts (73.2%), EHPlabs at 9.3k posts (62.9%), 1st Phorm at 5k posts (81.7%).