We analyzed 3.6k pieces of influencer content sponsored by AG1 over the last 12 months.
This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.
AG1's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
AG1's influencer output appears relatively consistent throughout the year, averaging about 300 sponsored posts per month. January recorded the highest volume at 406 posts (35% above average), while February was the quietest at 186 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for AG1.
Here are 3 examples of AG1's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Cooking up delicious food w the Tiny Herbivore Chef 🍏🍅🥕🥦🥥⠀ Shop, fwend cwub & more! thetinychefshow.com⠀ Partners: collabs@thetinychefshow.com
Collaboration metrics
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Influencer bio
living in our 35 ft RV🚐🏞️ roadtrips | camping | photo 📍prob driving somewhere new 💌 nicolek@select.co
Collaboration metrics
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Influencer bio
The Joe Rogan Experience podcast
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers AG1 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
AG1's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (2.0M avg views/post):
Influencer bio
Check out MaxJerky! 🥩 https://www.maxjerky.com ————— SUBSCRIBE and RING THE BELL to get notified when I post a video! PLATFORMS -Snapchat: https://www.snapchat.com/add/maxthemeatguy?share_id=Nzg2RjE4&locale=en_US -Instagram: https://www.instagram.com/maxthemeatguy/ -TikTok: https://www.tiktok.com/@maxthemeatguy -Facebook: https://www.facebook.com/MaxTheMeatGuy -YouTube: https://youtube.com/c/maxthemeatguy DISCOUNTS https://www.beacons.ai/maxthemeatguy WEBSITE https://www.maxthemeatguy.com/
Collaboration metrics
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And here is another example with a smaller creator on YouTube (10.0k avg views/post):
Influencer bio
Vitamin X, so heißt der Satire-Podcast der Comedians Alain Frei, Salim Samatou & Marvin Endres. Audio: https://anchor.fm/vitaminx Folgt uns bei Spotify! https://open.spotify.com/show/6z7u04y... Social Media: Alain Frei: https://instagram.com/alainfrei/ Marvin Endres: https://instagram.com/marvmustermann/ Salim Samatou: https://www.instagram.com/salimsamatou/ Produziert von https://neokom.tv
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 199 of them (14%) posted content for AG1 in 3 or more separate calendar months. The most consistent partner is @HolyPostMedia, who has collaborated across 13 months with 21 total posts.
Here are 3 examples of AG1's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where AG1 had the most influencer activity. 61.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of AG1 collaborating with an influencer in United States.
AG1’s daily health supplement subscription model overlaps with Huel’s functional nutrition positioning and Magic Mind’s daily performance/wellness shot angle, making them close creator-marketing comparables.
Total sponsored posts tracked (last 12 months)
AG1 leads with 3.6k sponsored posts, notably outpacing Huel (3k posts) and Magic Mind (651 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. AG1 has the most total posts among the brands listed.
Sponsored posts by platform
AG1 leads on YouTube, while Huel has the most activity on Instagram and TikTok. The gap is most notable on YouTube, with AG1 at 2.4k, Magic Mind at 424, Huel at 0 posts. On YouTube, AG1 has far more posts than the other brands shown, and Huel has no YouTube posts.
Estimated sponsored posts in AG1's top markets
AG1 has the highest estimated sponsored-post volume in United States (2.2k posts, 61.8%), Germany (277 posts, 7.6%), while Huel leads in United Kingdom with 1k posts (33.6%), while Magic Mind leads in Canada with 37 posts (5.7%). Looking at United States specifically, the split is AG1 at 2.2k posts (61.8%), Huel at 1.2k posts (39.2%), Magic Mind at 454 posts (69.7%). AG1's strength in United States and Germany may indicate a home-market focus, while Magic Mind shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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