AG1 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by AG1 over the last 12 months.

This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.

Influencer activity throughout the year

AG1's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AG1's influencer output appears relatively consistent throughout the year, averaging about 286 sponsored posts per month. January recorded the highest volume at 389 posts (36% above average), while June was the quietest at 113 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:

• YouTube: 1.9k posts (54.5%)
• Instagram: 1.3k posts (38.3%)
• TikTok: 248 posts (7.2%)

YouTube influencer marketing is a clear focus for AG1.

Here are 3 examples of AG1's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thetinychefshow x AG1

thetinychefshow

@thetinychefshow

29 Jul, 25

2.8M

237.5k

[...] hit that job market again!! Thanks @drinkag1 for helping him get back on his feet and [...]

Influencer bio

Cooking up delicious food w the Tiny Herbivore Chef 🍏🍅🥕🥦🥥⠀ Shop, fwend cwub & more! thetinychefshow.com⠀ Partners: collabs@thetinychefshow.com

Collaboration metrics

Post views2.8M

Post EMV $107.8k

More influencer data

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nicolekauffman3 x AG1

nicolekauffman3

@nicolekauffman3

14 Aug, 25

4.2M

57.7k

[...] me living in an RV full time with the new @AG1 flavors!✨🚐 #AG1partner

Influencer bio

living in our 35 ft RV🚐🏞️ roadtrips | camping | outdoors 📍prob driving somewhere new 💌 nicolek@select.co

Collaboration metrics

Post views4.2M

Post EMV $86.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Wendigoon x AG1

Wendigoon

@Wendigoon

30 Apr, 26

3.8M

105.1k

Head to to get an AG1 Flavor Sampler and a bottle of Vitamin [...]

Influencer bio

Good vibes and ok content Open to sponsorships! Business email: wendigoon@manatalentgroup.com Personal/Inquiries email: wendigoonmail@gmail.com

Collaboration metrics

Post views3.8M

Post EMV $125.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

AG1's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.4M avg views/post):

CleetusM x AG1

CleetusM

@CleetusM

03 Apr, 26

1.6M

68.8k

Head to to get an AG1 Flavor Sampler and a bottle of Vitamin [...]

Influencer bio

Collaboration metrics

Post views1.6M

Post EMV $53.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.0k avg views/post):

Eindbazenpodcast x AG1

Eindbazenpodcast

@Eindbazenpodcast

21 Jul, 25

8.2k

159

🥬 Start nu met AG1 - Jouw dagelijkse nutriëntenboost. Ontvang [...]

Influencer bio

Michel Vos en Wiggert Meerman spreken tijdens deze podcasts met bijzondere mensen – Eindbazen – die een uitzonderlijke prestatie of bijdrage hebben geleverd op het gebied van sport, wetenschap, ondernemen, cultuur, maatschappij of technologie! De nummer één podcast van Nederland met al meer dan een miljoen downloads per maand!

Collaboration metrics

Post views8.2k

Post EMV $262

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AG1's repeat partnerships

SolvingTheMoneyProblem x AG1

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

09 Jul, 25

179.2k

5k

[...] 1 Yr Supply of Vitamin D + 5 AG1 Travel Packs ► Join Patreon: / [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

03 Jun, 26

106.5k

2.8k

► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

06 Nov, 25

68.7k

3.3k

► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

duckcallroom x AG1

duckcallroom

@duckcallroom

08 Jul, 25

227k

7.2k

[...] kit with a shaker bottle, 5 AG1 travel packs, and more with your [...]

duckcallroom

@duckcallroom

29 Jan, 26

65.1k

1.8k

[...] help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel [...]

duckcallroom

@duckcallroom

09 Oct, 25

62.9k

2.4k

Uncle Si’s wife, Miss Christine, relives the night she knew Si needed serious help and rushed him to the ER. True to form, Si was cracking jokes before the nurses even hooked him up to an IV. Si calls her a cougar since she’s older than him and “has claws,” but Christine sets the record straight on that story. Together they dish out the marriage and parenting wisdom they’ve learned in nearly fifty-five years together, while Phillip compares their old-school romance to Gen Z’s puzzling dating habits. John-David vents about the phrases and hand gestures his kids won’t stop using, and Christine shares the heartfelt story of Sweet Pea’s final days. Duck Call Room episode #490 is sponsored by: — Make the switch today & save an extra 50% off your first month! Go to to get a FREE Frother with your first purchase of AGZ. — Get your all-new digital duck stamp today. It’s easier than ever! — Start building the life you deserve and talk with one of their strategists today. It’s FREE! - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

hawks_hayden x AG1

hawks_hayden

@hawks_hayden

23 Jan, 26

8.3k

304

[...] have been wondering about @drinkag1, here is my honest opinion. I [...]

hawks_hayden

@hawks_hayden

04 May, 26

8.3k

232

@drinkag1 and @drink_agz is now at [...]

hawks_hayden

@hawks_hayden

29 Jul, 25

5.6k

107

[...] morning with a bottle of @drinkag1. This helps start my day out [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.4%)
• Germany (8.2%)
• Canada (5.5%)

Here is another example of AG1 collaborating with an influencer in United States.

kaylagresh x AG1

kaylagresh

@kaylagresh

26 Apr, 26

3.9M

2.4k

[...] to your nearest Target to pick up AG1 or AGZ Travel Packs — available at Target [...]

AG1's influencer activity vs. related brands

AG1 targets wellness and daily habit consumers, closely overlapping with Huel’s functional nutrition positioning and Goli’s supplement-driven health audience. These competitors provide clear comparisons for creator testimonials, routine integrations, and subscription messaging.

Total influencer content

Goli leads with 40.3k sponsored posts, significantly outpacing Huel (4.5k posts) and AG1 (3.4k posts). Across all three brands, the average volume is 16.1k posts, indicating mature, scaled influencer programs. Goli has far more total posts than AG1 and Huel.

By social platform

AG1 leads on YouTube, while Huel has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 39.4k, Huel at 1.5k, AG1 at 248 posts. Goli's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than AG1 and Huel.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (27k posts, 67.3%), Brazil (1.9k posts, 4.8%), Canada (1.8k posts, 4.4%), suggesting a North America focus, while Huel has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 28.1%), India (150 posts, 3.3%), while AG1 leads in Germany with 282 posts (8.2%). Looking at United States specifically, the split is Goli at 27k posts (67.3%), AG1 at 2.1k posts (60.8%), Huel at 2k posts (45%). AG1's strength in Germany may indicate a home-market focus, while Goli shows broader regional investment.