AG1 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by AG1 over the last 12 months.

This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.

Influencer activity throughout the year

AG1's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AG1's sponsored post volume appears to trend upward over the 12-month period, rising from 265 posts in January to 220 in December. The peak month, August, reached 445 posts, 83% higher than the monthly average of 243.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:

• YouTube: 2.2k posts (74.6%)
• TikTok: 430 posts (14.5%)
• Instagram: 326 posts (11%)

YouTube influencer marketing is a clear focus for AG1.

Here are 3 examples of AG1's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thehughjackman x AG1

thehughjackman

@thehughjackman

05 Oct, 26

829.5k

30.3k

Welcome to my daily routine. @drinkag1 #partner

Influencer bio

Hugh Jackman

Collaboration metrics

Post views829.5k

Post EMV $27.9k

More influencer data

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kaylagresh x AG1

kaylagresh

@kaylagresh

26 Apr, 26

3.9M

2.4k

[...] to your nearest Target to pick up AG1 or AGZ Travel Packs — available at Target [...]

Influencer bio

sharing my life, home & motherhood ✿ mom to 👧🏼👦🏼👦🏼📍texas 💌kayla.gresh@trend-mgmt.com ⇣all links⇣

Collaboration metrics

Post views3.9M

Post EMV $78.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Donut x AG1

Donut

@Donut

23 Jun, 26

4.7M

156.3k

[...] to get a free Morning Person Hat and free AG1 Flavor Sampler in your Welcome Kit with [...]

Influencer bio

cars are for everyone

Collaboration metrics

Post views4.7M

Post EMV $155.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 34.1% of partnerships featuring creators averaging 100K-500K views, AG1's strategy suggests a reach-oriented approach with established creators. The 10K-50K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.9M avg views/post):

TheWhyFiles x AG1

TheWhyFiles

@TheWhyFiles

12 Sep, 26

2.5M

71.8k

[...] 20% on your first subscription order of AG1 Next Gen or AG1 Pro through my link: For [...]

Influencer bio

The Why Files is a channel for people who are fascinated (obsessed) with mysteries, myths, legends and conspiracies. We tell stories, seek the truth, and have a few laughs along the way. 📬 Mailbox: Question Six or The Why Files 7582 Las Vegas Blvd #244 Las Vegas, NV 89123 👓 Support TWF by purchasing from TWF store: https://shop.thewhyfiles.com ---- 🙏 Support TWF and join our community: https://www.patreon.com/thewhyfiles ---- 🔥 Have a tip, suggestions or want to say hi? https://thewhyfiles.com/tips OR discord https://thewhyfiles.com/discord The Why Files is becoming a conspiracy card game. Follow the casefile here: www.thewhyfilesdeclassified.com ---- OTHER CHANNELS https://www.youtube.com/c/TheWhyFilesBackstage https://www.youtube.com/c/TWFClips https://www.youtube.com/c/HecklefishMoriarty #science #mysteries #urbanlegends ✍️ The business email for PROFESSIONAL INQUIRIES ONLY, please! WHYFILESPartnerships@WMEAgency.com

Collaboration metrics

Post views2.5M

Post EMV $83.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.7k avg views/post):

Nicolelelagreen x AG1

Nicolelelagreen

@Nicolelelagreen

02 Sep, 26

13.7k

261

[...] +LINKS Skylight Calendar: Amp Fitness: AG1 Daily Supplement: Beef Tallow 10% off with [...]

Influencer bio

Realistic homemaking, creativity, and figuring it out as I go!

Collaboration metrics

Post views13.7k

Post EMV $436

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AG1's repeat partnerships

SolvingTheMoneyProblem x AG1

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

03 Jun, 26

106.5k

2.8k

► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

07 Sep, 26

99.6k

2.8k

[...] Tesla & SpaceX Valuation: ► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

01 Sep, 26

92.8k

2.5k

[...] Tesla & SpaceX Valuation: ► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

duckcallroom x AG1

duckcallroom

@duckcallroom

25 Aug, 26

113.8k

2k

[...] is sponsored by: - Get a FREE AG1 Pro Yeti Shaker in your AG1 Pro [...]

duckcallroom

@duckcallroom

29 Jan, 26

65.1k

1.8k

[...] help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel [...]

duckcallroom

@duckcallroom

09 Oct, 25

62.9k

2.4k

Uncle Si’s wife, Miss Christine, relives the night she knew Si needed serious help and rushed him to the ER. True to form, Si was cracking jokes before the nurses even hooked him up to an IV. Si calls her a cougar since she’s older than him and “has claws,” but Christine sets the record straight on that story. Together they dish out the marriage and parenting wisdom they’ve learned in nearly fifty-five years together, while Phillip compares their old-school romance to Gen Z’s puzzling dating habits. John-David vents about the phrases and hand gestures his kids won’t stop using, and Christine shares the heartfelt story of Sweet Pea’s final days. Duck Call Room episode #490 is sponsored by: — Make the switch today & save an extra 50% off your first month! Go to to get a FREE Frother with your first purchase of AGZ. — Get your all-new digital duck stamp today. It’s easier than ever! — Start building the life you deserve and talk with one of their strategists today. It’s FREE! - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

CatherineGregoryAdventures x AG1

CatherineGregoryAdventures

@CatherineGregoryAdventures

07 Jun, 26

229.7k

10.3k

[...] Morning Person Hat and free AG1 Flavor Sampler in your Welcome [...]

CatherineGregoryAdventures

@CatherineGregoryAdventures

30 Nov, 25

42.2k

4.4k

[...] Living! I compare the two. | AG1 has their best offer ever - [...]

CatherineGregoryAdventures

@CatherineGregoryAdventures

25 Jan, 26

37.8k

4.7k

[...] before! | Head to to get a FREE AG1 & AGZ travel packs, Vitamin [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.2%)
• Germany (9.6%)
• Canada (6.5%)

Here is another example of AG1 collaborating with an influencer in United States.

ForrestGalante x AG1

ForrestGalante

@ForrestGalante

26 Sep, 26

3.9M

26.1k

Head to to save an extra 20% on your first AG1 subscription with code BACK2ROUTINE, for a [...]

AG1's influencer activity vs. related brands

Huel and Magic Mind are direct-to-consumer drinkable nutrition brands that, like AG1, position themselves around daily performance, convenience, and wellness routines. They also compete for similar influencer-led audiences in functional beverages and supplements.

Total influencer content

Huel leads with 4.9k sponsored posts, significantly outpacing AG1 (3k posts) and Magic Mind (724 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Huel has a higher total post count than AG1 and Magic Mind, while Magic Mind has far fewer posts than both.

By social platform

AG1 leads on YouTube, while Huel has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Huel at 1.9k, AG1 at 430, Magic Mind at 176 posts. AG1's activity is particularly concentrated on YouTube. On Instagram and TikTok, Huel posts multiple times more than AG1 and Magic Mind, while on YouTube AG1 posts about twice as much as Huel and far more than Magic Mind.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.2k posts, 45.8%), United Kingdom (1.4k posts, 28.9%), Canada (155 posts, 3.2%), suggesting a North America focus, while AG1 leads in Germany with 285 posts (9.6%). Looking at United States specifically, the split is Huel at 2.2k posts (45.8%), AG1 at 1.8k posts (61.5%), Magic Mind at 507 posts (70%). AG1's strength in Germany may indicate a home-market focus, while Huel shows broader regional investment.