AG1 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 342 pieces of influencer content sponsored by AG1 over the last 12 months.

This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.

Influencer activity throughout the year

AG1's sponsored post volume peaks in January with 48 posts, 66% higher than the monthly average of 29. March recorded the lowest activity at 15 posts, 48% below average.

June generated the most views at 4.1M, while February recorded the least at 227.4k. Across all tracked posts in the 12-month window, average views per post were 49k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @thetinychefshow, generated 2.8M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:

• Instagram: 342 posts (100%)

Instagram influencer marketing is a clear focus for AG1.

Here are 1 examples of AG1's recent sponsored collaborations (one each for Instagram).

thetinychefshow x AG1

thetinychefshow

@thetinychefshow

29 Jul, 25

2.8M

237.5k

[...] hit that job market again!! Thanks @drinkag1 for helping him get back on his feet and [...]

Influencer bio

Cooking up delicious food w the Tiny Herbivore Chef 🍏🍅🥕🥦🥥⠀ Shop, fwend cwub & more! thetinychefshow.com⠀ Partners: collabs@thetinychefshow.com

Collaboration metrics

Post views 2.8M

Post EMV $107.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.3% of partnerships featuring creators averaging 10K-50K views, AG1's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (503.8k avg views/post):

cleanmondaymeals x AG1

cleanmondaymeals

@cleanmondaymeals

30 Jul, 25

28.1k

110

Kev drinks AG1 every single morning—porch sitting, [...]

Influencer bio

Mom to 5, T1D Momma Celiac, GF & DF Meals, PCOS, Hashimotos Click ⬇️ to shop my products! 👉🏻#celiac #pcos #cleanfood #glutenfree

Collaboration metrics

Post views 28.1k

Post EMV $855

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

southbound400 x AG1

southbound400

@southbound400

18 Jun, 25

19.9k

283

[...] in @southbound400. Supported by @drinkag1.

Influencer bio

3 Stages. 10 Teams. 400 Miles. Ultra relay from the Canadian border to NYC.

Collaboration metrics

Post views 19.9k

Post EMV $625

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AG1's repeat partnerships

hawks_hayden x AG1

hawks_hayden

@hawks_hayden

16 May, 25

17.9k

673

[...] and their support @hoka @drinkag1 @precisionfandh @corosglobal [...]

hawks_hayden

@hawks_hayden

28 May, 25

11.6k

173

@drinkag1 has been an integral part of my [...]

hawks_hayden

@hawks_hayden

23 Jan, 26

8k

300

[...] have been wondering about @drinkag1, here is my honest opinion. I [...]

hlmfitness x AG1

hlmfitness

@hlmfitness

14 Sep, 25

1.2k

[...] refreshed 👉 The makers of AG1 have just launched AGZ — a [...]

hlmfitness

@hlmfitness

19 Nov, 25

1.2k

My 2 minute morning routine: 🌿AG1 (75 vitamins, minerals, [...]

hlmfitness

@hlmfitness

29 Dec, 25

886

[...] have two more days, so act now. #ag1partner #greensdaily [...]

dom.stroh x AG1

dom.stroh

@dom.stroh

02 Apr, 25

18.8k

208

[...] ain’t no morning without @drinkAG1de #anzeige

dom.stroh

@dom.stroh

12 Dec, 25

9.3k

102

The perfect morning start @drinkag1de Ad

dom.stroh

@dom.stroh

10 Mar, 25

244

[...] meine Routinen beizubehalten – AG1 hilft mir dabei, da ich damit [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.9%)
• Germany (6.3%)
• Australia (4.8%)

Here is another example of AG1 collaborating with an influencer in United States.

msvaughntv x AG1

msvaughntv

@msvaughntv

11 Jun, 25

1.2M

524

[...] Ladies, make sure you get your @drinkAG1 Travel Packs on your next Costco run for [...]

AG1's influencer activity vs. related brands

AG1 competes in daily wellness nutrition with Huel’s functional meal/nutrition positioning and Magic Mind’s performance-focused supplementation. All three are influencer-heavy brands that win through routine habit formation and subscription-driven creator funnels.

Total influencer content

Huel leads with 1.8k sponsored posts, significantly outpacing Magic Mind (793 posts) and AG1 (342 posts). Across all three brands, the average volume is 982 posts, suggesting moderate but consistent investment. Huel has several times more total posts than AG1 and Magic Mind.

By social platform

Among these brands, Huel leads on Instagram and YouTube and Magic Mind leads on TikTok. The gap is most notable on YouTube, with Huel at 986, Magic Mind at 530, AG1 at 0 posts. AG1's activity is particularly concentrated on Instagram. On YouTube, Huel and Magic Mind have many more posts than AG1.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (811 posts, 44.8%), United Kingdom (516 posts, 28.5%), Canada (65 posts, 3.6%), suggesting a North America focus, while AG1 leads in Germany with 22 posts (6.3%). Looking at United States specifically, the split is Huel at 811 posts (44.8%), Magic Mind at 552 posts (69.6%), AG1 at 205 posts (60%). AG1's strength in Germany may indicate a home-market focus, while Huel shows broader regional investment.