AG1 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by AG1 over the last 12 months.

This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.

Influencer activity throughout the year

AG1's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AG1's influencer output appears relatively consistent throughout the year, averaging about 238 sponsored posts per month. April recorded the highest volume at 332 posts (39% above average), while August was the quietest at 142 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:

• YouTube: 1.9k posts (67.7%)
• Instagram: 669 posts (23.3%)
• TikTok: 257 posts (9%)

YouTube influencer marketing is a clear focus for AG1.

Here are 3 examples of AG1's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mikaelashiffrin x AG1

mikaelashiffrin

@mikaelashiffrin

23 Apr, 26

722.5k

[...] after a massive spring snowstorm, feat. AG1 @drinkag1 💚❄️⛄️

Influencer bio

🇺🇸Alpine Ski Racer+Podcast Host(?😅). 3x Olympic, 8x World, 6x Overall, 18x🔮, @denversummit_fc Investor || Love animals, 🍝, & sleeping😴 @wtpwithmikaela

Collaboration metrics

Post views722.5k

Post EMV $21.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

nicolekauffman3 x AG1

nicolekauffman3

@nicolekauffman3

14 Aug, 25

4.2M

57.7k

[...] me living in an RV full time with the new @AG1 flavors!✨🚐 #AG1partner

Influencer bio

living in our 35 ft RV🚐🏞️ roadtrips | camping | outdoors 📍prob driving somewhere new 💌 nicolek@select.co

Collaboration metrics

Post views4.2M

Post EMV $86.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Wendigoon x AG1

Wendigoon

@Wendigoon

30 Apr, 26

3.8M

105.1k

Head to to get an AG1 Flavor Sampler and a bottle of Vitamin [...]

Influencer bio

Good vibes and ok content Open to sponsorships! Business email: wendigoon@manatalentgroup.com Personal/Inquiries email: wendigoonmail@gmail.com

Collaboration metrics

Post views3.8M

Post EMV $125.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

AG1's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.4M avg views/post):

CleetusM x AG1

CleetusM

@CleetusM

03 Apr, 26

1.6M

68.8k

Head to to get an AG1 Flavor Sampler and a bottle of Vitamin [...]

Influencer bio

Collaboration metrics

Post views1.6M

Post EMV $53.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.8k avg views/post):

IndigoNili x AG1

IndigoNili

@IndigoNili

10 Sep, 25

10.1k

536

💚Get started with AG1 for less than $3 a day when you subscribe! [...]

Influencer bio

Hi! I'm Nili, a mom of four beautiful girls and one boy, who often co-star in my videos. Who am I kidding? They always steal the show! I love being a stay-at-home wife and homeschooling mom, and I SO appreciate this little outlet where Youtube allows me to share my life with the wider world. Thanks so much for watching! Oh yeah, and I also make videos about my Instant Pot adventures.

Collaboration metrics

Post views10.1k

Post EMV $356

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AG1's repeat partnerships

SolvingTheMoneyProblem x AG1

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

03 Jun, 26

106.5k

2.8k

► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

06 Nov, 25

68.7k

3.3k

► AG1 (FREE Welcome Kit: Vitamin D3+K2 [...]

SolvingTheMoneyProblem

@SolvingTheMoneyProblem

08 Aug, 25

65.4k

3.5k

[...] 1 Yr Supply of Vitamin D + 5 AG1 Travel Packs ► Join Patreon: / [...]

duckcallroom x AG1

duckcallroom

@duckcallroom

29 Jan, 26

65.1k

1.8k

[...] help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel [...]

duckcallroom

@duckcallroom

09 Oct, 25

62.9k

2.4k

Uncle Si’s wife, Miss Christine, relives the night she knew Si needed serious help and rushed him to the ER. True to form, Si was cracking jokes before the nurses even hooked him up to an IV. Si calls her a cougar since she’s older than him and “has claws,” but Christine sets the record straight on that story. Together they dish out the marriage and parenting wisdom they’ve learned in nearly fifty-five years together, while Phillip compares their old-school romance to Gen Z’s puzzling dating habits. John-David vents about the phrases and hand gestures his kids won’t stop using, and Christine shares the heartfelt story of Sweet Pea’s final days. Duck Call Room episode #490 is sponsored by: — Make the switch today & save an extra 50% off your first month! Go to to get a FREE Frother with your first purchase of AGZ. — Get your all-new digital duck stamp today. It’s easier than ever! — Start building the life you deserve and talk with one of their strategists today. It’s FREE! - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

07 Jul, 26

39k

1.7k

[...] is sponsored by: — Get a FREE AG1 Travel Case with 7 Travel Packs [...]

timferriss x AG1

timferriss

@timferriss

20 Feb, 26

134.2k

1.3k

[...] and manage a retail business: AG1 all-in-one nutritional [...]

timferriss

@timferriss

17 Nov, 25

81k

2.6k

[...] and do more with your money: · AG1 all-in-one nutritional [...]

timferriss

@timferriss

23 Jan, 26

63.9k

1.3k

[...] and do more with your money: AG1 all-in-one nutritional [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Germany (9.5%)
• United Kingdom (8.5%)
• Canada (6.2%)

Here is another example of AG1 collaborating with an influencer in United States.

kaylagresh x AG1

kaylagresh

@kaylagresh

26 Apr, 26

3.9M

2.4k

[...] to your nearest Target to pick up AG1 or AGZ Travel Packs — available at Target [...]

AG1's influencer activity vs. related brands

AG1, Huel, and Magic Mind all sell daily wellness nutrition products via subscription-style DTC models and depend on podcast and creator endorsements to acquire and retain health-focused consumers.

Total influencer content

Huel leads with 4.7k sponsored posts, significantly outpacing AG1 (2.9k posts) and Magic Mind (688 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Magic Mind has far fewer total posts than AG1 and Huel.

By social platform

AG1 leads on YouTube, while Huel has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Huel at 1.7k, AG1 at 257, Magic Mind at 77 posts. On TikTok, Huel has multiple times more posts than AG1 and Magic Mind.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.2k posts, 48.2%), United Kingdom (1.3k posts, 27.1%), Canada (149 posts, 3.2%), suggesting a North America focus, while AG1 leads in Germany with 273 posts (9.5%). Looking at United States specifically, the split is Huel at 2.2k posts (48.2%), AG1 at 1.8k posts (61.7%), Magic Mind at 474 posts (68.9%). AG1's strength in Germany may indicate a home-market focus, while Huel shows broader regional investment.