AG1 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by AG1 over the last 12 months.

This report breaks down where & how AG1 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AG1, see here: AG1 influencers.

Influencer activity throughout the year

AG1's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AG1's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. March recorded the highest volume at 163 posts (52% above average), while April was the quietest at 51 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AG1's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (84.5%)
• TikTok: 177 posts (13.8%)
• YouTube: 22 posts (1.7%)

Instagram influencer marketing is a clear focus for AG1.

Here are 3 examples of AG1's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thetinychefshow x AG1

thetinychefshow

@thetinychefshow

29 Jul, 25

2.8M

237.5k

[...] hit that job market again!! Thanks @drinkag1 for helping him get back on his feet and [...]

Influencer bio

Cooking up delicious food w the Tiny Herbivore Chef 🍏🍅🥕🥦🥥⠀ Shop, fwend cwub & more! thetinychefshow.com⠀ Partners: collabs@thetinychefshow.com

Collaboration metrics

Post views2.8M

Post EMV $107.8k

More influencer data

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nicolekauffman3 x AG1

nicolekauffman3

@nicolekauffman3

14 Aug, 25

4.2M

57.7k

[...] me living in an RV full time with the new @AG1 flavors!✨🚐 #AG1partner

Influencer bio

living in our 35 ft RV🚐🏞️ roadtrips | camping | photo 📍prob driving somewhere new 💌 nicolek@select.co

Collaboration metrics

Post views4.2M

Post EMV $86.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

jolly x AG1

jolly

@jolly

26 Nov, 25

914.9k

48.5k

AG1 has their best offer ever - subscribe with [...]

Influencer bio

We're Josh and Ollie, and we're very Jolly :D On this channel you'll find two best friends who get to travel the world together trying new food and introducing that food to friends back at home. Business/Collab enquiries: business@jollystudio.com

Collaboration metrics

Post views914.9k

Post EMV $32.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.2% of partnerships featuring creators averaging 10K-50K views, AG1's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (503.8k avg views/post):

cleanmondaymeals x AG1

cleanmondaymeals

@cleanmondaymeals

30 Jul, 25

28.1k

110

Kev drinks AG1 every single morning—porch sitting, [...]

Influencer bio

Mom to 5, T1D Momma Celiac, GF & DF Meals, PCOS, Hashimotos Click ⬇️ to shop my products! 👉🏻#celiac #pcos #cleanfood #glutenfree

Collaboration metrics

Post views28.1k

Post EMV $855

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.3k avg views/post):

kateglavan x AG1

kateglavan

@kateglavan

05 Jun, 25

28k

279

[...] training, rehab, and having @drinkag1 every morning to stay healthy + keep up [...]

Influencer bio

nyc & london 💟 memes + pod @seamossgirlies 💌 katherine.glavan@gmail.com

Collaboration metrics

Post views28.0k

Post EMV $869

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AG1's repeat partnerships

hawks_hayden x AG1

hawks_hayden

@hawks_hayden

16 May, 25

17.9k

673

[...] and their support @hoka @drinkag1 @precisionfandh @corosglobal [...]

hawks_hayden

@hawks_hayden

28 May, 25

11.6k

173

@drinkag1 has been an integral part of my [...]

hawks_hayden

@hawks_hayden

23 Jan, 26

8.1k

302

[...] have been wondering about @drinkag1, here is my honest opinion. I [...]

dom.stroh x AG1

dom.stroh

@dom.stroh

23 May, 25

143.4k

1.7k

Hey AG1, was müssen wir tun, damit ihr [...]

dom.stroh

@dom.stroh

30 Mar, 26

66.1k

1.1k

[...] with @drinkag1de #runningsatire ad inspo [...]

dom.stroh

@dom.stroh

12 Dec, 25

9.3k

102

The perfect morning start @drinkag1de Ad

hlmfitness x AG1

hlmfitness

@hlmfitness

19 Nov, 25

1.3k

My 2 minute morning routine: 🌿AG1 (75 vitamins, minerals, [...]

hlmfitness

@hlmfitness

14 Sep, 25

1.2k

[...] refreshed 👉 The makers of AG1 have just launched AGZ — a [...]

hlmfitness

@hlmfitness

29 Dec, 25

1k

[...] have two more days, so act now. #ag1partner #greensdaily [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.8%)
• Germany (6.6%)
• Australia (5.4%)

Here is another example of AG1 collaborating with an influencer in United States.

karaandnate x AG1

karaandnate

@karaandnate

27 Jan, 26

1.7M

10.9k

[...] few routines we actually stick with - but @AG1 makes it easy 💪🏼

AG1's influencer activity vs. related brands

AG1, Huel, and OLLY all compete in daily wellness and supplement routines marketed heavily through creator education and affiliate conversion. They target health-conscious consumers seeking convenient, habit-forming products and subscription-friendly offers.

Total influencer content

Huel leads with 5.1k sponsored posts, significantly outpacing OLLY (3.4k posts) and AG1 (1.3k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Huel and OLLY have several times more total posts than AG1.

By social platform

Among these brands, OLLY leads on Instagram and TikTok and Huel leads on YouTube. The gap is most notable on YouTube, with Huel at 2.1k, AG1 at 22, OLLY at 7 posts. AG1's activity is particularly concentrated on Instagram. On TikTok and YouTube, Huel and OLLY post several times more than AG1.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.3k posts, 44.9%), United Kingdom (1.5k posts, 29.2%), Germany (214 posts, 4.2%), suggesting a Europe focus, while OLLY has the highest estimated sponsored-post volume in Brazil (912 posts, 26.9%), Canada (193 posts, 5.7%). Looking at United States specifically, the split is Huel at 2.3k posts (44.9%), OLLY at 1.9k posts (54.7%), AG1 at 762 posts (59.4%).