Patrick Ta Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 21.7k pieces of influencer content sponsored by Patrick Ta over the last 12 months.
This report breaks down where & how Patrick Ta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patrick Ta, see here: Patrick Ta influencers.
Influencer activity throughout the year
Patrick Ta's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Patrick Ta's influencer activity by month
Number of sponsored posts
Patrick Ta's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 2.6k posts (47% above the 1.8k monthly average), while August was the quietest at 877 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patrick Ta's sponsored influencer collaborations break down by social platform:
- TikTok: 18.3k posts (84.5%)
- Instagram: 3.3k posts (15.2%)
- YouTube: 75 posts (0.3%)
Patrick Ta's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Patrick Ta.
Here are 3 examples of Patrick Ta's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
logannicolemua x Patrick Ta
![Instagram post by @logannicolemua for Patrick Ta. Caption reads: [...] new favorite way to apply blush using....](https://images.od.modash.io/53c52a5e6aab5f63a2ce3c138a61143c98d36c9e)
Influencer bio
i do makeup 🪄
Collaboration metrics
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parisberelc x Patrick Ta
![TikTok post by @parisberelc for Patrick Ta. Caption reads: [...] Hair @ONE SIZE BEAUTY @laneige_us @Patrick....](https://images.od.modash.io/8e19f27cb23076529c2a7aca9d30e46a1e4ccbbf)
Influencer bio
"HER" music video out now 🥀 @ellise
Collaboration metrics
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amelialiana x Patrick Ta
![YouTube post by @amelialiana for Patrick Ta. Caption reads: [...] Dior Contour Stick: LYS Cream Bronzer:....](https://images.od.modash.io/8eb6a9ea93cdf1298386f7cd8466fcdc506cd69c)
Influencer bio
Welcome to my YouTube channel! Here's a little peek into my life... new videos every Sunday. Hope you enjoy! xoxo Amelia Liana contact email: amelia@amelialiana.com www.amelialiana.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Patrick Ta are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patrick Ta's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging 1K-5K views, Patrick Ta's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 26.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
jackieaina x Patrick Ta
Influencer bio
🇳🇬 ♌️ Co-Founder @FORVR MOOD I am the niche 💁🏾♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
janayerobinson x Patrick Ta
![TikTok post by @janayerobinson for Patrick Ta. Caption reads: [...] for a night out #bodyoil #bodyglow....](https://images.od.modash.io/bd957f4ad3141277bfd64b1b42eb97db9cb50432)
Influencer bio
FL📍 Giving curly hair & glowy skin tips On KINGS COURT @Bravo @Peacock Janaye@elevenelevencollective.co MY ONLY ACCOUNT ‼️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patrick Ta's repeat partnerships
Out of 9.2k unique influencers in our dataset, 841 of them (9%) posted content for Patrick Ta in 3 or more separate calendar months. The most consistent partner is @daniellamagee, who has collaborated across 13 months with 71 total posts.
Here are 3 examples of Patrick Ta's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x Patrick Ta
![TikTok post by @daniellamagee for Patrick Ta. Caption reads: [...] BACK! The limited edition @Patrick Ta Beauty....](https://images.od.modash.io/aa08aec0fc9d4d115f2a1fc3ab149a815a5d25c3)
![TikTok post by @daniellamagee for Patrick Ta. Caption reads: [...] already selling out 💖 @Patrick Ta Beauty....](https://images.od.modash.io/465790f271ca5e4b0775f6ff8e136442f17b6d1a)
![TikTok post by @daniellamagee for Patrick Ta. Caption reads: And ON SALE!!!✨💖👛 @Patrick Ta Beauty [...].](https://images.od.modash.io/cf877724950ebd7a1d618f3b13a7f357ddb096fc)
affiliatetammytaylor x Patrick Ta
![TikTok post by @affiliatetammytaylor for Patrick Ta. Caption reads: [...] for lining and wings. #PatrickTaPalette....](https://images.od.modash.io/052b1d0b94cc0d43d44344330a72bb4afd9bf400)
![TikTok post by @affiliatetammytaylor for Patrick Ta. Caption reads: [...] color with dewy finish. #PatrickTaBlushDuo....](https://images.od.modash.io/a4e23696b3816d80981009cdcff46d92845cb48c)
![TikTok post by @affiliatetammytaylor for Patrick Ta. Caption reads: [...] #newyearnewme @Patrick Ta Beauty.](https://images.od.modash.io/4aaf3b64a70ddad19186b33e37ff0d995180e9f4)
sarahy_reyesg x Patrick Ta
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: @patrick ta understood the assignment [...].](https://images.od.modash.io/fb9f0d51960b54ef7250efe8db88d0ca5705f214)
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: [...] WISHLIST✨🎄🎀 @Dyson USA @Patrick Ta Beauty....](https://images.od.modash.io/18670130e3f96e23713fefefd1b6e817d242287d)
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: [...] perfect autumn blush 😍🍁🍂 @Patrick Ta....](https://images.od.modash.io/07fa254b1fa7925a269acc3ea0df23e8c72f9164)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Patrick Ta had the most influencer activity. 54.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (6.7%)
- United Kingdom (5.2%)
- Canada (4.4%)
Patrick Ta's influencer activity by market
Here is another example of Patrick Ta collaborating with an influencer in United States.
mstexaslovesyou x Patrick Ta
Patrick Ta's influencer activity vs. related brands
Patrick Ta sits in the prestige, artist/founder makeup lane alongside MAKEUP BY MARIO and Haus Labs, where creator artistry, complexion routines, and new-release buzz are key competitive levers.
Total influencer content
Patrick Ta vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 21.7k sponsored posts, marginally ahead of Haus Labs (19k posts) and MAKEUP BY MARIO (17.2k posts). Across all three brands, the average volume is 19.3k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Patrick Ta vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Patrick Ta leads on TikTok, while Haus Labs has the most activity on Instagram and MAKEUP BY MARIO has the most activity on YouTube. The gap is most notable on TikTok, with Patrick Ta at 18.3k, Haus Labs at 14.9k, MAKEUP BY MARIO at 13.5k posts. Patrick Ta's activity is particularly concentrated on TikTok. On YouTube, Patrick Ta has far fewer posts than MAKEUP BY MARIO and Haus Labs.
By geographical market
Patrick Ta vs. related brands influencer activity (by country)
Estimated sponsored posts in Patrick Ta's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 54.4%), Mexico (1.5k posts, 6.7%), suggesting a North America focus, while MAKEUP BY MARIO has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 7.6%), India (793 posts, 4.6%), while Haus Labs leads in Brazil with 1.1k posts (5.8%). Looking at United States specifically, the split is Patrick Ta at 12k posts (54.4%), Haus Labs at 8.9k posts (47%), MAKEUP BY MARIO at 7.7k posts (44.9%). Patrick Ta's strength in United States may indicate a home-market focus, while Haus Labs shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- OQHAIR's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
- Spark Paws's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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