Patrick Ta Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 19.2k pieces of influencer content sponsored by Patrick Ta over the last 12 months.
This report breaks down where & how Patrick Ta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patrick Ta, see here: Patrick Ta influencers.
Influencer activity throughout the year
Patrick Ta's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Patrick Ta's influencer activity by month
Number of sponsored posts
Patrick Ta's sponsored post volume appears to trend upward over the 12-month period, rising from 2.5k posts in January to 2.5k in December. The peak month, November, reached 2.9k posts, 84% higher than the monthly average of 1.6k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patrick Ta's sponsored influencer collaborations break down by social platform:
- TikTok: 15.6k posts (81.4%)
- Instagram: 3.6k posts (18.6%)
Patrick Ta's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Patrick Ta.
Here are 2 examples of Patrick Ta's recent sponsored collaborations (one each for Instagram, TikTok).
vishakhaholsambre x Patrick Ta
![Instagram post by @vishakhaholsambre for Patrick Ta. Caption reads: [...] in my bio! @sephora @makeupbymario....](https://images.od.modash.io/ddc09b49884f4131f05eeec465e0d30fbb36adc7)
Influencer bio
beauty, fashion, rooted in culture 🦚 🪷 sephora squad ‘25 + alum 📍 new york city 🫶🏽 indian-american 💌 hello@vishakhaholsambre.com @therealdba
Collaboration metrics
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paintedbyspencer x Patrick Ta
![TikTok post by @paintedbyspencer for Patrick Ta. Caption reads: [...] 👨🏻🎨 I’m using two shades from the....](https://images.od.modash.io/ff5da656f18820a58b68d493e97175f54455993f)
Influencer bio
SPENCER YouTube: PAINTEDBYSPENCER Contact: spencer@thekairgroup.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Patrick Ta are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patrick Ta's influencers average views (TikTok)
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 1K-5K views, Patrick Ta's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
teairawalker x Patrick Ta
![TikTok post by @teairawalker for Patrick Ta. Caption reads: [...] @Laura Mercier setting powder @Patrick Ta....](https://images.od.modash.io/7ab1e153671210db639936ede6f5708d54edc747)
Influencer bio
LA teaira@thelicinius.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
samiraabelle x Patrick Ta
Influencer bio
all things girly 💖🧸🪞🎀 💌 samira@collxab.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patrick Ta's repeat partnerships
Out of 8.4k unique influencers in our dataset, 762 of them (9%) posted content for Patrick Ta in 3 or more separate calendar months. The most consistent partner is @patrickta, who has collaborated across 12 months with 99 total posts.
Here are 3 examples of Patrick Ta's repeat influencer partnerships, with links to the sponsored content.
sarahy_reyesg x Patrick Ta
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: @patrick ta understood the assignment [...].](https://images.od.modash.io/fb9f0d51960b54ef7250efe8db88d0ca5705f214)
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: [...] WISHLIST✨🎄🎀 @Dyson USA @Patrick Ta Beauty....](https://images.od.modash.io/18670130e3f96e23713fefefd1b6e817d242287d)
![TikTok post by @sarahy_reyesg for Patrick Ta. Caption reads: [...] perfect autumn blush 😍🍁🍂 @Patrick Ta....](https://images.od.modash.io/07fa254b1fa7925a269acc3ea0df23e8c72f9164)
leslovesbeauty x Patrick Ta
![Instagram post by @leslovesbeauty for Patrick Ta. Caption reads: [...] Nobody does Pinky Nudes like....](https://images.od.modash.io/1f1beef2473372f4ece4bda9c7d997f9d0862e23)
![Instagram post by @leslovesbeauty for Patrick Ta. Caption reads: [...] viral reel goes. The new @patricktabeauty....](https://images.od.modash.io/362891735dd22ba48ee0dea9cb44d30a82667bb0)
juuujubee x Patrick Ta
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Patrick Ta had the most influencer activity. 53.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (6.5%)
- United Kingdom (6.1%)
- Canada (5.5%)
Patrick Ta's influencer activity by market
Here is another example of Patrick Ta collaborating with an influencer in United States.
caseymtzbeauty x Patrick Ta
![Instagram post by @caseymtzbeauty for Patrick Ta. Caption reads: [...] can name a better fall blush than the....](https://images.od.modash.io/660cba8cf2f95ba4a446559ff732b6fd3958b913)
Patrick Ta's influencer activity vs. related brands
Patrick Ta, Makeup By Mario, and Haus Labs all sit in the prestige makeup space and win share through artistry-led, tutorial-friendly products that perform well in creator education content. They’re strong benchmarks for comparing launch strategy, artist credibility, and TikTok-driven product storytelling.
Total influencer content
Patrick Ta vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Haus Labs leads with 20.2k sponsored posts, marginally ahead of Patrick Ta (19.2k posts) and MAKEUP BY MARIO (18.1k posts). Across all three brands, the average volume is 19.2k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Patrick Ta vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Patrick Ta leads on TikTok, while MAKEUP BY MARIO has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with MAKEUP BY MARIO at 5.3k, Haus Labs at 4.3k, Patrick Ta at 3.6k posts. Patrick Ta's activity is particularly concentrated on TikTok. Patrick Ta and Haus Labs have far more TikTok posts than MAKEUP BY MARIO, while Patrick Ta has no YouTube posts and the others have some.
By geographical market
Patrick Ta vs. related brands influencer activity (by country)
Estimated sponsored posts in Patrick Ta's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (10k posts, 53.5%), Brazil (1.2k posts, 6.5%), while MAKEUP BY MARIO has the highest estimated sponsored-post volume in United Kingdom (1.7k posts, 9.2%), Canada (741 posts, 4.1%). Looking at United States specifically, the split is Patrick Ta at 10k posts (53.5%), Haus Labs at 9.8k posts (48.5%), MAKEUP BY MARIO at 8.6k posts (47.7%). Patrick Ta's strength in United States may indicate a home-market focus, while MAKEUP BY MARIO shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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