Patrick Ta Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 21.8k pieces of influencer content sponsored by Patrick Ta over the last 12 months.

This report breaks down where & how Patrick Ta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Patrick Ta, see here: Patrick Ta influencers.

Influencer activity throughout the year

Patrick Ta's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Patrick Ta's influencer output appears relatively consistent throughout the year, averaging about 1.8k sponsored posts per month. November recorded the highest volume at 2.6k posts (48% above average), while June was the quietest at 936 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patrick Ta's sponsored influencer collaborations break down by social platform:

• TikTok: 18.5k posts (85%)
• Instagram: 3.2k posts (14.6%)
• YouTube: 84 posts (0.4%)

TikTok influencer marketing is a clear focus for Patrick Ta.

Here are 3 examples of Patrick Ta's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

umajammeh x Patrick Ta

umajammeh

@umajammeh

21 May, 26

1.2M

64.8k

[...] liquid blush shade fiya papaya @patricktabeauty foundation as concealer lol [...]

Influencer bio

agent: @wme management: @mvemanagement PR: @satellite414

Collaboration metrics

Post views1.2M

Post EMV $42.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

parisberelc x Patrick Ta

parisberelc

@parisberelc

03 Apr, 26

19M

20.5k

[...] Hair @ONE SIZE BEAUTY @laneige_us @Patrick Ta Beauty Limitations Apply. Must be a [...]

Influencer bio

"HER" music video out now 🥀 @ellise

Collaboration metrics

Post views19.0M

Post EMV $381.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

amelialiana x Patrick Ta

amelialiana

@amelialiana

14 Jun, 26

95.1k

2.5k

[...] Dior Contour Stick: LYS Cream Bronzer: Patrick Ta Eyeshadow Palette (AMELIA20 for 20% [...]

Influencer bio

Welcome to my YouTube channel! Here's a little peek into my life... new videos every Sunday. Hope you enjoy! xoxo Amelia Liana contact email: amelia@amelialiana.com www.amelialiana.com

Collaboration metrics

Post views95.1k

Post EMV $3.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.2% of partnerships featuring creators averaging 1K-5K views, Patrick Ta's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28.3%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):

jackieaina x Patrick Ta

jackieaina

@jackieaina

25 Mar, 26

907.7k

75.5k

@patrick ta hey…haha so WUT did you put in this [...]

Influencer bio

🇳🇬 ♌️ Co-Founder @FORVR MOOD I am the niche 💁🏾‍♀️

Collaboration metrics

Post views907.7k

Post EMV $21.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

carina__natalie x Patrick Ta

carina__natalie

@carina__natalie

07 Nov, 25

10k

758

[...] 🥹 @Emi Jay @Roller Rabbit @Tatcha US @Patrick Ta Beauty #haul #clothinghaul [...]

Influencer bio

carinanatalieyt@gmail.com nyc🍒🐆🩵

Collaboration metrics

Post views10.0k

Post EMV $238

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Patrick Ta's repeat partnerships

daniellamagee x Patrick Ta

daniellamagee

@daniellamagee

25 Jun, 26

67.4k

536

[...] BACK! The limited edition @Patrick Ta Beauty blush in ✨out of [...]

daniellamagee

@daniellamagee

19 Dec, 25

31.9k

108

[...] already selling out 💖 @Patrick Ta Beauty [...]

daniellamagee

@daniellamagee

17 Apr, 26

22.7k

34

And ON SALE!!!✨💖👛 @Patrick Ta Beauty [...]

itsabbyak x Patrick Ta

itsabbyak

@itsabbyak

11 Dec, 25

11.7k

33

[...] math this into a 4-for-1? @Patrick Ta Beauty [...]

itsabbyak

@itsabbyak

04 Nov, 25

10.9k

29

This is a real find! @Patrick Ta Beauty #blushes #blushduo [...]

itsabbyak

@itsabbyak

08 Nov, 25

10.7k

42

[...] both medium and light @Patrick Ta Beauty #eyeshadowpalette [...]

mk_loveslife3 x Patrick Ta

mk_loveslife3

@mk_loveslife3

25 Oct, 25

136.8k

333

@Patrick Ta Beauty #EyeshadowPalette [...]

mk_loveslife3

@mk_loveslife3

16 Jan, 26

61.5k

257

@Patrick Ta Beauty the perfect precise, [...]

mk_loveslife3

@mk_loveslife3

01 Jan, 26

14.7k

136

@Patrick Ta Beauty #ViralBeauty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (5.7%)
• Brazil (4.7%)
• United Kingdom (4.1%)

Here is another example of Patrick Ta collaborating with an influencer in United States.

logannicolemua x Patrick Ta

logannicolemua

@logannicolemua

06 Oct, 25

2.8M

59.6k

[...] neutral eyeshadow using the NEW @Patrick Ta Beauty Major Dimension Essential [...]

Patrick Ta's influencer activity vs. related brands

Patrick Ta sits alongside MAKEUP BY MARIO and ONE SIZE BEAUTY as artist-founded prestige makeup brands competing for pro-level consumers and trend-setting creators. All three win through tutorial-heavy content, technique positioning, and hero-product storytelling.

Total influencer content

Patrick Ta leads with 21.8k sponsored posts, significantly outpacing ONE SIZE BEAUTY (12k posts) and MAKEUP BY MARIO (1.7k posts). Across all three brands, the average volume is 11.8k posts, indicating mature, scaled influencer programs. Patrick Ta has more total posts than ONE SIZE BEAUTY and MAKEUP BY MARIO, with MAKEUP BY MARIO far lower than the other two brands.

By social platform

Patrick Ta leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Patrick Ta at 18.5k, ONE SIZE BEAUTY at 12k, MAKEUP BY MARIO at 893 posts. Patrick Ta's activity is particularly concentrated on TikTok. On TikTok, Patrick Ta has more posts than ONE SIZE BEAUTY and far more than MAKEUP BY MARIO; on Instagram, ONE SIZE BEAUTY has no posts while Patrick Ta has the most; on YouTube, Patrick Ta has more posts than MAKEUP BY MARIO while ONE SIZE BEAUTY has none.

By geographical market

Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 53.2%), Mexico (1.2k posts, 5.7%), Brazil (1k posts, 4.7%), suggesting a North America focus, while MAKEUP BY MARIO leads in United Kingdom with 142 posts (8.6%). Looking at United States specifically, the split is Patrick Ta at 12k posts (53.2%), MAKEUP BY MARIO at 762 posts (46.1%).