Patrick Ta Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by Patrick Ta over the last 12 months.
This report breaks down where & how Patrick Ta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patrick Ta, see here: Patrick Ta influencers.
Influencer activity throughout the year
Patrick Ta's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Patrick Ta's influencer activity by month
Number of sponsored posts
Patrick Ta's sponsored post volume appears to trend upward over the 12-month period, rising from 630 posts in January to 592 in December. The peak month, January, reached 630 posts, 115% higher than the monthly average of 293.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patrick Ta's sponsored influencer collaborations break down by social platform:
- TikTok: 3.1k posts (88%)
- Instagram: 414 posts (11.8%)
- YouTube: 8 posts (0.2%)
Patrick Ta's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Patrick Ta.
Here are 3 examples of Patrick Ta's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vishakhaholsambre x Patrick Ta
![Instagram post by @vishakhaholsambre for Patrick Ta. Caption reads: [...] in my bio! @sephora @makeupbymario....](https://images.od.modash.io/ddc09b49884f4131f05eeec465e0d30fbb36adc7)
Influencer bio
beauty, fashion, rooted in culture 🦚 🪷 sephora squad ‘25 📍 new york city 🫶🏽 indian-american 💌 hello@vishakhaholsambre.com @therealdba shop my looks ↓
Collaboration metrics
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paintedbyspencer x Patrick Ta
![TikTok post by @paintedbyspencer for Patrick Ta. Caption reads: [...] forever love dewy, plump skin and the....](https://images.od.modash.io/a5cd9e0f361648e6b22e8ec55982bda9022d0f69)
Influencer bio
SPENCER YouTube: PAINTEDBYSPENCER Contact: spencer@thekairgroup.com
Collaboration metrics
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LaurenGiraldo x Patrick Ta
![YouTube post by @LaurenGiraldo for Patrick Ta. Caption reads: [...]....](https://images.od.modash.io/8ccf3bf811efd403987d2e2f7ba6dcd8283d6ce3)
Influencer bio
Hey, welcome to my life. I’m Lauren and I post home, fashion, and lifestyle videos on here. You can find testing products, get ready with me transformations, & hauls on my channel. Come hang! 📩 clayton@scalemanagement.co Insta/Twitter: @Laurengiraldo Snap: Lglaurennnn
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Patrick Ta are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patrick Ta's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.8% of partnerships featuring creators averaging <1K views, Patrick Ta's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
diriann_ale x Patrick Ta
![TikTok post by @diriann_ale for Patrick Ta. Caption reads: [...] @Pantene Pro-V @Pantene Latinoamérica....](https://images.od.modash.io/0a876cfc7323b9cd0659346f3ea9d6eff58a622b)
Influencer bio
ｍｏｍ ｏｆ ２ 🧸🩰 | ｗｉｆｅｙ 🌷🫧 LIVING 🕊️✨🐚 IG: DIRIAN_ALE 📍MIA FL 💌 dirian@tiddle.io
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
_les.bhl x Patrick Ta
![TikTok post by @_les.bhl for Patrick Ta. Caption reads: [...] @Lancôme @Rare Beauty @rhode skin @Patrick....](https://images.od.modash.io/342df5054cb55ad6b9c631b3b2bca97a20fd5766)
Influencer bio
Makeup girlie, home, travel 🎀A bit everything🎀 OKC ✉️ les.bhl@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patrick Ta's repeat partnerships
Out of 1.9k unique influencers in our dataset, 160 of them (8%) posted content for Patrick Ta in 3 or more separate calendar months. The most consistent partner is @brooklynreviewsxoxo, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of Patrick Ta's repeat influencer partnerships, with links to the sponsored content.
brooklynreviewsxoxo x Patrick Ta
![TikTok post by @brooklynreviewsxoxo for Patrick Ta. Caption reads: [...] 😩 it’s so gorg and it’s @Patrick Ta Beauty....](https://images.od.modash.io/bd64cb40375b235d10388c9e116f1bb679d08c79)
![TikTok post by @brooklynreviewsxoxo for Patrick Ta. Caption reads: [...] & powder highlighter 🎀💕 @Patrick Ta Beauty....](https://images.od.modash.io/c0fdc723b29767d5b99cff65065f8f31aa4cf1b7)
![TikTok post by @brooklynreviewsxoxo for Patrick Ta. Caption reads: [...] this is soooo cute 🥹 @Patrick Ta Beauty....](https://images.od.modash.io/b89ade0bd390435b0ee0660e1fe8ae8d25c62c8e)
greeneggsandglam x Patrick Ta
![TikTok post by @greeneggsandglam for Patrick Ta. Caption reads: [...] available on 1/12 on the @Patrick Ta Beauty....](https://images.od.modash.io/0f6c3b435efc05a2c55d609fdfc92c92541f1de8)
![TikTok post by @greeneggsandglam for Patrick Ta. Caption reads: [...] better 🤩 reintroducing @Patrick Ta Beauty....](https://images.od.modash.io/bf55496256d19e59587e0cb17a20238380439dd9)
psychictexas x Patrick Ta
![TikTok post by @psychictexas for Patrick Ta. Caption reads: [...] dual ended eyeshadow brush @@Patrick Ta....](https://images.od.modash.io/e7b22afaf2eed2c41420eb28b26511a64458b78a)
![TikTok post by @psychictexas for Patrick Ta. Caption reads: [...] new holiday gift set from @Patrick Ta Beauty....](https://images.od.modash.io/d85cb27488ec3865c253250a777a61a76fde51e7)
![TikTok post by @psychictexas for Patrick Ta. Caption reads: [...] new holiday gift set @Patrick Ta Beauty I am....](https://images.od.modash.io/a29ccd243916734528ddcee0bd1a4cb914bcca23)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Patrick Ta had the most influencer activity. 54% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Mexico (6%)
- India (3.9%)
Patrick Ta's influencer activity by market
Here is another example of Patrick Ta collaborating with an influencer in United States.
caseymtzbeauty x Patrick Ta
![Instagram post by @caseymtzbeauty for Patrick Ta. Caption reads: [...] can name a better fall blush than the....](https://images.od.modash.io/660cba8cf2f95ba4a446559ff732b6fd3958b913)
Patrick Ta's influencer activity vs. related brands
Patrick Ta and MAKEUP BY MARIO are artistry-led prestige makeup brands that win via technique-focused creator education. Danessa Myricks Beauty competes for the same pro-to-consumer audience with high-performance, trend-forward products showcased in tutorials.
Total influencer content
Patrick Ta vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 3.5k sponsored posts, significantly outpacing MAKEUP BY MARIO (2k posts) and Danessa Myricks Beauty (1.6k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Patrick Ta has more total posts than MAKEUP BY MARIO and Danessa Myricks Beauty combined.
By social platform
Patrick Ta vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Patrick Ta leads on TikTok, while MAKEUP BY MARIO has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Patrick Ta at 3.1k, MAKEUP BY MARIO at 1.6k, Danessa Myricks Beauty at 1.3k posts. Patrick Ta's activity is particularly concentrated on TikTok. On TikTok, Patrick Ta has roughly double the posts of MAKEUP BY MARIO.
By geographical market
Patrick Ta vs. related brands influencer activity (by country)
Estimated sponsored posts in Patrick Ta's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (1.9k posts, 54%), United Kingdom (254 posts, 7.2%), Mexico (211 posts, 6%), suggesting a North America focus, while MAKEUP BY MARIO leads in Australia with 113 posts (5.6%), while Danessa Myricks Beauty leads in Brazil with 55 posts (3.5%). Looking at United States specifically, the split is Patrick Ta at 1.9k posts (54%), Danessa Myricks Beauty at 1.1k posts (69%), MAKEUP BY MARIO at 957 posts (47.6%). Patrick Ta's strength in United States and United Kingdom may indicate a home-market focus, while MAKEUP BY MARIO shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Danessa Myricks Beauty's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Rose Forever's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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